QUISMA is a global media agency with offices worldwide. It manages over 800 brands and 7,000 campaigns per year across 26 industries. On average, QUISMA employees have nearly 6 years of experience and affiliates have been with the WPP network for almost 4 years. The QUISMA Media Platform allows targeting any audience with detailed profiles and tracking results across channels like search, social, display and video. It provides reporting and tools to optimize campaigns throughout the process.

3. QUISMA In Numbers
Supervised brands
Campaigns per year
Sectors/industries
>800
>7,000
26
Agency affiliation [Ø, years]
Professional experience [Ø, years]
Age [Ø, years]
3.9
5.8
31.7
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4. QUISMA In Good Company
A member of
GroupM/WPP since
2007
Together we set
new standards
in media.
leading
intelligent
fast
goal-driven
innovative
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9. QMP: Any Target Audience At Any Time
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Male
38 years
Residence: Cologne
Interested in: real estate and finance
Net income: €4,500
The QMP collects, organises, analyses and manages millions of data sets.
Creating tailored and targeted audience profiles and segments.
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10. Multi-channel Tracking With Cookie Interface
Customer Journeys have
multiple touch points
The last touch point before
conversion
Cookie interface: Every
conversion is appropriately
assigned to the respective
channel based on
Conversion Attribution.
7x Affiliate
3x SEA
2x Video
4x Display
1x SEA
1x Display
2x SEA
1x Video
2x SEA
2x SEA
6x Display
2x Video
1x Display
1x SEO
1x Affiliate
3x Video
1x SEA
1x Direct
Performance
Analysis
Conversion
Attribution
Before the final conversion a customer can interact with several channels. By
utilising a single tracking platform we ensure the most appropriate allocation is
reached towards the end of the journey.
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11. Multi-channel Reporting
Propeller change to: "QMP provides insightful reporting on all campaign activities.
SEA
SEO
Social
Video
Display
Affiliate
Email
Website
With its multi-channel tracking function the QUISMA Media Platform (QMP)
enables effective cross-channel campaign optimisation.
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12. QMP: One Platform With Many Functionalities
Regardless of the
complexity of the
campaign – the
central setup of QMP
minimises the initial
planning phase
before a client’s
campaign starts.
An overview of the
campaign across
various channels
ensures a
comprehensive
evaluation of the
overall performance.
Instant performance
analysis on each
level of a campaign
(channel, publisher, in
dividual placements)
helps improve
potentially
underperforming
elements of the
campaign.
Funnel analysis
determines the
efficiency of the
pre-order path.
Helping to analyse
why and where
users drop off as
well as highlighting
how to avoid user
drop off.
The QMP accompanies every stage of the campaign life cycle.
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14. Tools #SEA
All levels of
campaign
performance are
easily accessible by
both the brand or
agency
contact, allowing them
to recognise the
optimisation potential
even faster.
Higher
quality, lower CPCs
– compare actual
search queries with
key figures, and either
add efficient keywords
or eliminate inefficient
ones.
Bid management for
conversion and broadrange campaigns, as
well as a full
transparency over the
adopted system
regulations with extra
reporting.
Keyword and AdText
templates for
dynamic feed
campaigns ensure
the most up to date
content (automatic
update of product line
and prices in the
texts).
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16. Tools #SEO
Measurement and
evaluation:
Tracking of all
relevant SEO KPIs
and evaluation of the
channel‘s efficiency
based on varied
criteria:
SUMA, keyword, click
s, leads, orders etc.
Monitor and
compare key
competitors.
Permanent analysis
of performance
indicators for SEO
and SEA:
rankings, keywords, t
raffic-volume etc.
Monitoring of all
Web 2.0 streams:
Brand and domain
names mentioned in
social, blogs, news, fo
rums etc.
Allows one to quickly
react with off-page
optimisation.
SEO ranking
monitoring of
singular keywords
incl. their search
volume, changes in
comparison to
previous
measurements, com
petition etc.
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18. Tools #Display Advertising
Adjustable - A
dashboard provides
detailed information in
every window.
Window views can be
later extracted as a
chart or picture.
Provides a complete
overview of all
campaign setup
settings on several
SSPs and Ad
Exchanges in only a
few clicks.
Dynamic and
automatic real-time
optimisation of ad
delivery and bidding
strategy for every
campaign in
accordance with
specific goals based
on actual
performance.
