This document provides 10 tips for promoting bicycle commuting in a community from Justin Moore, a bicycle commuter and instructor. The tips include recognizing bicycles as transportation rather than just fitness, using incentives to increase ridership, defining bicycle commuting, creating a bike mentor program, providing secure parking and showers, improving infrastructure, providing education, fostering communities, advocating on social media, identifying and supporting advocates, and taking advantage of opportunities like high gas prices to promote commuting.

1. Promoting Bicycle Commuting
10 Essential Tips – Justin W. Moore, League Cycling Instructor (#2817)

2. Who is Justin Moore?
¨ Bicycle Commuter
¤ Over 6,000 miles of
transportation cycling
¨ League Cycling Instructor
¤ Teach 8-10 Traffic Skills 101
courses in San Antonio
¨ Photographer & Blogger
¤ The “Bike Geek” Blog
n www.bikegurus.com

3. 10 Essential Tips
…to Promote Bicycle Commuting in your
Community

4. Tip 1: The Bicycle for Transportation
Help your employees, citizens
¨
and even existing cyclists recognize
the bicycle as more than a fitness
device.
n Do not assume this awareness exists
n Debunk the “you’re crazy!” myth
n Fellow employees often fascinated with
my bicycle commuting
n “You’re the one that rides your bike to
work, right!?”

5. Tip 2 : Incentives Work
¨ NuRide Program
¤ Rewards Program
¨ Bike Month
¤ $1200 overall investment
¤ Weekly Gift Card Prizes
n Each bike ride = 1 weekly entry
¤ Overall Grand Prize
n Most mileage
¤ Net Result – 50% increase in ridership
¨ 75 bicycle commutes in a 365 day
calendar year = 75% refund on gym
membership

6. Tip 3 : Defining “Bicycle Commuter”
¨ “Bicycle Commuter” means
you actively try to replace
car trips to work with bike
trips
¨ It doesn’t mean you have to
ride your bicycle to work
every day.
¨ It doesn’t mean it “doesn’t
count” if your commute is less
than “X” miles

7. Tip 4 : Bike Mentor Program
¨ Pairs an experienced rider with
a new one
¤ Increases safety
¤ Increases new rider confidence
¤ Helps eliminate barriers
n Where do I park my bicycle?
n What’s the easiest way to get to
work from my house?
¤ Increases odds of a very
enjoyable first bike commute
n Critical for repeat ridership

8. Tip 5 : Facilities
¨ Convenient bicycle parking
¤ Covered
¤ Secure
¤ Near building entrance
¨ Showers and/or gym
¨ Cycling infrastructure
¤ To facilitate “safe passage”
¤ Big barrier for large employers
in busy transportation corridors

9. Tip 6 : Bicycle Education Critical
¨ Train Bike Mentors as…
¤ They set the example for new
riders
¤ “Experience alone” not enough
¨ Train new commuters to…
¤ Increase their safety
n Need to be competent on their
bikes before commuting
¤ Help them understand their rights
¤ Make them tomorrow’s cycling
advocates

10. Tip 7 : Create a Local Community
¨ Employee cycling team
¤ Training opportunities for new
cyclists
¤ Opportunities to get
comfortable with a new bike
before commuting
¨ Employee cycling portals
¤ SharePoint or similar online
collaboration system
n Cyclists can ask questions,
share routes, post events

11. Tip 8 : Extend your community
¨ Social media
¤ Gathering people of like
interests with Twitter
¤ Using hashtags (#TTAT)
n Conversations around a topic
or conference
n Promotes remote participation
& interest
¤ Cyclists become advocates

13. Tip 9 : Identify & Support Advocates
¨ There are at least a few in every
organization
¤ They’re passionate about bicycle
commuting
¤ They are usually actively recruiting &
supporting other riders
¨ Groom them for greatness
¤ Give them a forum
¤ Let them “champion” the cause with
tools & support
¤ No better example to others than a
fellow employee/citizen

14. Tip 10 : Seize the Moment!
¨ Money motivates
¨ High gas prices
¤ More bike commuters
¤ Conversion opportunity
n “Set the hook”
n Increase “evergreen”
bicycle commuter
population

15. Questions & Answers : Speak up!