How does your digital book get discovered. Can libraries help? What is the future of e-book marketing through libraries. Presented to the Mahwah Library author's group
How to Make a Book: The Pressbooks Guide to Self-PublishingHugh McGuire
How do you turn your manuscript into a real, published book?
This guide from Pressbooks.com, gives you a digestible overview of the process of getting your book into (online) bookstores, and into the hands of readers: writing, editing, producing your book and cover files for publication, how and where to sell your book, and some ideas on marketing.
We go over in detail how Pressbooks.com can help anyone easily make beautiful PDF "interior files" for print-on-demand, and ebook files for all the different ebook stores. All without having to know anything about book design or ebook development.
Visit Pressbooks.com for more information.
Ebook Publishing Primer for Consultants (Bay Area Consultants Network January...Smashwords, Inc.
This presentation explains how consultants can leverage ebooks to grow their consulting businesses. Consultants will learn how to: Distribute and sell an ebook; package their expertise and knowledge into a scalable, sellable ebook product; leverage ebooks to attract consulting clients and drive scalable revenue; and learn best practices of the most commercially successful ebook authors. Presented by Mark Coker of Smashwords at the January 27 2012 meeting of the Bay Area Consultants Network in San Rafael, CA.
How to Make a Book: The Pressbooks Guide to Self-PublishingHugh McGuire
How do you turn your manuscript into a real, published book?
This guide from Pressbooks.com, gives you a digestible overview of the process of getting your book into (online) bookstores, and into the hands of readers: writing, editing, producing your book and cover files for publication, how and where to sell your book, and some ideas on marketing.
We go over in detail how Pressbooks.com can help anyone easily make beautiful PDF "interior files" for print-on-demand, and ebook files for all the different ebook stores. All without having to know anything about book design or ebook development.
Visit Pressbooks.com for more information.
Ebook Publishing Primer for Consultants (Bay Area Consultants Network January...Smashwords, Inc.
This presentation explains how consultants can leverage ebooks to grow their consulting businesses. Consultants will learn how to: Distribute and sell an ebook; package their expertise and knowledge into a scalable, sellable ebook product; leverage ebooks to attract consulting clients and drive scalable revenue; and learn best practices of the most commercially successful ebook authors. Presented by Mark Coker of Smashwords at the January 27 2012 meeting of the Bay Area Consultants Network in San Rafael, CA.
Authors: Learn to reach more readers with your books. Mark Coker's fifth annual 2016 Smashwords Survey. Reveals quantifiable ebook sales data to help authors reach more readers. The 2016 survey answers such questions as: Do readers prefer longer or shorter ebooks?; Do ebooks that start out as preorders sell better?; How do I price box sets?; what are the sweet spots for ebook pricing?; Do series books sell better than standalone books?; which ebook genres are most popular?; do series with FREE series starters earn more money than other series; and much more. For historical context, check out the prior three years of Smashwords Surveys, all here at Slideshare.
Presentation from O'Reilly's 2013 Tools of Change conference.
We know how to typeset print books, and by now, we know how to crank out EPUBs. It’s time to create some typographical standards for the eBooks we publish. Be prepared to be blown away at some of the best examples of typographically-beautiful eBooks currently in the marketplace, and then “peek under the covers” to see what kind of HTML and CSS mark-up were used to create it. She’ll present a checklist of common challenges and how those are met by the top eBook designers in our field. You’ll be able to bring back techniques you can use today to vault your eBooks to the top ranks of beautiful typography.
Thanks to Anne Marie Concepcion of Seneca Design & Training, Colleen Cunningham of F&W Publications, Dan O. Williams of Storey Publishing, Rick Gordon of Shelter Publications,and Tom McCluskey of Digital Bindery for their insights and examples.
How to Reach More Readers with Self-Published EbooksSmashwords, Inc.
This presentation was given by Mark Coker, founder of Smashwords, at Self Publishing Boot Camp in San Francisco on February 18. The presentation summarizes the best practices of the most successful self-published ebook authors.
This presentation by Mark Coker, founder of Smashwords, examines the future of book publishing. The presentation was given at the Fremont Writers chapter of the California Writers Club on December 8, 2012.
How Libraries Can Launch Community Publishing Initiatives with Self-Published...Smashwords, Inc.
