SlideShare a Scribd company logo
Keeping HR Relevant!
!
Robin Schooling, SPHR!
!
@RobinSchooling robin@silverzebras.com !
!
Metro Milwaukee SHRM Spring Conference!
April 2014!
championing high performance!
and!
leveraging human potential!
but…!
it’s time to change!
if you think change is hard…



!
!
!
… wait until you try irrelevance!
let’s talk about…!
the evolution of work!
the evolution of HR!
transforming HR!
what YOU can do!
evolution of work!
technology!
we’re all connected!
the social economy!
the leader!
what do people WANT at work?!
•  to be connected!
!
•  to be heard!
!
•  to be appreciated!
!
•  to be rewarded!
evolution of HR!
what does HR look like?!
the state of the HR profession!
between 1997 and 2012!
RBL Group (2012)!
males!
70% to 38%!
females!
30% to 62%!
the state of the HR profession!
•  generalist roles decreased 49% to 40%!
•  specialist roles increased!
talent acquisition and recruiting!
increased attention to talent/human capital!
RBL Group (2012)!
the state of the HR profession!
“The number of workers in the HR field will grow
modestly - by 32,500 new jobs - between 2012 and
2022” (HR Magazine, February 2014)!
US Bureau of Labor Statistics (2014)!
HR staffing!
increases due to workload!
efficiency improvements - 21.1%!
increased use of HR Tech - 14.1%!
as part of downsizing - 14.1%!
functions outsourced - 5.6%!
XpertHR - HR Staffing, Cost and Structure Benchmarks 2013!
decreases due to…!
HR tasks moved to supervisors - 4.2%!
HR tasks moved elsewhere in org - 2.8%!
to match reduced HR workload - 1.4%!
top 3 challenges for HR execs!
•  retaining and rewarding the best employees (59%)!
•  developing the next generation of corporate leaders
(52%)!
•  creating a corporate culture that attracts the best
employees (36%)!
SHRM Research 2012!
most critical HR competencies!
•  business acumen (42%)!
•  organizational leadership and navigation (40%)!
•  relationship management (37%)!
•  communication (35%)!
SHRM Research 2012!
HR bodies of knowledge rated as
most important!
•  strategic business management!
•  talent management!
•  change management!
•  workforce planning and employment!
SHRM Research 2012!
58% of line managers believe HR
lacks the capability to develop
strategies aligned with biz
objectives (McKinsey Quarterly)!
58% of CEOs state lack of
business acumen is biggest
issue with HR (Hewitt Associates)!
latest trends in managing talent!
•  #1 issue = organizational agility/change
management!
•  58% say data analytics important now; 82%
say will be important in 5 years!
Human Capital Institute - Talent Pulse (March 2014)!
top challenges for organizations!
•  leadership (38% rated as ‘urgent’) !
•  retention!
•  talent acquisition!
•  HR skills!
Global Human Capital Trends 2014 (Bersin by Deloitte)!
HR is not making the grade as
companies move away from HR as
people administration to a focus on
people performance 

(Deloitte’s Global Human Capital Trends 2014 )!
as part of this change there must be an
upskilling, reorganization and
transformation of HR and its relationship
with business leaders and issues !
(Deloitte’s Global Human Capital Trends 2014 )!
transforming HR!
leadership skills!
Business acumen: Understanding the core business well !
Collaboration: Having the ability to build cross-functional
teams !
Global cultural agility: Managing diversity and inclusion
Creativity: Driving innovation and entrepreneurship
Customer-centricity: Enhancing effective customer
relationships !
Influence and inspiration: Setting direction and driving
employees to achieve business goals !
Building teams and talent: Developing people and creating
effective teams !
Deloitte’s Global Human Capital Trends 2014!
HR technology…data…analytics!
managing the ‘new’
workforce!
the message!
the brand!
the experience!
what should YOU do!
to make sure you don’t
become irrelevant?!
be SMART!
be CONNECTED!
be BRAVE!
be BOLD!
are you ready to…!
be SMART?!
be CONNECTED?!
be BRAVE?!
be BOLD?!
playing it safe is dangerous!
!
Robin Schooling, SPHR!
!
@RobinSchooling!
!
HR Schoolhouse!
!
!
!
LinkedIn – Robin Schooling!
Thank You! !

