Brief Overview about the Company.

1. Organization Structure Training
Karnataka Soaps and Detergents Limited
Christ University
Institute Of Management

2. Industry Profile
Soaps and detergents have become an integral and indispensible part of our
life.
Ever growing market.
• Competitors :
• Hindustan Unilever Limited, Godrej, Nirma, P and G.
• Lux, Dove, Wheel, Lifebuoy, Vim, Pears, Dettol,

3. Karnataka Soaps and Detergents Ltd
The Government Soap Factory was converted into a
State owned Public Sector Undertaking under the
name & style of KARNATAKA SOAPS AND DETERGENTS
LTD during the year 1980. The KARNATAKA SOAPS &
DETERGENTS LTD., (KS&DL) is the true inheritor of
India's Golden Sandalwood Legacy. KS&DL is one of
the largest extractors of Mysore Sandalwood Oil and
manufacturers of Mysore Sandal Soap in the world.
Our Sandalwood Oil Division at Mysore is the largest
extractor of Sandalwood Oil in India. It is exported to
Europe, U.S.A. U.A.E. Russia and Germany, and used
by leading perfume houses of the world. Sandalwood
oil is known as FRAGRANCE AMBASSADOR OF INDIA
and also known LIQUID GOLD. Mysore Sandal Soap
was born from this golden legacy, enriched with the
PURE NATURAL SANDALWOOD OIL and it is KS&DL's
gift to the Nation. MYSORE SANDAL SOAP is the
favorite of millions of people all over the world.

4. HISTORY
• The Government Sandalwood Oil factory was established by the Maharaja of Mysore
His Highness Nalwadi Krishna Raja Wodeyar and Diwan Sir, M. Visvesvaraya, during the year
1916 at Mysore .

5. Vision
“KARNATAKA SOAPS & DETERGENTS LIMITED WILL LEVERAGE LATEST SOAP
MANUFACTURING TECHNOLOGY AND INFORMATION TECHNOLOGY BY IMBIBING
PROFESSIONAL MANAGEMENT TECHNIQUES TO IMPROVE ITS FUNCTIONAL
ACTIVITIES, TRANSPARENCY, BUSINESS AND TO TRANSFORM ITSELF INTO A MODERN,
PROFESSIONAL ORGANIZATION IN THE FMCG MARKET IN INDIA AND ALSO TO
SPREAD ITS FRAGRANCE IN THE FMCG GLOBAL MARKET".
Mission
To serve the National economy.
To attain self-reliance.
To promote purity & quality products
To maintain the Brand loyalty of its customers.
To build upon the reputation of Mysore
sandal soap based on pure sandal oil.
SLOGAN:
“NATURAL PRODUCTS WITH EXOTIC FRAGRANCES”

6. OWNERSHIP PATTERN:
• “Wholly owned by Government of Karnataka”
• Paid up Share Capital stood at 318221 Shares as on 31 March 2016.
• Authorized Capital Stood at 35 Crores
• Dividend for the year ended on 31 March 2016 is 600 Lakhs, 18.85% of paid up equity share
capital
• Rs 55.67 Crores is spent on employees and Rs. 28 .6 lakhs on Directors for the year 2015 – 16.
• Advertisement expense for the year 2015 – 16 is Rs. 4.91 crores

7. PRODUCTS

8. Products :

9. • Mysore Sandal Soap : Mysore Sandal Soap is the only soap in the world made from 100%
pure sandalwood oil. KSDL owns a proprietary Geographical indication(GI) tag on the Mysore
sandal soap which gives it intellectual property rights to use the brand name, to ensure
quality and also prevent piracy and unauthorised use by other manufacturers.
SILOS (Silos are closed chambers)
Soaps Noodles
Container Mixer
Simplex Plodder
It Becomes NOODLES
Milling
Becomes Soap Ribbons
Duplex Plodder
Cutting Machine
Cakes are fed into Stamping Machine
Wrapping Machine
Let out through the Conveyor Belt

10. Financial Highlights
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50
100
150
200
250
300
350
400
450
2011-12 2012-13 2013-14 2014-15 2015-16
Sales
Profit