This presentation was given April 11 in San Antonio, TX at the Texas Library Association annual conference. It details how public libraries have an exciting opportunity to launch community publishing initiatives, the goal of which is to marshal local community talent to produce and publish ebooks.
Five Big Trends that Will Rock the Future of PublishingSmashwords, Inc.
This presentation examines five big trends impacting the future of book publishing. It explores how technology is disrupting the book publishing industry, how Big Publishers are threatening the future of books, and how indie authors + ebooks have the power to expand book consumption and promote cross-cultural understanding for the good of all humanity. Keynote address presented by Mark Coker of Smashwords at the 27th Annual Central Coast Writers' Conference held in Morro Bay, CA. Presented September 17, 2011
How Indie Ebooks Will Transform Future of Publishing (presented at NYU Summer...Smashwords, Inc.
This presentation was given by Mark Coker of Smashwords on July 9, 2010 at NYU's Summer Publishing Institute. It examines how indie ebooks will transform the future of book publishing.
Hit the Ebook Bestseller Lists with Preorders: A Guide to Preorder StrategySmashwords, Inc.
This presentation from Mark Coker, founder of Smashwords, teaches indie authors how to make their book release more successful by leveraging ebook preorders. Multiple Smashwords authors have hit the top of the charts using preorders. Learn the successful strategies behind preorder timing, promotion and marketing. Learn how some retailers such as Apple iBooks and Kobo give preorder books a merchandizing and discovery advantage. Learn why authors who do preorders have an advantage over those who do not.
Self Publishing is the publication of an author's work without the help of any publishing house. The author takes full responsibility for the publishing process, and they print and sell it using either alone or with the help of self-publishing service providers. The author has the freedom to make independent decisions. The author will have complete control over the manuscript selection, processing, printing, marketing and distribution of the book. This presentation talks about the various approaches to the self-publishing of books.
Learning to develop effective supplemental income streams can help fiction writers maintain a steady cash flow, bridging the gap between famine and feast.
“One file to rule them all” In these slides, I detail my three-pronged strategy to create a single EPUB file for most ereaders, as well as the basis for conversion to Kindle/mobi and KF8.
Authors: Learn to reach more readers with your books. Mark Coker's fifth annual 2016 Smashwords Survey. Reveals quantifiable ebook sales data to help authors reach more readers. The 2016 survey answers such questions as: Do readers prefer longer or shorter ebooks?; Do ebooks that start out as preorders sell better?; How do I price box sets?; what are the sweet spots for ebook pricing?; Do series books sell better than standalone books?; which ebook genres are most popular?; do series with FREE series starters earn more money than other series; and much more. For historical context, check out the prior three years of Smashwords Surveys, all here at Slideshare.
Presentation from O'Reilly's 2013 Tools of Change conference.
We know how to typeset print books, and by now, we know how to crank out EPUBs. It’s time to create some typographical standards for the eBooks we publish. Be prepared to be blown away at some of the best examples of typographically-beautiful eBooks currently in the marketplace, and then “peek under the covers” to see what kind of HTML and CSS mark-up were used to create it. She’ll present a checklist of common challenges and how those are met by the top eBook designers in our field. You’ll be able to bring back techniques you can use today to vault your eBooks to the top ranks of beautiful typography.
Thanks to Anne Marie Concepcion of Seneca Design & Training, Colleen Cunningham of F&W Publications, Dan O. Williams of Storey Publishing, Rick Gordon of Shelter Publications,and Tom McCluskey of Digital Bindery for their insights and examples.
How to Reach More Readers with Self-Published EbooksSmashwords, Inc.
This presentation was given by Mark Coker, founder of Smashwords, at Self Publishing Boot Camp in San Francisco on February 18. The presentation summarizes the best practices of the most successful self-published ebook authors.
This presentation by Mark Coker, founder of Smashwords, examines the future of book publishing. The presentation was given at the Fremont Writers chapter of the California Writers Club on December 8, 2012.
How Libraries Can Launch Community Publishing Initiatives with Self-Published...Smashwords, Inc.
This presentation was given April 11 in San Antonio, TX at the Texas Library Association annual conference. It details how public libraries have an exciting opportunity to launch community publishing initiatives, the goal of which is to marshal local community talent to produce and publish ebooks.
Five Big Trends that Will Rock the Future of PublishingSmashwords, Inc.
