2. Research from the Web and Quora
URL:
http://www.iftf.org/future-now/article-detail/leaders-are-you-
radiating-positive-energy/
Article Title:
Leaders: Are you radiating positive energy?
Kallista Knight fa102b Professor Klinkowstein
3. Research from the Web and Quora
Quote/ Summary:
“Extreme fitness—physical, mental, and even spiritual
(though not necessarily religious)—will be required for most
leadership roles”
Kallista Knight fa102b Professor Klinkowstein
4. Research from the Web and Quora
Quora Question:
How do invented characters like Smokey The Bear, educate
their audiences?
Related Quora Question:
What are some of the best free online resources for learning
about leadership and becoming a leader?
Kallista Knight fa102b Professor Klinkowstein
5. Research from the Web and Quora
Related Quora Questions:
- How do I become a leader?
- What are tips to being a good leader?
- What is leadership?
- What impact will social media have on leadership?
Kallista Knight fa102b Professor Klinkowstein
6. Research from the Web and Quora
Quora Answer:
“The problem with free online resources is they are not
consolidated for your use. How do you know what you need
to study to improve? Do you have a baseline?...” - Brian
Braudis Adjunct Faculty, Podcaster, Founder, Coach,
Author
Kallista Knight fa102b Professor Klinkowstein
7. Research from the Web and Quora
Service/ Product Proposal:
Create a fictional character to encourage leadership amongst
millennial equivalent to smoky the bear.
Kallista Knight fa102b Professor Klinkowstein
8. User / Customer Experience Map
Audience:
• Young adults 18-24, gender does not matter
• Just starting out in the industry
• Eager, determined, and curious
• Nervous about the future
Audience 2:
• Older business men
• Work with young rising individuals
• Not the most technically suave
• Appreciates technology
Kallista Knight fa102b Professor Klinkowstein
9. User / Customer Experience Map
About the Product:
• A fictional character that reflects the fears of young adults today
• The character asks similar questions from young adults and trying
to find potential answers
• An avenue to bridge the generational gap between young potential
leaders and older established leaders
Kallista Knight fa102b Professor Klinkowstein
10. User / Customer Experience Map
Encountering the Product On-Line (indicate
Consideration, Use, Post-Use):
Consideration:
• Fora and Blogs
• Social Media
• LinkedIn
Use:
• Website
Post-use:
• Share on social media platforms (Facebook, Instagram, Linkedin)
Kallista Knight fa102b Professor Klinkowstein
11. User / Customer Experience Map
Encountering the Product Off-Line (indicate Consideration, Use,
Post-Use):
Consideration:
• Traditional media
• Events
• Business and Leadership Conferences
Use:
• Interactions between people
Post-use:
• Word of mouth
Kallista Knight fa102b Professor Klinkowstein
12. User / Customer Experience Map Attempt 1:
Kallista Knight fa102b Professor Klinkowstein
13. User / Customer Experience Map Attempt 2:
Kallista Knight fa102b Professor Klinkowstein
14. User / Customer Experience Map Attempt 3:
Kallista Knight fa102b Professor Klinkowstein
15. User / Customer Experience Map:
Kallista Knight fa102b Professor Klinkowstein
24. Mobilize Logotype:
Final Logotype and Justification:
Kallista Knight fa102b Professor Klinkowstein
This logotype had no points making it a more sleep design. The colors were
contrasting enough to make the letters pop
25. Product or Service Description FB Page Research:
Kallista Knight fa102b Professor Klinkowstein
26. Product or Service Description FB Page Research:
Kallista Knight fa102b Professor Klinkowstein
27. Product or Service Description FB Page Research:
Kallista Knight fa102b Professor Klinkowstein
28. More Detailed Product Description:
Astary Knight:
Kallista Knight fa102b Professor Klinkowstein
A virtual persona named Astary Knight, she is here to help teach communication skills,
realize new age leadership, provides advice to young adults through two-way
communication, and finally producing a bridge from the new-age leaders to the old-
school leader types. She is the bridge in the gap we’ve been waiting for.
30. Logotype Final:
Kallista Knight fa102b Professor Klinkowstein
For the font I wanted one that was a bit more sterile but also flowed well with
the name itself. I thought this font looked the best regarding the smooth
transition from one letter to the next all the while still able to read and not to
frilly that it wouldn’t fit in a corporate setting.
