This presentation was done at the 2011 National Tax Conference to help CPAs learn how to get started using social media and incorporating it into their practices. It was intended for an audience that had little to no experience using social media or were using one platform but hadn't considered others.
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We hear the term “social media” more and more these days, but many CPAs (in public practice or business and industry) don’t always understand what it means, why to use it or how to get started. Should you tweet? How much work is a blog? Should you/your firm/your business be on Facebook? Isn’t a website good enough?
Often the focus is on using social media to find clients but that is just the tip of the iceberg. While attracting and retaining clients are important considerations, there are many other reasons to get in the game, such as branding, search engine optimization, reach, accessibility and finding/retaining staff. This session will explore these questions and dive a little deeper into:
• Why should CPA firms include social media in their business plans?
• How do you get started?
• Where do you go for more information?
Gold key advisors boost your online presenceLoic Jeanjean
The goal of this presentation is to help Great-West Life Gold Key advisors and financial planners maximize their financial website, get the most out of online marketing tools available to them, explore social media and increase their ROI.
Effective, Efficient Use Of Social MediaThomas Dock
The document discusses various social media platforms and how veterinary practices can use them for marketing and client engagement. It highlights Facebook, YouTube, Twitter, LinkedIn and Google+ as important tools. It provides tips on setting up business pages and profiles, best practices for posting, and how to interact and build connections on each platform. The goal is to educate clients, build your reputation as an expert, and motivate clients in an interactive way.
This document provides guidance on conducting an effective online job search. It discusses researching companies and jobs, networking, creating an online presence, evaluating job posting sites, protecting privacy, and avoiding scams. The key aspects of an online job search include developing a search strategy, treating it like a job, researching beyond just postings, networking to find opportunities not advertised, building an online brand, and taking steps to maintain privacy.
Blogs And Social Networking Strategies In Today’S Market1WordWorksmart
The document provides information about blogging and social networking for real estate agents. It defines what a blog is, explains why agents should blog, and gives many ideas for blog post topics. It also defines social networking and lists several popular sites like Facebook, LinkedIn, and Twitter that agents can use to connect with clients and prospects. It encourages agents to take advantage of these free marketing tools.
LinkedIn best practices for Small Business owners - CareerNetworkingUSAkenlang
This document contains a summary of a LinkedIn presentation given by Kenneth Lang and Rich Heckelmann. It includes biographies of Kenneth Lang and Rich Heckelmann, who both have extensive professional experience. The presentation covers how to use LinkedIn effectively, including tips to build your profile, connect with others, request recommendations, and maximize your network on LinkedIn. The goal is to help users grow their business, market themselves, find resources and hire others using LinkedIn.
Blogs And Social Networking Strategies In Today’S Marketbobnjess
The document provides an introduction to blogging and social networking for real estate agents. It defines blogging and its benefits for real estate marketing. Several free blogging platforms like WordPress, Blog.com, and Blogger are recommended. Many ideas for blog post topics in real estate are listed. Social networking sites like Facebook, LinkedIn, and Twitter are also introduced as ways for real estate agents to connect with clients and prospects. Bookmarking sites to find article ideas for blogging are additionally recommended.
David Erickson is the director of e-Strategy, Tunheim Partners' Internet marketing practice. He specializes in strategic online communication and has been marketing online since 1995. He is experienced in search engine marketing, social media optimization, online media relations campaigns, and implementing communication strategies using new technologies. Erickson blogs about Internet marketing and earned his B.A. from Coe College, where he studied art and writing.
Gold key advisors boost your online presenceLoic Jeanjean
The goal of this presentation is to help Great-West Life Gold Key advisors and financial planners maximize their financial website, get the most out of online marketing tools available to them, explore social media and increase their ROI.
Effective, Efficient Use Of Social MediaThomas Dock
The document discusses various social media platforms and how veterinary practices can use them for marketing and client engagement. It highlights Facebook, YouTube, Twitter, LinkedIn and Google+ as important tools. It provides tips on setting up business pages and profiles, best practices for posting, and how to interact and build connections on each platform. The goal is to educate clients, build your reputation as an expert, and motivate clients in an interactive way.
This document provides guidance on conducting an effective online job search. It discusses researching companies and jobs, networking, creating an online presence, evaluating job posting sites, protecting privacy, and avoiding scams. The key aspects of an online job search include developing a search strategy, treating it like a job, researching beyond just postings, networking to find opportunities not advertised, building an online brand, and taking steps to maintain privacy.
Blogs And Social Networking Strategies In Today’S Market1WordWorksmart
The document provides information about blogging and social networking for real estate agents. It defines what a blog is, explains why agents should blog, and gives many ideas for blog post topics. It also defines social networking and lists several popular sites like Facebook, LinkedIn, and Twitter that agents can use to connect with clients and prospects. It encourages agents to take advantage of these free marketing tools.
