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Paul Swindell
Self Publishing
with KDP
Self Publishing Options
80% of market in UK & US. 50% Canada and, Australia, 0% in NZ!
8-17% of market in UK & US,
33% Australia, 50% NZ
2% of global market 33% - Canada, NZMainly US, 4% of market
Setting up an Account
KDP.Amazon.COM
Author/Publisher
Name, address
etc
Publisher
Your name or
company
Tax details
Non-US Tax Id
UK - UTR
Amazon may
withhold tax if
not set up
correctly
Getting paid
You need BIC &
IBAN numbers
Create a book
3 Steps
• Details
• Content and Cover
• Pricing
Book details
• Language
• Title
• Optional Sub-title, Series, Edition
• Author – Amazon author page will be generated
• Co-authors
• Description – Important!
• Publishing rights
• Keywords
• Categories
Categories
• Categories – 2 browse categories to help readers find your book
Fiction
Non-Fiction
Juvenile
Comics & graphic novels
Education and reference
• >10,000 best seller lists
• Some have less than 100 books on them
• Top 100 in each category get featured
• Top categories are mostly fiction
• #1 non-fiction category is Biography/Memoirs
Your book
• Digital rights management – protect your content
• Manuscript
Microsoft Word .doc/x
PDF
RTF, Plain Text, HTML
Mobi, ePub, KPF
• Cover
Cover creator
JPG/TIFF
Tools
• Kindle Create
Transform completed manuscript into Kindle eBook
• Kindle Create Add-in for Microsoft Word (Beta)
Format manuscript in Word
Supports paperback publishing
i.e. margins, headers/footers, page numbers, trim size
Publish both eBook and paperback from same manuscript
For text heavy books
• Cover Creator
Set image and text
• Kindle Previewer
Formatting considerations
• eBook
Device types
Free reader app
Vertical scroll
Font size
Images
Hyperlinks
• Paperback
Look & feel theme i.e. font, headers, footers
Physical size (trim)
Paper type, colour, images
Print options
My process
• eBook
Google doc
Microsoft Word
Kindle Create
Cover image
Kindle previewer
• Paperback
Microsoft Word
Kindle Microsoft Word Add-in
Cover creator with professional image
Kindle previewer
Proof copies
Kindle store
Tips
• Perfection?
• Title/sub-title/description/categories/keywords – IMPORTANT!
• Professional cover design
• Books don’t sell themselves
• Build a following
• Reviews
• Author copies @ print price for resale
• Don’t expect to make loads of ££
Pricing
• Royalties - different for eBook and print
• eBook
All - 35% Royalty Rate x (List Price – VAT)
Ltd - 70% Royalty Rate x (List Price – VAT - Delivery Costs)
• Print
60% Standard
40% Expanded distribution
Print Cost = Fixed Cost + (Page Count * Per Page Cost)
(Royalty Rate x List Price) – Print Cost
• Special Promo/Pre-order/Kindle Select options
Show me the money!
eBook
Printed
Sales
Questions?

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Kdp self publishing

  • 2. Self Publishing Options 80% of market in UK & US. 50% Canada and, Australia, 0% in NZ! 8-17% of market in UK & US, 33% Australia, 50% NZ 2% of global market 33% - Canada, NZMainly US, 4% of market
  • 3. Setting up an Account KDP.Amazon.COM Author/Publisher Name, address etc Publisher Your name or company Tax details Non-US Tax Id UK - UTR Amazon may withhold tax if not set up correctly Getting paid You need BIC & IBAN numbers
  • 4. Create a book 3 Steps • Details • Content and Cover • Pricing
  • 5. Book details • Language • Title • Optional Sub-title, Series, Edition • Author – Amazon author page will be generated • Co-authors • Description – Important! • Publishing rights • Keywords • Categories
  • 6. Categories • Categories – 2 browse categories to help readers find your book Fiction Non-Fiction Juvenile Comics & graphic novels Education and reference • >10,000 best seller lists • Some have less than 100 books on them • Top 100 in each category get featured • Top categories are mostly fiction • #1 non-fiction category is Biography/Memoirs
  • 7. Your book • Digital rights management – protect your content • Manuscript Microsoft Word .doc/x PDF RTF, Plain Text, HTML Mobi, ePub, KPF • Cover Cover creator JPG/TIFF
  • 8. Tools • Kindle Create Transform completed manuscript into Kindle eBook • Kindle Create Add-in for Microsoft Word (Beta) Format manuscript in Word Supports paperback publishing i.e. margins, headers/footers, page numbers, trim size Publish both eBook and paperback from same manuscript For text heavy books • Cover Creator Set image and text • Kindle Previewer
  • 9. Formatting considerations • eBook Device types Free reader app Vertical scroll Font size Images Hyperlinks • Paperback Look & feel theme i.e. font, headers, footers Physical size (trim) Paper type, colour, images
  • 11. My process • eBook Google doc Microsoft Word Kindle Create Cover image Kindle previewer • Paperback Microsoft Word Kindle Microsoft Word Add-in Cover creator with professional image Kindle previewer Proof copies
  • 13. Tips • Perfection? • Title/sub-title/description/categories/keywords – IMPORTANT! • Professional cover design • Books don’t sell themselves • Build a following • Reviews • Author copies @ print price for resale • Don’t expect to make loads of ÂŁÂŁ
  • 14. Pricing • Royalties - different for eBook and print • eBook All - 35% Royalty Rate x (List Price – VAT) Ltd - 70% Royalty Rate x (List Price – VAT - Delivery Costs) • Print 60% Standard 40% Expanded distribution Print Cost = Fixed Cost + (Page Count * Per Page Cost) (Royalty Rate x List Price) – Print Cost • Special Promo/Pre-order/Kindle Select options
  • 15. Show me the money! eBook Printed
  • 16. Sales

Editor's Notes

  1. Many device types – not just physical kindles Can read on nearly any device Not just physical pages User can change font size Images don’t look that great on some device types Link to your online presence and other relevant sites
  2. You need to grab attention and give clear idea of content You need to market Give away free copies Ask for reviews – back of the book Use tools to establish what are the right keywords for you It’s easy to update your book