CASE STUDY: FUJITSU – HOW A CONTENT PORTAL REAPS GLOBAL SUCCESS
What does it mean to have quality, uncompromisingly relevant content? And how is that the key to reaching even more demanding target groups?
HOW CLOSE ARE YOU TO THE FUTURE? A NEW WAY OF LOOKING AT CONTENT MARKETING
The transformation of communications departments both within companies and organizations and externally. What will the new type of person, and their competences, be like? What kinds of processes and technologies will make up the communications departments of the 21st century? Why can we not afford to avoid or overlook this?
“NATIVE ADVERTISING”: THE QUALITY OF CONTENT IS KEY
Why is the role of native advertising more and more important? Where is its place within the overall strategy of content marketing? Where are the traps and dangers and how should you start?
Kat Shereko (Speaker) Content Team Lead, Portent
Podcast advertising offers brands a unique opportunity to get in front of a hyper-targeted audience. While there are more than 700,000 active podcasts, in nearly every niche, this medium is still in its infancy. With Apple finally investing in podcast analytics and Spotify acquiring two podcasting companies in 2019, Gimlet Media and Anchor, the podcasting industry is here for the long haul. As podcasts continue to gain more and more traction, now is the time to learn about this industry and how to leverage podcast advertising.
In this session, Kat will talk about the growth of the podcast industry, teach you how to find and work with podcasts that are inline with your target audience, how to run a podcast advertising campaign, what budget to start with, what KPIs to consider, how to measure success, and what roadblocks to watch out for. She’ll share sponsorship examples and real client results.
Originally presented during EducationConnect 2014 on 10/28/14 in NYC, Bryan Burdick, Head of B2B Sales for LinkedIn, shares five unstoppable trends in a multi-channel, always-on marketing world.
Undoubtedly, Native Advertising has continued to rise as one of the most effective ways of advertising online. As brands continue to focus on creating content, the need for distribution platforms grows. Bidtellect sits on the cusp as our platform programmatically executes campaigns at scale with added benefits of optimization and engagement metrics.
As the shift from display to Native becomes more prevalent in ad spending, our CEO, Lon Otremba, presented five very insightful trends that we will see in 2016.
Interactive Content Marketing: The Future of Your FunnelMarketo
Do you want to increase conversion rates, accelerate initial inquiry to sales-qualified leads, and substantially boost lead quality by combining interactive content with the power of marketing automation? Of course you do.
Find out how SilkRoad, a leading HR platform, generated thousands of leads and over $250K of new pipeline value. Plus, learn how leveraging SnapApp and Marketo can help you deliver the right experience to the right person, at the right time.
Discover how to:
- Deliver valuable content experiences across channels
- Increase lead volume and generate more inbound leads
- Score and route leads more efficiently and effectively through marketing automation and engaging content
- Create various types of interactive content to educate prospects and keep them moving through the funnel
Engagement Marketing: Winning in the Digital Age - Robin BordoliMarketo
Robin Bordoli, GM of Consumer Marketing for Marketo, discusses how the key to winning in this digital age is through engagement marketing and shares the amazing capabilities of Marketo's Customer Engagement Platform.
HOW CLOSE ARE YOU TO THE FUTURE? A NEW WAY OF LOOKING AT CONTENT MARKETING
The transformation of communications departments both within companies and organizations and externally. What will the new type of person, and their competences, be like? What kinds of processes and technologies will make up the communications departments of the 21st century? Why can we not afford to avoid or overlook this?
“NATIVE ADVERTISING”: THE QUALITY OF CONTENT IS KEY
Why is the role of native advertising more and more important? Where is its place within the overall strategy of content marketing? Where are the traps and dangers and how should you start?
Kat Shereko (Speaker) Content Team Lead, Portent
Podcast advertising offers brands a unique opportunity to get in front of a hyper-targeted audience. While there are more than 700,000 active podcasts, in nearly every niche, this medium is still in its infancy. With Apple finally investing in podcast analytics and Spotify acquiring two podcasting companies in 2019, Gimlet Media and Anchor, the podcasting industry is here for the long haul. As podcasts continue to gain more and more traction, now is the time to learn about this industry and how to leverage podcast advertising.