LinkedIn best practices for Small Business owners - CareerNetworkingUSAkenlang
This document contains a summary of a LinkedIn presentation given by Kenneth Lang and Rich Heckelmann. It includes biographies of Kenneth Lang and Rich Heckelmann, who both have extensive professional experience. The presentation covers how to use LinkedIn effectively, including tips to build your profile, connect with others, request recommendations, and maximize your network on LinkedIn. The goal is to help users grow their business, market themselves, find resources and hire others using LinkedIn.
Blogs And Social Networking Strategies In Today’S Marketbobnjess
The document provides an introduction to blogging and social networking for real estate agents. It defines blogging and its benefits for real estate marketing. Several free blogging platforms like WordPress, Blog.com, and Blogger are recommended. Many ideas for blog post topics in real estate are listed. Social networking sites like Facebook, LinkedIn, and Twitter are also introduced as ways for real estate agents to connect with clients and prospects. Bookmarking sites to find article ideas for blogging are additionally recommended.
David Erickson is the director of e-Strategy, Tunheim Partners' Internet marketing practice. He specializes in strategic online communication and has been marketing online since 1995. He is experienced in search engine marketing, social media optimization, online media relations campaigns, and implementing communication strategies using new technologies. Erickson blogs about Internet marketing and earned his B.A. from Coe College, where he studied art and writing.
This will be an interactive class so come prepared with questions and your LinkedIn profile open and ready to learn. This is for all age groups and is a free webinar.
Learn how to leverage LinkedIn to enhance your visibility as an individual or for your company in this interactive online webinar. We will discuss different tools and how to utilize each of them during this time best. Additionally, we will talk about the importance of messaging during a time of COVID-19.
This document provides guidance on using social media, particularly LinkedIn, to develop one's professional network and career. It discusses best practices for creating a complete LinkedIn profile to be found by recruiters, including adding a photo, work history, education, and interests. It also recommends connecting with colleagues, participating in groups, and using search filters to find potential connections. The document stresses maintaining privacy settings and providing value in posts and interactions on social media.
Introduction To Business Networking And Social Media V2 0Marcus Vannini
The document introduces social media and online networking. It discusses various social media platforms like online communities, blogs, wikis and podcasts/webcasts. It provides guidelines for professionals on setting goals and using social media appropriately. Best practices include contributing valuable content, following the golden rule of giving value, and embracing social media as an important communication tool.
Increase Visibility and Personal Branding On LinkedIn VINCE FERRARO
Here are some tips for using LinkedIn appropriately:
- Do not use it solely to ask strangers for jobs, money, or favors. Build genuine connections first.
- Do not spam your connections with constant sales pitches or irrelevant updates. Provide value without expecting anything in return.
- Do not post unprofessional content like rants, jokes, or personal details. LinkedIn is for professional networking.
- Do not ignore connection requests or messages. Respond respectfully even if you're not interested.
- Do not have an empty or sparse profile. Take the time to fill it out thoroughly and keep it updated.
- Do not use a fake name or information. Represent yourself authentically.
This document provides tips for using social media platforms like Facebook, LinkedIn, and Twitter for business purposes. It discusses setting up business pages and profiles, customizing them, engaging with connections and followers, and promoting content consistently across platforms. The key recommendations are to maintain a consistent brand presence, engage with your audience, and use various social media suited to your business goals and target markets.
This presentation shows you how to find a job online using social media & recruitment website. The resources are mostly catered to Lebanon and the Middle East.
The LinkedIn profile checklist provides guidance on optimizing a LinkedIn profile in key areas such as the headline, photo, contact info, summary, work experience, skills, and making the profile public. It recommends using a memorable headline that conveys your role and keywords, adding a professional headshot and background image, including all relevant contact info and social profiles, and customizing the profile URL. The checklist also provides tips for writing an engaging summary that highlights experience and skills, including strong descriptions and accomplishments for each work experience, and optimizing other sections like education, skills, and recommendations.
How social networks generate leads 2010 new2 - event version - fpMy Social Media Coach
The document discusses how social networks can be used by companies to generate leads, build brands, and find new markets. It provides tips on using social media to promote a business through blogs, videos, articles, and events. Statistics are given on the growing size of social networks like LinkedIn and Facebook and their potential for advertising. Contact information is provided at the end.
This document provides tips and information about using LinkedIn for professional and business purposes. It discusses establishing a strong LinkedIn profile by completing key sections like summary and recommendations. It also suggests connecting with contacts, joining groups, and using features like status updates and ads to market your business and yourself. Brief case studies show how individuals and companies found jobs and opportunities through their LinkedIn presence and interactions on the platform.
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Falls Church Chamber of Commerce for Chamber Networking Luncheon for a presentation on a timely topic of interest to the local business community and the Falls Church area. Bring anyone who you think might be interested in learning more!
This document provides tips for optimizing one's LinkedIn profile and using LinkedIn to build professional connections and find work. It discusses setting up a complete LinkedIn profile by filling out sections like work history, education, interests and recommendations. It also recommends connecting with others on LinkedIn, joining relevant groups, following companies of interest, and using status updates to let one's network know they are looking for opportunities. The document stresses the importance of a fully formed LinkedIn profile and engaged network before actively seeking work through the platform.
