Active Transportation and
 the Charisma of Place

         Keith Laughlin
  Rails-to-Trails Conservancy
        February 3, 2012
RTC 101

•  Founded in 1986
•  150,000 Members
   and supporters
•  HQ in DC with 4
   Regional Offices
•  35 Staff
Our Mission

To create a nationwide network of trails
from former rail lines and connecting
corridors…

…to build healthier places for healthier
people.
Looking Back

Past success:
•  1986: 250 miles
•  2012: 20,000 miles
Two Keys to Our Success


1) Federal Investment:
  - $9.87 Billion in Transportation
  Enhancements funding since 1992;
  - 2/3 of $$ for trails, walking and biking

2) Local Partnerships
Looking Ahead:
Our Audacious Goal

          By 2020, 90 percent
          of Americans will live
          within three miles of
          a local trail system.
An Even More Audacious Goal
        for the Future

To create active transportation systems:
…seamless networks of trails, on road
cycling facilities, and sidewalks – all
connected to public transportation – that
will give people the choice of mobility
without an automobile.
Utopian?

              NO.

But to imagine what’s possible in
the future it’s useful to
understand what has happened in
the past.
1919: Transcontinental Motor
          Convoy
1919: Transcontinental Motor
            Convoy

•  Traveled from Washington DC to San
   Francisco
•  3,251 miles in 62 days
•  Averaged 52 miles per day
1939: NY World’s Fair


          General Motor’s
         “Futurama” Exhibit



         Caption: “Two 14-lane express
         highways cross in 1960”
1956: The National Interstate and
     Defense Highways Act
1982: Transit Investment

•  Transit capital investments become
   eligible for highway trust fund monies.
1991: A Major Shift Begins

•  Eisenhower Interstate System is
   completed; 46,000 miles at a cost of $425
   billion (2006 dollars)

•  ISTEA passed and Transportation
   Enhancements created; has provided over
   $6 billion for trails/bike/ped since 1992
1994: The “Information
   Superhighway”

              “The Greatest
             Social Revolution
                Since the
               Automobile”
                  - January 1994
2003: Attack on Transportation
          Enhancements

•  Petri Amendment (R-WI) to restore
   funding was approved by a bipartisan vote
   of 320-90.

•  Inoculated us from additional attacks
2005: Passage of SAFETEALU

Three major accomplishments:
•  Transportation Enhancements
   preserved
•  Safe Routes to Schools created
•  Non-Motorized Pilot Project created
2005: Beyond TE;
The NMPP

$25 Million each to:
•  Columbia, MO
•  Marin Co, CA
•  Minneapolis, MN
•  Sheboygan Co, WI
2009: A New Day at USDOT
“We have a window of
opportunity to think
differently about
transportation and
propose bold, new
approaches to improve
the livability of our
nation’s communities.”
Secretary LaHood
June 2009
2010: The Bike Lash Begins

“…"Strategic Plan 2010-2015" reaches
new depths of incoherence and
sloganeering on behalf of an extreme
green agenda…”

Tollroad News
May 2010
2010: Earth Day

         “You must be a
            bicyclist.”

        Pres. Barack Obama
        April 22, 2010
2011: It works!

   % Increase
   2007 – 2010:     Cyclists   Walkers
Columbia, MO………     +26%       +14%
Marin Co, CA……….    +68%       +24%
Minneapolis, MN……   +32%       +17%
Sheboygan Co, WI…   +23%       +12%
It Pays
   Active
   Transportation
   For America

   The Case for Increased
   Federal Investment in
   Bicycling and Walking

   www.railstotrails.org/atfa
It’s Popular


    How
Respondents
   Would
  Allocated
Transportation
  Funding

                   37%            41%            22%

                         Roads
                         Public Transportation
                         Bicycling & Walking


    How
Transportation
  Funding is
 Allocated in
   Reality

                           79%                   20% 1%
2011: Something is happening
     among the young…
2012: … A Cultural Shift

•  It works!
•  It pays!
•  It’s popular!
•  It’s in the streets!
•  It’s in advertising…
•  People want it!
•  And it’s COOL!
2012: Yesterday
 The American Energy and Infrastructure
   Jobs Act:
•  Eliminates guaranteed funding for
   Transportation Enhancements
•  Makes rail-trail conversions ineligible for
   federal funding
•  Eliminates Safe Routes to School
•  Eliminates trust fund revenues for transit
2012: Yesterday

•  The Petri-Johnson-Lipinski Amendment
   was defeated 27-29.

