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Van Damme and then what? 
Björn Owen Johansson, Spoon Publishing, Sweden
Tell the truth!
About Spoon 
• Most awarded content agency in Scandinavia 
• 160 employees 
• Content marketing agency of the year 
• Offices: Stockholm, Gothenburg, Oslo and Helsinki 
• Vision: a content marketing superbrand!
Advertising is 
DEAD! 
Or not?
1,2 Billion Euro
VIDEO 
The Epic Split feat. Van Damme
VIDEO 
Dynamic Steering
SATISFACTION
VIDEO 
Brians Truck Report
A few words 
about the 
future
Volvo Study: 
What is the most important 
channel for you to get information 
about new products?
Bjorn Owen Johansson: Van Damme and then what

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