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SMALL UNMANNED SYSTEMS
BUSINESS EXPOSITION 2015
Karen Rayment, MSEE, MBA, P.E., CFEI, PMP
510-775-3394 Mobile
KRayment@CASEForensics.com
5 May 2015Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
1. Definitions- Categorize the Failure First, if
Possible: Legal Framework
2. FA Tips and Techniques: Put up Walls!
3. Business Considerations
a. Product Lifecycle to Help Clarify Remedies
b. Artifacts of Catastrophic Failures- Business
and Human Factors Losses
5 May 2015 2
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
1. Definitions- Categorize the Failure First, if
Possible: Legal Framework
2. FA Tips and Techniques: Put up Walls!
3. Business Considerations
a. Product Lifecycle to Help Clarify Remedies
b. Artifacts of Catastrophic Failures- Business
and Human Factors Losses
5 May 2015 3
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
◊ “The biggest problem in communication is
the illusion that it has taken place.”
- George Bernard Shaw
5 May 2015 4
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
5 May 2015Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
1. Design Defect: Is a product inherently
dangerous, due to the design
specifications, for its intended purpose?
2. Manufacturing Defect: Were sub-
standard materials or processes used in
producing the unit in question, but design
is according to specifications?
3. Foreseeable Product Abuse: What would
a “reasonable person” do within the
intended use environment?
5 May 2015 6
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
1. Definitions- Categorize the Failure First, if
Possible: Legal Framework
2. FA Tips and Techniques: Put up Walls!
3. Business Considerations
a. Product Lifecycle to Help Clarify Remedies
b. Artifacts of Catastrophic Failures- Business
and Human Factors Losses
5 May 2015 7
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
5 May 2015Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
â—Š Engineers MUST set aside emotional
language, such as customer reports
â—Š Engineers MUST make a distinction
between a failure and its effects
â—Š Engineers should always follow the
standard Scientific Method process flow
NOTE: With a working hypothesis, additional questions will
fall out- do one iteration of Scientific Method per
question!!!
5 May 2015 9
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
5 May 2015 10
â—Š When products fail, people get panicky
◊ When people get panicky and don’t
understand something, they tend to
exaggerate the effects of failure
â—Š CASE STUDY EXAMPLE 1 - Customer
comment was, “You almost burned my
house down, and my family almost died!”
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
5 May 2015 11Consumer Product Field Failures © Case Forensics 2014 – All Rights Reserved
â—Š The wall power supply had experienced
overheating, and had a short between
power and ground traces, which caused a
SELF-EXTINGUISHING, SHORT DURATION,
LOCALIZED FAULT
â—Š NOT ENOUGH AVAILABLE ENERGY TO
START A FIRE!
â—Š Energy Considerations Include: Available
Mechanical & Electrical Energy, and Time
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
5 May 2015 12
â—Š CASE STUDY RESULTS: The wall power
supply experienced a FAST, SELF-
EXTINGUISHING, LOCALIZED FAILURE
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
5 May 2015 13
◊ We can’t both replicate root cause, and
study field failure effects during the same
iteration of an experiment – lose patterns
â—Š It is much easier to form a hypothesis
about root cause based upon observations
of effects, and then replicate effects and
backtrack to prove a hypothesis
â—Š It is rare when a lab-created fault will
EXACTLY replicate a field failure – don’t
waste your time and effort
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
5 May 2015 14
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
From Legal Definitions - Categorize the Failure
First, if Possible: Most Likely a Manufacturing
Defect – Why?
◊ Product Lifecycle in the Market – Product has
been in Field Use for 3.5 Years, and CPU
Design is Older than the Product
â—Š FA Tips and Techniques: Put up the Wall!