LinkedIn - Power of Social Networking - Lizguestd82bd3da
The document provides an overview of how to use LinkedIn as a job search tool. It discusses setting up a complete profile, connecting with colleagues, researching companies, using the jobs section and recommendations to get noticed by recruiters. Tips are given to regularly update your profile and status, and get involved in groups and answers to expand your network.
Social Media Best Practices: Pacific New Media, April 2017Gwen Woltz
Social media is intended to be both holistic and strategic. Who your business follows, how you converse, what content you share, all tells a story of who you are as a company. Through a tour of best practices of "need to have," "nice to have," and "great to have," you gain with a better understanding of the latest trends, etiquette, what it looks like to "do social media right", and why the details matter.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, past president of Social Media Club Hawaii, a finalist for Pacific Edge Magazine`s Young Professional of the Year, one of Hawaii`s Top 15 Social Media Influencers in 2012, and has over 8 years of digital media and marketing experience.
The BounceBack St. Louis team conducts two day workshops for those in career transition. Day 2 covers LinkedIn and your web presence, Networking and Interviewing Skills.
The document provides information about setting up a LinkedIn profile, including:
- LinkedIn is a professional social media network used to connect with colleagues and find new opportunities. It has over 200 million members globally.
- A complete LinkedIn profile with details about work experience, education, skills and recommendations makes users 40 times more effective on the platform.
- The key components of a LinkedIn profile include a headline, photo, summary and detailed descriptions of work history and education. Profiles should be optimized with keywords relevant to a user's profession.
Forward Progress Social Media Boot Camp Worksheets and HandoutsSocial Jack
This document provides a 30-day game plan for using social media to set sales appointments, including daily tasks and goals for LinkedIn and Facebook engagement such as status updates, adding connections, commenting, and setting a target of 8 appointments and 5 closed per week. The plan outlines time allotments, definitions of tasks, and levels for tracking progress.
LinkedIn is a social media platform for professional networking. It allows users to connect with colleagues, find jobs, and expand their professional network. The document provides tips for creating an effective LinkedIn profile, including adding a professional photo, comprehensive experience and education sections, and requesting recommendations. It also outlines how to build connections, use features like endorsements, and maintain privacy and security settings.
Presentation about LinkedIn to the employees of Davis Kinard & Co., an accounting firm in Abilene, Texas. Presentation delivered June 17, 2011, by Dave Hogan, APR.
This document provides tips on using social media, particularly LinkedIn, to develop your professional network and advance your career. It discusses optimizing your LinkedIn profile, connecting with others, joining groups, using features like InMail and introductions, and best practices for online networking. The presenter emphasizes that maintaining an active online presence and investing time in your network can lead to new opportunities.
This document provides tips and guidance for using LinkedIn as a job searching tool. It discusses what LinkedIn is, the benefits of joining LinkedIn, how to set up your profile, build your professional network, get recommendations, and use LinkedIn to actively search for jobs. Additional tips are provided for optimizing your LinkedIn profile and engagement to enhance your professional brand and visibility to recruiters.
Unlock the full potential of your LinkedIn profile and get real results with these expert tips from lawyer, practice management consultant, and author of "LinkedIn in One Hour for Lawyers," Allison Shields. Use LinkedIn as a tool to build your reputation and showcase your expertise so you can stay “top of mind” with your network and grow your practice.
Presentation materials used at Oct 2009 program meeting for BDPA Cincinnati chapter on topic, 'The Art of Social Networking'. Discussion focused on benefits of networking both in the real world and social networks (blogs, LinkedIn, twitter, facebook).
This will be an interactive class so come prepared with questions and your LinkedIn profile open and ready to learn. This is for all age groups and is a free webinar.
Learn how to leverage LinkedIn to enhance your visibility as an individual or for your company in this interactive online webinar. We will discuss different tools and how to utilize each of them during this time best. Additionally, we will talk about the importance of messaging during a time of COVID-19.
This document provides guidance on using social media, particularly LinkedIn, to develop one's professional network and career. It discusses best practices for creating a complete LinkedIn profile to be found by recruiters, including adding a photo, work history, education, and interests. It also recommends connecting with colleagues, participating in groups, and using search filters to find potential connections. The document stresses maintaining privacy settings and providing value in posts and interactions on social media.
Introduction To Business Networking And Social Media V2 0Marcus Vannini
The document introduces social media and online networking. It discusses various social media platforms like online communities, blogs, wikis and podcasts/webcasts. It provides guidelines for professionals on setting goals and using social media appropriately. Best practices include contributing valuable content, following the golden rule of giving value, and embracing social media as an important communication tool.
Increase Visibility and Personal Branding On LinkedIn VINCE FERRARO
Here are some tips for using LinkedIn appropriately:
- Do not use it solely to ask strangers for jobs, money, or favors. Build genuine connections first.
- Do not spam your connections with constant sales pitches or irrelevant updates. Provide value without expecting anything in return.
- Do not post unprofessional content like rants, jokes, or personal details. LinkedIn is for professional networking.
- Do not ignore connection requests or messages. Respond respectfully even if you're not interested.
