This document provides an agenda and information for a Facebook knowledge session on November 29th. The agenda includes an introduction, a case study of bol.com on Facebook with Q&A, a presentation on the Facebook toolkit, and a presentation on the Social Machine. It also lists upcoming related events on mobile-proof strategies and how to engage in dialogue on Info.nl's social marketing services. Information is provided on Info.nl's social marketing team and capabilities. Presentations provide details on bol.com's Facebook page growth and engagement strategies, tools in the Facebook toolkit and how to use them, and an overview of the Social Machine concept.
"The best digital advertising in the world" for Vlerick Leuven Gent Managemen...Polle de Maagt
Last minute speaking engagement at Vlerick Management School. Presentation consists of several elements from earlier presentations, so don't expect too much new stuff :)
Brand Lessons from the Corporate Social Media SummitMarque Creative
With special thanks Rohit Bhargava who spent the day at the Corporate Social Media Summit.
"The event was put on by the team at Useful Social Media - and that indeed was the theme of the day as panelists offered real case studies, answered tough questions and generally demonstrated that there is real hope for large corporate brands to actively use social media to generate real business value in multiple ways."
Here are a collection of some of the biggest lessons that brands featured on Day 1 of the event shared in their presentations.
Official Facebook Marketing Best Practices GuideThérèse Cator
This is the Official Best Practices Guide that Facebook recently released. It gives businesses a guide on how to effectively navigate the Facebook ecosystem. The focus is on Marketing on Facebook, and also details ways to use Facebook ads, plugins, analytics and more.
Helen Todd, CEO of Sociality Squared, and Chris Thorton, Chief Marketing Officer of Definition 6, spoke about the importance of visual marketing at Social Media Week 2013.
"The best digital advertising in the world" for Vlerick Leuven Gent Managemen...Polle de Maagt
Last minute speaking engagement at Vlerick Management School. Presentation consists of several elements from earlier presentations, so don't expect too much new stuff :)
Brand Lessons from the Corporate Social Media SummitMarque Creative
With special thanks Rohit Bhargava who spent the day at the Corporate Social Media Summit.
"The event was put on by the team at Useful Social Media - and that indeed was the theme of the day as panelists offered real case studies, answered tough questions and generally demonstrated that there is real hope for large corporate brands to actively use social media to generate real business value in multiple ways."
Here are a collection of some of the biggest lessons that brands featured on Day 1 of the event shared in their presentations.
Official Facebook Marketing Best Practices GuideThérèse Cator
This is the Official Best Practices Guide that Facebook recently released. It gives businesses a guide on how to effectively navigate the Facebook ecosystem. The focus is on Marketing on Facebook, and also details ways to use Facebook ads, plugins, analytics and more.
Helen Todd, CEO of Sociality Squared, and Chris Thorton, Chief Marketing Officer of Definition 6, spoke about the importance of visual marketing at Social Media Week 2013.
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Chorus america social media step by stepDevon Smith
Chorus America 2011pre- conference seminar. Social Media Step by Step (for beginners). Creating a social media strategic plan, Facebook, Twitter, YouTube, Tools to monitor & measure social media.
Social Business Imperative Women's President OrganizationLiz Bullock
Liz Brown Bullock, Director of Social Media & Community, Dell, presents social business landscape and ten tips on how women owned businesses should be strategically using social to be more effective. Presented at Women’s President Organization in Dallas, Tx on May 1st, 2013
Liz Brown Bullock, Director of Social Media & Community, Dell, presents social business landscape and 10 tips on how women-owned businesses should be strategically using social to be more effective. Presented at Women’s President Organization in Dallas, TX on May 1st, 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Integrated Social and Digital Communications: A Practical Application - Dr. K...Energy Digital Summit
This presentation was written by Dr. Konstanze Alex-Brown, Global Communications, Social Media Strategy at Dell Corporation. Dr. Brown was invited to present as a keynote speaker for the inaugural Energy Digital Summit in June 2014. She presented on the topics of marriage of social media, digital communications and building community in Energy & Technology.
