Jesper Laursen @ POMP Forum 2016
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“NATIVE ADVERTISING”: THE QUALITY OF CONTENT IS KEY Why is the role of native advertising more and more important? Where is its place within the overall strategy of content marketing? Where are the traps and dangers and how should you start?
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- 2. WHAT
- 4. WHY
- 6. HOW
- 10. Let’s jump in
- 11. WHAT
- 12. Native advertising is paid advertising where the ad matches the form, feel, function and quality of the content of the media on which it appears.
- 13. Paid
- 15. Quality
- 25. WHY
- 26. Two reasons
- 28. ”If you build it they will come”
- 30. By 2020, the amount of information on the Internet will grow by 500% compared to last year Source: Mark Schaefer, The Content Code
- 33. Television has a ratio of 1:5 creation to distribution ratio In content marketing it’s 5:1
- 34. Content marketers cannot rely on the Viral Wings of Social & the Spiders of Search
- 35. Native advertising will become part of every content marketing strategy
- 36. Reason #2
- 37. Hvad skal vi igennem?
- 38. Hvad skal vi igennem? 44%
- 40. Hvad skal vi igennem?
- 41. CTR on Native is 4-8x
- 44. Traditional advertising 2015 = 75%
- 45. Traditional advertising 2020 = 50%
- 47. HOW
- 48. 7 tips
- 49. #1: Strategy
- 51. #2: Audience
- 52. #3: Quality
- 54. #4: Partners
- 56. #5: Transparency
- 59. A NEXT GENERATION ENTERTAINMENT SERIES – INTEGRATION SOCIAL AND MOBILE PLATFORMS 59
- 60. A NEXT GENERATION ENTERTAINMENT SERIES – INTEGRATION SOCIAL AND MOBILE PLATFORMS 60
- 61. A NEXT GENERATION ENTERTAINMENT SERIES – INTEGRATION SOCIAL AND MOBILE PLATFORMS 61
- 62. #7: Daytrade
- 65. TAK FOR I DAG
- 66. TAK FOR I DAG Thank you!
- 67. TAK FOR I DAG JESPER LAURSEN jesper@native-institute.com @jesperlaursen