In this session, Kat will talk about the growth of the podcast industry, teach you how to find and work with podcasts that are inline with your target audience, how to run a podcast advertising campaign, what budget to start with, what KPIs to consider, how to measure success, and what roadblocks to watch out for. She’ll share sponsorship examples and real client results.
Originally presented during EducationConnect 2014 on 10/28/14 in NYC, Bryan Burdick, Head of B2B Sales for LinkedIn, shares five unstoppable trends in a multi-channel, always-on marketing world.
Undoubtedly, Native Advertising has continued to rise as one of the most effective ways of advertising online. As brands continue to focus on creating content, the need for distribution platforms grows. Bidtellect sits on the cusp as our platform programmatically executes campaigns at scale with added benefits of optimization and engagement metrics.
As the shift from display to Native becomes more prevalent in ad spending, our CEO, Lon Otremba, presented five very insightful trends that we will see in 2016.
Interactive Content Marketing: The Future of Your FunnelMarketo
Do you want to increase conversion rates, accelerate initial inquiry to sales-qualified leads, and substantially boost lead quality by combining interactive content with the power of marketing automation? Of course you do.
Find out how SilkRoad, a leading HR platform, generated thousands of leads and over $250K of new pipeline value. Plus, learn how leveraging SnapApp and Marketo can help you deliver the right experience to the right person, at the right time.
Discover how to:
- Deliver valuable content experiences across channels
- Increase lead volume and generate more inbound leads
- Score and route leads more efficiently and effectively through marketing automation and engaging content
- Create various types of interactive content to educate prospects and keep them moving through the funnel
Engagement Marketing: Winning in the Digital Age - Robin BordoliMarketo
Robin Bordoli, GM of Consumer Marketing for Marketo, discusses how the key to winning in this digital age is through engagement marketing and shares the amazing capabilities of Marketo's Customer Engagement Platform.
Real Estate digital marketing using Facebook, video, live video, and virtual reality. This is our presentation for the C21 Conference! www.experiencevirtually.com
Connected Experiences: From Websites to Wearables to WhateverRebecca Lieb
Harnessing digital connections to foster deeper human connections is the highest opportunity of bridging the digital & physical worlds. How marketing is evolving to create connected customer experiences, the risks and rewards to marketers of doing so, and how to start the journey.
Content, Connectivity & Convergence: Sorting Out ComplexityRebecca Lieb
Presented to Pinterest's Pinstitute on April 28, 2015, this talk/deck focuses on the need for developers to help integrate content marketing software solutions with converged media requirements
Digital subscription growth often comes at the expense of traditional readership. Such is not the case in New London, CT where The Day has seen a 20% growth rate in digital membership while maintaining its traditional base. Leveraging its relationship with LEAP, the company has put focus on the customer rather than the channel while recognizing that consumer monetization in the digital era is an evolutionary process requiring activation, engagement and value-exchange to drive loyalty. Perhaps most importantly, The Day has resisted the temptation to compromise customer relationships through incremental charges, pricing actions, forced buys, etc., and has treated them like the strategic assets they are.
Microsoft Global Marketing Operations Case StudyIDV Solutions
Microsoft's Global Marketing Operations group sought a solution that would help identify the best marketing opportunities amid a vast store of customer, partner, and market opportunity data. Using Visual Fusion from IDV Solutions, they replaced cumbersome methods of analysis with an intuitive, easy-to-use application that visualizes marketing opportunities geographically. The result is greater insight into their data, more productive use of staff time, and a powerful tool for focusing marketing efforts.
Big things are happening in programmatic.
We’ll share actionable insights to drive business results in 2021, while exploring the potential impact of each trend over the next decade. Sign up and uncover strategies to address key trends like:
- Cookieless World: The future of identity & audiences
- Video: Learn why a fragmented video landscape needs integration
- AI: Humans are advancing AI into unique and creative use-cases
- Ecommerce: All brands are now ecommerce brands, what does that mean for marketers?
- Gaming: Already bigger than the Super Bowl! Never been a better time to get in the game
- Creative: Creative meets digital for hyper-targeted, customization at scale
- Omnichannel Activations: Consumers are everywhere, are you?
