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TASK 2
Kerrang Magazine Analysis
       Austen Mahon
Front Cover
Masthead                                                                                                                                              Main cover line
The masthead of Kerrang magazine is located at                                                                        The main cover line “Green Day”, is written in
the top, and goes across the entirety of the                                                                            a cracked, decayed and destroyed font, very
width. It’s written in a cracked and destroyed                                                                                 similar to the masthead. This, like the
font, which connotes the heaviness of rock, as it                                                                         masthead, connotes the heaviness of rock.
is cracked.                                                                                                             Above and below this main cover line, there
                                                                                                                      are small compliments to it, which are written
Cover image                                                                                                                  small banners. These small banners are
The cover image is of Billie Joe Armstrong, the                                                                      layered very un-uniformed on the page, which
lead singer of Green Day, in a medium shot,                                                                            can represent the ‘free’ and ‘carefree’ nature
holding a guitar. The mise en scene of the                                                                               that music can express. The rock side of the
guitar, the messiness of his hair, the darkness of                                                                      magazine can also reflect into this, as rock is
his eyes and the dark colour of his clothes,                                                                               very ‘heavy’, and the banners are slanted
reflects the style of rock music, as,                                                                                                      because of the ‘heaviness’.
stereotypically, these sort of things are linked
with people who listen to this type of music.                                                                                                           Other image
                                                                                                                       On the bottom right, there is another image,
Cover lines                                                                                                          contained in a box with a cover line. The image
The coverlines are contained within different                                                                          shows a very horrific band, which reflects to
coloured boxes, with large titles for each one:                                                                          the more extreme side of rock, as Kerrang
“WTF?!” and “New Albums”. These stand out to                                                                                 caters to many different forms of rock.
the audience.




                                                     Rule of thirds
                                                     This front cover uses a ‘J’ shape in its layout. As the first
                                                     thing the audience looks at when they pick up a
                                                     magazine is the top right hand corner, this is a natural
                                                     path for the eyes to follow.
Contents Page
Heading                                                                                                     Masthead
The font used for the heading is very similar to                      The main masthead, which is located on the
that of the masthead and main cover line of the                        front cover, is present here on the contents
front cover. It uses a very cracked and distorted                     page. It uses the exact same style as the one
font, which, once again, reflects the attitude                        from the front cover, and retains the ‘house
that is commonly associated with rock.                                                       style’ of this magazine.
Issue number and date                                                                                      Contents
                                                                    The contents is organised into 9 sections, each
Main Image                                                                with a blocked out title: Feedback, News,
The main image which is of Slash, is placed                           Win!, Live Reviews, Posters, Features, Album
across the top half of the page. It is a medium-                     Reviews, Gig Guide and K! Quiz. Each of these
close shot. As for the mise en scene, the black                     sectioned are blocked out, to create a sense of
clothes, glasses, hair, hat and background all                            uniformity. Finally, the main image has a
reflect and connote the stereotypical person                         caption, reading “38 – Slash”. This is the page
who would listen to the type of music Slash                          number for the article linked with this image.
creates.
                                                                                                 Subscription offer
Editors photo and message
                                                                     This contents page has a subscription offer, to
This contents page include a photograph of the
                                                                    the audience, in the bottom right hand corner.
editor, and some information, written by him,
                                                                    There is also an image of a person anchored to
about this particular issue of the magazine.
                                                                                                                  it.
Double Page Spread
Heading and style of DPS                                                                                                                                        Image
The heading “We were                                                                                                                       The image, which is of My
rebelling against who we were”                                                                                                                Chemical Romance, is a
is placed in the top left hand                                                                                                            medium shot, and is of the
corner. It uses a completely                                                                                                           band gathered, with 2 looking
different style to the rest of the                                                                                                    at the camera, and the other 2
magazine, and doesn’t follow                                                                                                            looking off camera. They are
the house style. This style is                                                                                                         dressed in very bright clothes,
shown throughout this double                                                                                                          which contrast each other. The
page spread, and allows the                                                                                                            blue contrasts the yellow, and
article to be ‘independent’ to                                                                                                        they contrast the red hair. The
speak, from the rest of the                                                                                                                 red hair also matches the
magazine. It follows the style of                                                                                                        heading from the upper left
My Chemical Romance, the                                                                                                                  hand corner. These colours
artist, and allows the article to                                                                                                      reflect the type of music, that
be more ‘them’.                                                                                                                           My Chemical Romance are
                                                                                                                                                          famous for.
Copy
The copy of this article is white                                                                                                                        Background
text, on a solid, black                                                                                                               The background is a single, solid
background. There are no drop                                                                                                                                  colour.
caps. The text is organised into     More information                                 Contents of article
two columns of equal width.          At the end of the article, there is an           The article is about My Chemical Romance, and how they are trying to
                                     enticement to the audience to buy the            ‘reinvent’ themselves, and change there style. The article is from the
                                     next issue. This ‘advert’ uses the same          perspective of the lead singer, Gerard, and how he didn’t feel happy with
                                     style shown in the title: italic, bold text.     their music, and him telling it to his band members. They all agreed. It talks
                                     There is also a bright, red puff. This is very   about how he has been doing a lot of experimentation to find a new style.
                                     eye-catching, and also reflects the hair of      The article is very chatty, and is written in a semi-formal way: it sticks to a
                                     the lead in the image.                           formal structure, but the content is sort of informal.
Institution
• Kerrang Magazine is published by the Bauer
  Media Group, a media company from Hamburg,
  Germany. The company was founded in 1875.
  They also publish Q Magazine, a competitor to
  Kerrang Magazine. Bauer Media Groups also
  publish lifestyle magazines, ‘Bella’, ‘Take a Break’
  and ‘that's life!’, and TV listing magazines
  ‘TVChoice’ and ‘Total TVGuide’. Kerrang magazine
  was first published on 6 June 1981. Since then,
  the Kerrang brand has expanded. In 2004 Kerrang
  Radio was launched, and in 2005, Kerrang TV was
  launched.
Audience
• The target audience for Kerrang Magazine is
  18-25 year old males who are interested in the
  rock, heavy metal, punk and indie music
  genre. This has been portrayed on the
  magazine through the use of colours which
  have been used. There are a variety of dark
  colours used such as black, this reflects the
  gothic field.

