The document discusses Orange B2B Sales' enterprise line of business and CRM value proposition. It outlines their approach of conducting in-depth field analysis through interviews and data collection, co-building mid and long-term action plans, and supporting implementation through project management and tracking impact on profits and losses. Examples of successes in various countries include implementing new CRM systems, sales excellence programs, anti-churn programs, and go-to-market strategies for new products and services.

1. Enterprise Line of Business
Supporting the transformation of
Orange B2B Sales
Sales & CRM Value proposition

2. Benefit from our approach…
Conduct in-depth field analysis
 Based on interviews on site
 Fed by data collection
Co-build actions plans
 Mid and long term action
 Critical path
Support implementation
 Project management
 Tracking P&L impact
Focus on data and facts
Set up recommendations
Implement actions
Continuous follow up & improvement
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3. … and 360°sales vision

4. Some of our successes
Spain
 Go-to-market B2B
tablet
 Sales Management
 Geomarketing
Morocco
• New CRM
deployment
• Anti-churn program
• Sales Excellence
Egypt
 Sales Excellence
 New cross channel
approach
 E-shop
Jordan
 New B2B
Segmentation
 Go-to-market of new
IPVPN solution
 Sales Excellence
Ivory Coast
 New CRM deployment
 Sales Excellence
 Go-to-market for IP
 New ICT presales
 AMEA business school
Poland
• Sales Excellence for
indirect
• CRM deployment
• New ICT sales channel
• Solution Selling
Romania
 Sales Excellence
 Go-to-Market Fixed
Services
Russia
• Sales Excellence
• Presales
transformation
Dominicana
 Anti-churn program
 Sales Excellence
Senegal
 Anti-churn program
 AMEA business
School
France /OBS
 Go-to-market B2B
tablet
 CRM Samba project
 OBS business School
 Social Media
Belgium
 Indirect Channel
 Sales Excellence
Moldova
 Sales Excellence
 SOHO
 Sales CRM