2009 saw a range of tools and applications being launched – all aimed at increasing your share of voice in the social universe. As we get ready for 2010, our marketing experts will talk about how can we build on our learning’s and plan a bullet-proof social strategy for the coming year. This discussion will be based on our insights and learning’s from various campaigns that we have worked for in the previous year and how to apply them in our next campaign.
Destination marketing is the process of communicating with potential visitors to influence their destination preference, intention to travel and ultimately their final destination and product choices... It is must to engage right!
How Connected Content Will Change Your (Marketing) WorldRebecca Lieb
Deck from the webcast I presented with the American Marketing Association (AMA) and ThisMoment on March 19, 2015.
What is “connected content?”
We are witnessing a shift in the way marketing organizations are creating customer value through their content. If harnessed properly, a single piece of content, connected to relevant publishing, CRM and analytics tools, can have unprecedented impact across the Enterprise.
From 1-to-many brand campaigns to 1-to-1 communications, the most innovative companies today are successfully extending their content strategies beyond traditional brand and social channels and into the heartbeat of communications with customers across all Enterprise channels.
Takeaways:
Insight into recent research on connected content
How technology enables connected content across the organization
How brands can view content holistically, beyond the single post or tweet and use it beyond brand marketing and across the enterprise
Content Distribution Strategy for Annual Content Strategy SummitGiuseppe Caltabiano
“It’s not the best content that win: it's the best promoted content”. Content Distribution and Amplification have a critical role in Content Marketing Strategy. This presentation summarize the steps to define a proper distribution and amplification strategy for your content, with examples and best practices from a large enterprise.
Create - Day 2 - 15:30 - "Has There Been a Misunderstanding? Defining Content...PerformanceIN
The word 'content' is usually associated with publishers whose business model revolves around the articles they produce. However, analysis has shown that incentive publishers are also engaging users through very similar methods.
Model categorisation leads people to believe that any sales generated by voucher sites, for example, were due to the discounting model of the site and not content. Advertisers request more ‘content’ publishers but overlook content from other publisher models.
This session will cover the importance and breadth of content and how attribution modelling and the resulting recognition may be overlooked.
Expect plenty of debate from the floor as the perceived meaning of content is brought into question.
Digital Marketing: Combining Art and Science for Effective Customer EngagementMarketo
From social to TV, online video, paid-for ads, organic search, print, mobile and email, consumers are bombarded by thousands of messages on a daily basis - so how do marketers cut through that noise and really stand out?
For those looking to start conversations with individuals, rather than bombard the masses, this webinar will examine how artistic, emotion-based marketing and analytical, value-based marketing can be married to deliver loyalty, positive brand perception and effective, bottom-line results.
This discussion will help you understand:
• The challenge to create content that cuts through the noise and gets people’s attention
• How to use data analysis and targeting to shape innovative content delivery
• How to measure the effectiveness of artistic work, audit and plan future campaigns
Mobile Marketing helps the companies to reach the right target audience globally. Digital Marketing landscape have grown exponentially over the years in India.
Content Marketing and the War for Attention: The rise of rich media and how to work smarter with your content rather than harder.
Cisco predicts that by the end of 2022 80% of social media content will be video. Add the fact that Youtube is one of the top websites for time spent and Instagram, Snapchat and TikTok have some of the most engaged audiences because of their reliance on rich media content. Furthermore, native video gets preferential treatment on most social platforms. What does this mean to marketers? How do you get your audience to stop the scroll and engage with your content? How can you produce rich media content with limited to nonexistent resources and budgets? In this session you will be presented with the latest insights regarding video and rich media, our consumption habits, and related strategies to engage and grow an audience and, most importantly, how to do it efficiently and cost effectively. You will also learn how to repurpose and rotate your content to extend its shelf life and squeeze every bit of value out of every piece of content you create or curate.
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...Michael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff as part of the CNW – a PR Newswire Company – breakfast series given in Ottawa on June 20, 2013. The focus of this presentation focused on content as a catalyst in creating audience engagement. Content alone is no longer king. In order to have a successful campaign today you have to ask yourself, “What is the conversion metric we’re using to build awareness and spark action?’. Be it views, shares or sales, your metric is the key to every successful content marketing strategy. It doesn’t matter if you are a B2C, B2B, or nonprofit. AS your brand provides context around the conversation, ask if – and how- your content drives your desired outcomes.