- Do not have an empty or sparse profile. Take the time to fill it out thoroughly and keep it updated.
- Do not use a fake name or information. Represent yourself authentically.
This document provides tips for using social media platforms like Facebook, LinkedIn, and Twitter for business purposes. It discusses setting up business pages and profiles, customizing them, engaging with connections and followers, and promoting content consistently across platforms. The key recommendations are to maintain a consistent brand presence, engage with your audience, and use various social media suited to your business goals and target markets.
This presentation shows you how to find a job online using social media & recruitment website. The resources are mostly catered to Lebanon and the Middle East.
The LinkedIn profile checklist provides guidance on optimizing a LinkedIn profile in key areas such as the headline, photo, contact info, summary, work experience, skills, and making the profile public. It recommends using a memorable headline that conveys your role and keywords, adding a professional headshot and background image, including all relevant contact info and social profiles, and customizing the profile URL. The checklist also provides tips for writing an engaging summary that highlights experience and skills, including strong descriptions and accomplishments for each work experience, and optimizing other sections like education, skills, and recommendations.
How social networks generate leads 2010 new2 - event version - fpMy Social Media Coach
The document discusses how social networks can be used by companies to generate leads, build brands, and find new markets. It provides tips on using social media to promote a business through blogs, videos, articles, and events. Statistics are given on the growing size of social networks like LinkedIn and Facebook and their potential for advertising. Contact information is provided at the end.
This document provides tips and information about using LinkedIn for professional and business purposes. It discusses establishing a strong LinkedIn profile by completing key sections like summary and recommendations. It also suggests connecting with contacts, joining groups, and using features like status updates and ads to market your business and yourself. Brief case studies show how individuals and companies found jobs and opportunities through their LinkedIn presence and interactions on the platform.
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Falls Church Chamber of Commerce for Chamber Networking Luncheon for a presentation on a timely topic of interest to the local business community and the Falls Church area. Bring anyone who you think might be interested in learning more!
This document provides tips for optimizing one's LinkedIn profile and using LinkedIn to build professional connections and find work. It discusses setting up a complete LinkedIn profile by filling out sections like work history, education, interests and recommendations. It also recommends connecting with others on LinkedIn, joining relevant groups, following companies of interest, and using status updates to let one's network know they are looking for opportunities. The document stresses the importance of a fully formed LinkedIn profile and engaged network before actively seeking work through the platform.
LinkedIn - Power of Social Networking - Lizguestd82bd3da
The document provides an overview of how to use LinkedIn as a job search tool. It discusses setting up a complete profile, connecting with colleagues, researching companies, using the jobs section and recommendations to get noticed by recruiters. Tips are given to regularly update your profile and status, and get involved in groups and answers to expand your network.
Social Media Best Practices: Pacific New Media, April 2017Gwen Woltz
Social media is intended to be both holistic and strategic. Who your business follows, how you converse, what content you share, all tells a story of who you are as a company. Through a tour of best practices of "need to have," "nice to have," and "great to have," you gain with a better understanding of the latest trends, etiquette, what it looks like to "do social media right", and why the details matter.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, past president of Social Media Club Hawaii, a finalist for Pacific Edge Magazine`s Young Professional of the Year, one of Hawaii`s Top 15 Social Media Influencers in 2012, and has over 8 years of digital media and marketing experience.
The BounceBack St. Louis team conducts two day workshops for those in career transition. Day 2 covers LinkedIn and your web presence, Networking and Interviewing Skills.
The document provides information about setting up a LinkedIn profile, including:
- LinkedIn is a professional social media network used to connect with colleagues and find new opportunities. It has over 200 million members globally.
- A complete LinkedIn profile with details about work experience, education, skills and recommendations makes users 40 times more effective on the platform.
- The key components of a LinkedIn profile include a headline, photo, summary and detailed descriptions of work history and education. Profiles should be optimized with keywords relevant to a user's profession.
Forward Progress Social Media Boot Camp Worksheets and HandoutsSocial Jack
This document provides a 30-day game plan for using social media to set sales appointments, including daily tasks and goals for LinkedIn and Facebook engagement such as status updates, adding connections, commenting, and setting a target of 8 appointments and 5 closed per week. The plan outlines time allotments, definitions of tasks, and levels for tracking progress.
LinkedIn is a social media platform for professional networking. It allows users to connect with colleagues, find jobs, and expand their professional network. The document provides tips for creating an effective LinkedIn profile, including adding a professional photo, comprehensive experience and education sections, and requesting recommendations. It also outlines how to build connections, use features like endorsements, and maintain privacy and security settings.
Presentation about LinkedIn to the employees of Davis Kinard & Co., an accounting firm in Abilene, Texas. Presentation delivered June 17, 2011, by Dave Hogan, APR.
This document provides tips on using social media, particularly LinkedIn, to develop your professional network and advance your career. It discusses optimizing your LinkedIn profile, connecting with others, joining groups, using features like InMail and introductions, and best practices for online networking. The presenter emphasizes that maintaining an active online presence and investing time in your network can lead to new opportunities.