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Kerrang magazine analysis.pptx

  • 1. TASK 2 Kerrang Magazine Analysis Austen Mahon
  • 2. Front Cover Masthead Main cover line The masthead of Kerrang magazine is located at The main cover line “Green Day”, is written in the top, and goes across the entirety of the a cracked, decayed and destroyed font, very width. It’s written in a cracked and destroyed similar to the masthead. This, like the font, which connotes the heaviness of rock, as it masthead, connotes the heaviness of rock. is cracked. Above and below this main cover line, there are small compliments to it, which are written Cover image small banners. These small banners are The cover image is of Billie Joe Armstrong, the layered very un-uniformed on the page, which lead singer of Green Day, in a medium shot, can represent the ‘free’ and ‘carefree’ nature holding a guitar. The mise en scene of the that music can express. The rock side of the guitar, the messiness of his hair, the darkness of magazine can also reflect into this, as rock is his eyes and the dark colour of his clothes, very ‘heavy’, and the banners are slanted reflects the style of rock music, as, because of the ‘heaviness’. stereotypically, these sort of things are linked with people who listen to this type of music. Other image On the bottom right, there is another image, Cover lines contained in a box with a cover line. The image The coverlines are contained within different shows a very horrific band, which reflects to coloured boxes, with large titles for each one: the more extreme side of rock, as Kerrang “WTF?!” and “New Albums”. These stand out to caters to many different forms of rock. the audience. Rule of thirds This front cover uses a ‘J’ shape in its layout. As the first thing the audience looks at when they pick up a magazine is the top right hand corner, this is a natural path for the eyes to follow.
  • 3. Contents Page Heading Masthead The font used for the heading is very similar to The main masthead, which is located on the that of the masthead and main cover line of the front cover, is present here on the contents front cover. It uses a very cracked and distorted page. It uses the exact same style as the one font, which, once again, reflects the attitude from the front cover, and retains the ‘house that is commonly associated with rock. style’ of this magazine. Issue number and date Contents The contents is organised into 9 sections, each Main Image with a blocked out title: Feedback, News, The main image which is of Slash, is placed Win!, Live Reviews, Posters, Features, Album across the top half of the page. It is a medium- Reviews, Gig Guide and K! Quiz. Each of these close shot. As for the mise en scene, the black sectioned are blocked out, to create a sense of clothes, glasses, hair, hat and background all uniformity. Finally, the main image has a reflect and connote the stereotypical person caption, reading “38 – Slash”. This is the page who would listen to the type of music Slash number for the article linked with this image. creates. Subscription offer Editors photo and message This contents page has a subscription offer, to This contents page include a photograph of the the audience, in the bottom right hand corner. editor, and some information, written by him, There is also an image of a person anchored to about this particular issue of the magazine. it.
  • 4. Double Page Spread Heading and style of DPS Image The heading “We were The image, which is of My rebelling against who we were” Chemical Romance, is a is placed in the top left hand medium shot, and is of the corner. It uses a completely band gathered, with 2 looking different style to the rest of the at the camera, and the other 2 magazine, and doesn’t follow looking off camera. They are the house style. This style is dressed in very bright clothes, shown throughout this double which contrast each other. The page spread, and allows the blue contrasts the yellow, and article to be ‘independent’ to they contrast the red hair. The speak, from the rest of the red hair also matches the magazine. It follows the style of heading from the upper left My Chemical Romance, the hand corner. These colours artist, and allows the article to reflect the type of music, that be more ‘them’. My Chemical Romance are famous for. Copy The copy of this article is white Background text, on a solid, black The background is a single, solid background. There are no drop colour. caps. The text is organised into More information Contents of article two columns of equal width. At the end of the article, there is an The article is about My Chemical Romance, and how they are trying to enticement to the audience to buy the ‘reinvent’ themselves, and change there style. The article is from the next issue. This ‘advert’ uses the same perspective of the lead singer, Gerard, and how he didn’t feel happy with style shown in the title: italic, bold text. their music, and him telling it to his band members. They all agreed. It talks There is also a bright, red puff. This is very about how he has been doing a lot of experimentation to find a new style. eye-catching, and also reflects the hair of The article is very chatty, and is written in a semi-formal way: it sticks to a the lead in the image. formal structure, but the content is sort of informal.
  • 5. Institution • Kerrang Magazine is published by the Bauer Media Group, a media company from Hamburg, Germany. The company was founded in 1875. They also publish Q Magazine, a competitor to Kerrang Magazine. Bauer Media Groups also publish lifestyle magazines, ‘Bella’, ‘Take a Break’ and ‘that's life!’, and TV listing magazines ‘TVChoice’ and ‘Total TVGuide’. Kerrang magazine was first published on 6 June 1981. Since then, the Kerrang brand has expanded. In 2004 Kerrang Radio was launched, and in 2005, Kerrang TV was launched.
  • 6. Audience • The target audience for Kerrang Magazine is 18-25 year old males who are interested in the rock, heavy metal, punk and indie music genre. This has been portrayed on the magazine through the use of colours which have been used. There are a variety of dark colours used such as black, this reflects the gothic field.