KARNATAKA SOAPS & DETERGENTS LIMITED (KS&DL) Internship report (manoj Rims)

ORGANISATIONALSTUDY AT KS & DL
Ramaiah Institute Of Management Sciences.
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ORGANIZATIONAL STUDY REPORT ON
KARNATAKA SOAPS & DETERGENTS LIMITED
Submitted By
Manoj Kumar
ENROLLMENT NO AA1410
For partial fulfillment of the requirements of first year MBA
curriculum of Two years Full time MBA (Industry Integrated)
Programme.
Submitted to:
Through

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CHAPTER-1
INTRODUCTION

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INTRODUCTION
This report is based on “Organisation Study” conducted at Karnataka Soaps &
Detergents Limited ; Bangalore . Organisation is defined as the “ Association of
various departments in the firm in which all work collectively in attaining the goals &
objectives of the company by rendering the valuable services towards it by both
employers and management .
OBJECTIVES OF ORGANIZATION STUDY:
 To know about company profile
 To know Vision and Mission of the company
 To identify safety, security and welfare measure of company regarding their
workers
 To know awards and achievements of company
 To know the Corporate Social Responsibility of the company
 To know company corporate structure and hierarchy of individual departments
 To know organizational activities in all functional areas and relate this to
theoretical knowledge acquired
 To know the strength, weakness, opportunities and threads (SWOT Analysis)
of company.

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SCOPE OF STUDY :
This report mainly focuses its view on company’s profile and different
departments such as Marketing, Finance, Human Resources department,
service and operation department. The project internship study is to make the
study of different department, working and finding of problem to give proposal
of solution.
LIMITATION:
 The outcome of the study is highly dependent on the perception, attitude and
understanding of the observer.
 Sometimes the management is not interested to disclose their documents to the
observer.
 The report may be wrong if the data collected during the study is not accurate.
 Organization study needs more time as its purpose is to study the overall structure
and operation of a business unit.
 The attitude, co-operation and transparency of the management also affect the
outcome of the organization study.

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CHAPTER-2
INDUSTRY PROFILE
INDUSTRY PROFILE

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Soap is one of the commodities which have become an indispensable part of
the life of modern world. Since it is non durable consumer goods, there is a large
market for it. The whole soap industry is experiencing changes due to innumerable
reasons such as government relations environment and energy problems increase in
cost of raw material etc.
The changing technology and ever existing desire by the individual and the
organization to produce a better product at a more economical rate has also acted
as catalyst for the dynamic process of change.
More and more soap manufactures are trying to capture a commanding market
share by introducing and maintaining acceptable products. The soap industry in India
faces a cut throat competition while multinational companies dominate the market.
They are also facing severe threat from dynamic and enterprising new entrance
especially during 1991-92.
If we look back into the history of soaps & detergents, mankind knew about
soaps nearly 2000 years back i.e. in 70 A.D. when Mr. Elder accidentally discovered
the soap, when roasted meat over flowed on the glow in ashes.
This lump like product was soap & had foaming & cleansing character. In
1192 A.D. the first commercial batch of soaps was made & marketed by M/s Bristol
soap market in London, from there in 1662A.D. the first patent for making soap was
taken in London. The world consumption of soap in 1884A.D. was said to be 2 lakh
tonnes

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CHAPTER-3
COMPANY PROFILE
COMPANY PROFILE
INTRODUCTION TO SOAP INDUSTRY:-

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Soap is one of the commodities, which has become an indispensable part of
life of the modern fantasy world. Since it is non-durable consumer goods, there is a
large market for it. The whole soap industry is experiencing changes due to
innumerable reasons such as Government relations, environment, toxicological
allergy problems, increase in cost of raw material etc.
Following Swadeshi movement in 1905, few factories were set up and they
were:
1. Mysore Government Soap factory at Bangalore.
2. Godrej Soaps at Bombay.
The changing technology and even existing desire by the individuals and the
organization to produce a better product at a mere economical rate has also acted
as Catalyst for the dynamic process of change. More and more Soap manufactures
are trying to capture a commanding market share by introducing and maintaining
acceptable products. The soap industry in India faces a cutthroat Competition, while
multinational companies dominate the market.
The Indian Soaps industry continued to flourish very well until 1967-68, but began
to stagnate. Soon it started to recover and experienced a short upswing in 1974.
This increase in demand can be attributed to:-
1. Growth of population.
2. Income and consumption increase.
3. Increase in urbanization
4. Growth in degree of personal hygiene.
Soap manufacturers are Classified as, Organized and unorganized sector. KSDL is
under organized Sector.
HISTORY:-
India is a rich land of forest; ivory, silk, sandal; precious gems are magical
charms of centuries. The most enchanting perfumes of the world got their exotic
spell with a twist of sandal. The world’s richest sandalwood resource is from one
isolated stretch of forests land in South India that is Karnataka.

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The origin of sandalwood and its oil in Karnataka, which is used in making of
Mysore sandal soaps, is well known as Fragrant Ambassador of India & Sandalwood
oil is in fact known as “Liquid Gold”.
By the Inspiration of His Highness Maharaja of Mysore late
Jayachamarajendra Wodeyar, the trading of sandalwood logs started which was
exported to Europe and New destinations, but with commencement of First world
War India faced Severe Crisis on the business of sandalwood.
This situation gave rise to start of an industry, which produces value added
products i.e., of Sandalwood oil. His Highness Maharaja of Mysore created this
situation as an opportunity by sowing the seed of the Government Sandalwood Oil
Factory, which is the present KS&DL. The project was shaped with the engineering
skills and expertise of the top level. Late Sir M.Visvesvaraya, the great Engineer who
was the man behind the project.
Today’s famous Mysore sandal soaps credit goes to late Sri Sosale
Garalapuri Shastri who incorporated the process of soap making using Sandalwood
oil. He was an eminent scientist in the field working at the Tata Institute, Bangalore.
He was sent to England to master the fine aspects of soap manufacturing.
The Maharaja of Mysore & Diwan Sir.M.Visvesvaraya established the
Government Soap factory during the year 1918. The factory was started as a very
small unit near K.R.Circle, Bangalore with the capacity of 100 tons P.A. In
November 1918 the Mysore sandal soap was put into the market after sincere effort
and experiments were undertaken to evolve a soap perfume blend using
sandalwood oil as the main base to manufacture toilet soap.
The factory shifted its operation to Rajajinagar industrial area, Bangalore in
July 1957, where the present plant is located. The plant occupies an area of 39
acres (covering Soaps, Detergents and Fatty Acid divisions), on the Bangalore –
Pune Highway, easily accessible by transport services and communication. Another

