The document introduces Windows Marketplace for Mobile, a platform for discovering, purchasing, and distributing applications for Windows Mobile devices. It notes that applications and services are key drivers of the mobile ecosystem and marketplaces are a core part of the mobile experience. The Windows Marketplace allows users to easily find, purchase, and install applications, and provides developers opportunities to reach a global audience of Windows Mobile users and earn a competitive 30% revenue share.

1. Innovative global Mobile Ecosystem,Windows ® Marketplace for Mobile Jinho Seo(Jinho.Seo@microsoft.com) Mobile/Embedded Developer Evangelist Microsoft Korea http://blogs.msdn.com/jinhoseo

2. Where’s the Money ? 34.1% 35 30 25 20 15 10 5 0 ConvergedMobile Phones YOY % shipping growth 18.6%Mobile PCs 5.8%Mobile Phones 3.9%Desktop PCs 2006 – 2010 Source: Gartner Dataquest, and IDC 2006

3. Mobile Operator Partnerships The Windows Phone World 160 Mobile Operator Partners in 55 countries 50 Device Makers

4. Mobile Ecosystem Revolution Applications and services are key drivers Developer revenue share is increasing Marketplaces are core part of experience

5. Introducing Windows Mobile 6.5 UX Upgrade with great new touch capabilities Improved browsing with Internet Explorer Widgets Windows Marketplace for Mobile

7. Access user ratings and reviews

9. Seamless download and installation

11. Automatic updates for purchased apps

12. DIY refund

14. Your Value Prop Familiar tools Transparent publishing Global Reach Competitive Returns

15. Transparent Processes & Policies Centralized developer portal for one-stop publishing and app management Transparent policies for the types of applications allowed in the catalog SDKs, documentation & support

16. Global Reach Netherlands Ireland Austria Finland Belgium Greece Denmark Luxembourg Norway Sweden Switzerland EMEA ASIA/PACIFIC AMERICAS New Zealand US Poland Japan Portugal Canada Australia France India Brazil Mexico UK Hong Kong Taiwan Germany Spain Italy Singapore

17. Developers Revenue Share MSFT & Ecosystem 30%

18. Go-do’s

19. Signing Up Create a Marketplace publisher account @ http://developer.windowsmobile.com Establish a business profile Remit subscription fee Get vetted

20. Application Certification

21. Transactional reporting User ratings and reviews Geographical distribution reports Reporting

22. Getting Paid Payment Processor Microsoft EFT Your Name Here Payout Currencies US Dollar, Euro, British Pound, Canadian Dollar, Australian Dollar, Japanese Yen

23. Demo

24. Conclusion Familiar Tools Global Distribution Competitive Revenue Share Streamlined Transparent Publishing Learn more @ http://developer.windowsmobile.com

25. Required Slide © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.