Digimindz bringing Digital Marketing ServicesDigimindzIndia1
Knowing the phases for Strategizing the Social Media Platforms?
Social Media Services enlightened by Digimindz India. Digimindz bringing Digital marketing services to your doorstep.
Creating Lead-Generating Social Media CampaignsRobert Dempsey
Creating Lead-Generating Social Media Campaigns - How to create measurable social media campaigns that generate leads for your business. http://dempseymarketing.com
Facebook Marketing Webinar with Michael LeanderMichael Leander
Presentation from a Markedu webinar about Facebook Marketing.
In the presentation Michael Leander gives his advice on different aspects of Facebook marketing. From getting started to measuring results.
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessDeirdre Walsh
This presentation showcases the steps needed to develop a successful social media strategy. It focuses on building a good process for listening and engaging with key stakeholders across the Social Web.
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Flood damage
Mold damage FL
Mold removal
Fire detection Florida
Smoke and soot damage reconstruction
Fire damage entity recover with costs
Stored water removal
Wind or storm damage FL
Rain damage
Chorus america social media step by stepDevon Smith
Chorus America 2011pre- conference seminar. Social Media Step by Step (for beginners). Creating a social media strategic plan, Facebook, Twitter, YouTube, Tools to monitor & measure social media.
Social Business Imperative Women's President OrganizationLiz Bullock
Liz Brown Bullock, Director of Social Media & Community, Dell, presents social business landscape and ten tips on how women owned businesses should be strategically using social to be more effective. Presented at Women’s President Organization in Dallas, Tx on May 1st, 2013
Liz Brown Bullock, Director of Social Media & Community, Dell, presents social business landscape and 10 tips on how women-owned businesses should be strategically using social to be more effective. Presented at Women’s President Organization in Dallas, TX on May 1st, 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Integrated Social and Digital Communications: A Practical Application - Dr. K...Energy Digital Summit
This presentation was written by Dr. Konstanze Alex-Brown, Global Communications, Social Media Strategy at Dell Corporation. Dr. Brown was invited to present as a keynote speaker for the inaugural Energy Digital Summit in June 2014. She presented on the topics of marriage of social media, digital communications and building community in Energy & Technology.
Digimindz bringing Digital Marketing ServicesDigimindzIndia1
Knowing the phases for Strategizing the Social Media Platforms?
Social Media Services enlightened by Digimindz India. Digimindz bringing Digital marketing services to your doorstep.
Creating Lead-Generating Social Media CampaignsRobert Dempsey
Creating Lead-Generating Social Media Campaigns - How to create measurable social media campaigns that generate leads for your business. http://dempseymarketing.com
Facebook Marketing Webinar with Michael LeanderMichael Leander
Presentation from a Markedu webinar about Facebook Marketing.
In the presentation Michael Leander gives his advice on different aspects of Facebook marketing. From getting started to measuring results.
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessDeirdre Walsh
This presentation showcases the steps needed to develop a successful social media strategy. It focuses on building a good process for listening and engaging with key stakeholders across the Social Web.