•  Thanks: Rep. Bernice-Johnson

•  Spanks: Rep. Farenthold
2012: Next Week

On to the Senate….
2012: The Great Paradox

•  Trails and active transportation have never
   been more popular or in greater demand
•  But powerful forces want to turn back the
   clock to 1956: no transit, no trails, no bike/
   ped
•  Highways only: “Drive, Baby, Drive!”
2012: Dueling Visions

 We are witnessing a clash of two
very different visions of transportation
in America.
Dueling Visions of the Future: This?
Or This?
This?
Or This?
Where Do We Go From Here?

•    Four part strategy:
-    Making Our Case
-    Organize, Organize, Organize
-    Raising Our Voices
-    Expanding Our Movement
Expanding Our Movement
Primary Targets:
•  Local elected officials, particularly
   Republicans
•  Health care advocates & industry
•  Economic and community development
   specialists
•  Large employers looking for talented
   young workers
A Large Employer

•  Lexis-Nexis
•  Information/Technolgy Firm
•  Dayton, OH
•  Has the ear of its governor
“We need to make Ohio
      COOL.”
The Charisma of Place
 “The new sort of competition is all
 about charisma. It’s about
 gathering talent in one spot...”

David Brooks
“The Talent Magnet”
New York Times
January 24, 2011
A Dictionary Definition


Charisma
 - a special magnetic charm or appeal
What Makes a Place Charismatic?

•  “Community quality of life…”

•  “Nearby active outdoor recreation…”

•  “Hot companies in cool places…”
Does this have
special magnetic appeal?
Is This An Extreme Green Agenda?
Conclusion
•  We are in for a major fight.
•  There will be setbacks.
•  But we will ultimately prevail.
•  The tired 1939 vision of GM’s Futurama
   exhibit has passed its shelf life.
•  We are redefining what it means to be a
   healthy community in the 21st century.
•  Trails and bikes will be at the center.