Hypothesis: Intermittent Fault in CPU is
Likely Due to Assembly Issue, not Bad CPU’s
5 May 2015 15
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
5 May 2015 16
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
May 5, 2015 17
â—Š Case Study Results: Glue on printed
circuit board was contaminated by water
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
May 5, 2015 18
Step 1: Photograph area of interest, where
there is potential ionic contamination
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
May 5, 2015 19
Step 2: Use a scanning electron microscope
(SEM) to identify sample of interest
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
May 5, 2015 20
Step 3: Use energy dispersive x-ray
spectroscopy (EDS) to plot the elements
Green arrows on the
plot show the presence
of salt - sodium chloride
(NaCl) which indicates
fresh water was present
in or near the glue
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
From Legal Definitions - Categorized the Failure
Legally: Most Likely a Manufacturing Defect –
THIS WAS PROVEN
◊ Product Lifecycle in the Market – Product has
been in Field Use for 3.5 Years, and CPU was
Found to be Working Properly
â—Š Outcome: Contaminated glue caused
bridging between power and data lines - CPU
was operating normally, but assembly defect
caused intermittent data clocking errors
5 May 2015 21
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
1. Definitions- Categorize the Failure First, if
Possible: Legal Framework
2. FA Tips and Techniques: Put up Walls!
3. Business Considerations
a. Product Lifecycle to Help Clarify Remedies
b. Artifacts of Catastrophic Failures- Business
and Human Factors Losses
5 May 2015 22
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
5 May 2015Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
245 May 2015
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
1. Introduction: Not well-known across a
wide variety of field conditions
2. Growth: May have several revisions in
the field, may have deviated from
regulatory compliance bill of materials
3. Maturity: Most likely lifecycle stage for
Manufacturing Defects
4. Decline: The least amount of Engineering
is dedicated, but more component issues
5 May 2015 25
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
265 May 2015
â—Š Case Study: Test engineer for semiconductor
company sent email to another engineer that
was part of Discovery, “I don’t know why we
bother to test and grade these processors- we
know we are going to just sell them all anyway.”
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
275 May 2015
â—Š Moral declined when the failures were
mentioned by brand name in the news.
â—Š Then the team became emotional - attention to
detail declined, causing more sub-standard
products to slip through the QA final checks,
then more returns from customers.
◊ Downward spiral, company’s revenue plunged
for 2 years due to one bad batch of
approximately 50,000 units that were sold
without internal communication that they may
be sub-standard. People quit.
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
285 May 2015
“The San Jose, California - based company's
fourth-quarter loss was $22.7 million,
or $0.18 per share,
compared to net profit of $27.2 million
or $0.16 per share last year.”
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
5 May 2015Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
The Small Unmanned
Systems Business
Exposition 2015

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Karen Rayment, Case Forensics

  • 1. Anchorage Denver Honolulu Portland Salt Lake City San Francisco Seattle Spokane www.case4n6.com info@case4n6.com assignment@case4n6.com 800.711.0704 SMALL UNMANNED SYSTEMS BUSINESS EXPOSITION 2015 Karen Rayment, MSEE, MBA, P.E., CFEI, PMP 510-775-3394 Mobile KRayment@CASEForensics.com 5 May 2015Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 2. 1. Definitions- Categorize the Failure First, if Possible: Legal Framework 2. FA Tips and Techniques: Put up Walls! 3. Business Considerations a. Product Lifecycle to Help Clarify Remedies b. Artifacts of Catastrophic Failures- Business and Human Factors Losses 5 May 2015 2 Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 3. 1. Definitions- Categorize the Failure First, if Possible: Legal Framework 2. FA Tips and Techniques: Put up Walls! 3. Business Considerations a. Product Lifecycle to Help Clarify Remedies b. Artifacts of Catastrophic Failures- Business and Human Factors Losses 5 May 2015 3 Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 4. â—Š “The biggest problem in communication is the illusion that it has taken place.” - George Bernard Shaw 5 May 2015 4 Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 5. 5 May 2015Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 6. 1. Design Defect: Is a product inherently dangerous, due to the design specifications, for its intended purpose? 2. Manufacturing Defect: Were sub- standard materials or processes used in producing the unit in question, but design is according to specifications? 3. Foreseeable Product Abuse: What would a “reasonable person” do within the intended use environment? 5 May 2015 6 Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 7. 1. Definitions- Categorize the Failure First, if Possible: Legal Framework 2. FA Tips and Techniques: Put up Walls! 3. Business Considerations a. Product Lifecycle to Help Clarify Remedies b. Artifacts of Catastrophic Failures- Business and Human Factors Losses 5 May 2015 7 Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 8. 