Real Estate digital marketing using Facebook, video, live video, and virtual reality. This is our presentation for the C21 Conference! www.experiencevirtually.com
Connected Experiences: From Websites to Wearables to WhateverRebecca Lieb
Harnessing digital connections to foster deeper human connections is the highest opportunity of bridging the digital & physical worlds. How marketing is evolving to create connected customer experiences, the risks and rewards to marketers of doing so, and how to start the journey.
Content, Connectivity & Convergence: Sorting Out ComplexityRebecca Lieb
Presented to Pinterest's Pinstitute on April 28, 2015, this talk/deck focuses on the need for developers to help integrate content marketing software solutions with converged media requirements
Digital subscription growth often comes at the expense of traditional readership. Such is not the case in New London, CT where The Day has seen a 20% growth rate in digital membership while maintaining its traditional base. Leveraging its relationship with LEAP, the company has put focus on the customer rather than the channel while recognizing that consumer monetization in the digital era is an evolutionary process requiring activation, engagement and value-exchange to drive loyalty. Perhaps most importantly, The Day has resisted the temptation to compromise customer relationships through incremental charges, pricing actions, forced buys, etc., and has treated them like the strategic assets they are.
Microsoft Global Marketing Operations Case StudyIDV Solutions
Microsoft's Global Marketing Operations group sought a solution that would help identify the best marketing opportunities amid a vast store of customer, partner, and market opportunity data. Using Visual Fusion from IDV Solutions, they replaced cumbersome methods of analysis with an intuitive, easy-to-use application that visualizes marketing opportunities geographically. The result is greater insight into their data, more productive use of staff time, and a powerful tool for focusing marketing efforts.
Big things are happening in programmatic.
We’ll share actionable insights to drive business results in 2021, while exploring the potential impact of each trend over the next decade. Sign up and uncover strategies to address key trends like:
- Cookieless World: The future of identity & audiences
- Video: Learn why a fragmented video landscape needs integration
- AI: Humans are advancing AI into unique and creative use-cases
- Ecommerce: All brands are now ecommerce brands, what does that mean for marketers?
- Gaming: Already bigger than the Super Bowl! Never been a better time to get in the game
- Creative: Creative meets digital for hyper-targeted, customization at scale
- Omnichannel Activations: Consumers are everywhere, are you?
2009 saw a range of tools and applications being launched – all aimed at increasing your share of voice in the social universe. As we get ready for 2010, our marketing experts will talk about how can we build on our learning’s and plan a bullet-proof social strategy for the coming year. This discussion will be based on our insights and learning’s from various campaigns that we have worked for in the previous year and how to apply them in our next campaign.
Destination marketing is the process of communicating with potential visitors to influence their destination preference, intention to travel and ultimately their final destination and product choices... It is must to engage right!
How Connected Content Will Change Your (Marketing) WorldRebecca Lieb
Deck from the webcast I presented with the American Marketing Association (AMA) and ThisMoment on March 19, 2015.
What is “connected content?”
We are witnessing a shift in the way marketing organizations are creating customer value through their content. If harnessed properly, a single piece of content, connected to relevant publishing, CRM and analytics tools, can have unprecedented impact across the Enterprise.
From 1-to-many brand campaigns to 1-to-1 communications, the most innovative companies today are successfully extending their content strategies beyond traditional brand and social channels and into the heartbeat of communications with customers across all Enterprise channels.
Takeaways:
Insight into recent research on connected content
How technology enables connected content across the organization
How brands can view content holistically, beyond the single post or tweet and use it beyond brand marketing and across the enterprise
Content Distribution Strategy for Annual Content Strategy SummitGiuseppe Caltabiano
“It’s not the best content that win: it's the best promoted content”. Content Distribution and Amplification have a critical role in Content Marketing Strategy. This presentation summarize the steps to define a proper distribution and amplification strategy for your content, with examples and best practices from a large enterprise.
Create - Day 2 - 15:30 - "Has There Been a Misunderstanding? Defining Content...PerformanceIN
The word 'content' is usually associated with publishers whose business model revolves around the articles they produce. However, analysis has shown that incentive publishers are also engaging users through very similar methods.