Keith Laughlin keynote

  • 1.
    Active Transportation and the Charisma of Place Keith Laughlin Rails-to-Trails Conservancy February 3, 2012
  • 2.
    RTC 101 •  Foundedin 1986 •  150,000 Members and supporters •  HQ in DC with 4 Regional Offices •  35 Staff
  • 3.
    Our Mission To createa nationwide network of trails from former rail lines and connecting corridors… …to build healthier places for healthier people.
  • 4.
    Looking Back Past success: • 1986: 250 miles •  2012: 20,000 miles
  • 11.
    Two Keys toOur Success 1) Federal Investment: - $9.87 Billion in Transportation Enhancements funding since 1992; - 2/3 of $$ for trails, walking and biking 2) Local Partnerships
  • 12.
    Looking Ahead: Our AudaciousGoal By 2020, 90 percent of Americans will live within three miles of a local trail system.
  • 13.
    An Even MoreAudacious Goal for the Future To create active transportation systems: …seamless networks of trails, on road cycling facilities, and sidewalks – all connected to public transportation – that will give people the choice of mobility without an automobile.
  • 14.
    Utopian? NO. But to imagine what’s possible in the future it’s useful to understand what has happened in the past.
  • 15.
  • 16.
    1919: Transcontinental Motor Convoy •  Traveled from Washington DC to San Francisco •  3,251 miles in 62 days •  Averaged 52 miles per day
  • 17.
    1939: NY World’sFair General Motor’s “Futurama” Exhibit Caption: “Two 14-lane express highways cross in 1960”
  • 18.
    1956: The NationalInterstate and Defense Highways Act
  • 19.
    1982: Transit Investment • Transit capital investments become eligible for highway trust fund monies.
  • 20.
    1991: A MajorShift Begins •  Eisenhower Interstate System is completed; 46,000 miles at a cost of $425 billion (2006 dollars) •  ISTEA passed and Transportation Enhancements created; has provided over $6 billion for trails/bike/ped since 1992
  • 21.
    1994: The “Information Superhighway” “The Greatest Social Revolution Since the Automobile” - January 1994
  • 22.
    2003: Attack onTransportation Enhancements •  Petri Amendment (R-WI) to restore funding was approved by a bipartisan vote of 320-90. •  Inoculated us from additional attacks
  • 23.
    2005: Passage ofSAFETEALU Three major accomplishments: •  Transportation Enhancements preserved •  Safe Routes to Schools created •  Non-Motorized Pilot Project created
  • 24.
    2005: Beyond TE; TheNMPP $25 Million each to: •  Columbia, MO •  Marin Co, CA •  Minneapolis, MN •  Sheboygan Co, WI
  • 25.
    2009: A NewDay at USDOT “We have a window of opportunity to think differently about transportation and propose bold, new approaches to improve the livability of our nation’s communities.” Secretary LaHood June 2009
  • 26.
    2010: The BikeLash Begins “…"Strategic Plan 2010-2015" reaches new depths of incoherence and sloganeering on behalf of an extreme green agenda…” Tollroad News May 2010
  • 27.
    2010: Earth Day “You must be a bicyclist.” Pres. Barack Obama April 22, 2010
  • 28.
    2011: It works! % Increase 2007 – 2010: Cyclists Walkers Columbia, MO……… +26% +14% Marin Co, CA………. +68% +24% Minneapolis, MN…… +32% +17% Sheboygan Co, WI… +23% +12%
  • 29.
    It Pays Active Transportation For America The Case for Increased Federal Investment in Bicycling and Walking www.railstotrails.org/atfa
  • 30.
    It’s Popular How Respondents Would Allocated Transportation Funding 37% 41% 22% Roads Public Transportation Bicycling & Walking How Transportation Funding is Allocated in Reality 79% 20% 1%
  • 31.
    2011: Something ishappening among the young…
  • 32.
    2012: … ACultural Shift •  It works! •  It pays! •  It’s popular! •  It’s in the streets! •  It’s in advertising… •  People want it! •  And it’s COOL!
  • 33.
    2012: Yesterday TheAmerican Energy and Infrastructure Jobs Act: •  Eliminates guaranteed funding for Transportation Enhancements •  Makes rail-trail conversions ineligible for federal funding •  Eliminates Safe Routes to School •  Eliminates trust fund revenues for transit
  • 34.
    2012: Yesterday •  ThePetri-Johnson-Lipinski Amendment was defeated 27-29. •  Thanks: Rep. Bernice-Johnson •  Spanks: Rep. Farenthold
  • 35.
    2012: Next Week Onto the Senate….
  • 36.
    2012: The GreatParadox •  Trails and active transportation have never been more popular or in greater demand •  But powerful forces want to turn back the clock to 1956: no transit, no trails, no bike/ ped •  Highways only: “Drive, Baby, Drive!”
  • 37.
    2012: Dueling Visions We are witnessing a clash of two very different visions of transportation in America.
  • 38.
    Dueling Visions ofthe Future: This?
  • 39.
  • 40.
  • 41.
  • 42.
    Where Do WeGo From Here? •  Four part strategy: -  Making Our Case -  Organize, Organize, Organize -  Raising Our Voices -  Expanding Our Movement
  • 43.
    Expanding Our Movement PrimaryTargets: •  Local elected officials, particularly Republicans •  Health care advocates & industry •  Economic and community development specialists •  Large employers looking for talented young workers
  • 44.
    A Large Employer • Lexis-Nexis •  Information/Technolgy Firm •  Dayton, OH •  Has the ear of its governor
  • 45.
    “We need tomake Ohio COOL.”
  • 46.
    The Charisma ofPlace “The new sort of competition is all about charisma. It’s about gathering talent in one spot...” David Brooks “The Talent Magnet” New York Times January 24, 2011
  • 47.
    A Dictionary Definition Charisma - a special magnetic charm or appeal
  • 48.
    What Makes aPlace Charismatic? •  “Community quality of life…” •  “Nearby active outdoor recreation…” •  “Hot companies in cool places…”
  • 49.
    Does this have specialmagnetic appeal?
  • 50.
    Is This AnExtreme Green Agenda?
  • 51.
    Conclusion •  We arein for a major fight. •  There will be setbacks. •  But we will ultimately prevail. •  The tired 1939 vision of GM’s Futurama exhibit has passed its shelf life. •  We are redefining what it means to be a healthy community in the 21st century. •  Trails and bikes will be at the center.