2. Research from the Web and Quora
URL:
http://www.iftf.org/future-now/article-detail/leaders-are-you-
radiating-positive-energy/
Article Title:
Leaders: Are you radiating positive energy?
Kallista Knight fa102b Professor Klinkowstein
3. Research from the Web and Quora
Quote/ Summary:
“Extreme fitness—physical, mental, and even spiritual
(though not necessarily religious)—will be required for most
leadership roles”
Kallista Knight fa102b Professor Klinkowstein
4. Research from the Web and Quora
Quora Question:
How do invented characters like Smokey The Bear, educate
their audiences?
Related Quora Question:
What are some of the best free online resources for learning
about leadership and becoming a leader?
Kallista Knight fa102b Professor Klinkowstein
5. Research from the Web and Quora
Related Quora Questions:
- How do I become a leader?
- What are tips to being a good leader?
- What is leadership?
- What impact will social media have on leadership?
Kallista Knight fa102b Professor Klinkowstein
6. Research from the Web and Quora
Quora Answer:
“The problem with free online resources is they are not
consolidated for your use. How do you know what you need to
study to improve? Do you have a baseline?...” - Brian Braudis
Adjunct Faculty, Podcaster, Founder, Coach, Author
Kallista Knight fa102b Professor Klinkowstein
7. Research from the Web and Quora
Service/ Product Proposal:
Create a fictional character to encourage leadership amongst
millennial equivalent to smoky the bear.
Kallista Knight fa102b Professor Klinkowstein
8. User / Customer Experience Map
Audience:
• Young adults 18-24, gender does not matter
• Just starting out in the industry
• Eager, determined, and curious
• Nervous about the future
Audience 2:
• Older business men
• Work with young rising individuals
• Not the most technically suave
• Appreciates technology
Kallista Knight fa102b Professor Klinkowstein
9. User / Customer Experience Map
About the Product:
• A fictional character that reflects the fears of young adults today
• The character asks similar questions from young adults and trying
to find potential answers
• An avenue to bridge the generational gap between young potential
leaders and older established leaders
Kallista Knight fa102b Professor Klinkowstein
10. User / Customer Experience Map
Encountering the Product On-Line (indicate Consideration, Use,
Post-Use):
Consideration:
• Fora and Blogs
• Social Media
• LinkedIn
Use:
• Website
Post-use:
• Share on social media platforms (Facebook, Instagram, Linkedin)
Kallista Knight fa102b Professor Klinkowstein
11. User / Customer Experience Map
Encountering the Product Off-Line (indicate Consideration, Use,
Post-Use):
Consideration:
• Traditional media
• Events
• Business and Leadership Conferences
Use:
• Interactions between people
Post-use:
• Word of mouth
Kallista Knight fa102b Professor Klinkowstein
12. User / Customer Experience Map Attempt 1:
Kallista Knight fa102b Professor Klinkowstein
13. User / Customer Experience Map Attempt 2:
Kallista Knight fa102b Professor Klinkowstein
14. User / Customer Experience Map Attempt 3:
Kallista Knight fa102b Professor Klinkowstein
15. User / Customer Experience Map:
Kallista Knight fa102b Professor Klinkowstein