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sandal wood oil division was established during the year 1944 at Shimoga, which
stopped its operations in the year 2000 for want of Natural Sandalwood.
This factory started at a moderate scale in year 1916. The first product was
washing soap in addition to the toilet soap in the year 1918. The toilet soap of the
company was made up of sandal wood oil.
In 1950 Government decided to expand the factory in two stages. The first
stage of expansion was done to increase the output to 700 tons per year and was
completed in the year 1952 in the old premises.
The next stage of expansion was implemented in 1954 to meet growing demand
for Mysore sandal soap and for this purpose Government of India sanctioned license
to manufacture 1500 tons of Soaps and 75 tons of glycerin per year. The expansion
project worth of Rs.21 lakhs includes the shifting of the factory to a newly laid
industrial suburban of Bangalore.
The factory started functioning in this new premise [i.e., present one] from 1st
July 1957. From this year onwards till date the factory had never looked back, it has
achieved growth and development in production scales and profits.
The industry has 2 more divisions one at Shimoga and another at Mysore
where sandal wood oil is extracted. The Mysore division started functioning from
1917 and only during 1984 manufacturing of perfumed and premiere quality
agarbathies at was started. Right from the first log of sandalwood that rolled into the
boiler room in 1916, the company has been single – minded pursuit of excellence.
The project took shape with the engineering skills and expertise of top-level team
under the leadership of Sir. M.Visvesvaraya, Prof. Watson and Dr.Sudbrough. Like
this soap factory was started as a small unit and now it has grown up to a giant size.
RENAMING: -
On 1st October 1980, the Government Soap Factory was renamed as
“Karnataka Soaps and Detergent Limited” The Company was registered as a public

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limited company. Today Company produces varieties of products in the toilet soaps,
detergent, Agarbathies and Cosmetics.
OBJECTIVES OF KS & DL: -
To serve the national economy
 To attain self – reliance
 To promote and uphold its image as symbol of traditional products
 To promote purity and quality products and thus enhance age old – charm of
Sandalwood Oil
 To build upon the reputation of Mysore Sandal soap based on pure sandal oil.
 To maintain the brand loyalty of its customer.
 To supply the products mentioned above at most reasonable and competitive
rate.
TRADEMARK OF KS & DL:
The “SHARABHA”
The carving on the cover is the sharabha, the trademark of KS & DL.
The sharabha is a mythological creation from the “puranas” which has a body
of a lion and head of elephant, which embodies the combined virtues of wisdom and
strength. It is adopted as an official emblem of KS& DL to symbolize the philosophy
of the company.

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The sharabha thus symbolized a power that removes imperfections and
impurities. The maharaja of Mysore as his official emblem adopted it. And soon took
its pride of place as the symbol of the Government Soap Factory of quality that
reflects a standard of excellence of Karnataka Soaps and Detergent Limited.
SLOGAN:-
“NATURAL PRODUCTS WITH EXOTIC FRAGRANCES”
KS & DL has a long tradition of maintaining the highest quality standard, right from
the selection of raw materials to processing and packing of the end product. The
reasons why its products are much in demand globally and are exported regularly to
UAE, Beharen, Saudi-Arabia, Kuwait, Qatar, South America. The entire toilet soaps
of KS & DL are made from raw materials of vegetable origin and are totally free from
animal fats.
BIRDS EYE VIEW OF KS&DL:-
1918 – Government Soap Factory was started by Maharaja of Mysore and the
Mysore Sandal Soap was introduced into the market for the first time.
1950 - The factory output rose to 500 M.Tons with the following modifications.
1.Renovating the whole premises. 2. Installing new boiler soap building plant and
drying chamber.
1954 – Received license from Government to manufacture 1500 tons of soap and 75
tons of glycerine per year.
1957 – Factory shifted its operation to Rajajinagar industrial area.
1974 – Mysore sales international limited was appointed as the sole selling agent, for
marketing its products.
1975 – Rs.4 Crores synthetic detergent plant was installed based on Italian
technology by Ballestra SPA.

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1980 - On 1st October 1980 the Government Soap Factory was converted into a
public sector enterprise and renamed as “Karnataka Soaps & Detergents Limited”.
1981 – a) Production capacity increased to 6000 tons, b) Rs.5 Crores Fatty Acid
Plant was installed.
1984 – Manufacturing of premium quality of Agarbathies at Mysore division.
1985 – Production capacity was raised to 26,000 M.Tons Per Annum. A large variety
of toilet soaps at attractive shapes, colors and fragrances introduced to meet the
varieties & tastes of consumers.
1992 – The company was registered with the Board for Industries and Financial
Reconstruction (BIFR), New Delhi in December for rehabilitation, as the company
suffered losses continuously since 1980 at its net worth fully eroded.
1996 – The BIFR approved the rehabilitation scheme in September & the Company
stated making Profits.
1999 – ISO-9002 Certificate for quality assurance in production, installation and
Servicing.
2000 – ISO-14001 certificate pertaining to environmental management system.
2003 – The entire carried forward loss of Rs.98 Crores wiped out and in May BIFR,
declared the company to be out of its Purview. The Company is making profit
continuously, It is only State Public Sector unit that has come out of BIFR.
2004 – The ISO-9002 was upgraded to ISO-9001-2004, Quality Systems.’
2008- Company has introduced Hand wash liquids under the trade name of Herbal
Hand Wash and Rose Hand Wash liquids. Company has also introduced liquid
Detergent under the trade name of KLEENOL liquid with different variants for Floor
wash, Dish wash and Automobile wash.

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2009- Company has established In-House state of the Art manufacturing and filling
of Mysore sandel Talcum powder and mysore sandel Baby powder.
2010- The ISO Certification was upgraded to ISO 9001:2008.
2011-Company lanchched Mysore sandel Dhoop.
2012- Launched Super Premium Mysore Sandal Millennium Soap and also The
Company reached highest sales turnover and Profit of Rs.262.00 crores.
VISION, MISSION AND QUALITY POLICY
VISION
Karnataka Soaps & Detergents Limited has clear Vision for all round development of
the Company. This is reflected in the form of a well conceptualized and rational blue
print called VISION 2013. The VISION 2013 sets the goals and milestones and
suggests the strategies and plans necessary to realize the Vision. The Vision of the
KS&DL is embodied in the following statement:
“KARNATAKA SOAPS & DETERGENT LIMITED will leverage latest soap
manufacturing technology and information technology by imbibing
professional management techniques to improve its functional activities,
transparency, business and to transform itself into a competitor in the FMCG
market in India and also to spread its fragrance in the FMCG global market”.
MISSION
 To serve the National economy.
 To attain self-reliance.
 To promote purity & quality products
 To maintain the Brand loyalty of its customers.
 To build upon the reputation of Mysore sandal soap based on pure sandal oil.

