Branding is Your Social Currency talk at TechPHX on November 11, 2012. Comes with a handout -- if you would like a copy, email request here: Info@LadiesWhoBrand.com

1. Less is more!
LadiesWhoBrand @LadiesWhoBrand © Kathy Bass, The Branding Lady ®

2. Kathy Bass, The Branding Lady TM
How I established my brand without a reputation:
Bringing Value & Unique Perspective
Self-motivation & Dedication
Competency & Commitment
The Magic Bullet: Consistency!
“The greatness of a man is not in how much wealth he acquires, but in his integrity
and his ability to affect those around him positively.”
Bob Marley

3. Brand Magnet Defined
•Push to Pull Marketing
•Problem: Customer Confusion & Choices
•Solution: Credibility, Communication & Consistency
•Free PR available at your fingertips
Gold Nugget #1:
Deliver on every promise made to someone,
no matter how big or small the person
or the size of what you promised.
LadiesWhoBrand @LadiesWhoBrand © Kathy Bass, The Branding Lady ®

4. Your Brand is the Key to Sustainable Success
WHY are you here?
WHY do you do what you do better than anyone else?
WHY do you do what you do?
WHY do you do it differently than anyone else?
LadiesWhoBrand @LadiesWhoBrand © Kathy Bass, The Branding Lady ®

5. Brand Yourself Successfully, Efficiently & Effectively
1. Clear and direct communication enhanced by many small acts.
2. Align brand promise messaging with your brand experience.
3. Figure out ways to show how you can deliver.
Think of credibility as a bank account balance.
LadiesWhoBrand @LadiesWhoBrand © Kathy Bass, The Branding Lady ®

6. Take your audience on a journey to understand their WHY…
Learn with them. Hold their hand. Surprise them.
Think of the journey as a road trip.
Caring and commitment can’t be faked!
LadiesWhoBrand @LadiesWhoBrand © Kathy Bass, The Branding Lady ®

7. Gold Nugget #2: Power of Unpopular
Stop focusing on pleasing the people who are never going to like
you, your product or service.
Start learning more about the ones who already like you or the
ones who don’t know they need you yet.
LadiesWhoBrand @LadiesWhoBrand © Kathy Bass, The Branding Lady ®

8. Gold Nugget #3: Importance of Communication
“The way we communicate with others and with
ourselves ultimately determines the quality of our lives.”
Anthony Robbins
No matter how brilliant you and your work is, it doesn’t matter unless you
can communicate your brand with clarity and confidence to convert others.
How you communicate your brand is how you control the way
potential audience members perceive, think and feel about your brand.
LadiesWhoBrand @LadiesWhoBrand © Kathy Bass, The Branding Lady ®

9. Bottom Line
Your brand is a WHO, not a WHAT.
Your audience will stop by for the WHAT,
and will find that they like the WHO delivering the message.
Over time, the WHO and WHY-the-WHO exists
will keep them coming back.
People do business with People.
“Creativity is allowing yourself to make mistakes.
Art is knowing which ones to keep.”
Scott Adams
LadiesWhoBrand @LadiesWhoBrand © Kathy Bass, The Branding Lady ®

10. Q&A
Facebook.com/LadiesWhoBrand
@LadiesWhoBrand
www.LadiesWhoBrand.com
LadiesWhoBrand @LadiesWhoBrand © Kathy Bass, The Branding Lady ®