5 May 2015Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 9. â—Š Engineers MUST set aside emotional language, such as customer reports â—Š Engineers MUST make a distinction between a failure and its effects â—Š Engineers should always follow the standard Scientific Method process flow NOTE: With a working hypothesis, additional questions will fall out- do one iteration of Scientific Method per question!!! 5 May 2015 9 Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 10. 5 May 2015 10 â—Š When products fail, people get panicky â—Š When people get panicky and don’t understand something, they tend to exaggerate the effects of failure â—Š CASE STUDY EXAMPLE 1 - Customer comment was, “You almost burned my house down, and my family almost died!” Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 11. 5 May 2015 11Consumer Product Field Failures © Case Forensics 2014 – All Rights Reserved â—Š The wall power supply had experienced overheating, and had a short between power and ground traces, which caused a SELF-EXTINGUISHING, SHORT DURATION, LOCALIZED FAULT â—Š NOT ENOUGH AVAILABLE ENERGY TO START A FIRE! â—Š Energy Considerations Include: Available Mechanical & Electrical Energy, and Time Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 12. 5 May 2015 12 â—Š CASE STUDY RESULTS: The wall power supply experienced a FAST, SELF- EXTINGUISHING, LOCALIZED FAILURE Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 13. 5 May 2015 13 â—Š We can’t both replicate root cause, and study field failure effects during the same iteration of an experiment – lose patterns â—Š It is much easier to form a hypothesis about root cause based upon observations of effects, and then replicate effects and backtrack to prove a hypothesis â—Š It is rare when a lab-created fault will EXACTLY replicate a field failure – don’t waste your time and effort Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 14. 5 May 2015 14 Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 15. From Legal Definitions - Categorize the Failure First, if Possible: Most Likely a Manufacturing Defect – Why? â—Š Product Lifecycle in the Market – Product has been in Field Use for 3.5 Years, and CPU Design is Older than the Product â—Š FA Tips and Techniques: Put up the Wall! Hypothesis: Intermittent Fault in CPU is Likely Due to Assembly Issue, not Bad CPU’s 5 May 2015 15 Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 16. 5 May 2015 16 Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 17. May 5, 2015 17 â—Š Case Study Results: Glue on printed circuit board was contaminated by water Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 18. May 5, 2015 18 Step 1: Photograph area of interest, where there is potential ionic contamination Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 19. May 5, 2015 19 Step 2: Use a scanning electron microscope (SEM) to identify sample of interest Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 20. May 5, 2015 20 Step 3: Use energy dispersive x-ray spectroscopy (EDS) to plot the elements Green arrows on the plot show the presence of salt - sodium chloride (NaCl) which indicates fresh water was present in or near the glue Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 21. From Legal Definitions - Categorized the Failure Legally: Most Likely a Manufacturing Defect – THIS WAS PROVEN â—Š Product Lifecycle in the Market – Product has been in Field Use for 3.5 Years, and CPU was Found to be Working Properly â—Š Outcome: Contaminated glue caused bridging between power and data lines - CPU was operating normally, but assembly defect caused intermittent data clocking errors 5 May 2015 21 Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 22. 1. Definitions- Categorize the Failure First, if Possible: Legal Framework 2. FA Tips and Techniques: Put up Walls! 3. Business Considerations a. Product Lifecycle to Help Clarify Remedies b. Artifacts of Catastrophic Failures- Business and Human Factors Losses 5 May 2015 22 Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 23. 5 May 2015Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 24. 245 May 2015 Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 25. 1. Introduction: Not well-known across a wide variety of field conditions 2. Growth: May have several revisions in the field, may have deviated from regulatory compliance bill of materials 3. Maturity: Most likely lifecycle stage for Manufacturing Defects 4. Decline: The least amount of Engineering is dedicated, but more component issues 5 May 2015 25 Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 26. 265 May 2015 â—Š Case Study: Test engineer for semiconductor company sent email to another engineer that was part of Discovery, “I don’t know why we bother to test and grade these processors- we know we are going to just sell them all anyway.” Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 27. 275 May 2015 â—Š Moral declined when the failures were mentioned by brand name in the news. â—Š Then the team became emotional - attention to detail declined, causing more sub-standard products to slip through the QA final checks, then more returns from customers. â—Š Downward spiral, company’s revenue plunged for 2 years due to one bad batch of approximately 50,000 units that were sold without internal communication that they may be sub-standard. People quit. Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 28. 285 May 2015 “The San Jose, California - based company's fourth-quarter loss was $22.7 million, or $0.18 per share, compared to net profit of $27.2 million or $0.16 per share last year.” Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 29. 5 May 2015Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 30. The Small Unmanned Systems Business Exposition 2015