A primer on Social Media & how to build a social media plan. References: Groundswell (book by Forrester Analysts), Social Media Metrics, Trust Agents, ClueTrain Manifesto etc
Introduction to Social Media for filmmakersSales Hub Pro
A brief introduction to the idea of using social media and the internet to tell stories through the medium of film and television. The slides are a collection of ideas and references that are useful for anyone working with narrative, storytelling and writing for various mediums. Andrew McAvinchey with slides and links from many sources including Stephanie Spiro who provided the slides on Twitter use
Making social media work for your businessKylie Bartlett
If you'd like to learn how to make social media work for your business, here's 5 step process to follow. You can find out more by visiting http://www.socialforcefive.com.au
Similar to Kennissessie Facebook (29 november 2012) (20)
Enriching Internet of Things through design thinking - Melanie Gorka (Design ...Info.nl
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Voetbal International: bouwne aan een krachtig digitaal platformInfo.nl
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2. Programma
§ Introductie
§ De case bol.com op Facebook + Q&A
§ Jeroen Sitskoorn + Arthur Hoogeveen
§ The Facebook toolkit
§ Catriona Paton, 77 Agency
§ Introducing The Social Machine
§ Stefano Bonaventura
§ Borrel twitter: #lab
December 5, 2012
3. Wij helpen u de juiste keuzes maken
De context van uw klanten verandert
December 5, 2012
5. Omzetten van uw doelstellingen Zorgen voor conversiegerichte Ontwerpen en ontwikkelen van
in online resultaat user experience bij alle kanalen mobiele sites en apps
Realiseren van hoogwaardige Zorgen dat uw online platform Effectief inzetten van social media
applicaties en systeemintegratie 24/7 goed en veilig werkt voor uw business en merk
Continu optimaliseren van Gebruikmaken van onze online Platform voor experiment en
uw online business kennis en ervaring bij u op locatie innovatie
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7. Klanten beoordelen ons als
beste inhoudelijke bureau
Al 3 jaar nummer 1 in de Emerce Top 100
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8. Soon in this theater
§ Kennissessie Mobile-proof 2013
§ Wanneer? Donderdag 24 januari
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9. Hoe gaat u de dialoog aan?
Info.nl / social marketing
December 5, 2012
10. Info.nl / social marketing
De Facebook specialist van Nederland!
Wij leveren applicaties, games en campagnes
voor Facebook en ondersteunen organisaties
bij het managen van hun online community.
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11. Advantages:
• Priority product and business support from
Facebook
• Access to alpha and beta product trials
• Improved turn-around times for ads review and
technical issues
• Product planning sessions and co-development of
product go-to-market strategy
• Improved access to Facebook product and
engineering teams
• In-depth trainings on Facebook products tailored
to the SPMD's needs and market focus
• Marketing assets which will clearly designate the
company as a Strategic PMD
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12. Social Marketing Team
CATRIONA PATON
FACEBOOK STRATEGIST
NICOLE DIPHOORN
ARTHUR HOOGEVEEN
ACCOUNT TEAM
DESIGN
TEAM DEVELOPMENT
TEAM
FLORIS HONÉE LORENZO PIREDDU
CREATIVE LEAD TECHNICAL LEAD
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19. Klanten
in social
e contex
t
Like “ver
dienen”
Verleide
n tot enga
gement
Helpen
ko pen
De ontwikkeling van bol.com op Facebook
160.000+ fans
December 5, 2012
20. Facebook is geen one-night-stand
Zorg voor Regelmatige
Plan een Zorg ook voor
interne campagnes zorgen
strategie voor Facebook only
resources om de dat je merk
minimaal 3-6 acties. Beloon je
pagina te continu on top of
maanden ambassadeurs
managen mind is
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24. Basic campaign flow
Campagne
Traffic via Campagne
applicatie
Facebook ads, landingspagina
community &
Stimuleer
overige kanalen Vraag naar like!
verspreiding!
+
Virale traffic vanuit
shares, invites en 1 Wallposts, shares
wallposts en invites
December 5, 2012
25. Binnen jaar naar 140.000 fans Introduction
Spin & Win
Sportzomer
Campaign
Lachbaby
Campaign
Tomtom
Jan Smit Campaign
Campaign
Reach bol.com…..