11. Organization Structure
Chairman
Managing Director
General Manager
(P&M)
Director(Finance)
General Manager
(mktg.)
General Manager
(M&S)
General Manager
(Finance)
DGM
(HRD)
DGM
(QAD)
DGM
(R&D)
DGM
(MKTG.) (2)
DGM
(IA)
DGM
(E&S)
DGM
(P&M) (2)
AGM
HRD
AGM
QAD
AGM
R&D
AGM
M&S (2)
AGM
MKTG (6)
AGM
Finance
AGM P&M(5)

12. PRODUCTION DEPARTMENT:
KSDL as 3 main production plants:
Fatty Acid Plant
Talcum Powder plant
Hand wash plant
Soap Plant:
• The soap plant is one of the largest production plants in the country with an installed
capacity of 26,000 tonnes per annum.
• KSDL’s soap plant has its uniqueness been in a position to process as many as ten
different varieties of soap simultaneously. The sophisticated plant from Italy has a wholly
integrated straight line facility that links up process sequence for higher productivity.
• It is a stream line flow through right from raw material preparation to end or the line
collation with the built in facility for continuous fat bleaching & saponification. The
finishing touches are given or high tech universal wrapping machine. This high speed
auto wrapper has the capability to handle soaps of virtually & size or shape.
Detergent Plant:
• It has installed capacity of 10,000 tones per annum. To produce spray dried, powder & a
syntax plant for detergent cakes & bars.

13. MARKETING DEPARTMENT:
The company main products are soaps & detergents which are sold in different parts of India.
There are depots at various places of the country which are controlled by six branches. The role
of each branch as to ensure that sales activities coming under their control.
Branch Depots
Bangalore Hubli, Raichur
Chennai Chennai, Selem, Madurai
Hyderabad Hyderabad, Vijaywada
Mumbai Ahmedabad, Pune
Kolkata Cuttack, Patna, Gauhati
Delhi Delhi, Jaipur, Jullundur

14. Australia Italy Srilanka
Berlin Kenya USA
Canada Malaysia Japan
Czechoslovakia Saudi Arabia UK
France Singapore Taiwan
Germany Africa Holland
EXPORTS:
KSDL export their products to different parts of world they are:
Company has Rs 11.21 Crores of export sales in the year 2015 – 16
where as it was 12.06 Crores in the year 2014 - 15 .

15. FINANCE:
• Effective funds management which is inverted in
beneficial projects.
• Decision making regarding fixing of cash account.
• Obtaining trade credit.
• Profit Maximization.
• Wealth Maximization.
• Preparation of cash budgets.
• Systematic approach to working capital management.
• Valuation of raw materials & valuation of stores.
• To protect financial interest of the company.

16. MATERIALS DEPARTMENT:
• Maintaining continuity of flow of materials
• Effective control of inventories
• Coordination
• Recording
• Managing Stores
It has been divided into 5 sections:
• Oil & fats section
• Perfumery & aromatically section
• Packing materials section
• Chemical section
• Miscellaneous & Engineering stores section

17. Strengths :
Reachability
Infrastructure Facilities
Brand Value
Little Competition
Contributes towards 75% of global
sandalwood oil Production
OPPORTUNITIES:
Ever Growing Market
Swadeshi
Scope for Expansion
Government Influence
Good export market
WEAKNESS :
Slow Growth Rate
Poor Marketing
Technology
Wastage
Less Employees
Threats :
Non Availability of raw materials
Low Production
Government Control
Growing Competition

18. Key result areas
• Brand Value Company has for its pure Sandalwood oil soaps.
• Only Company which manufactures such soaps.
• 88% i.e., Rs. 362,27,45,890 of the total sales (Rs 411,86,92,228) of the
company are from soaps.
• https://www.youtube.com/watch?v=QtbJ1svyj0M

19. RECOMMENDATIONS:
They should improve their marketing strategy and distribution channels.
Company should focus on products which don’t use Sandalwood oil.
They should improve the technology used.
Employees should me trained in modern methods of working.
Safety measures should be taken in production plant.
FINDINGS:
Under utilization of production capacity.
Certain production processes are manual, which causes wastage of material, labour,
time.
Fewer retail outlets and low market awareness.
Recruitment activity is low
Good coordination among employees.
Conclusion :
Company has scope of growth in National and International Market.
Company should upgrade in technology and products.
Company should work on employee career development.