Different reporting
features ensure
individual campaign
monitoring with
maximum efficiency.
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20. Tools #Affiliate Marketing
A Customised
dashboard ensures an
overview of all
connected networks
and direct partners.
Add new networks
and direct partners
without any effort
for the client.
Automated
transaction
processes ensure
security and prevent
numerical deviations.
Comprehensive alert
features via email
and text offers
optimally customised
automated traffic
monitoring.
Product data can be
enriched in various
ways and can be
adjusted to the
individual needs of
networks and direct
partners – without
any effort for the
client.
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22. Tools #Conversion Optimisation
Easy, quick, and
reliable – Running A/B
tests to increase the CR
of the website.
Requires no work by
your graphics and tech
team
Comprehensive
analysis of the
data measured for
every test variant.
Immediate
comparison of
conversion rates
possible without
risking deviations
Faster and more
efficient Conversion
Optimisation –
Visualising the parts that
the user perceives in the
first decisive seconds
Fine-tuning Web
designs with
heatmaps displays
which elements of
the website attract
the most attention
and which parts
should be optimised
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26. QUISMA Offices
Germany
Munich, Düsseldorf, Frankfurt
Austria
Vienna
Switzerland
Zurich
Benelux
Amsterdam
United Kingdom
London
QUISMA GmbH
Rosenheimer Straße 145 d
81671 Munich
QUISMA Austria
Wienerbergstraße 11/29
1100 Vienna
QUISMA Switzerland
Josefstrasse 212
8005 Zurich
QUISMA Benelux
Karperstraat 10
1075 KZ Amsterdam
QUISMA UK
26 Red Lion Square
London, WC1R 4HQ
Contact: Johann Hermann
Email:
info@quisma.com
Phone: +49 89 4423820
Contact: Nicola Pohoralek
Email:
info@quisma.com
Phone: +43 1 605550
Contact: Katharina Geldner
Email:
info@quisma.com
Phone: +41 444879140
Contact: Michel Vreeburg
Email:
infonl@quisma.com
Phone: +31 20 5757773
Contact: Ellie Edwards-Scott
Email:
infouk@quisma.com
Phone: +44 (0)207 1584501
Spain
Madrid
Italy
Milan
Poland
Warsaw
France
Paris
Turkey
Istanbul
QUISMA Spain
c/ Norias, 92
28221 Majadahonda ( Ma)
QUISMA Italy
Via del Mulino 4
20090 Assago (MI)
QUISMA Poland
ul. Zaryna 2B (budynek D)
02-593 Warszawa
QUISMA France
32 rue Guersant
75017 Paris
QUISMA Turkey
Harman Sokak Harmancı Giz Plaza
34394 Istanbul
Contact: Ignacio Arenillas
Email:
infoes@quisma.com
Phone: +34 91 7361146
Contact: Ilaria Zampori
Email:
infoit@quisma.com
Phone: +39 23216371
Contact: Magdalena Mulenga
Email:
infopl@quisma.com
Phone: +48 221133244
Contact: Nathalie Pottier
Email:
infofr@quisma.com
Phone: +33 1 70395963
Contact: Öneş Yaşayan
Email:
infotr@quisma.com
Phone: +90 (0)212 2707886
United Arabic Emirates
Dubai
Belgium
Brussels
Russia
Moscow
Czech Republic
Prague
Sweden
Stockholm
QUISMA
Level 4, MAF Tower
Deira City Centre
QUISMA
Jules Cockxstraat 8-10
BE-1160 Brussels
QUISMA
2 Tsvetnoy Boulevard
127051 Moscow
H1.cz - a QUISMA company
Rozkošného 5
150 00 Praha 5
QUISMA
Birger Jarlsgatan 50
103 77 Stockholm
Contact: Newaz Islam
Email:
infoae@quisma.com
Phone: +971 (0)501890020
Contact: John Wittesaele
Email:
infobe@quisma.com
Phone: +32 (0)2 678 25 43
Contact: Kazim Tahir-Kheli
Email:
inforu@quisma.com
Phone:
Contact: David Špinar
Email:
info@h1.cz
Phone: +420 234 299 800
Contact: Jens Hard
Email:
infose@quisma.com
Phone: + 46 8 507 575 50
Suchmaschinenoptimierung mit QUISMA, 02.November 2011