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QUALITY POLICY
 Communicate its environment policy and best practices to all employees for
implication.
 Set targets and monitor progress through internal and external audits.
 Strive to design and develop products, which have friendly environmental
impact during manufacturing, also reuse and recycle materials wherever
possible and minimize energy consumption and waste.
AN ISO-9001 COMPANY: -
KS & DL with a tradition of excellence of over eight decades is committed to
customer delight, through total quality management and continuous improvement
through the involvement of all employees. KS&DL has got ISO 9002 certificate.
To improve the quality management system and to facilitate TQM in the process
of soap and detergent, the management took decision to obtain ISO-9002 by end of
March 1999. Accordingly action plan was drawn and a committee was set up for the
purpose during October 1998 with a mission statement.
The company gives initial training including conducting employee’s awareness
programme, document quality manual and quality system procurement.
In this direction company obtained the guidance from Consultancies,
Bangalore and Bureau of Indian Standards, Bangalore. Accordingly, company
standards registered for ISO 9002 by the end of March to the Bureau of Indian
Standards. Obtained the certificate by the end of March 1999 itself.
This is to project in the national and international market and also to improve quality
of products offered to the consumers with the assurance of quality in the message.
The Company got itself upgraded to ISO-9001-2004, Quality Systems in the year
2004-05..
AN ISO-14001 COMPANY

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The company is located in the heart of the Bangalore city. The management of the
company took a decision to get the ISO-14001 and become model to other public
sector for the techniques used and also to other Government units to spread the
message of maintenance of environment. The environment management system
adopted in the company through this motive is as follows:
 Conservation of Energy.
 Conservation of Surrounding.
 Conservation of Resources.
AREA OF OPERATION:
GLOBAL FAVOURITES FOR THEIR NATURAL GOODNESS:
KS&DL has a long tradition of maintaining the highest quality standards, right
from the selection of raw materials to processing and packaging of the end product.
The reason why its products are much in demand globally & are exported regularly
to UAE, Bahrain, /Saudi Arabia, Kuwait, Qatar, South East Asian countries as well as
North America & South America. The sandalwood oil, of course, is much sought after
by the leading perfume houses of the world. All the toilet soaps of KS&DL are made
from oils & fats of vegetable origin & totally free from animal fat.
OWNERSHIP PATTERN:
“Wholly owned by Government of Karnataka”
COMPETITORS INFORMATION AND THEIR MARKET SHARE:
KS&DL is facing cut-throat competition in national and international market. The
soap market is dominated by the three major players- Hindustan Unilever Limited,
Nirma and Godrej. Together they have 88% of the market share. While H.U.L has
clearly been the market leader over the last many decades, Nirma has grown in past
15 years to command one-fifth of the market. The remaining market is held by
Godrej, Palmolive, Wipro, Dabur, Reckitt & Coleman, Mysore Sandal and Medimix
etc.

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PRESENT STATUS:
1. The company has entered into shampoo, dish wash, detergent bar & room
refresher.
2. The company is striving to develop new perfumes for soaps detergents,
agarbathies & shampoo.
3. The company wants to improve the existing products in terms of quality.
PROBLEMS OF SOAP INDUSTRY:
Soap industry faces some problems of raw materials. The major ingredients
are soap ash, linear alkyl, benzene& sodium. Tripoli phosphate poses number of
serious problems in terms of availability. The demand supply gap for vegetable oil is
1.5 to 2 lakhs tons & is met through imports. In recent times, caustic soda and soap
ashes in the cheaper varieties of soaps are quite high.
POLICY OF KS&DL:-
 Seek purchase of goods and services from environment responsible
suppliers.
 Communicate its environment policy and best practices to all its employees’
implications.
 Set targets and monitor progress through internal and external audits.
 Reuse and recycle materials wherever possible and minimize energy
consumption and waste.
FUTURE GROWTH & PROSPECTS
Competition amongst the MNCs has intensified, leading to shrinkage of margins.
Low margins and high volumes characterize the industry. Penetration of toilet soaps
is very high at 98%. However per capita consumption levels remain low, India’s per

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capita consumption of soap at 460gms per annum is lower than that of Brazil at
1,100gms per annum which shows the light of opportunity for the firms in the midst of
cut throat competition. The market is highly fragmented, with companies having
strong presence in select segments of a regional presence only. Brand loyalty is very
low, except at the premium end and the level of disposable incomes determine the
overall sector growth.
 Key factors to success are distribution (in rural markets) and advertising (in
urban markets).
 To create awareness among the consumers, door to door campaign will be
arranged by engaging consultancy services.
 Orientation training programs will be arranged for marketing staff and board of
directors to update marketing information and strategy.
 Introduction of anti-bacteria, herbal transparent soap, made out of 33
essential oil based perfume, Aloe Vera, Vitamin-E etc. as additive and
suitable for all types of skin and all seasons.
 Introduction of new trade schemes to increase sales.
ACHIEVEMENTS / AWARDS
1. Government of Karnataka Dept of Industries and Commerce State Export
Promotion Advisory Board. “EXPORT AWARD” 1974-75
2. Detergent Plant M/s Chemical Bombay have given 1st prize for the year 1980-
81
3. ISO 9001-2000 in the year 1999
4. ISO 14001-2004 in the year 2000
5. Geographical Indication GI-2005
6. ICWA National Award for Excellence in Cost Management 2007
7. EXPORT AWARD” received from chem. excel in 2009
8. Ratna Award by Chief minister in 2012
INFRASTRUCTURAL FACILITIES:
1. Manufacturing Location: Bangalore – Toilet Soaps, Detergents& Cosmetics.

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Mysore – Sandalwood Oil Extraction.
Shimoga – Sandalwood Nursery.
2. Library
3. Research & Development Section
4. Canteen
5. Seminar Hall with Wi-Fi Connectivity
6. Parking Facility
WORK FLOW MODEL: (SOAP MANUFACTURING PROCESS)

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McKINSEY’S 7-S FRAMEWORK
SILOS (Silos are closed chambers)
Soaps Noodles
Container Mixer
Simplex Plodder
It Becomes NOODLES
Milling
Becomes Soap Ribbons
Duplex Plodder
Cutting Machine
Cakes are fed into Stamping Machine
Wrapping Machine
Let out through the Conveyor Belt

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The 7s framework of Mc-Kinsey is a management model that describes 7 factors to
organize a company in a holistic and effective way. The two persons who developed
this model are Tom Peters and Robert Waterman were consultants at Mc-Kinsey
and Co at that time. The published their 7-S Model in their article “Structure Is Not
Organization” (1980) and in their books “The Art of Japanese Management” (1981).
7-S FRAME WORK
Hard S’s
Soft S’s
The framework rest on the proposition that effective organizational change is best
understood in terms of the complex relationship between strategy, structure,
systems, style, staff and shared values or super ordinate goals.
The proposition of the 7-S model suggests that there are multiple factors which
influence an organization’s ability to change. Since the variables are interconnected,
significant progress cannot be made in one area (for example, strategy) unless
progress is made in other areas too.

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Those seven elements are distinguished as Hard S’s and Soft S’s. The 3 Hard S’s
element is feasible and easy to identify. They can be found in strategy statements,
corporate plans, organizational charts and other documentation. The 4 Soft S’s
however, are hardly feasible.
STRUCTURE
The term structure in 7s framework refers to the organization structure of the
company. Organization structure refers to relatively more durable organizational
arrangements and relationship. The design of the organizational structure is critical
task to the management of an organization, it is the skeleton of the whole
organization which indicates the extent of the activities in which the company is
specialized and the ways in which organizational tasks are integrated and
coordinated. It shows the formal relationship among various positions and activities,
‘arrangements about who reports to whom’, the chain of command, delegation of
authority, various departments etc is all the part of organizational structure.
SKILLS
The term “skills” includes those characteristics, which people use to describe a
company. Organization have strengths in a number of area but their key strengths
are dominant skills are few. These are developed over a period of time of the result
of the interaction of a number of factors performing certain tasks successfully over a
period of time, the kind of people in the organization, the top management style,
structure, the management systems, the external environmental influence etc. Hence
when organization makes a strategic shift it becomes necessary to consciously build
new skills.
Employee’s skills in an organization will be unique, this may be due to their
experience in the place of work, and the similarity may also due to influence of the
similar culture.
However every person according to his traits possesses his own talents and special
characters. This cannot be generalized skill among them.

