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Overview and results
Background ,[object Object],[object Object],[object Object]
Results overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results overview cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overall scores Not including Facebook and Twitter With Facebook and Twitter    Summer 08 Winter 09 Change Winter 09 KAI  Rank Food Brands           Hovis 2.0 34.5 32.5 42.7 1.0 Heinz -11.0 31.1 42.1 22.4 2.0 Kellogg's  -6.0 38.3 44.3 22.2 3.0 Danone 25.0 17.8 -7.2 19.6 4.0 Del Monte -13.0 -21.4 -8.4 -8.5 5.0 Airline Brands           Virgin Atlantic 16.0 37.5 21.5 45.0 1.0 easyJet -7.0 12.5 19.5 9.2 2.0 RyanAir -40.0 -12.2 27.8 -15.8 3.0 British Airways -39.0 -16.1 22.9 -21.6 4.0 BMI 11.0 -33.3 -44.3 -35.1 5.0 Software Brands           Symbian 18.0 24.7 6.7 26.3 1.0 SAP -17.0 -0.3 16.7 7.3 2.0 Oracle 14.0 -20.8 -34.8 -12.2 3.0 Microsoft -16.0 -32.5 -16.5 -24.2 4.0 Symantec -3.0 -32.5 -29.5 -24.3 5.0 Mobile Brands     T-mobile -19.0 3.1 22.1 14.6 1.0 O2 -1.0 23.1 24.1 12.0 = 2.0 Vodafone 14.0 20.7 6.7 12.0 = 2.0 3 mobile 26.0 25.0 -1.0 8.3 4.0 Orange 34.0 -16.7 -50.7 -0.8 5.0
Food brands
Airline brands
Software brands
Mobile brands
For a full report please visit www.kaizo.net  or email  [email_address]

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Kaizo Advocacy Index Winter 2009

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  • 5. Overall scores Not including Facebook and Twitter With Facebook and Twitter   Summer 08 Winter 09 Change Winter 09 KAI Rank Food Brands           Hovis 2.0 34.5 32.5 42.7 1.0 Heinz -11.0 31.1 42.1 22.4 2.0 Kellogg's -6.0 38.3 44.3 22.2 3.0 Danone 25.0 17.8 -7.2 19.6 4.0 Del Monte -13.0 -21.4 -8.4 -8.5 5.0 Airline Brands           Virgin Atlantic 16.0 37.5 21.5 45.0 1.0 easyJet -7.0 12.5 19.5 9.2 2.0 RyanAir -40.0 -12.2 27.8 -15.8 3.0 British Airways -39.0 -16.1 22.9 -21.6 4.0 BMI 11.0 -33.3 -44.3 -35.1 5.0 Software Brands           Symbian 18.0 24.7 6.7 26.3 1.0 SAP -17.0 -0.3 16.7 7.3 2.0 Oracle 14.0 -20.8 -34.8 -12.2 3.0 Microsoft -16.0 -32.5 -16.5 -24.2 4.0 Symantec -3.0 -32.5 -29.5 -24.3 5.0 Mobile Brands     T-mobile -19.0 3.1 22.1 14.6 1.0 O2 -1.0 23.1 24.1 12.0 = 2.0 Vodafone 14.0 20.7 6.7 12.0 = 2.0 3 mobile 26.0 25.0 -1.0 8.3 4.0 Orange 34.0 -16.7 -50.7 -0.8 5.0
  • 10. For a full report please visit www.kaizo.net or email [email_address]