Keith Bohanna, Near Future. Exploring the key trends that a small business should take into account when implementing changes in their use of digital.

1. Selling online.
Its about people
Keith Bohanna, Near Future

4. Pure Online – Amazon"
"
Community – Etsy"
"
Early real world pioneers –
Burren Salmon & Kennys

8. While "
Offline brands "
are doing headstands
Online brands.....

11. Click and Collect"
"
26%

12. Business to Business

17. 30% to 50%+ of online
sales via mobile devices

19. eCommerce "
positioning "
"

20. 1

21. Service your existing
customer base

22. 2

23. Park yourself in
someone elses place

24. 3

25. Set up your own.name
dot.thingy ""
and get new customers

26. #TakeAway

27. You’d better be "
bloody good"
or special "
or different

28. Opportunities abound

30. Start Learning. Cheaply

31. Use rent by the month
platforms like Shopify

33. Experiment: "
"
Discovery & Convenience

36. Experiment:"
"
Simplify

46. Littlewoods

47. I did a search

48. “wide brimmed hat”

50. Experiment: "
"
Wrap your product/
service in content

51. "
Storytelling"
"
Demonstrate your
expertise"
Build trust"

52. Casper (Online
Mattress) launch Van
Winkles

53. Intercom (customer
service) appoint
Managing Editor

54. Ardkeen launch new
eCommerce site with
regular blog posts

55. Experiment:"
"
Mix it up

59. Finally:"
"
Get Over Yourself

62. Thanks "
Its an exciting time J""
"
"
+353 86 2300702"
@keithbohanna"
keith@nearfuture.io