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The employees of KS&DL have different skill, which are relevant for their work. As it
is common in big organizations, he also controversies between departments which
can be solved by discussions and by conducting some interactive programs.
STYLE OF MANAGEMENT
Decision-making is centralized with the head office. Authority is given to
unit in-charge to take decision in day-to-day minor matters & other urgent matters.
Decision-making depends on the authority & responsibility conferred on each
individual & thus it’s distributed based on designation & position held.
In important matters, meetings are held to seek opinions of top management &
various department manager & the decisions are taken & implemented.
Decision-making is co-ordinate & done with wide consultations of top
management of department manager’s consultation which gives best possible gains.
STRATEGY
Strategic planning is about asking questions, more than attempting to answer
them. Strategy formulation entails a search for a different frame of reference. It is the
quest for a new business paradigm. There are two types of paradigms that apply to
management, namely the business and the organizational or managerial paradigms.
The business paradigms define a company’s position in the market place with
respect to customers, technology and products.
Strategy is a choice of direction and action; the company adopts to achieve
its objectives in a competitive situation. Any statements on overall of functional
strategy that the company may wish to share are:
Improvement in the existing products.
 Their future plans include launching of new products.
 The cost control exercise is in consolidation.
 Introduction of cost effective substitutes without compromising on quality

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 Development of new perfumes, soaps detergents, Agarbathies, creams and
shampoos.
STAFF
As any employer, KS&DL follow ethical employment standards wherever it
operates with a goal in mind company guarantees.
1. To fulfill its entire legal obligation in terms of employment payments and benefits
practices.
2. Adequate and timely training for every one for the job for which they are
employed.
3. Career advancement related to performance and experience.
SHARED VALUES
Values refer to the institutional standards of behaviour that strengthen
commitment to the vision, and guide strategy formulation and purposive action. The
core values are shaped around the belief that enterprises exist to serve society. In
terms of this belief, profit is a means rather than an end in itself a compensation to
owners of capital linked to the effectiveness of contribution to society and the
essential ingredient to sustain such enlarged societal contribution.
Thus company has embraced an extended role of trusteeship that reaches
beyond the assets reflected in the balance sheet to encompass societal assets. An
unwavering commitment to integrity, ethical conduct, meritocracy, teamwork and
abiding concern for stakeholders are at the heart of your company’s value system.
 Customer satisfaction
 Committed to total quality.
 Cost and time-consciousness.
 Innovation and creativity.
 Trust and team spirit.
 Respect for individuals.
 Integrity health and ethics.

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CHAPTER-4
PRODUCT PROFILE

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PRODUCT MANUFACTURED BY KS&DL:-
TOILET SOAPS
NAME OF THE PRODUCT UNITS OF GRAMS
Mysore Sandal Soap 75, 125
Mysore Sandal Classic Soap 75
Mysore Sandal Gold Soap 75, 125
Mysore Sandal Baby Soap 75
Mysore Special Sandal Soap 75
Mysore Rose Soap 100
Mysore Sandal Herbal Care Soap 100, 125
Mysore Jasmine Soap 100
Wave Soap 100
Mysore lavender Soap 150
Mysore Sandal bath tablet 150
Mysore Sandal classic bath tablet 150
Mysore Jasmine bath tablet 150

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Mysore Special Sandal tablet 150
Mysore Sandal rose tablet 150
Mysore Sandal Guest tablet 17
GIFT RANGE
SBT
SJR
06 IN 01
GOLD SIXER
DETERGENTS
NAME OF THE PRODUCT
UNITS IN GRAMS
Mysore detergent powder 1000
Mysore detergent powder 500
Mysore detergent Cake 125
Mysore detergent cake 250
TALCUM POWDERS

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NAME OF THE PRODUCT UNITS IN GRAMS
Mysore Sandal Talc 20, 50, 100, 300
Mysore Sandal Baby Talc 100, 200, 400
AGARBATHIES
NAME OF THE PRODUCT
Mysore Sandal Premium
Mysore Sandal Regular
Mysore Rose
Nagachampa
Suprabhatha
Mysore Jasmine
Parijata
Sir M.V.100
Bodhisattva
Venkateshwara
Durga
Ayyappa
Alif Laila

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Meditation
PRODUCT PROFILE-
KS&DL is the true inheritor of golden legacy of India. Continuing the
tradition of excellence for over eight decades, using only the best East Indian
grade Sandalwood oil & Sandalwood soaps in the world. The products produced
at KS&DL are the Soaps, Detergents, Agarbathies and Sandalwood oil.
PRODUCT RANGE FROM THE HOUSE OF MYSORE SANDAL SOAP
a. Mysore Sandal Soap (75gm,125gm & 150gm)
b. Mysore Sandal Special Soap (75gm)
c. Mysore Sandal Baby Soap (75gm)

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d. Three-In-One Gift Pack –(SJR) 3Tabs (150gm Each)
e. Mysore Sandal Gold Soap (125gm)
f. Mysore Rose Soap (100gm)
g. Six-In-One Gift Pack- 6Tabs (150gm Each)

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h. Mysore Sandal Gold sixer 6 Tabs (125gm Each)
i. Mysore Sandal Soap Bath Tablet Trio 3nos. (150gm Each)
j. Mysore Sandal Classic Soap (75gm)
k. Mysore herbal care Soap (100gm)

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DETERGENTS:
KS&DL also manufactures high quality detergents applying the latest spray
drying technology with well balanced formulation of active matters & other builders;
they provide the ultimate washing powder.
1. Mysore Detergent Powder (1kg/500gms)
2. Mysore Detergent bar (250gms)
3. Mysore Detergent Cake (125gms/250gms)
AGARBATHIS
1. Mysore Sandal premium 8. Mysore sandal
2. Mysore Rose 9.Nagachampa
3. Suprabath 10.Mysore Jasmine
4. Parijata 11.Bodhisattva
5. Venkateshwar 12.Durga
6. Ayyappa 13.Alif Laila
7. Chandhana

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SANDALWOOD OIL
In 5ml, 10ml, 20ml, 100ml, 500ml, 2kg, 5kg, 20kg, and 25kg packing.
TALCUM POWDERS
1 Mysore Sandal Talc: Cooling & Healing, Fragrant freshness,
Net. Wt 20gm, 60gm, 300gm and 1kg.
2 Mysore Sandal Baby Powder: Tender loving care for baby…& Mummy. Net wt 100-
400gms.

