The document outlines a community building action plan to promote Agora to professors and students. The plan includes running a crowdfunding campaign, posting job ads, getting featured in student newspapers, attending university entrepreneurship events, implementing a social media strategy targeting professors and students, and potentially conducting a flyer campaign on university campuses. The goal is to generate interest in Agora and recruit new users from these target audiences.

1. Community Building
Action Plan

2. Selected Target Audience: Professors & Students
Winning Submission
Professors would be interested in Agora because they could assign
specific case studies to students which would be related to Agora. That
way we could get some information (for example market research).
Accordingly to that students would be interested in Agora because
they would like to know if their information helped. That way we could
reach a wide range of people that could help the growing of Agora.
Except that I think that the largest number of people which have ideas,
enthusiasm, which want to be heard and which have the knowledge
which they want to use could be found at the universities.
Idea submitted by Moreno Milenkovic

3. Action Plan: Overview
1.
2.
3.
4.
5.
Start crowdfunding campaign on small platform
Submit Job adverts on online job platforms
Get featured in student newspapers
University entrepreneurship / start-up events
Social Media Strategy focused on Professors &
Students
6. (Community decision) Flyer campaign at universities

4. 1. Crowdfunding Campaign
• Open decision for goodie ideas
• Select platform
• Create a movie and expose to community to get
feedback
• Write text and get feedback from community
Goal: Show complete funding campaign to community
and get ok to submit it to a crowdfunding platform

5. 2. Submit Job adverts
• Identify all UK based job platforms
• Post a brief job advert that directs applicants to
myagora.co.uk
Goal: get 5 new users
Control: Google Analytics

6. 3. Get featured in Student Newspapers
• Call or email all major student newspapers
Goal: get featured in 2 student newspapers online as well
as in print version – with link to website
Control: Newspaper & Website

7. 4. University Start Up / Entrepreneurship Events
• We will call 30 selected Entrepreneurship Professors to
see if we can come to a class
• We will call all major London universities to see if there
are entrepreneurship / start up events
• Identify and reach out to all student incubators & call
to ask if we can present in front of members
• Identify and reach out to entrepreneurship societies
and see if we can hold talks
Goal: within 2 months attend 10 events or hold talks
Control: through checking new users

8. 5. Focus Social Media Strategy on Students &
Professors
• Agora will follow all major UK university pages &
student union pages on Facebook
• Allan & Jan will post on all UK university &
entrepreneurship club pages on LinkedIn (to which we
receive access)
• We will follow 500 UK students on Twitter in the next 5
days
• We will follow 200 UK business Professors on Twitter
Goal: to convert 10 people from our social media efforts
Control Element: Google Analytics

9. 6. Flyer campaign on campuses
• Gather costs of printing flyer
• Expose costs to community and ask if they want to
make the flyer campaign
• If yes, short submission (1 day) for flyers + 2 flyer
proposals from Jan & Allan – decision on the best flyer
is through the likes (no voting round)