This document provides tips and guidance for using LinkedIn as a job searching tool. It discusses what LinkedIn is, the benefits of joining LinkedIn, how to set up your profile, build your professional network, get recommendations, and use LinkedIn to actively search for jobs. Additional tips are provided for optimizing your LinkedIn profile and engagement to enhance your professional brand and visibility to recruiters.
Unlock the full potential of your LinkedIn profile and get real results with these expert tips from lawyer, practice management consultant, and author of "LinkedIn in One Hour for Lawyers," Allison Shields. Use LinkedIn as a tool to build your reputation and showcase your expertise so you can stay “top of mind” with your network and grow your practice.
Presentation materials used at Oct 2009 program meeting for BDPA Cincinnati chapter on topic, 'The Art of Social Networking'. Discussion focused on benefits of networking both in the real world and social networks (blogs, LinkedIn, twitter, facebook).
This document discusses how social media can benefit businesses and provides guidance on using key social media platforms like Facebook, LinkedIn, and Twitter. It notes that social media can generate exposure, traffic, partnerships and leads while reducing marketing costs. However, it also requires a significant time commitment. The document reviews tools on each platform and how to measure results. It recommends starting with the big three sites and considering niche sites and social bookmarking to drive more traffic to a company's website.
The document provides tips for optimizing a LinkedIn profile to establish an online professional identity and brand, including completing profile details, customizing the URL, connecting social media accounts, asking for recommendations, networking by connecting with contacts and using groups, and using LinkedIn for job searching and research on companies. It also discusses using paid features for job seekers and how to map professional resources for networking and opportunities.
*What is Linkedin?
* How to make a Great profile in Linkedin?
* How to rank yourself #1 in Linkedin in your filed.
* Best practice for linkedin
* What you need to know about Linkedin Groups
* What you need to know about Linkedin Jobs
* How to communicate effectively on linkedin
* How to be effective in linkedin
* Set your Privacy Setting in linkedin
* common Mistakes in Linkedin
The document provides an introduction to social networking and how it has fundamentally changed communication and relationship building. It discusses how social media is participatory, open, conversational, and communal. It emphasizes that social networking tools are for connecting with others and learning about friends through increased transparency and knowledge sharing.
Presented to Florida Realtors CCIM and added to webinar series for commercial brokers.
Social Media, What, Why, and how to Get the Face to Face Meetings and the importance of personal and professional relationships.
The document discusses using social media to build relationships and facilitate face-to-face meetings for commercial realtors. It outlines three key concepts for using social media: 1) building a network of customers, contacts and finding potential customers; 2) getting your brand found on platforms like Facebook, Twitter, LinkedIn; and 3) leveraging new opportunities social media provides like reaching a wider audience. The document provides tips for using different social media platforms like Facebook, Twitter and LinkedIn to engage customers, share expertise, and extend real-world networking to virtual spaces.
This document discusses the benefits of using social media for business purposes. It provides an overview of popular social media networks like LinkedIn and Facebook and how they can be used to grow a business, find jobs, advertise, and build connections. Specific tips are provided on using LinkedIn to find work, build expertise, connect with potential customers and more. The document emphasizes that social media requires an ongoing time investment but can help create buzz and measure results at relatively low cost.
The document discusses the importance and benefits of using social media, specifically Facebook, LinkedIn, blogging, and Twitter, for a restoration company to build relationships, raise brand awareness, engage customers, and potentially get new customers. It provides tips for setting up business pages and profiles on each platform and engaging audiences by posting relevant, helpful content on a regular basis.
The document discusses personal branding strategies for success. It covers developing an online presence through social media platforms like LinkedIn, Facebook, and Twitter to promote oneself and build professional networks. Specific tips are provided, like customizing profiles and messages for each platform, adding value to conversations, and following up with connections. The document also discusses discovering one's purpose and values, creating a vision, developing resumes and cover letters, and taking action steps to work toward goals. Networking and maintaining an online brand are emphasized as important ways to market oneself and further one's career.
Creating a personal brand is no longer an option in today's career market. Learn why it matters, how to do it, and why LinkedIn is the best starting place.
This document provides tips for building an effective LinkedIn profile and networking on LinkedIn. It recommends including a compelling headline, customizing the profile URL, emphasizing work history and education, adding skills and recommendations, and interacting with groups and posts to build connections. The key aspects of building a brand are identified as crafting an identity through clear values and purpose and choosing the right channels to connect these aspects and cultivate expertise.
MPI Meeting: Mastering LinkedIn as a strategic business asset, to improve br...Philip Calvert
Slide deck from presentation to Meeting Professionals International. How to master LinkedIn as a strategic business asset, to improve brand awareness and increase sales
This document provides an overview of how real estate agents can use online tools like social media to expand their sphere of influence. It discusses setting up profiles on key platforms like Facebook, Twitter, LinkedIn, YouTube and blogging to share content, network and brand oneself as an industry expert. Specific guidance is given around goals, research, content creation and cross-promotion across channels.