This presentation examines five big trends impacting the future of book publishing. It explores how technology is disrupting the book publishing industry, how Big Publishers are threatening the future of books, and how indie authors + ebooks have the power to expand book consumption and promote cross-cultural understanding for the good of all humanity. Keynote address presented by Mark Coker of Smashwords at the 27th Annual Central Coast Writers' Conference held in Morro Bay, CA. Presented September 17, 2011
How Indie Ebooks Will Transform Future of Publishing (presented at NYU Summer...Smashwords, Inc.
This presentation was given by Mark Coker of Smashwords on July 9, 2010 at NYU's Summer Publishing Institute. It examines how indie ebooks will transform the future of book publishing.
Hit the Ebook Bestseller Lists with Preorders: A Guide to Preorder StrategySmashwords, Inc.
This presentation from Mark Coker, founder of Smashwords, teaches indie authors how to make their book release more successful by leveraging ebook preorders. Multiple Smashwords authors have hit the top of the charts using preorders. Learn the successful strategies behind preorder timing, promotion and marketing. Learn how some retailers such as Apple iBooks and Kobo give preorder books a merchandizing and discovery advantage. Learn why authors who do preorders have an advantage over those who do not.
Self Publishing is the publication of an author's work without the help of any publishing house. The author takes full responsibility for the publishing process, and they print and sell it using either alone or with the help of self-publishing service providers. The author has the freedom to make independent decisions. The author will have complete control over the manuscript selection, processing, printing, marketing and distribution of the book. This presentation talks about the various approaches to the self-publishing of books.
Learning to develop effective supplemental income streams can help fiction writers maintain a steady cash flow, bridging the gap between famine and feast.
“One file to rule them all” In these slides, I detail my three-pronged strategy to create a single EPUB file for most ereaders, as well as the basis for conversion to Kindle/mobi and KF8.
Argument to allow a private provider to create and distribute GPS map coordinates of NJ DOT state employee fuel sites as custom POI's (Points of Interest) for download to a personal GPS receiver.
20 начина да си убиеш блога, без да се усетишVeselin Nikolov
Презентацията е посветена на това да ви накара да се замислите, преди да "подобрите" нещо. Подобренията често имат фатални тъмни страни, които могат да загробят вашия блог или сайт.
So, you’ve written a book and want to publish it. Do you wonder if you should self-publish or try publishing traditionally? What about independent publishers? Do you know all the practical and legal steps you need to take to allow your book to become available in bookstores and libraries? With so many choices and requirements, the world of publishing grows more complex every year. Book Shepherd Ann Videan will help you sift through the possibilities to choose the right publisher for your book, and walk you through every item you need to complete to ready your book for publishing.
This presentation was given by Mark Coker to the Published Authors Network (PAN) group at the Romance Writers of America (RWA) 2012 annual conference in Anaheim. It explores the major trends facing authors and book publishers.
You have a book inside you!
Problem:
Authors
81% of the people feel they have a book inside.
98% will be rejected by publishers.
Publishers
Risky to publish a new author. 10,000 copies to break even.
Bookshops
With ebooks, in serious trouble (see: borders in US)
Solution:
Each author has a microaudience.
We help them reach their microaudience and spread the book.
10 Trends Driving the Future of Authorship (Smashwords tutorial series, #4) Smashwords, Inc.
Learn the 10 publishing industry trends that will most impact the future for book authors. Mark Coker, founder of Smashwords, examines how the simultaneous rise of ebooks, self-publishing and democratized access to retailers will forever transform the publishing landscape. Learn how the power center in the publishing industry is shifting from publishers to writers, and how self-published authors now how the tools to out-sell and out-compete the big publishers. Learn why the former stigma of self-publishing has been replaced with growing pride as indie authors scale all the international bestseller lists. Meanwhile, the stigma of traditional publishing is increasing as publisher missteps cause authors to lose faith in big publishers. View the companion video of this presentation at http://www.youtube.com/watch?v=NbT7r-DUa6M
How to Reach Readers at Apple iBooks - Merchandising Secrets for Indie Author...Smashwords, Inc.