Continue bouwen aan groei
December 5, 2012
34. Bol.com - The next step in social
§ Facebook is een volwassen kanaal
§ Campagnes zijn tijdelijk en vluchtig
§ Ga voor duurzame invulling
§ Schaalbare/herbruikbare oplossingen
§ Integreer product / service
§ Experimenteer met relevantie
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35. Actief aan de slag met bol.com
Use: Persoonlijk relevant aanbod
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39. Some results
§ Bijna 10.000 spelers
§ Gemiddeld aantal spins per persoon: > 40
§ Hoog herhaalgebruik
§ Rond de 50.000 shares
§ Eerste conversieresultaten
December 5, 2012
40. De learnings
§ Een relevant aanbod is hard werken
§ Wees transparant in gebruik profielinformatie
§ Een open architectuur is essentieel
§ Launch & learn
§ Gebruik user feedback
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44. Introduction
General Facebook update
How Facebook usage is changing
Thinking about your Facebook page
Facebook Brand Toolkit
The basic tools
New additions to the toolkit
How to use the toolkit to reach your business goals
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47. 543 million mobile
monthly active users
YOY mobile
67% MAU growth
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48. Think about objectives…
On & offline
Branding
Community sales
building
Traffic
Lead
generation
CRM Media
Exposure
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49. Baby Child Teenager Adult
• brand new • Constantly learning • Gaining as many new • Focus on long-term
and growing friends as possible! good quality
• finding it’s voice relationships
• Transitioning to
• needs someone maturity • Mutual partnership
to look after it to
help it grow
December 5, 2012
51. Open Graph (Your Website) Social Ads
News Feed
News feed
News feed
Facebook pages Applications
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52. Pages
Global pages
Facebook Offers
Ads
Custom Audience
Facebook Exchange
Mobile app download apps
Sponsored Results
Offline Experiences
Social Machine
December 5, 2012
53. Gives your brand uniformity over all
regions
Gives users local, relevant content based
on where they live
Insights and reporting limited to global
scale only
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54. Drive sales
Offers can be used to activate both current and new customers
Viral
When an offer is claimed, Facebook will generate a newsfeed story seen by their
friends to encourage more claims
Measurable
You can include optional features such as barcodes and unique codes to track sales
accurately
December 5, 2012
55. OMG!!
Only 3% to 9% of fans see your page posts
December 5, 2012
56. • Highlight important posts with • Use a relevant cover photo
the star feature & profile image
• Use custom and tab thumbnails • Create sticky posts with the
• Take advantage of Milestones ‘Pin to Top’ feature
• Integrate with Twitter/Pinterest – BUT DON’T DUPLICATE
• Syndicate Your RSS Feed
• Use your custom URL outside of Facebook
• Add the Facebook plug-ins to your website
• Post quality content
December 5, 2012
58. • 65 billion mobile newsfeed story impressions every day
• 65% of likes happen in the newsfeed
• 45% of comments happen in the newsfeed
• Mobile drives higher engagement than desktop
December 5, 2012
62. Consumer intent data for retargeting on Facebook
Now, advertisers and agencies can expand their reach to harness the quality and scale of
Facebook, while continuing to deliver ads using the user intent data they own, to build a
relevant, efficient and complete direct-response marketing program.
• Scale » Over 1bn million active users (June 2012), 57% of whom are daily users.
• Optimal targeting » Your own consumer intent data.
• http://triggit.com/shutterfly-4x-return
Optimal objective » Campaigns with off-Facebook direct response objectives.
• Formats » Facebook Standard Ad driving off of Facebook. Page Post Ads and Sponsored
Stories not included.
• Placements » Right-hand side. Home Page and News Feed placements not included.
• Ad Serving » Served by Facebook.
• Ad tags » Approved tag providers only.
• Exchange access » Approved demand side platforms (DSPs) and trading desks.
December 5, 2012
63. A way to retarget people using their browsing history (?)
http://triggit.com/shutterfly-4x-return
December 5, 2012
64. Benefits of sponsored results
• Expanded distribution of your message,
with placement in one of the most used
features on Facebook
• The ability to target what people are
looking for, by appearing alongside
related Apps, Pages and Places
• Flexibility
to customise your landing
destination, such as a specific tab on your
Page
• Brand protection
• Get ahead in search – new emerging
type of advertising on Facebook
December 5, 2012
65. SOCIAL MACHINE
Clients as brand ambassadors
USER
USER MESSAGE TRAFFIC
JOINS IN INCREASES
POSTS BOOSTS
The user participates in an The user, by his RFID, Posts boost the brand In-store, in-event or/ and
event or/and comes in a shares his experience message, thanks to the website traffic increase
shop and, thanks to the posting on Facebook a increase in visibility and thanks to the boost given
S.M., can connect to standard message in content sharing. by users’ posts.
Facebook. decided by the brand.
December 5, 2012