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Vienna Business Association (http://viennabusiness.org/) VBA BREAKFAST MEETING on March 9, 2018 - LinkedIn For Professional Development
If you're a nonprofit organization seeking a new way to spread the word about your cause to potential donors, this intro to LinkedIn will show you how to set up an account and use it to your advantage.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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2. Jina Etienne, CPA
Director - Taxation
Joined AICPA January 31, 2011
In private practice over 17 years
• Managing Member of CPA firm in Silver
Spring, MD
• Firm specialized in tax services for
small businesses & individuals
Started career in 1988 in tax
department of Touche Ross
Served two years on PCPS EC
Professional speaker, 16 years
American Institute of CPAs
3. What am I going to talk about?
Should you tweet?
How much work is a blog?
Should you/your firm/your business be on
Facebook?
Isn’t a website good enough?
Often the focus on using social media is to find clients
but that is just the tip of the iceberg. While attracting
and retaining clients are important
considerations, there are other reasons to get in the
game.
American Institute of CPAs
4. What am I going to talk about?
We will explore these questions and dive deeper into
the why, how and where:
Why should firms include social media in their business
plans?
How do you get started?
Where do you go for more information?
American Institute of CPAs
5. First…a question:
How many of you are
already using Social Media
in your firm or practice?
American Institute of CPAs
6. How many of you have…
A business card?
A firm brochure?
A website?
A cell phone?
…and actually give the number out to clients?
A tablet?
American Institute of CPAs
7. Who is already on…
Facebook?
LinkedIn?
Twitter?
Other sites?
If you haven‟t started,
what is holding you back?
American Institute of CPAs
8. What did I do when I was in practice…
Maintained 2 websites
• Main site for firm
• Payroll processing website
Maintained several profiles
• QuickBooks Pro Advisor
• LinkedIn Profile
• Facebook
- personal profile
- company page
Two monthly newsletters (via Constant Contact)
• General articles
• QuickBooks tips & tricks
American Institute of CPAs
9. What did I do when I was in practice…
Forums
• Twitter
• Blog (called “Etienne Chatter”)
Public Speaking
• Local organizations
• Chamber “regular”
• Professional Speaker for other
CPAs/professionals
Local listings
• Goggle Places
• Yelp
Networking Organizations
American Institute of CPAs
12. True or false?
You do business with people you know
and trust!
American Institute of CPAs
13. It isn’t necessarily about YOU
Why?
Listen to other people’s conversations
Stay engaged in the space around you
You need to keep up with technology
Who?
Clients
Colleagues
Referral sources (bankers, attorneys, Chamber, etc.)
Potential employees
American Institute of CPAs
14. Many different conversations
Be part of the conversation
between…
Clients and staff
Competitors and prospects
Colleagues and referral sources
Experts and advisors
Stay on top of …
Industry news
Client service trends
Technical developments (i.e., tax law changes)
American Institute of CPAs
15. Relationships require connection
Personal: Business:
Friends Friends
Family Family
Community Community
Churches Churches
Schools Schools
The internet has increased transparency in how
we work and what we do.
Is this a good thing or a bad thing?
American Institute of CPAs
16. Reasons to Start
It is about more than just finding & retaining clients.
Branding
Search engine optimization
Reach and accessibility
Recruiting staff
American Institute of CPAs
17. Re-think Business vs. Personal
Can you effectively
separate your
“business identity”
from your “personal
identity”?
Should you even try?
Is it about work/life
balance?
Integration
American Institute of CPAs
18. Why I chose to get started
Connection
• I wanted to know more about my clients
• I wanted my clients to feel more connected to me
Stay top of mind
• Stay relevant
• Keep up with what they were interested in
Drive traffic to my website
Demonstrate thought leadership
• Original articles on newsletter and website
• Posts that link taxes to everyday events or activities
American Institute of CPAs
19. What are your objectives?
Examples of common goals:
ƒ ƒ Develop and strengthen
relationships with key
audiences, such as clients
Showcase thought
leadership on relevant
topics
ƒ ƒ Provide pertinent news
Increase traffic to your
website
American Institute of CPAs
21. Pick a place to get started
Facebook LinkedIn Twitter Blogs
American Institute of CPAs
22. Which social network is best?
It depends!
Not a one-stop shop
“Right” is different for every person
Consider:
What is your motivation to get started?
What do you want to get out of it?
How much time do you want to spend on it?
Will anyone else be involved?
Don’t start without a plan!
American Institute of CPAs
23. Facebook is a social networking website intended to connect
friends, family, and business associates..
--Source: wiseGeek.com
24. The Value of Facebook
American Institute of CPAs
25. Facebook
Pros Cons
Could replace the Users aren’t there to
traditional website buy anything
Free Once a friend, always a
Great place to provide friend
information Can be addictive for
Some efficiency in some (must be
doing personal & managed)
professional networking Facebook functionality
in the same place constantly changes
More users than any Visitors expect regularly
other tool updated content
American Institute of CPAs
26. LinkedIn is a business-related social networking site. Founded in
December 2002 and launched in May 2003, it is mainly used for
professional networking.