This comprehensive online workshop, The Alliance of Independent Authors, teaches authors how to reach more readers at the Apple iBooks Store. Mark Coker of Smashwords teaches authors how to maximize merchandising opportunities and sales at the world's second largest ebook store. This was part II of a two-part ALLi series featuring Mark Coker. View part I at http://www.youtube.com/watch?v=j3quE1... Learn more about ALLi at http://allianceindependentauthors.org/
About the Webinar
In the six years from 2006 to 2012, the number of self-published books grew an astounding 270% to more than 235,000, almost as many as were published "traditionally." The easy access to publication tools and distribution mechanisms has ushered in a new era of how content is created and disseminated. No longer do authors need to work through a publisher to have their content accepted, processed, and distributed. The impacts of this revolution in publishing extend well beyond what used to be called "vanity publishing." A variety of best-selling books in recent years have come out from successful self-publishers sharing their tips on how others can follow in their footsteps.
How can publishers capitalize on this author independence? How do libraries incorporate self-published works into their acquisition processes? When there is no publisher reputation behind a title, how does a library or user separate the wheat from the chaff? This webinar will explore these issues and the impacts of the self-publishing movement on both publishers and libraries.
Agenda
Introduction
Todd Carpenter, Executive Director, NISO
When Authors Assume Their Own Risk
Laura Dawson, Product Manager for Identifiers, Bowker
Self-Publishing with Smashwords
Mark Coker, Founder, CEO and Chief Author Advocate, Smashwords
Helping Libraries Help Themselves: The Library Publishing Toolkit
Allison Brown, Editor & Production Manager, Milne Library, SUNY Geneseo
How Data-Driven Decisions *Might* Help Indie Ebook Authors Reach More ReadersSmashwords, Inc.
This presentation was given at the RT Booklovers convention in Chicago April 11, 2012. It analyzes a nine-month chunk of Smashwords sales data, aggregated across multiple Smashwords retailers (Apple iBookstore, Sony, Kobo, Barnes & Noble, Amazon, Diesel, Smashwords.com), to determine if there were potential data-driven metrics that might reveal new viral catalysts that authors can put to work to make their books more available, discoverable and enjoyable to readers. By utilizing the right mix of viral catalysts, authors can maximize reader reader word-of-mouth. Some of the findings are eye-opening, and some are simply just fun. Learn more about viral catalysts and ebook publishing best practices by reading Mark Coker's SECRETS TO EBOOK PUBLISHING SUCCESS, available at most major ebook retailers.
How to get your work into print - Guaranteed!Glen Palmer
Writing your book, short stories or articles can be very rewarding. However, getting it traditionally published can be hard. Learn the easy techniques and strategies to getting you book into print and online.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
E-book publishing at Mahwah Public Library, Mahwah, NJ
1. Introduction to Ebook Publishing
How to Produce, Publish, Price,
Distribute, Promote and Sell an Ebook
Plus being discovered
April 21, 2015
Patrick McCarthy
Owner, Benefit Communications, Ltd.
This event is free and open to all.
Sponsored by Mahwah Library Writers Collective
2. Let’s start with a definition: e-book
Wikipedia
• An electronic book (variously: e-book, eBook,
e-Book, ebook, digital book, or even e-edition) is a book-
length publication in digital form, consisting of text, images, or
both, readable on computers or other electronic
devices.[1] Although sometimes defined as "an electronic
version of a printed book",[2] many e-books exist without any
printed equivalent. Commercially produced and sold e-books
are usually intended to be read on dedicated e-book readers,
however, almost any sophisticated electronic device that
features a controllable viewing screen,
including computers, tablet computers, and smartphones can
also be used to read e-books.
3. Another definition: Publishing
Wikipedia
• Publishing is the process of production
and dissemination of literature, music, or information —
the activity of making information available to the general
public. In some cases, authors may be their own
publishers, meaning: originators and developers
of content also provide media to deliver and display the
content for the same.
Publishing includes the stages of the development,
acquisition, copy editing, graphic design, production –
printing (and its electronic equivalents),
and marketing and distribution … including the electronic
media.
