12. Businesses story’s engage and cap'vate customers and provide a richer experience.
Businesses are selling not just products, but sharing informa'on and experiences.
People want to learn the narra:ve of a business and thus sparks a personal connec'on.
People cant try and touch online.
Insights
13. Give businesses the ability to share their own brands story.
Promote business virtually while invi:ng people to come to the store.
Increase the personal experience of buying online with the wonder of instore.
HMW
