The document summarizes key themes and takeaways from sessions at SXSW2015 related to emerging technology trends. Over 70,000 people attended SXSW with 32,000 at the interactive portion. Sessions covered topics like designing for trust, wearable tech, human vs. machine cognition, smart homes, and the future of transportation involving both technology and humanity. Recurring themes included live media, the value of data, augmented humans through interfaces and biomaterials, advanced mobility, fashionable wearables, and personal robotics balancing high-tech and high-touch. Think beyond screens to things as interaction means, with AI and data powering more adaptive services and stories.

1. SXSW2015
emerging trends
Buzz-lab session March 24, 2015

2. Austin

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16. SXSW interactive
SXSW: > 70.000, SXSWi: 32.000 attendees
Numerous locations
Hundreds of sessions

18. My route, 26 sessions in 5 days
…Designing for Trust…The secret History of Hypertext…Fear, Shame, Empathy & More Ways to
Change Behavior…The Personal Side of Robots…Advanced Mobility…Wearable Tech and Design:
Cracking Mainstream Trends…Starting with the Things, not the Internet…Human vs Machines: A
Cognitive Revolution…Smart Everything: Wearables and Tech Converge…Beyond Wearable: Future
Fabrics and Fashion Design…Designing the UI for the Internet of Things…Smart vs Smart-Ass: A Brief
History of Smart…AI, Immortality and the Future of Selves…Merging Humans and Computers: The
Next Decade…A Day in the Life of A Future Fashion Fan…First Release Hardware and IoT Meet Up…
Expressive Interactive Interfaces…Biomaterials, Nanotech and the Future of Bioengineering…
Surveillance, Trust & Ethics: Restoring the Faith…Fixing Transportation with Humanity and
Technology…Storytelling Engines for Smart Environments…It’s the End of The Internet As We Know
It…Spiritually, Through Interactive Technology…Home Smart Home: The Future Conscious Home…
Moonshots and Reality…Bruce Sterling Closing Talk…

19. Important words
…Designing for Trust…The secret History of Hypertext…Fear, Shame, Empathy & More Ways to
Change Behavior…The Personal Side of Robots…Advanced Mobility…Wearable Tech and Design:
Cracking Mainstream Trends…Starting with the Things, not the Internet…Human vs Machines: A
Cognitive Revolution…Smart Everything: Wearables and Tech Converge…Beyond Wearable: Future
Fabrics and Fashion Design…Designing the UI for the Internet of Things…Smart vs Smart-Ass: A Brief
History of Smart…AI, Immortality and the Future of Selves…Merging Humans and Computers: The
Next Decade…A Day in the Life of A Future Fashion Fan…First Release Hardware and IoT Meet Up…
Expressive Interactive Interfaces…Biomaterials, Nanotech and the Future of Bioengineering…
Surveillance, Trust & Ethics: Restoring the Faith…Fixing Transportation with Humanity and
Technology…Storytelling Engines for Smart Environments…It’s the End of The Internet As We Know
It…Spiritually, Through Interactive Technology…Home Smart Home: The Future Conscious Home…
Moonshots and Reality…Bruce Sterling Closing Talk…

20. High tech with human touch

21. SXSW in 7 trends
I Live Media
Critical data
Augmented human
Advanced Mobility
The Value of the Thing
Fashionable Wear
Personal Robotics

22. 1

23. I Live Media
Meerkat as ultimate execution
Snapchat paved the way
Twitter to the next level

24. The hit
From 0 to 300k users
Twitter blocks social graph

26. Thanks for watching!
http://meerkatapp.co/iskandr/d4f540a1-5774-49ec-8613-c9a17ebf5286

27. I Live Media

28. 2

29. Critical data
Why makes the AI the choices it does, show me!
http://en.wikipedia.org/wiki/Person_of_Interest_(TV_series)

31. ”
“it is political
Data is not neutral,
Molly Steenson
http://schedule.sxsw.com/2015/events/event_IAP38075

33. FireChat

34. ”
“And build that consistently (Uber?)
Key to trust is integrity.
Michael Boeke, Synap
http://schedule.sxsw.com/2015/events/event_IAP37664

36. ”
“
Storytelling
but also heritage of materials.
Transperency. Not only the data.
Lance Weiler
http://schedule.sxsw.com/2015/events/event_IAP35883

39. Critical data

40. 3

41. Augmented humans
Key theme: tech as human tool
Robotics, new interfaces
But also biomaterials
http://schedule.sxsw.com/2015/events/event_IAP39797

