This document contains the resume of Justine Valerie C. Corpuz. It outlines her educational background including graduating cum laude from the University of the Philippines and St. Theresa's College. Her professional experience includes several senior brand manager and marketing executive roles at Universal Robina Corp. and Dole Asia spanning 2012 to present, focusing on confectionery, beverages, and other products. She also held previous roles at Smart Communications and Mister Donut Philippines from 2007 to 2011. The resume lists her honors, achievements, skills and extensive training history.

1. Justine Valerie C. Corpuz
F13A-06 Ara Greens Residences, Jalan PJU 1A/3,
Ara Damansara, 47301, Petaling Jaya, Selangor
+60166617050
justcorpuz@gmail.com
COLLEGE: UNIVERSITY of the PHILIPPINES, April 2007
Bachelor of Science in Business Administration
HIGH SCHOOL: ST. THERESA’S COLLEGE, QC 2003
 Cum Laude
 University Scholar
 College Scholar
Senior Brand Manager – Regional Assignment (Apr 2015 – Present)
CONFECTIONERY, CHOCOLATES & BEVERAGE, UNIVERSAL ROBINA
CORP. MALAYSIA
 Led new directions for Confectionery and Beverage - achieving all-time high sales last
Mar 2016 and Jan 2016 respectively
 Successfully launched new product for both Cloud 9 and Nips – leading to recovery lost
market shares
 Spearheaded Consumer and Value Promo for Chocolates contributing +16% growth
 Led SKU Rationalization to improve product portfolio
 Initiated UAI and Brand Health Research for Total Malaysia
Senior Brand Manager (Sep 2012 – Mar 2015)
PANNED and MOULDED, CHOCOLATES, BRAND MARKETING, UNIVERSAL
ROBINA CORP. PHILIPPINES
 Won Pride in Performance Awards Winner for Successful Innovation for
Nips White Chocolate last May 2014 – achieving new Milestone for the total
brand (Launched Nips White Chocolate which now accounts for 25% of total business)
EDUCATIONAL
ATTAINMENT
HONORS AND
ACHIEVEMENTS
PROFESSIONAL
EXPERIENCE

2.  Led new directions for the Panned and Moulded Chocolate Segments and rationalized
SKUs
 Launched New brand campaigns (ATL, Digital and BTL)
 Headed Omnibus Digital campaign for Total Confectionery (Jack ‘n Jill Sweet Side of
Life)
Regional Marketing Executive (Oct 2011 – Aug 2012)
REGIONAL MARKETING TEAM (SOUTHEAST AND SOUTH ASIA)
DOLE ASIA COMPANY, LTD.
 Successfully launched PR Campaign and Store Activations in Ho Chi Minh City,
Vietnam last July 2012
 Conducted Market Scan for Dole Taiwan as the New Product proponent
 Spearheaded the relaunch of Dole Asia website launched last July 2013
 Led Market Scan for Dole India conducted last June 2013
 Introduced PNL analysis in managing financials of Asia Markets
Assistant Product Manager (May 2011- Oct 2011)
TRANSACTIONAL LOAD – FINANCIAL AND LOAD SERVICES, WIRELESS
CONSUMER DIVISION, SMART COMMUNICATIONS, INC.
 Created financial reports and business projections for the business segment and
analyzed revenue trends and
 Managed projects intended for improvement of the Trade and Load business and
implemented several trade incentive programs.
 Trade proponent in the Unli PostPaid project launched last Aug 2011
Assistant Brand Manager (Dec 2010 – May 2011)
MAXX – HARD MENTHOL CANDY and GUMS, JACK ‘N JILL SNACKFOODS,
UNIVERSAL ROBINA CORP.
 Launched Maxx Gums and Maxx Iceman and gained 2 market share points in the
Hard/Soft Candies Market (vs. MAT LY)
 Assisted in the launch of Maxx Wild Berries last January 2009 accompanied with new
TVC campaigns and exceeded targets (by +5%) and last fiscal year’s sales performance
(by +11% )
Key Accounts / Trade Marketing Officer (Sep 2007 to Nov 2008)

3. BUSINESS OPERATIONS (SALES) DEPARTMENT, MISTER DONUT
PHILIPPINES
 Created Local store marketing programs that cater specifically to different types of store
and locations.
 Prepared and participated in nationwide Franchise Expos.
 Trains Franchisees to be self-sufficient in coming up with timely Marketing Activities and
to enhance their skills in Store Operations Management.
 Opened new partnerships and expanded product placement with Key Accounts
 Executive Coaching Program, Benchmark Consulting, Mar 2016, Johor Bahru
 Basic Management Training, JG Summit, Pasir Gudang Office, Johor
 Innovative Thinking System, ACG, Jan 2015, GBF Compound, Rosario, Pasig
 Finance for Senior Executives, AIM, July 2014, Makati
 Coaching for Success, Benchmark Consulting, Feb 2014, GBF Compound, Pasig
 Problem Solving and Decision Making, Kepner-Tregoe, Jan 2014, Pasig
 Market Driving Strategies, Mansminth and Fielders, July 2013, Pasig
 BAG and Insighting, Ms. Kiran Vaswani, July 2013, Crowne Plaza Hotel, Ortigas,
Pasig
 Category Management, Mansminth and Fielders, Mar 2011, GBF Compound, Pasig
 Data Driven Marketing, Mansminth and Fielders, Mar 2011, GBF Compound, Pasig
 Place Strategies, Mansminth and Fielders, Feb 2011, GBF Compound, Rosario,
Pasig
 Building a Sales Winning Attitude, Ariva Seminar and Convention Organizers,
January 2008, Crowne Plaza Hotel, Ortigas, Center
 Building Creative Selling Strategies, Mr. Ricardo de Vera, Ariva Seminar and
Convention Organizers, January 2008, Crowne Plaza Hotel, Ortigas, Center
 Language: English and Filipino (Written and Spoken)
 Programs & Applications: Microsoft Word, Excel, Power Point and Adobe
Photoshop
TRAININGS AND
SEMINARS
SKILLS