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LIQUID SOAP
Wave duo liquid body washes Wave herbal
wash

Page 36
CHAPTER-5
Organisation structure

Page 37
ORGANIZATION STRUCTURE
A. BASIS OF DEPARTMENTATION
KS&DL is a manufacturing concern of moderately large size. We can see here
functions wise departmentation. It facilitates effective utilization of manpower and
resources and it is a simple, economical and reasonable organization pattern.
B. LEVELS OF ORGANISATION
The organization of KS&DL consists of 4 levels, they are
 TOP LEVEL consisting of BOD’s and M.D
 SECOND LEVEL consisting of Directors of Finance and Special
officers
 THIRD LEVEL consisting of senior managers, deputy managers and
officers.
 FOURTH LEVEL consisting of clerks, Assistants and Attendees.

Page 38
C.ORGANISATION CHART OF KS & DL

GenManager (HRD)
GENERAL MANAGER(P&U) GENERAL MANAGER(R&D)
DGM (P&M) DGM(R&D)DGM(MKTG)DGM(FIN.)DGM (MTLS)DGM (HRD)
AGM(P&M) AGM(SAFETY) AGM(DP) AGM(R&D) AGM(Q&D) AGM(MKT)
AGM(COS) AGM(MTLS) AGM(PR&PF)
MGR (P&M) MGR (KTL.HSE) MGR (Q&D) MGR (MNT.) MGR (STR) MGR (MTLS)
MGR (ELECT) MGR (FIN&A/C) MGR (MKTNG) MGR (R&D)
ASST.MGR (HRD) ASST.MGR (WELFR) ASST.MGR (MTLS) ASST.MGR (A/C)
AGM(HRD)

Page 39
CHAPTER-5
FUNCTIONAL DEPARTMENTS
ASST.MGR (PERFUME) ASST.MGR (R&D) ASST.MGR (Q&D)

Page 40
FUNCTIONAL DEPARTMENTS OF KS&DL
 Human Resources Department
 Production Department
 Marketing Department
 FinanceAccounts Department
 Research & Development Department
 Stores Department
 Welfare Department
 Maintenance Department
 Materials Department
 Management Information System Department

Page 41
HUMAN RESOURCE DEPARTMENT:

Page 42
ORGANISATION STRUCTURE OF
HRD DEPARTMENT
GM. [HRD]
ASST.AMG [HRD]
FIRST AID
OFFICER [HRD]
CANTEEN
TIME OFFICE
JR. OFFICER ASST.MGR
ASST MGR (WELF)
JR.OFFICERSENIOR ASSTS
OFFICERS
SR.ASST.
SR.ASSTS
ATTENDER
SR.ASSTS.
HELPER
ATTENDER
HELPER
JR.OFFICERS
.
VMO
COOK

Page 43
01 DGM Deputy General Manager
02 Asst..Mgr Assistant Manager [HRD]
03 Mgr [HRD] Manager [HRD]
04 Asst.Mgr [Canteen] Assistant Manager [Canteen]
05 Asst mgr welf Assistant Manager Welfare
06 VMO Visiting Medical Officer
07 Officer [HRD] Officer [HRD]
08 Sr.Asst.s Senior Assistants
09 Attainder Attainder
10 Cooks Cooks
11 Helpers Helpers
Luther Gulick highlighted “POSDCORB” which stands for planning organizing,
staffing, Directing, Coordinating, Reporting & Budgeting is the part of personnel
management. Personnel management performs lot of function in KSDL.
1. Recruitment
2. Implementing.
3. Training
4. Cordial relationship of Industry
5. Disciplinary matters
6. Performance appraisal

Page 44
HRM Policy & Man Power Planning
HRM policy firmly believes in induction, orientation, training and performance
appraisal, PPRD, individual rating, up-gradation of knowledge and skills for achieving
technological change, cost reduction, targeted reduction with reciprocate profit
motive and shared challenging aims of the organization.
The policy believes in give and take reciprocation, punishment and reward promotion
for long service, education and skills and for timely action with integrity and dignity of
human value.
Manpower planning
This includes forecasting, planning, inventorying man power resources depending
upon the technology adopted, capacity of the production unit, layout of the plant,
building and machinery, time and motion studies, skill of the workman, job
responsibility, role analysis and work load, raw material supply, marketing and
turnover.
KEY FUNCTIONS OF THE HRD:-
1) Recruitment and Selection
2) Training and Development
3) Promotion and Transfer
4) Wages and salary administration
5) Performance Appraisal
6) Industrial Relations
7) Disciplinary Action and
8) Welfare Measures

Page 45
Cordial relation with Trade unions:
KSDL is trying its level best to ensure healthy & cordial relation with trade
unions in all matters regarding industrial disputes & employee satisfaction.
Personnel management is act as a mother as it ensures people are treated
perfectly well & widening the scope of the employees.
MAN POWER DETAILS:
GROUP Bangalore SOD
Mysore
Marketing
Branches
Duty paid
Godown
Shimoga
Total
Executives 85 07 56 02 150
Supervisors 49 10 15 - 74
Workers 516 30 39 16 601
Total 650 47 110 18 825

Page 46
FRINGE BENEFITS PAYABLE TO THE UNIONIZED CADRES EMPLOYEES
1. Shift Allowance: There are three shifts and one general shift. The office
hour is from 9.30am – 5.30pm. The shift timings are as follows:
First Shift 6.00am to 2.00pm
Second
Shift
2.00pm to
10.00pm
Third Shift 10.00pm to
6.00am
General
Shift
7.30am to 3.30pm
The lunch time is from 12.00pm to 12.30pm. Every Sunday is rest day for the
employees. No allowance is paid to the first shift workers; a sum of Rs.25 and Rs.35
per day is paid to workers for second and third shift respectively.
2. Washing Allowance: The company provides two sets of uniform once in a
year. For this a washing allowance of Rs.50 per month is paid to every
worker.
3. Leave: The company provides:
 Earned Leave (EL): Workman who wishes to avail privilege leave shall
apply at least 3 days in advance to General Managers. This leave can be
accumulated and encased. 18 days EL is credited to an employee. It can be
encased and for this purpose the basic+ DA to the employee is calculated
for 26 days but paid for 15 days in a year.
 Casual Leave (CL): The leave is to meet unforeseen circumstances
and is granted for 3 days at a time and 7 days CL is given to an employee
per year.
 Sick Leave (SL): Workman who avails sick leave exceeding 3 days at a
time should produce medical certificate from Doctor. 15 days of sick leave is
given for an employee per year and it can be encashed.