42. Expressive wearables
Carnegie Mellon University
http://schedule.sxsw.com/2015/events/event_IAP43342

44. Augmented via interfaces
Myo
Driven by muscles
Reversed haptics
https://www.youtube.com/watch?v=oWu9TFJjHaM

46. Biomaterials
3rd method to treat cancer
Dr. Robert Langer, MIT
Chip to fight bad cells
http://schedule.sxsw.com/2015/events/event_IAP997644

48. Augmented human…

49. 4

50. Fashionable wear
Fashion has come to wearables
From design to manufacturing
Function changing
http://schedule.sxsw.com/2015/events/event_IAP43342

52. Ringly
https://ringly.com

54. ”
“
#SXStyle
With 3D printing you need to rethink design
As important as the textile is the manufacturing process
Abe Burmeister, Outlier inc
https://s-media-cache-ak0.pinimg.com/originals/1b/cd/b2/1bcdb2028db910febf5eda0f7fe38eb2.jpg

56. ”
“
Best fit
3D printing accessory
Mappping body movements
Madeline Gannon, madlab.cc

60. Fashionable wear

61. 5

62. Advanced mobility
Automated
Humanized
Multi modal, even in US

64. Lyft
Carpool optimised driving

65. Automated drive
Understanding
Mapping and localisation key
First connected, than automated
http://schedule.sxsw.com/2015/events/event_IAP996703

67. 6

68. The value of the thing
New interactions
Platforms & things
Reverse approach
http://schedule.sxsw.com/2015/events/event_IAP36837

69. ”
“and digital life cycles
There is a gap between things
Ross Atkin
http://schedule.sxsw.com/2015/events/event_IAP36837

70. ”
“with things
Agile is not possible
Ross Atkin
http://schedule.sxsw.com/2015/events/event_IAP36837

71. Adaptive context
System with special services for blind people
http://schedule.sxsw.com/2015/events/event_IAP36837

73. ”
“but different from our use
Design for speech is powerful
Tim Lynch, Nuance
http://schedule.sxsw.com/2015/events/event_IAP42268

76. The value of the thing

77. 7

78. Personal robotics
Over arching theme
High-tech vs high touch
AI behavior
http://schedule.sxsw.com/2015/events/event_IAP43227

79. Robot human interactions
Social, emotional, cognitive & embodied dimensions define realness
Humanized does not mean human
http://schedule.sxsw.com/2015/events/event_IAP43227

80. http://schedule.sxsw.com/2015/events/event_IAP43227

81. ”
“
Human behaviour
give people an off-ramp
Context is underrated,
Daniel Pink
http://schedule.sxsw.com/2015/events/event_IAP42182

82. 7 ideas to influence behavior
1. use fear the right way: to focus attention
2. questions work a bit more engaging than statements
3. make them rhyme
4. social proof
5. give people an off-ramp
6. put a face on it
7. try stuff, don’t take these rules for granted

84. ”
“as the future of robotics
The helpful companion
Cyntia Breazeal, MIT
http://schedule.sxsw.com/2015/events/event_IAP43227

85. Design considerations
► Understanding expectations
► Leverage the strenghts of speech
► Partner with other modalities
► Frame the scope
► Support what is natural
► Provide conversational feedback
► Indentify 'errors' as opportunities
► Consistency for a point of view. Cross device.

86. High tech and high touch
Jibo
http://www.jibo.com/

87. Personal robotics

88. SXSW in 7 trends
I Live Media
Critical data
Augmented human
Advanced Mobility
The Value of the Thing
Fashionable Wear
Personal Robotics
High tech with
Human touch
}

89. Think beyond the screen

90. Think beyond the screen
Things as mean for interaction
Notifications can be haptic
Start with use case, build the story, and make an
adaptive service
► Wearables

91. AI as a Service

92. AI as a Service
Every digital product and service will use intelligence
as integrated part of the functioning
The in-between space of products will be smart
► Google AI

93. Data as connector

94. Data as connector
Data will be sanity.
After data service providers the open data connectors
will be part of digital services.
► Lyft

95. Stories & dialogs

96. Stories & Dialogs
Now storytelling is the elixer for value creation
Adaptive dialogs will be the next wave
Tech as partner in reaching goals

97. Human partners with tech
partners with human

98. Thanks!
https://www.info.nl/en/tag/sxsw2015/
https://storify.com/iskandr
@iskandr