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Keeping HR Relevant

  • 1. Keeping HR Relevant! ! Robin Schooling, SPHR! ! @RobinSchooling robin@silverzebras.com ! ! Metro Milwaukee SHRM Spring Conference! April 2014!
  • 2.
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  • 21.
  • 22. it’s time to change!
  • 23. if you think change is hard…
 
 ! ! ! … wait until you try irrelevance!
  • 24.
  • 25. let’s talk about…! the evolution of work! the evolution of HR! transforming HR! what YOU can do!
  • 31. what do people WANT at work?! •  to be connected! ! •  to be heard! ! •  to be appreciated! ! •  to be rewarded!
  • 32.
  • 34. what does HR look like?!
  • 35. the state of the HR profession! between 1997 and 2012! RBL Group (2012)! males! 70% to 38%! females! 30% to 62%!
  • 36. the state of the HR profession! •  generalist roles decreased 49% to 40%! •  specialist roles increased! talent acquisition and recruiting! increased attention to talent/human capital! RBL Group (2012)!
  • 37. the state of the HR profession! “The number of workers in the HR field will grow modestly - by 32,500 new jobs - between 2012 and 2022” (HR Magazine, February 2014)! US Bureau of Labor Statistics (2014)!
  • 38. HR staffing! increases due to workload! efficiency improvements - 21.1%! increased use of HR Tech - 14.1%! as part of downsizing - 14.1%! functions outsourced - 5.6%! XpertHR - HR Staffing, Cost and Structure Benchmarks 2013! decreases due to…! HR tasks moved to supervisors - 4.2%! HR tasks moved elsewhere in org - 2.8%! to match reduced HR workload - 1.4%!
  • 39. top 3 challenges for HR execs! •  retaining and rewarding the best employees (59%)! •  developing the next generation of corporate leaders (52%)! •  creating a corporate culture that attracts the best employees (36%)! SHRM Research 2012!
  • 40. most critical HR competencies! •  business acumen (42%)! •  organizational leadership and navigation (40%)! •  relationship management (37%)! •  communication (35%)! SHRM Research 2012!
  • 41. HR bodies of knowledge rated as most important! •  strategic business management! •  talent management! •  change management! •  workforce planning and employment! SHRM Research 2012!
  • 42. 58% of line managers believe HR lacks the capability to develop strategies aligned with biz objectives (McKinsey Quarterly)! 58% of CEOs state lack of business acumen is biggest issue with HR (Hewitt Associates)!
  • 43. latest trends in managing talent! •  #1 issue = organizational agility/change management! •  58% say data analytics important now; 82% say will be important in 5 years! Human Capital Institute - Talent Pulse (March 2014)!
  • 44. top challenges for organizations! •  leadership (38% rated as ‘urgent’) ! •  retention! •  talent acquisition! •  HR skills! Global Human Capital Trends 2014 (Bersin by Deloitte)!
  • 45. HR is not making the grade as companies move away from HR as people administration to a focus on people performance 
 (Deloitte’s Global Human Capital Trends 2014 )! as part of this change there must be an upskilling, reorganization and transformation of HR and its relationship with business leaders and issues ! (Deloitte’s Global Human Capital Trends 2014 )!
  • 47.
  • 48. leadership skills! Business acumen: Understanding the core business well ! Collaboration: Having the ability to build cross-functional teams ! Global cultural agility: Managing diversity and inclusion Creativity: Driving innovation and entrepreneurship Customer-centricity: Enhancing effective customer relationships ! Influence and inspiration: Setting direction and driving employees to achieve business goals ! Building teams and talent: Developing people and creating effective teams ! Deloitte’s Global Human Capital Trends 2014!
  • 52. what should YOU do! to make sure you don’t become irrelevant?!
  • 57. are you ready to…! be SMART?! be CONNECTED?! be BRAVE?! be BOLD?!
  • 58. playing it safe is dangerous!
  • 59. ! Robin Schooling, SPHR! ! @RobinSchooling! ! HR Schoolhouse! ! ! ! LinkedIn – Robin Schooling! Thank You! !