Page 47
4. Conveyance Allowance: The conveyance allowance of Rs.680 per month
per workman is extended.
5. Special Allowance: Paid to Typists, Stenographers, Asst.Cashiers, and
Store Keepers from Rs.55 to Rs.75.
6. Family Travel Allowance: This allowance is paid at the rate of Rs.500
per employee per year who has put a minimum three years of service.
7. Canteen Facilities: All employees are provided with canteen facility at
highly subsided rate.
8. Annual Bonus: It is agreed to pay the profit sharing bonus in terms of
the provisions payments of Bonus Act 1965.
9. Attendance Bonus: It is paid equivalent to one day’s basic pay subject
to minimum of Rs.75 per month.
10. House Building Advance (HBA), House Repair Advance, House Purchase
Advance: KS&DL has agreed to provide subsidy on the loan amount secured
by the employee from HDFC or any recognized financial institutions viz., co-
operative banks, scheduled banks etc., If the interest payable by the
employee exceeds 7% then he shall be eligible for interest subsidy to be
borne by the company not exceeding 5%.
11. Festival and National Holidays: Number of paid holidays in the company is
10 festival holidays and 3 national holidays per calendar year. 2 holidays will
be treated as restricted festival holidays to be selected by the employees from
the list of holidays to be notified by the company for this purpose.
12.Death Relief Fund: Rs.30,000 will be paid to the nominee in case of death
of an employee.
13.Memento to retiring employee: Rs.2,500 will be paid as memento to
retiring employees.
14. Medical Reimbursement: Benefit to non-ESI employees a sum of Rs.500
per month will be paid per employee towards domiciliary treatment. With

Page 48
regards to hospitalization treatment, the company has taken mediclaim
policy from Insurance Company for a sum of Rs.1,50,000 per employee,
which includes spouse and two children.
THE COMPANY HAS FORMULATED THE FOLLOWING HR POLICIES:
1. Carrier Development Plan and Promotion Rules for Officers.
2. Time Bound Advancement Scheme for Unionized Cadre employees.
3. Standing orders applicable to Unionized Cadre employees.
4. KS&DL Conduct and Disciplinary Action Rules 1984 for Junior Officers and
above.
5. Medical Attendance Rules.
6. Leave Rules with encashment benefit.
7. LTC / FTA.
8. Conveyance Allowance.
9. Education Advance.
10.Festival Advance.
11.TA / DA Rules.
12.HBA / Interest Subsidy.
13.Delegation of Powers.
14.Probationer’s Rules.
15.Annual Increment.
16.Incentive for adopting small family norms.
PROMOTION
In the company the Promotional Policy has twin objectives because
the career planning is also included.

Page 49
 Ensure high level of expertise and professionalism.
 To create certain degree of mobility and job rotation.
The employees below the rank of officers i.e. unionized cadre of
employees are eligible for the promotion after satisfactory completion of seven
and five years of service [Time Bound Advancement Promotion]. The
promotion is based on their grading obtained in the performance done by their
Supervisors.
The promotional policies for the officers divided into two
categories. They are Career Development Plan (CDP) and Vacancy Based
Selection (VBS).
CAREER DEVELOPMENT PLAN: Officers from Grade I to IV come under this
plan. The ingredients of this plan are given below:
 Eligibility: Is a minimum of five years of service.
 Selection: Is done through staff selection committee.
 Mode of selection: Is done through interview conducted by Staff
Selection Committee once in a quarter.
 Final selection: Of the maximum of 100 marks earmarked for selection
70 marks is allotted to the performance in the present
grade and the remaining 30 marks are allotted to the performance in the VIVA
during the interview by the Staff Selection Committee. Out of the weight age, the
individual has to score a minimum of 35 from the 70 performance marks and 15
from the VIVA marks to get the final selection.
VACANCY BASED SELECTION: Officers from Grade-V and above come under
this plan. The promotion is effected only when there is a vacancy. The eligibility
criteria is a minimum of five years in the present grade and due weight age is
given to experience and qualification.

Page 50
PRODUCTION DEPARTMENT:
KSDL as 3 main production plants:
 Fatty Acid Plant
 Soap Plant
 Detergent Plant
Fatty Acid Plant:
The basic raw materials, Oil & fats undergo the splitting & refining process
including hydrogenation at the fatty acid plant.
It is also obtained & used for soap making. The plant has a capacity to process
10,000mt of oils 1 fat.
Soap Plant:
The soap plant is one of the largest production plants in the country with an
installed capacity of 26,000 tones per annum.
KSDL’s soap plant has its uniqueness been in a position to process as many
as ten different varieties of soap simultaneously. The sophisticated plant from Italy
has a wholly integrated straight line facility that links up process sequence for higher
productivity.

Page 51
It is a stream line flow through right from raw material preparation to end or the
line collation with the built in facility for continuous fat bleaching & saponification. The
finishing touches are given or high tech universal wrapping machine. This high
speed auto wrapper has the capability to handle soaps of virtually & size or shape.
Detergent Plant:
It has installed capacity of 10,000 tones per annum. To produce spray dried,
powder & a syntax plant for detergent cakes & bars. It produces industrial detergent
which is used in the formulation of wet table pesticide powders for crop protection
PRODUCTION DEPARTMENT
STRUCTURE OF PRODUCTION DEPARTMENT
General Manager (P&M)
Deputy general Manager (P&M)
Asst G Mngr (P&M) Asst G Mngr (Safety) Asst G Mngr (Maint.)
Asst Mngr
Officers
Jr. Officers
Chargemen

Page 52
MARKETING DEPARTMENT:
The company main products are soaps & detergents which are sold in
different parts of India. There are depots at various places of the country which are
controlled by six branches. The role of each branch as to ensure that sales activities
coming under their control.
Branch Depots
1. Bangalore Hubli, Raichur
2. Chennai Madras, Salem, Madurai, Cochin
3. Hyderabad Hyderabad, Vijayawade, Ananchapur
4. Mumbai Bhiwandi, Ahmedabad, Pune
5. Kolkatta Cuttack, Patna, Gauhati
6. Delhi Delhi, Jaipur, Jullundur
Employees

Page 53
ORG: Operational Research Group report main source of marketing research
private agency which study the competitors consumer demand, market etc that
generates the report.
ORGANISATION CHART OF MARKETING DEPARTMENT
MD
GM(MKTG)

Page 54
CHANNELS OF DISTRIBUTION:
KSDL manufactures their products i.e. soaps & detergents. After this sent to
various distribution points through agents. The stockiest sells to various retailers
hence it reaches to the consumer
CHANNEL DISTRIBUTION:
DGM(MKTG)
AGM (Adv&Soaps) AGM(BB),
(CHE),(HYD)
PM(Det&
Agb)
PM(CFGS) M(MRIS) M (S)
AM(A)
Off (A)AM
(Mktg)
AM
(CFGS)
Off (CFGS)
Jr Asst
AM
(Mktg)
AM
(MRIS)
Jr Asst
AM(S)
Jr Asst
Jr Asst
Jr Off
Jr Off
Sr Asst
Off (S)
Jr Off
Sr Asst
Off (S)
Jr Off
Sr Asst
Jr Asst

Page 55
As the company markets their products, it ensures that there is proper
description of their product & its distinct features. So that the consumer can be
position to understand its components.
EXPORTS:
KSDL export their products to different parts of world they are:
Australia Italy Srilanka
Berlin Kenya USA
Canada Malaysia Japan
Manufacture (KSDL)
CFGS
Consumers
Retailer
RD's Stockiest
(Wholesalers)
C&FA (Godown)

Page 56
Czechoslovakia Saudi Arabia UK
France Singapore Taiwan
Germany Africa Holland
FUNCTIONS OF MARKETING DEPARTMENT:
1. Marketing Mix : it is the policy adopted by the manufactures to get success in
the field of marketing
2. Product Policy: It includes both the turns of development & improvement
produced and existing products. This all totally done by KSDL both marketing
& R & D department.
3. Distribution Policy: The manufactured product of KSDL is supplier to the
factory depots. There are various depots in various states & stored there.
4. Sales & Promotion: the drawback is poor advertising & sales promotion.
5. Packing: Uses different materials for different products, card board boxes
synthetic covers.
6. Market Share: The KSDL production strategy is more expensive when
compared to other product. At present co, holding market share of 18% in
south India & 8% throughout India basis for premium soaps.
FINANCE, ACCOUNTS, AUDITING DEPARTMENTS
FINANCE:
It is the life blood of every organization. It is concerned with managerial
decision making. This department is concerned with proper utilization of cash. It
identifies the source of finance where to borrow i.e. ICICI, IRBI, IDBI, Corporation
bank etc.