Model categorisation leads people to believe that any sales generated by voucher sites, for example, were due to the discounting model of the site and not content. Advertisers request more ‘content’ publishers but overlook content from other publisher models.
This session will cover the importance and breadth of content and how attribution modelling and the resulting recognition may be overlooked.
Expect plenty of debate from the floor as the perceived meaning of content is brought into question.
Digital Marketing: Combining Art and Science for Effective Customer EngagementMarketo
From social to TV, online video, paid-for ads, organic search, print, mobile and email, consumers are bombarded by thousands of messages on a daily basis - so how do marketers cut through that noise and really stand out?
For those looking to start conversations with individuals, rather than bombard the masses, this webinar will examine how artistic, emotion-based marketing and analytical, value-based marketing can be married to deliver loyalty, positive brand perception and effective, bottom-line results.
This discussion will help you understand:
• The challenge to create content that cuts through the noise and gets people’s attention
• How to use data analysis and targeting to shape innovative content delivery
• How to measure the effectiveness of artistic work, audit and plan future campaigns
Mobile Marketing helps the companies to reach the right target audience globally. Digital Marketing landscape have grown exponentially over the years in India.
Content Marketing and the War for Attention: The rise of rich media and how to work smarter with your content rather than harder.
Cisco predicts that by the end of 2022 80% of social media content will be video. Add the fact that Youtube is one of the top websites for time spent and Instagram, Snapchat and TikTok have some of the most engaged audiences because of their reliance on rich media content. Furthermore, native video gets preferential treatment on most social platforms. What does this mean to marketers? How do you get your audience to stop the scroll and engage with your content? How can you produce rich media content with limited to nonexistent resources and budgets? In this session you will be presented with the latest insights regarding video and rich media, our consumption habits, and related strategies to engage and grow an audience and, most importantly, how to do it efficiently and cost effectively. You will also learn how to repurpose and rotate your content to extend its shelf life and squeeze every bit of value out of every piece of content you create or curate.
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...Michael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff as part of the CNW – a PR Newswire Company – breakfast series given in Ottawa on June 20, 2013. The focus of this presentation focused on content as a catalyst in creating audience engagement. Content alone is no longer king. In order to have a successful campaign today you have to ask yourself, “What is the conversion metric we’re using to build awareness and spark action?’. Be it views, shares or sales, your metric is the key to every successful content marketing strategy. It doesn’t matter if you are a B2C, B2B, or nonprofit. AS your brand provides context around the conversation, ask if – and how- your content drives your desired outcomes.
How to leverage social media at IT organizationsThe Oren Group
The rapid proliferation of social media has revolutionized the way companies and consumers from around the world communicate, collaborate and transact. Social media platforms & tools like:
Facebook, Twitter, blogs, webcasting, and virtual events have positively impacted our business by enabling effective knowledge sharing & collaboration with various stakeholders across different geographies and time zones.
In this presentation, I will explain why and how IT companies should use social media to develop relationships with their target audiences and stakeholders.
I will discuss social media strategies & platforms that are available for companies in general and IT companies in particular to effectively provide value to their customers and stakeholders. Several case studies of IT companies that have successfully adopted social media are provided.
Building a Digital Video Strategy Without Breaking the BankDigital Vidya
Explore the process of 'Building a Digital Video Strategy Without Breaking the Bank'. Gain insights from the webinar led by Karan Gupta, CEO, AndBeyond.Media.
Expanding Internationally - A Primer with LinkedIn - SaaStr Annual 2018Aatif Awan
LinkedIn has successfully grown to 540 million+ members in more than 200 countries and territories around the world. It's even found success in China where most US internet companies have failed. In this talk, Aatif Awan, VP of Growth, International & Data products at LinkedIn, gives a primer on how to expand your product internationally using the lessons learned from growing LinkedIn globally.
The Power of Video and YouTube in Social MediaGerri Baum
This video shows the value of video to promote and optimize your brand or organization's marketing efforts to reach your goals and objectives. It also demonstrates how to best use YouTube to aggregate and syndicate your videos.