4. The Problem: Why Traditional
Book Publishing is Broken
• Publishers judge books based on
perceived commercial merit
• they can only guess what readers want to
read
• Publishers unable to take a risk on every
author
• millions of writers rejected
• Print books are too expensive
• limits affordability and accessibily
5. Back in the Dark Ages (7 yrs
ago), Publishers Controlled
Everything
• They controlled the …
• printing press
• distribution
• knowledge to professionally publish
6. Mark Coker’s Answer:
Smashwords
• * FREE * eBook Publishing Platform
Free ebook printing press
Distribution to major ebook retailers and
libraries
Free learning materials help writers
become professional publishers
7. Amazon
• * FREE * e-Book Publishing Platform
Free e-book printing press
Distribution to Amazon e-book devices
Plus:
Free Print On Demand (POD) production
Free Audio book production
8. An Amazon company
• Print paperback books on demand POD
Cost: Free to costly depending on services
and pricing you set.
Books have to sell for at least $5.00+ for a
70 page book to cover all distribution costs.
An Amazon company
Distribute audio books
Cost: Free to costly depending on
services and pricing you set.
Audiobooks have to sell at $10 to $12
just to cover distribution costs at
Amazon
10. How Smashwords and Amazon
Work
• UPLOAD
Word .doc or .epub Word .docx
Instant, free ebook conversion Same
Instantly for sale Same
• DISTRIBUTE
Distribution to retailers and Distribution
libraries to Amazon
devices
• GET PAID
Author earns 60-80% list 35 – 75%
Smashwords Amazon
13. Publishers losing their monopoly
• Writers no longer need publishers to
publish, distribute and sell books
• Writers asking two questions:
1. “What can a publisher do for me that I can’t
do for myself?”
2. “Will a publisher actually harm my ability to
reach readers?”
14. Indies are hitting the bestseller
lists
• Self-published ebooks scaling all the
bestseller lists
• Self-published titles on the NYT list
nearly every week
• Prediction: Within three years, over ½ of
ebook bestsellers on NYT list will be indie
ebooks
15. Advantages of Indie Authorship
• Indie ebook author advantages
• faster time to market
• creative control
• better distribution to global market
• immortal ebooks never go out of print
• lower expenses
• lower prices to consumers
• earn more per book
16. Indie Ebook Authors Earn Higher
Percentage of List Price
• Indies earn more at lower prices
• At $2.99, indies earn ~$2.00. Traditional author
would have to price over $10 to earn $2.00
• Lower price = reach more readers = more sales at
higher profits per sale
60-80%
35-75%
12-17%
Indie Traditional
18. Checklist for Publishing an Ebook
Finish a super-awesome book
Format the book prior to conversion
Prepare cover image * (Keep the original art work)
Prepare the metadata
Ebook conversion to multiple formats
Pricing
ISBNs
Copyright
Distribution to retailers, libraries
Piracy
Marketing
19. Finish Your Super-Awesome Book
• Ebook publishing tools make
publishing fast, free and easy …
• … but they don’t make it easy to
write a great book
• Your book must move the reader to an emotionally
satisfying extreme
• You are the author and the publisher
• Edit, revise, edit, revise
• Involve beta readers (then revise again)
24. Formatting Secrets
• Forget (some of) what you know*
• Don’t try to make e- look like p-
• Ebooks consumed differently than print
• Design for reflowability, small screens
• Less = more with ebooks
*Keep an original plain text file or other
uses (POD, audiobook, etc.)
25. Reflowability: Ebook devices
(and customers) shape shift text
• Example of Smashwords novel, Heller
by JD Nixon as viewed in iBooks e-
reading app
• Users can select font style, font size and
nightime mode, or view in portrait or
landscape mode. Reflowability enables
this!
27. Create Your Ebook Cover
• Covers are important
• First impression
• Great covers make a promise
• Make it:
engaging, matched to target audience
professional
good as thumbnail
37. Evolution of the 36 Week Jam
Session cover
• Start with a good image
• Speak to the promise of what the
reader will experience.
• Following slides show the development
of 36 Week Jam Session cover
38. Which Book Cover Do
You Love?
This is a potential e-book
cover for an anthology of
36 short stories targeting
the young adult market
42. 36 WeekJamSession
byAimeeMcCarthy
Race
Yi Yi
Yippee
Yi Yo!
Graffiti
Friendship
Weird
Cooking
Ultimate
Courage
True
Character
There’s Gold
in the
Backyard!
The Red
Evidence
¿Animales!