Page 57
It has abundant of function which can be enumerated as follows:
 Effective funds management which is inverted in beneficial projects.
 Decision making regarding fixing of cash account.
 Obtaining trade credit.
 Profit Maximization.
 Wealth Maximization.
 Preparation of cash budgets.
 Systematic approach to working capital management.
 Pricing of raw materials & valuation of stores.
 To protect financial interest of the company.
AUDIT DEPARTMENT:
KSDL audit wing is headed by interval auditor. Auditing is vital for the
company as it facilitates verifying of all the books of a/c by trial balance, it also
comply with requirements for central excise & income tax purposes.
After the Auditor’s monitor everything they give report which is helpful to the
company.
COSTING:
When a company does costing it ensures proper fixation of selling price of
the product, cost control it also help in taking decision.
KSDL use process costing as the production mechanism is systematic it
involves addition of a lot of ingredient in the manufacturing.
FINANCE DEPARTMENT CHART:
Managing Director
General Manager (Finance)
DGM (HRD)

Page 58
RESEARCH DEVELOPMENT & QUALITY CONTROL
KSDL its full fledged quality control & R&D single mended pursue quality
enhancement. Both departments are headed by highly qualified professionals,
committed to developing products that keep place with customers changing needs &
perceptive.
Managre(HR-AD)
AGM (F) / A/Cs/Audit/CE I/C (1)
JR.Asst.
DEO
AM(HRD)SOD
-M/S)
OFFICER
Jr.asst/srasst
AM
Manager NR-WLEFARE
AM(CANTE
AM(LC/RTI)
J.O-BC JO-LA/LC J.O-T .J.O
DEO(O/S
)
Attender(os
)
Attender(os
)
Attender(os
)
Deo(o/s
)
JR.asst/sr.asst
workers
Cook/helpe
r(o/s)
VMO
firstaid
j.o/male
nurse
Jr.asst
Driver
AM(pr.transport&di
spatch)
Driver(o/s)Workers
Officer
j.o
Jr.asst/sr.asst
DEO(o/s
attender

Page 59
When doing Research they have a target which they get benefits & it enables
the company to forecast the future.
AIMS:
 Product process development.
 Product process improvement.
 Cost reduction
 Alternative raw materials
 Slow moving & non moving inventory reduction
 Technical advice to the management.
Quality plays a very important role in KSDL majority of the products are
consumer goods. So it must satisfy the consumer expectation.
KSDL as 2QC division
Raw material QC division
Production QC division
OBJECTIVES OF R&D:
 To improve the existing production
 To adopt new methods of product development
 To provide technical support for marketing department
 To make improvement in the process of production
 To administer & maintain technical library
DIVISION OF KSDL:
3 manufacturing units all over India
1. KS & DL Bangalore Division

Page 60
2. Mysore Division
3. Shimoga Division
STORAGE DEPARTMENT:
In KSDL there are about 8 stores namely:
1. Packing Materials
2. Engineering Goods
3. Perfumery Stores
4. Oil & Fats Stores
5. Detergent finished goods stores
6. Fuel & Serviceable stores
These stores play a great role in maintaining of required stock. It also facilitates
maintenance of suitable store organization structure. It monitors the procedures of
the receipt. Materials are issued on the basis of FIFO.
WELFARE DEPARTMENT:
KSDL welfare department can be classified into 3 sections namely,
1. Statutory
2. Voluntary
3. Non statutory
a) Statutory :
KSDL welfare association is based on employees contributions, interest
carved.
 Canteen facility
 First aid
 Provident Fund
b) Voluntary benefit :

Page 61
 workers education class conducted by the central board
 Inspection of fittings
 Dust nuisance
 Toxic gas nuisance
c) Mutual :
 Employees get 3 pair of uniform at every 2 years & a Pair of
shoes for every year
 Cultural Recreations
 Leave facilities
 Employees Co-operative society which give loan on credit
 Employees house building society.
MAINTENANCE DEPARTMENT:
Effective maintenance is the goal of the company. The areas of maintenance
are:
 Mechanical Maintenance
 Electrical Maintenance
 Civil Maintenance
Proper maintenance results to:
 Reduction of overload
 Cost Reduction
 Greater Safety of equipment & workers
 Delivery schedule is maintained.
This department contributes also working progress of the company.
MATERIALS DEPARTMENT:

Page 62
Materials are obtained at right time, right quality at right place from right
source &at right cost which leads smooth flow of production.
Objectives:
 Maintaining continuity of flow of materials
 Effective control of inventories
 Coordination
 Growth of the organization
 Maintaining ethical organization
It has been divided into 5 sections:
 Oil & fats section
 Perfumery & aromatically section
 Packing materials section
 Chemical section
 Miscellaneous & Engineering stores section

Page 63
MANAGEMENT INFORMATION SYSTEMS DEPARTMENT:
A. Accounting System:
Financial statements are prepared under the historical cost convention on an
accrual basis and comply with the accounting standards refer to sec 211 (3c) of the
companies Act 1956.
B. Costing System:
Process costing.
C. Inventory Control System
ABC analysis for stock control.
FIFO method for issuing materials.
Computerized accounting system for stores.
D. Remuneration System:
1. Time rate system is followed to employees.
2. Government fixes the remuneration to executives
E. Performance Appraisal System:
Confidential report is prepared by heads of various departments for
systematic judgment of the subordinate by authority to assess the standard of work
& overall performance.

Page 64
INVENTORY CONTROL SYSTEM
STORES DEPARTMENT:
KS&DL has well- managed stores department for each of the three divisions
viz, soaps, detergent & fatty acid division in the factory, there are separate
miscellaneous stores department for raw material, finished goods and tools.
Objectives;
 Assuring the availability of raw material at right quantity.
 Maintenance of economical and uninterrupted flow of production activities
and finally to ensure minimum blockage.
 Achieving maximum efficiency in production and sales with least investment
in inventory.
Types of stores:
 Perfumery stores
 Chemical stores.
 Packing material stores.
 Oil & Fats Stores.
 Finished goods stores.