During this interactive session we will cover:
Platform changes you need to know about
Opportunities to increase engagement with sponsored content New tools and techniques for measuring success
The Advertising Research Foundation announces the launch of the Social Media Council at Advertising Week 2009.
Social media has provided brand advertisers and marketers, media and agencies with new ways of listening to consumers. Listening leads the way to engaging in conversations and uncovering new actionable insights.
AGENCY + CLIENT = PARTNERSHIP
What is necessary to understand and bear in mind in order to maintain a solid and effective partnership that provides excellent communication results?
IT’S NOT IMPORTANT WHERE THE BALL IS, BUT RATHER WHERE IT’S GOING TO BE
The trends of contemporary content and strategic marketing that will make your day at the office tomorrow different.
ŠTUDIJA PRIMERA: ŠKODA – CELOSTNI POGLED V PRAKSI – VSEBINSKO IN DIGITALNO
Možnosti in nove priložnosti integriranega vsebinskega marketinga so neskončne in, kar je najlepše, … dejansko delujejo (= prodajajo)!
EFFECTIVE TACTICS OF CONTENT MARKETING FOR THE ENTIRE SALES FUNNEL
About the strategic and practical direction in which all parts of your organization should be headed.
CASE STUDY: KRKA NATIONAL PARK: TOURISM − MOBILIZE USERS AND YOU WILL GET GOOD CONTENT
We all know that producing quality content is difficult and expensive. How was this done with the help of mobilized users in the case of Croatian tourism (Zakaj Hrvaška, Krka National Park, Valmar, Barve Istre, etc.)?
[POMP FORUM 2015] MOČ OZNAMČENE VSEBINE IN OBVEZEN PREKLOP NA VSEBINSKI MARKE...PM, poslovni mediji
Digitalna revolucija nas je zadela iznenada in skrajni čas je, da se spremembam prilagodimo, dokler je še čas za to. Kako in s kakšnimi pristopi se odzvati na prihajajoči val sprememb nam bo Stephanie zaupala iz prve roke.
[POMP FORUM 2015]KAKO UČINKOVITO UPRAVLJATI SVOJO KOMUNIKACIJSKO PODMORNICO, ...PM, poslovni mediji
Vse o tem, česar pri vsebinskem marketingu ne vidite, a pomembno prispeva k njegovi učinkovitosti, in malo o tem, kar zagotovo že vidite. Globoko zajemite sapo in se zazrite v globine vsebinskega marketinga.
[POMP FORUM 2015]Nujno potrebni vsebinski kazalci iz ozadja, Rebecca lieb pom...PM, poslovni mediji
Kako optimalno izmeriti učinkovitost vaše vsebine? Rebecca Lieb se bo na podlagi uspešnih študij primerov, ozrla preko že znanih merilnih praks (všečkov in prodaje) ter nam predstavila tiste, nekoliko manj očitne indikatorje učinkovitosti, brez katerih v vsebinskem marketingu ne gre.
O tem, kako sta popolnost vsebin in pripovedovanje zgodbe ključnega pomena za maksimalen uspeh vseh vodilnih komunikacijskih in marketinških strategij. Odnos med agencijo in stranko bo razložen s študijo primera vodilnega dobavitelja gradbenih materialov Saint-Gobaina.
[POMP FORUM 2015]SI UPATE POGLEDATI V PRIHODNOST OZIROMA ZAKAJ POTREBUJETE VE...PM, poslovni mediji
Ob konkretnih primerih in izkušnjah podjetij na najzahtevnejšem trgu o globini sprememb, ki se dogajajo v marketingu. Kaj morajo podjetja vedeti o tem in zakaj morajo razumeti, da vsebinski marketing povezuje umetnosti in znanosti komuniciranja v novo zgodbo.
[POMP FORUM 2015] ZAKAJ NA PODROČJU JAVNEGA IN STRATEŠKEGA KOMUNICIRANJA VRE?...PM, poslovni mediji
8 let, 40 držav, revolucionarni premiki in po rezultatih raziskave je Slovenija na dnu Evrope. V svetu se odvija temeljno preoblikovanje javnega in strateškega komuniciranja, Slovenci pa … nič! A za vsakim problemom se skriva rešitev. Vas zanima, kakšna?
