Social media can be an effective tool for recruitment by: 1. Building social media capacity across the entire organization as it has become a core business function. 2. Improving the chances of successful recruitment by providing two-way access to more candidate and employer information through specialist networks and online communities. 3. Increasing organizational resources by leveraging the "trillion hours a year" people spend on crowd-sourcing platforms to assist with tasks like correcting text in digitized archives.

1. Social Media in
Recruitment
Kate Stone, Manager, NFSA Online
Twitter: @kate__stone
@NFSAonline

2. Government
Canberra
200+ employees
Transformational
agenda

3. … excite curiosity & inspire creativity through online
access to Australian audiovisual heritage

4. You can’t put
that online, it
should only be
seen in a cinema!
… excite curiosity & inspire creativity through open
and online access to Australian audiovisual heritage

5. Why can’t I view
whole films on your
website?!
You can’t put
that online, it
should only be
seen in a cinema!
… excite curiosity & inspire creativity through open
and online access to Australian audiovisual heritage

6. Why can’t I view
whole films on your
website?!
You can’t put
that online, it
should only be Can I use
seen in a cinema! this in my
mash up?
… excite curiosity & inspire creativity through open
and online access to Australian audiovisual heritage

7. Disclaimers:
These are my views, not necessarily those of the NFSA.
These are the views of a manager, not a recruitment pro (no
fancy stats or RoI strategies).
… excite curiosity & inspire creativity through open
and online access to Australian audiovisual heritage

8. Why social media recruitment is worthwhile
1.
Builds social media capacity beyond your web team
2.
Improves chance of successful recruitment through 2-way
access to more information
3.
Increases your resources

9. Reason #1
Build social media capacity
across the organisation

10. SOCIAL MEDIA IS A
NON DISCRETIONARY
BUSINESS COMMUNICATION TOOL
It represents wider social change that we need to
acknowledge and be part of.

11. SOCIAL MEDIA RELATED CHANGE :
… increased expectations of transparency
… increased expectations of interaction
… increased time spent on social media
(by 82% pa according to Nielsen)
… shop, socialise and look for work

12. We’re real
people

13. We’re
accessible and
responsive

14. We share our
expertise

15. And we’re hiring
expertise

16. Tools of trade

17. Tools of trade for all professionals
transparency
accessibility
communicating our
+ = value
sharing our
knowledge

19. Why social media recruitment is worthwhile
Reason #2

20. Better chance of finding the right candidate
More informed choices for candidates and
employers

21. Better chance of finding the right candidate
specialist networks and online communities

22. Why social media recruitment is worthwhile
Reason #3

23. Increase your resources
Pro am collaborations with people formerly known as audiences

24. Cultural Disintermediation

25. Crowd Sourcing
A trillion hours a year for crowd sourcing

26. Crowd Sourcing
National Library of Australia – The Australian newspapers project
Text correction of character recognition errors in digitised newspapers
In one year users had corrected 20 million lines of text
Also added tags to increase quality of information

27. Crowd Sourcing - motivators
Users cited: Enjoyment, interesting and fun, personal goals, group
outcome. Work that matters in the big picture.

28. Using social media for recruitment
1.
Builds social media capacity beyond your web team
2.
Improves chance of successful recruitment through 2-way
access to more information
3.
Increases your resources

29. Thank you