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1. Mackenzie Scott FA102B Professor Klikowstein
“Leaders: Do you fear the future?”
Article Title and URL
http://www.iftf.org/future-now/article-detail/-3c3ad9a317

2. Mackenzie Scott FA102B Professor Klikowstein
“Leaders: Do you fear the future?”
Excerpt:
“Leaders must learn to play through their fear and develop effective and
efficient responses, turning fear to something positive”

3. Mackenzie Scott FA102B Professor Klikowstein
(My Question) What product or service would help alleviate fear
in leadership?
“Research from the Web and Quora”
“Leaders: Do you fear the future?”

4. Mackenzie Scott FA102B Professor Klikowstein
(Excerpt from my answer)
Coaching (executive coaching, decision-making, habits coaching, and/or
performance coaching)
Mindfulness
Positive encouragement
“Research from the Web and Quora”​
“Leaders: Do you fear the future?” ​

5. Mackenzie Scott FA102B Professor Klikowstein
(Related Question) Why is leadership important for a business executive in a
big company?
“Research from the Web and Quora”
“Leaders: Do you fear the future?”

6. Mackenzie Scott FA102B Professor Klikowstein
(Excerpt from answer related question)
”Leadership is never about pleasing your friends. They must formulate clear
direction and align actions to achieve it.” -Don Chawanano
“Research from the Web and Quora”
“Leaders: Do you fear the future?”

7. Mackenzie Scott FA102B Professor Klikowstein
An immersive experience where leaders learn to respond to their fear
“Draft Product or Service Description”

8. Mackenzie Scott FA102B Professor Klikowstein
Phrases of the Product’s Users
- Companies looking for a new way to teach procedure
- Those to understand how the computer generation learns
- Those interested in leadership skills through gaming
- My company got on its feet faster with this new way of training
- I can better understand how my child learns through their
gaming skills
-I wanted to push myself and develop my leadership skills
through gaming

9. Mackenzie Scott FA102B Professor Klikowstein
The Product as I Currently Envision It
- a program to enhance how people work as a team in a company setting
- a program that gives opportunity to fail with no repercussions
- a way to improve social and leadership skills among the gaming generation
- a training model for leaders in the work place

10. Mackenzie Scott FA102B Professor Klikowstein
“User / Customer Experience Map”
On and offline instances where the user/customer
would encounter the product or service in both realms.
Online
Would be able to use as an icebreaker in office
meeting to create a safe space
Would be available for individuals to improve risk
taking when applying for or transitioning into
different jobs
Offline
Within a work place people would feel more
comfortable knowing that risk taking is appreciated
instead of fear of failure
A more confident, hirable employee who is confident in
his/ her ability to lead and take risks

11. Mackenzie Scott FA102B Professor Klikowstein
Online
"I felt it was an environment where I could learn at my own pace, and knowing that
my failure only helped me to improve."
"I was able to step up when my company needed me and I have gotten promoted
because of this program."
“User / Customer Experience Map”
Consideration (of the product)

12. Mackenzie Scott FA102B Professor Klikowstein
“User / Customer Experience Map”
Consideration (of the product)
Offline
My office feels closer now
Working with this program has made our office more efficient because
we know each others strengths and weaknesses
I know the way I lead and because of this program I am able to work
better with others.

13. Mackenzie Scott FA102B Professor Klikowstein
“User / Customer Experience Map”
Use (of the product)
I am excited to try this with my family. We will be able to
work together while becoming our own leaders.
I am excited to bring this to my company and close the
gap between the way past and this generation learn
I am using it before a big conference coming up and I
think it will help me with my confidence and ability to put
myself out there.

14. Mackenzie Scott FA102B Professor Klikowstein
“User / Customer Experience Map”
Post (product use)
I used this product while I was apply to jobs and I
believe it helped me take greater risks
I used it at my first job and it helped me to understand
what it means to be a team player
I used it at my office when we were feeling
disconnected and this helped motivate and
productivity increased

15. Mackenzie Scott FA102B Professor Klikowstein
Logotypes for Mobilize

16. Mackenzie Scott FA102B Professor Klikowstein
“Product or Service Description FB Page Research”.
Pinterest is full of possibilities to design your life. Discover recipes, style inspiration,
projects for your home and other ideas to try.

17. Mackenzie Scott FA102B Professor Klikowstein
Give customers the freshest, highest quality foods possible and provide friendly
service in a sparkling clean environment.
In-N-Out Burger has created this page for all of our customer’s enjoyment and
information. However, because we would like people of all ages to enjoy our
Facebook page, we respectfully ask that you refrain from posting any pictures or
using any language that may be viewed as obscene or profane. We reserve the right
to remove any such posts from our wall. Posts made with the intention of solicitation
will also be removed.
Participation on this Facebook page by In-N-Out Burger Associates is strictly
voluntary. All Associates of In-N-Out Burger must abide by In-N-Out Burger
employment policies and all Blogging and Confidentiality/Proprietary information
policies.
In-N-Out Burger reserves all rights to its trademarks, service marks, trade dress, and
copyrights used on this Facebook page.
“Product or Service Description FB Page Research”.

18. Mackenzie Scott FA102B Professor Klikowstein
“Product or Service Description FB Page Research”.
Walmart.com is a lot like your neighborhood Walmart store. We feature a great
selection of high-quality merchandise at everyday low prices.

19. Mackenzie Scott FA102B Professor Klikowstein
WALMART
Company Overview
When Sam Walton opened the doors to the first Walmart in 1962, his goal was to save people money so they can
live better. Sam was a firm believer in listening to what his customers had to say. That tradition continues today.
But now, it doesn’t have to end when you leave the store. Through Facebook, we’re able to talk to you. Find out
what’s on your mind and let you know what we’re up to. It’s just another way we’re working to give the millions of
families who shop at Walmart more of what they love—ways to save money and live better.
“More Detailed Product Description”

20. Mackenzie Scott FA102B Professor Klikowstein
TARGET
Mission
Our mission is to make Target the preferred shopping destination for our guests by delivering outstanding
value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect
More. Pay Less.® brand promise.
To support our mission, we are guided by our commitments to great value, the community, diversity and
the environment.
We have several channels for guests to get all the latest information from Target:
Pinterest
Pinterest is full of possibilities to design your life. Discover recipes, style inspiration, projects for your
home and other ideas to try.
“More Detailed Product Description”

21. Mackenzie Scott FA102B Professor Klikowstein
Word of Leaders if full of possibilities to upgrade yourself. Though the use of virtual
reality, this program prepares you for opportunities in leadership, such as job
interviews, and promotions. When integrating into a job, World of Leaders can
prepare you for your average work day and how you can be a leader in your life and
workspace.
“More Detailed Product Description”

22. Mackenzie Scott FA102B Professor Klikowstein

23. Mackenzie Scott FA102B Professor Klikowstein

24. Mackenzie Scott FA102B Professor Klikowstein

25. Mackenzie Scott FA102B Professor Klikowstein

26. Mackenzie Scott FA102B Professor Klikowstein
Leaders of the world -
Herculanim
Leaders ofTheWOrld
rosewood std
Leaders of the World
Trattatello
All Logotypes
All caps, period text, spaced out, clear text
Eye catching, all caps, professional, bold
Professional, has a tone, slightly italicized, slightly close to
hand written making it warmer- more personalized

27. Mackenzie Scott FA102B Professor Klikowstein
“Final Logotype and Justification”
Leaders of the World
The red font was used to catch eyes and establish power. It will stand in front of
most any background. The font is easy to read and is most similar to human
handwriting which will create a sense of comfort and reality within the gaming
product.