--Source: Wikipedia
28. LinkedIn
Pros Cons
Many applications to A barren, inactive
supplement profile profile won’t get you far
Groups to join No real reporting
Easy to reach out via features
messaging No “community”
Recommendations functionality
1-on-1 connection Cannot “see” the
Can be a strong internal organization of
reputation builder a connection
American Institute of CPAs
29. Twitter is an online social networking and microblogging service
that enables its users to send and read text-based posts of up to
140 characters, informally known as "tweets".
-Source: Wikipedia
30. Twitter
Pros Cons
Easy to navigate & Limited functionality
update 140 characters mean
One post hits all limited messaging
Can connect it to Lots of spam and
LinkedIn & Facebook scammers
Great tool for outbound
messaging
American Institute of CPAs
31. Blog…
"Blog" (an abbreviated version of "weblog“) is a term used to
describe web sites that maintain an ongoing chronicle of
information.
--Source: WordPress.org
32. What exactly is a blog?
Blogs are distinctly structured websites that contain
short, conversational-style articles called “posts.”
Each post is housed on a separate URL that is date
and time stamped and can be commented on by
readers.
American Institute of CPAs
33. Blogging
Pros Cons
More casual Best if on your site but
communication not required
Allows you to be seen May not like the
as an “expert” comments
Can drive traffic to your Boring blogs are
website ignored
Content can be more in- Requires more effort to
depth maintain
Flexible schedule
American Institute of CPAs
34. What did I do?
…The social media plan for my firm
35. How did I get started?
Started with LinkedIn
• Joined in response to an invitation
• Opened account 9/15/2008
American Institute of CPAs
36. My
LinkedIn
profile
American Institute of CPAs
37. How did I get started?
Started with LinkedIn
• Joined in response to an invitation
• Opened account 9/15/2008
Next, I joined Facebook
• Opened personal account
• Started a business page
American Institute of CPAs
39. I had a Business Page on Facebook
A Facebook page allows you to brand the company
Only the “official representative” can create a page
for a business entity
• Can designate others as page administrators
American Institute of CPAs
40. Managing Business vs. Personal Posts
Posts from business page show up on your
personal page
Just “hide” posts you don’t want to see (including
your own)
American Institute of CPAs
41. How did I get started?
Started with LinkedIn
• Joined in response to an invitation
• Opened account 9/15/2008
Next, I joined Facebook
• Opened personal account
• Started a business page
I started blogging in February, 2010
• Used it to tell “stories” that didn‟t fit anywhere else
• Sometimes it served as a space for my personal “commentary”
American Institute of CPAs
42. I Used www.blogspot.com …
Now part of
Google
Free
Must have
Google account
American Institute of CPAs
43. How did I get started?
Started with LinkedIn
• Joined in response to an invitation
• Opened account 9/15/2008
Next, I joined Facebook
• Opened personal account
• Started a business page
I started blogging in February, 2010
• Used it to tell “stories” that didn‟t fit anywhere else
• Sometimes it served as a space for my personal “commentary”
I started tweeting last year
American Institute of CPAs
44. My Social Media Plan
Accounts were “integrated”
• Tweets went to LinkedIn
• LinkedIn went to Facebook
• Used Apps to track activity
Included links in email footer
Mixed business & personal subjects
My Schedule
• Comment on client Facebook posts
• Participate in LinkedIn Group Discussions
• Make an unsolicited recommendation on LinkedIn once a week
• Tweet in AM & PM
American Institute of CPAs
45. I used an aggregator
You can:
View all accounts from
one place
See all activity
Schedule posts in
advance
Review your plans
• Change your mind
• Reschedule messages
American Institute of CPAs
46. Other Social Media Dashboards
Threadsy
Tweetdeck
Spredfast
MediaFunnel
Seesmic
Brizzly
American Institute of CPAs
48. Did most of my posting in advance…
American Institute of CPAs
49. All scheduled posts in one place
Can edit anytime
Can delete if you change your mind
You can see which networks are scheduled
American Institute of CPAs
50. Do it anywhere and everywhere
Set up your mobile apps
Monitor profiles using smart phone
Can access same profile from different devices
While away from the office or on the road
• Take notes on app if you prefer to post from computer
• Consider dictation or voice recorder app so you can to verbal
notes when on the road
American Institute of CPAs
51. Finding inspiration for posting
What are your clients asking you about?
Keep a “brain dump” document to store random
ideas for follow-up later
Read the news
• Books
• Trade publications
• Twitter
Subscribe to other blogs
Subscribe to RSS feeds and scan the headlines
Monitor discussions on list serves or professional
groups and forums
American Institute of CPAs
52. Keys to Success
Have a plan
Check Privacy Settings
Have a plan
Follow proper etiquette
• Different for each site
Have a plan
Involve the entire firm
Have a plan
Connect with others on
different profiles
American Institute of CPAs
53. A Word About Privacy Settings
Review settings on all accounts
Check LinkedIn settings for using your information
in their advertising
American Institute of CPAs
55. Facebook Privacy Settings
Check settings when you create
account
Facebook privacy policy is
constantly changing, so check
back periodically
Remember, social media should
• let people “in” enough to learn more
about who you really are
• forge deeper relationships
If you lock everything down,
this won’t happen.
