Editor's Notes

• Talking points for John:
  Getting real results form content
  Driving great engagement but more importantly driving pipeline growth and sales
  A few months in and already proof of success that can be replicated and ROI justification
• Talking points for John:
  Have built a number of pieces of content quickly
  Very easy to repurpose existing thought leadership and ideas into consumable content
  Plans to continue rolling out content
  Low resource commitment
• Talking points for John:
  Calculators are are particularly compelling and successful due to the nature of SilkRoad products
  Well received by audience and gives actual hard number calculations to audience
  Collects amazingly deep data about users
  A core part of the SilkRoad resource center going forward
  Easy to update and maintain
• Talking points for John:
  Assessments great starting point for SilkRoad audience to understand their HR strategy
  Drives audience down a specific journey
  Collects deep data
  Feels less formal and more casual than calculators but no less powerful
  Everygreen content
• Talking points for John:
  Created a big experience that leverages existing metrics and through leadership
  Made it interactive by peppering it through out with questions so that the audience can directly benchmark themselves from industry leading research and data
  Benchmarking is another way for the audience to understand where they are strong or weak
  Larger content like this can serve as the central point of longer campaigns
• Talking points for John:
  Polls, quizzes and surveys can be quick hits
  These serve to just create engagment- it doesn’t always have to be about lead generation sometimes it is about building trust and credibility or simply building a relationship with the audience
  Quick and easy to duplicate and post anywhere
  Fun and simple
  Also can provide rich audience data or collect research for the next report/infographic etc.
• Talking points for John:
  SnapApp is really easy to integrate into our Marketo instance
  We can map question and answer data directly to Marketo fields
  We can pass hidden data like campaign ID or other information all the way through to Marketo and then SalesForce if we want
  SnapApp can sit inside of Marketo landing pages, SilkRoad CMS and works on mobile devises so we can quickly and easily get data from experiences actionable in Marketo
• Talking points for John:
  SnapApps can be tagged with Marketo campaigns for attribution
  Set it and forget it- SilkRoad can connect SnapApp and Marketo APIs one time and then the integration and data flow is seamless