Page 65
POSTPONEMENT OF INCERTMENT
UNITS POSTPONEMENT OF INCREMENT BY
Absence without pay for more than 30 days
less than 40 days.
One month
less than 70 days.
2 month
less than 100 days.
3 month
PAY SCALE OF UNIONSEDNCADRE EMPLOYEES
W.E.F.01.05.2013 TO 30.04.2018
SL.no Group Revised pay scale
01 1 11000-250-12250-300-13750-350-15500
02 2 11250-250-12250-300-13750-350-15500-100-17500
03 3 12250-300-13750-350-15500-400-17500-500-20000-600-
22400
04 4 12850-300-13750-350-15500-400-17500-500-20000-600-2300
05 5 13150-300-13750-350-15500-400-17500-500-20000-600-
23000-700-25800
06 6 13750-350-15500-400-17500-500-20000-600-23000-700-
26500
07 7 15500-400-17500-500-20000-600-23000-700-26500-800-
30500
08 8 17500-500-20000-600-23000-700-26500-800-32900

Page 66
PAY SCALE OF OFFICERS
W.E.F 1-4-2012
SL.no Designation Revised pay scale
01 Jr. Officer 20000-500-21000-600-24600-700-28800-800-33600-900-
36300
02 Officer 21600-600-24600-700-28800-800-33600-900-39000-1050-
40050
03 Asst.manager 28100-700-28800-800-33600-900-39000-1050-45300-1200-
50100
04 Manager 36300-900-39000-1050-45300-1200-52500-1350-53850
05 Asst. Gen .
Manager
40050-1050-45300-1200-52500-1350-565500
06 Dy. Gen.
Manager
44250-1050-45300-1200-52500-1350-60600
07 Gen.Manager 48900-1200-52500-1350-60600-1500-63600

Page 67
KARNATAKA SOAPS DETERGENT LIMITED,BANGALORE-560055
EXISTING MATERIAL DEPARTMENT ORGANIZATION CHART
Sri.B.S.Lokeshaiah
Dy.Gen.Manager(M&S
)
Sri.A.RavishakarAsst.gen
manager.O&f/fuels/perfu
mery/engg&misc.item
Sri.shivanna manager –
chem/pkg/labor
contract/security cont.
&AMC
K.G.Revanna
asst.manager
coal/engg.misc
item
Krihna Rao sr.asst
o&f/perfumry
Devaraj-sr.asst
tender Enquiry
sampling work
T.G.vijikumar-
srasst micc work
s.v.krishnamurt
hy asst.manager
coconut oil
m.sudhakar
reddy offi
mysoure
division
s.x.ganesh
jr.officer
pack
Rudraiah
dp/sep
Murthy.m
(DEO) contr.
Smt. Deep
(deo)cont.
PA/EMD
Kumari.amnika
(DEO) CONT
Attener.cont
Nataraju.k.r

Page 68
Marketing Department Chart
Managing
Director
DGM
AGM
ASST
MANAGEGER
SENIOR
OFFICCER
MANAGER
ASST.
MANAGER
JR.
OFFICERS
SENIOR
OFFICER
S

Page 69
CHAPTER-7
SWOT ANALYSIS

Page 70
SWOT ANALYSIS
Is a planning tool used to understand the Strengths, Weaknesses, Opportunities,
and Threats involved in a project or in a business. It involves specifying the objective
of the business or project and identifying the internal and external factors that are
supportive or unfavorable to achieving that objective.
STRENGTHS
 The factory is located in the heart of the city & has all infrastructure facilities.
They require quick movement of raw materials & finished products. Due to its
proximity, habitation movement of men and material are easy.
 The company has modern manufacturing facility with maximum capacity,
brand
 A very good dealership network, which ensures that the products reach every
loop and corner.
 A very little competition for its major products sandal soap.
 An ISO 9001 certified company has its own brand image.
 An ISO 14001 company, which commits to reserve the natural environment in
 Abundant availability of raw materials.
 Two sandalwood oil factories in Shimoga and Mysore, which produce 75% of

Page 71
world’s sandalwood oil.
WEAKNESS:
 Slow growth rate 6.2 growths over 40 years against the product of 80%.
 Power intensive: dependent on power may miscarriage here may result in
utilization
of capacity. High oriented cause due to excessive labour force.
 Low turnover resulting in low profits.
 Defective marketing strategy lacks effective advertising and publicity
 R&D is not effective in as much as it has not made any brake through in new
products.
OPPORTUNITIES:
 The toilet soap and the detergents market is an over expanding industry and a
major company likes KS& DL with its manufacturing expertise can call the
shots if it
 Reaches peak manufacturing capacity.
 Good export market should tap foreign market vigorously.
 At present it has Good raw material sources to enhance production.
THREATS:
 Competition from other global leaders like HUL.
 Government interference may reduce growth potential.
 As the company depends on forests for its main raw materials makes the
company to find chemical alternative to sandalwood.
 To protect the financial interest of the company.

Page 72
CHAPTER-8
FINDINGS, SUGGESTIONS AND
conclusion

Page 73
FINDINGS , SUGGESTIONS AND CONCLUSION:
FINDINGS:
 It is a company wholly owned by government, so it has to follow the rules
made by the government.
 The company is under utilizing its capacity.
 Its production is based on old technology, which leads to more wastes in
the production process.
 Consumer awareness of its products is very less except for Mysore Sandal
soap.
 Its products are not available easily in district places of states other then
Karnataka.
 There is mismatch in production & sales activity.
 Recruitment in the company has been stopped since 1988 due to some
circumstances and recruitments are taking place only some department.
SUGGESTIONS & RECOMMENDATIONS:
KSDL has a wide variety of products but people are unaware of many products like
Agarbathi, Detergents, Baby soaps ets., as its marketing is very weak. so it should
spend both money and man power on advertising. They should also improve in
building up the strong marketing strategy in order to improve the distribution
channels and could be able to increase the sales other then the Mysore Sandal
soap.
Thus the R&D should work effectively and the break-through in new products and
can make the company to earn more profits. The management should design

Page 74
Training and development programmes and Career Development programs and
identify the skills or knowledge.

Page 75
CONCLUSION
The study indicate that the positive aspect is that the company insist on good labour
relation and works for good harmony within the organisation .More than earning
profit the company concentrates on many other aspects that it needs to survive the
competition in the market . Employee motivation is most required in the organisation
Many employees require motivation in order to achieve productivity . Soaps industry
is an upcoming industry and definitely the employees will have enough opportunity
and future career growth in the industry . Company provides its employees with
social and cultural programmes that are very much needed for the employees.
The company has an effective human resource department where in the
employees are given good remuneration, incentives and extensive care is taken by
providing facilities such as canteen, medical facilities, and extracurricular activities.
The organization has excellent communication system as the organization’s
short term and long term goals are communicated to the employees on regular
basis.

Page 76
BIBLIOGRAPHY

Page 77
Bibliography
BOOKS AND JOURNALS
MSIL – Company Brochure
Annual reports KS&DL
Marketing Management By Philip Kotler
Human Resource Management By Ashwatappa
Web Sites:
www.mysoresandal.com
www.msilonline.com

KARNATAKA SOAPS & DETERGENTS LIMITED (KS&DL) Internship report (manoj Rims)

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