Alexandra Hart and Alexandra Zer

1. SNUG AS A B UG
“homeand away from
home”
Alexandra Hart, Alexandra Zer KCB101

2.  Bed sheets – “Snug as a Bug”
 Slogan – “Home and away from Home”
 Target audience 30-40 year old mothers with
young children
 Product targeted towards both genders
 Durable, Home, Comfort and Family themes

3. Scene 1
Advertisement Themes
Comfort Home
Connotation
Family
Signifiers
Children Tv Pajamas

4. Scene 2
Theme of
durability
from jumping
on the bed
Emotional
connection,
through
association
of family
values and
homeliness
Fun and
home
portrayed
from both
left and
right.

5. 8:30 PM
Scene 3
Advertisement Themes
Comfort Homeliness
Connotation
Comfort
Signifiers
Sleep Bedding Facial
Expresion

6. 8:30 PM
Scene 3
• Likeable
• Similar to target
audience families
Character
Choice
• Creates emotional
attachment
Target
Audience
Alignment
• Successfully
highlights the
product can fulfill
audience desires
Exploitation of
desires

7. Scene 4
 Title = connotations
of comfort and family
 Links brand and
advertisement to
product
SNUG AS A B UG
“homeand away from
home”

8. Scene 4
 Green and Purple =
love, encouragement
and endurance
 Caterpillar = children
and storybooks
 This furthers the
consumers emotional
connection
SNUG AS A B UG
“homeand away from
home”

9. Scene 5
 Highlights products
point of differentiation
 Concludes
advertisement

10. SNUG AS A B UG
“homeand away from
home”