102 b design class

1. Welcome
Kallista Knight fa102b Professor
Klinkowstein

2. Research from the Web and Quora
URL:
http://www.iftf.org/future-now/article-detail/leaders-are-you-
radiating-positive-energy/
Article Title:
Leaders: Are you radiating positive energy?
Kallista Knight fa102b Professor Klinkowstein

3. Research from the Web and Quora
Quote/ Summary:
“Extreme fitness—physical, mental, and even spiritual
(though not necessarily religious)—will be required for most
leadership roles”
Kallista Knight fa102b Professor Klinkowstein

4. Research from the Web and Quora
Quora Question:
How do invented characters like Smokey The Bear, educate
their audiences?
Related Quora Question:
What are some of the best free online resources for learning
about leadership and becoming a leader?
Kallista Knight fa102b Professor Klinkowstein

5. Research from the Web and Quora
Related Quora Questions:
- How do I become a leader?
- What are tips to being a good leader?
- What is leadership?
- What impact will social media have on leadership?
Kallista Knight fa102b Professor Klinkowstein

6. Research from the Web and Quora
Quora Answer:
“The problem with free online resources is they are not
consolidated for your use. How do you know what you need
to study to improve? Do you have a baseline?...” - Brian
Braudis Adjunct Faculty, Podcaster, Founder, Coach,
Author
Kallista Knight fa102b Professor Klinkowstein

7. Research from the Web and Quora
Service/ Product Proposal:
Create a fictional character to encourage leadership amongst
millennial equivalent to smoky the bear.
Kallista Knight fa102b Professor Klinkowstein

8. User / Customer Experience Map
Audience:
• Young adults 18-24, gender does not matter
• Just starting out in the industry
• Eager, determined, and curious
• Nervous about the future
Audience 2:
• Older business men
• Work with young rising individuals
• Not the most technically suave
• Appreciates technology
Kallista Knight fa102b Professor Klinkowstein

9. User / Customer Experience Map
About the Product:
• A fictional character that reflects the fears of young adults today
• The character asks similar questions from young adults and trying
to find potential answers
• An avenue to bridge the generational gap between young potential
leaders and older established leaders
Kallista Knight fa102b Professor Klinkowstein

10. User / Customer Experience Map
Encountering the Product On-Line (indicate
Consideration, Use, Post-Use):
Consideration:
• Fora and Blogs
• Social Media
• LinkedIn
Use:
• Website
Post-use:
• Share on social media platforms (Facebook, Instagram, Linkedin)
Kallista Knight fa102b Professor Klinkowstein

11. User / Customer Experience Map
Encountering the Product Off-Line (indicate Consideration, Use,
Post-Use):
Consideration:
• Traditional media
• Events
• Business and Leadership Conferences
Use:
• Interactions between people
Post-use:
• Word of mouth
Kallista Knight fa102b Professor Klinkowstein

12. User / Customer Experience Map Attempt 1:
Kallista Knight fa102b Professor Klinkowstein

13. User / Customer Experience Map Attempt 2:
Kallista Knight fa102b Professor Klinkowstein

14. User / Customer Experience Map Attempt 3:
Kallista Knight fa102b Professor Klinkowstein

15. User / Customer Experience Map:
Kallista Knight fa102b Professor Klinkowstein

16. Mobilize: Self-Realized Leadership
Home Page:
Kallista Knight fa102b Professor Klinkowstein

17. Mobilize: Self-Realized Leadership
Announcements:
Kallista Knight fa102b Professor Klinkowstein

18. Mobilize: Self-Realized Leadership
Announcements:
Kallista Knight fa102b Professor Klinkowstein

19. Mobilize: Self-Realized Leadership
Members:
Kallista Knight fa102b Professor Klinkowstein

20. Mobilize: Self-Realized Leadership
Name and logotype:
Kallista Knight fa102b Professor Klinkowstein

21. Mobilize: Self-Realized Leadership
Poll Results:
Kallista Knight fa102b Professor Klinkowstein

22. Mobilize: Self-Realized Leadership
Poll Results:
Kallista Knight fa102b Professor Klinkowstein

23. Mobilize Logotype:
All Logotype:
Kallista Knight fa102b Professor Klinkowstein

24. Mobilize Logotype:
Final Logotype and Justification:
Kallista Knight fa102b Professor Klinkowstein
This logotype had no points making it a more sleep design. The colors were
contrasting enough to make the letters pop

25. Product or Service Description FB Page Research:
Kallista Knight fa102b Professor Klinkowstein

26. Product or Service Description FB Page Research:
Kallista Knight fa102b Professor Klinkowstein

27. Product or Service Description FB Page Research:
Kallista Knight fa102b Professor Klinkowstein

28. More Detailed Product Description:
Astary Knight-
Kallista Knight fa102b Professor Klinkowstein
Self-Realized Leadership's goal is to help young people connect to the older
generations and vice-versa through a virtual persona named Astary Knight.
She is here to help teach communication skills, realize new age leadership,
provides advice to young adults through two-way communication, and finally
producing a bridge from the new-age leaders to the old school leader types.
She is the bridge in the gap we’ve been waiting for.

29. Logotype Drafts:
Kallista Knight fa102b Professor Klinkowstein

30. Logotype Final:
Kallista Knight fa102b Professor Klinkowstein
• Corporate yet Business Casual
• Sleek
• Fluid letter transition

31. Editorial Calendar:
Kallista Knight fa102b Professor Klinkowstein

32. Editorial Calendar:
Facebook post 1:
Kallista Knight fa102b Professor Klinkowstein

33. Editorial Calendar:
Facebook post 2:
Kallista Knight fa102b Professor Klinkowstein

34. Editorial Calendar:
Facebook post 3:
Kallista Knight fa102b Professor Klinkowstein

35. Web Inspiration
Betsey Johnson- Home
Kallista Knight fa102b Professor Klinkowstein

36. Web Inspiration- Home Page
National Traveller- Home
Kallista Knight fa102b Professor Klinkowstein

37. Web Inspiration- Home Page
Mulberry- Home
Kallista Knight fa102b Professor Klinkowstein

38. Web Inspiration
Betsey Johnson- About
Kallista Knight fa102b Professor Klinkowstein

39. Web Inspiration
Apple – Event
Kallista Knight fa102b Professor Klinkowstein

40. Web Design
Astary Knight – Home
Kallista Knight fa102b Professor Klinkowstein

41. Web Design
Astary Knight– Event
Kallista Knight fa102b Professor Klinkowstein

42. Web Desgin
Astary Knight– About
Kallista Knight fa102b Professor Klinkowstein