The
Nearly-
Permanent
Label
Manufacturing
Mommy
How to
Marry
Stubborn
For the
Fans
Blorange
Around the
World at
Hare Speed
…
47. Follow link to Survey to cast your vote:
• https://www.surveymonkey.com/
s/MDPPJSX
• This the survey question:
Flower
Stack of books 1
White paper
Circles
Stack of books 2
Open book small
Open book large
Band
1. Which Book Cover Do You Like?
This is a potential e-book cover for an anthology of 36
short stories targeting the young adult market.
Review the images below and select one.
54. Metadata is data that makes your
book discoverable in a store
Book title
Book description
Author name
Book category
Price
Publication dateISBN
Language Tags
59. Automated Ebook Conversion
Smashwords Amazon
•Your masterpiece uploaded
as a Word 2013 docx plus
Word (DOC)
•HTML (ZIP, HTM, or HTML)
•MOBI (MOBI)
•ePub (EPUB)
•Rich Text Format (RTF)
•Plain Text (TXT)
•Adobe PDF (PDF
KDP
Conversion
MOBI
)
Your masterpiece
uploaded as an epub or
Word .doc document
64. What’s an ISBN and ASIN?
• ISBM is:
Unique digital identifier
A 13-digit number
Helps supply chain communicate about book
Required for Smashwords distribution to Apple,
Kobo, others
• Where to get an ISBN:
FREE at Smashwords
• ASIN
Amazon’s unique 10 digit identifier
FREE at Amazon
Automatically assigned by Amazon
71. Everything you need to know
about piracy
• Don’t worry about piracy
• Obscurity is your biggest risk
• Black hat pirates who steal your book
wouldn’t have purchased it anyway
• Most piracy is accidental – think of it
as enthusiastic fans marketing your
book for you
• Combat piracy by making the ebook
easier to buy than steal
73. Marketing
• Marketing is a catalyst, not fuel
• Your book is your best marketing
• Reader word of mouth determines your success
• Focus on discoverability
• Viral catalysts amplify word of mouth
74. What’s a Viral Catalyst?
• A viral catalyst is something that makes your
book more available, accessible, desirable
and enjoyable to readers
• Read the Secrets to Ebook Publishing Success (it’s
FREE!) to learn how viral catalysts spur word-of-mouth
75. Viral Catalysts
• Every thing you do right increases
virality
Great cover
Great book
Broad distribution
Fair price
Good categorization
Professionally edited
Great formatting
Great title
Great author biography
Great book description
Great marketing
Social media enabled
Sampling enabled
Multiple formats
• Fall short anywhere and you create
unnecessary friction
LUCK!
76. Discoverability via libraries
• Smashwords library distribution:
• Two models:
• Traditional model: Overdrive, Baker & Taylor, etc.
• "Douglas County Model.“
• Library Direct is available to libraries that host and manage
their own ebook checkout systems, typically using Adobe
Content Server, and that are capable of acquiring a large
opening collection.
SELF-e, Library offers a discovery service:
• Cuyahoga County Model from Library Journel
• Mass. State Library pilot.
Let’s start with a definition of an e-book: An electronic book (variously: e-book, eBook, e-Book, ebook, digital book, or even e-edition) is a book-length publication in digital form, consisting of text, images, or both, readable on computers or other electronic devices.[1] Although sometimes defined as "an electronic version of a printed book",[2] many e-books exist without any printed equivalent. Commercially produced and sold e-books are usually intended to be read on dedicated e-book readers, however, almost any sophisticated electronic device that features a controllable viewing screen, including computers, tablet computers, and smartphones can also be used to read e-books.
to melissa.single.
Melissa,I spoke with MIMI regarding publishing ebooks, She referred me to you. Would like to meet when you are available.
Here is some information on the topic:
Offer to present a free workshop at your library on how to professionally self-publish an ebook. Be sure to promote your workshop to local media and event calendar listings. Help mentor the next generation of library-friendly authors and have fun in the process! You’re welcome to take my Powerpoint presentations and customize them for your own purposes. Here’s a link to the two presentations I gave at the Los Gatos High School, in partnership with the Los Gatos Library, educating the students about ebook publishing for their amazing Windows to the Teenage Soul project (a great example of how libraries can partner with local schools to promote a culture of authorship). The project has received nationwide press attention (see the story that came out yesterday in School Library Journal or see my write-up here at the Smashwords blog).
I have already published my daughters book: 36 Week Jam Session, by Aimee McCarthy that is available on B&N, Amazon, and Overdrive.