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Coca Cola Branding Strategy and strategic marketing plan
Kenny MacIver @ POMP Forum 2016
1. How a content portal reaps
global success
The challenge Fujitsu set for Seven
Kenny MacIver, Seven C3
Editor of Fujitsu’s global digital platform
I – Global Intelligence for the CIO
2. • 6th largest enterprise IT company
• $40 billion in revenue (¥4.8 trn)
• Classic Japanese long-view growth strategy
• Set in motion a globalization strategy
The client – Fujitsu
Not a lot of people know this …
3. Not enough of THE RIGHT people know Fujitsu
Not often
seen as
strategic IT
supplier
Rarely
viewed as
tech
pioneer
Vying to
establish a
truly global
brand
Not winning
mindshare
among
enough CIOs
Only
non-US
company in
the top 10
The client
4. • Provide access to CIOs / CTOs / CDOs
• Create visibility of brand among tech decision-makers globally
• Position Fujitsu as a strategic partner to tech leaders
• Foster customer engagement for sales teams
The brief
5. • Create an industry-leading digital platform
• Build a contributor team that knows (and is known by) the audience
• Wow-factor: Interviews with the biggest names in management and tech
• Cinematic-level video production values and SFX /A-list photographers / original artwork
• Activate with social engagement
• Cultivate a network of readers as influencers
• Monitor appeal of different content types
• Adjust content mix to reflect audience interests
• Ensuring Fujitsu is (subtly) front of mind
The strategy
6. The quality of
video content
increases time
on page for
I-CIO
Video interviews
have resulted in
deeper customer
engagement for
Fujitsu
Thought-leader interviews
8. • The industry’s biggest names
• Identify contributors with the greatest social reach
•Audience as distribution engine
Big Thinkers and CIO rockstars
Carlo Ratti Hermina Ibarra
9. • Flatter the audience by providing them with rich social content they want to redistribute
• Break the 140-character barrier with text-rich images
… and go even further with animation (GIFS)
Rich social content
13. Top CIOs engaging with and retweeting I-CIO content
The
‘Who’s Who’
of tweeting
I-CIO web
content
David Bray
@fcc_cio
US Federal
Communications
Commission
CIO
Adam Khan
@Khanoisseu
L’Oréal
Head of digital
transformation
Monique Shivanandan
@m_shivanandanm
Aviva
Group CIO
Kim Stevenson
@Kimsstevenson
Intel
CIO
Robert J Webb
@robertjwebb
Etihad Aviation
Group
CIO
Sascha Lobo @saschalobo
SaschaLobo.com
Owner (396,000 followers)
David Bray @fcc_cio
Federal Communications Commission
CIO (107,000 followers)
Shelly Palmer @shellypalmer
Landmark|ShellyPalmer
Managing Director (89,200 followers)
RETWEETERS WITH
BIG FOLLOWINGS:
Oliver Bussmann
@obussmann
Level39, ex-CIO UBS,
17,500 followers
The Results
14. 76% increase in Twitter
followers year on year
Average monthly users
2015 vs 2016 up 126%
to 13,000 users pcm
Average monthly
pageviews 2014 vs
2015 up 64% to
29,000 users pcm
The Results
15. “Amust read”
Anthony Watson, Nike’s CIO to his Twitter followers
Readers like it
“Love the website I-CIO. Great content and great set-up”
Stefan Ott, global head of IT distribution,
UBS GlobalAsset Management.
“Amazing richness of content”
Niraj Jetly, CIO of NutriSavings
16. I-CIO has enabled Fujitsu to…
• Open doors and deepen relationships with key accounts (UBS,Aviva, Heathrow, DHL…)
• Align the Fujitsu brand with top CIOs and show the company understands their challenges
• Showcase Fujitsu expertise
The client payback
17. “Seven continues to innovate. The team gives me the confidence that the
real, high-level objectives we’re setting for our digital publication are very
carefully considered, understood and acted upon.”
“Seven’s ability to craft engaging content brings to life our business’s
expertise and positioning.”
Guy Daniels
VP Brand & Marketing Communications, Global Marketing, Fujitsu
The client payback
Ultimate endorsement – www.I-CIO.jp – launching 1Q16