American Institute of CPAs
56. A Word About Privacy Settings
American Institute of CPAs
57. Speaking of Facebook... AICPA
Other Pages:
Beta Alpha Psi
Young CPA Network
Start Here, Go Places
American Institute of CPAs
58. Maximize the Value of LinkedIn
Add connections
• Clients, competitors and referral sources
• Follow-up after networking events
Participate in groups
• Ask questions and provide answers
• Share tips, tools and techniques
Make recommendations
• Don‟t wait until someone asks
• Don‟t be afraid to ask
Conduct research
• Who is connected to who?
• Gather intelligence on prospective hires and clients
American Institute of CPAs
59. Complete your profile
Profile Is NOT your resume -
go deeper
Use present tense
Add CPA designation
Write a summary
Avoid acronyms
Please use a photo that is
current
Check for typos
American Institute of CPAs
60. Add Connections
Search one by one (time consuming)
Mine your contacts
Enter email addresses
Search by positions, past & present
American Institute of CPAs
61. Groups
Join groups you are
likely to participate in
Consider groups that
include
• Client prospects
• Referral sources
• Specialty areas where you
have expertise
Demonstrate thought
leadership
• Share articles & news
• Participate in discussions
• Post tips & tricks
American Institute of CPAs
62. AICPA Groups to Consider
AICPA Tax Section
The American
Institute of CPAs
CPA & Business
Professional
AICPA Women in the
Profession
Young CPA Network
Search Groups for “AICPA”:
American Institute of CPAs
63. Recommendations
Very powerful!
Carry more weight
that testimonials
Give
recommendations
(builds good will)
Don’t be afraid to
ask but discuss
before you use the
“Ask for…” feature
American Institute of CPAs
64. Introductions
Review your connections
Are there new contacts you’d like to make?
Pick up the phone and ask for an introduction
(online feature without context is impersonal)
• After a call, it is Ok to follow-up using LinkedIn tool
If someone asks for an introduction, call them back
for more information
• Introductions are like referrals (reflect on you, too)
• Find out the „why‟ behind the ask before you follow-through
• Another opportunity to deepen a relationship
American Institute of CPAs
65. Other Etiquette & Annoyance Issues
Be respectful & professional, never aggressive
High frequency updaters will be especially
noticeable with fewer friends
OK to hide posts on your newsfeed
American Institute of CPAs
66. Managing Friends on Facebook
Easiest to categorize friends from the beginning
Use whatever list names make sense to you
American Institute of CPAs
67. Friending, Unfriending, Likes, etc.
Facebook will prompt you to import contacts from
Outlook
Don’t take it personally if someone doesn’t accept
invite (they may only want to interact with friends
and family)
OK to ignore a friend suggestion
Don’t unfriend lightly
• If they are annoying, consider “hiding” them instead
Facebook will continually suggest friends
Pages you will show up in your news feed
• OK to hide activity you don‟t want to see
American Institute of CPAs
68. Social Media is a Team Sport
Everyone in the firm was involved
• LinkedIn – we were each other‟s connections
• Facebook – we were friends (staff and their family, too)
• Twitter – everyone followed the firm
Do more than just post, engage in the conversation
Use it to prepare for
• Client meetings
• Networking events
• Prospective clients
• Recruiting
American Institute of CPAs
70. Why Consider Tweeting?
Consumer behaviors on Twitter are promising*
• If they follow you, they are more likely to buy from you
• It is the preferred platform for learning about product updates
Implications for sharing tax law updates?
Twitter can be a great source for news
• Follow the AICPA on Twitter
*Source:
American Institute of CPAs
71. Why Consider Blogging?
Blogs can:
Be a great source
for news
• For you / your firm
• For your clients
Enhance search
engine rankings
More than 1/2 of
internet users read a
blog once a month Check out Insights, the new AICPA blog
American Institute of CPAs
73. Got to Career on www.AICPA.org
American Institute of CPAs
74. Next, click on Marketing Toolkit
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75. Click on Social Media Marketing
NOTE: This is a member-only resource.
You will be prompted for your userid and password.
American Institute of CPAs
76. Social Media User Guides
See Comparison
Chart on Page 8
American Institute of CPAs
80. Live Q&A at this conference
Learn the basics & share
ideas in one of our short,
interactive training
sessions
Answer Center is located in
the exhibition hall
Stacie Saunders Look for the AICPA’s Stacie
AICPA Social Saunders during breaks in
Media Strategist the exhibit hall
American Institute of CPAs
81. Curious About
Social Media?
Learn the basics & share ideas in one of our short, interactive training sessions:
Twitter 101
Leveraging LinkedIn
Facebook for Business
Going Mobile
Look for the AICPA’s Stacie Saunders during breaks in the exhibit hall.
82. Session Schedule
Answer Center is located in the exhibition hall
Monday
7:00a – 8:00a Social Media: Q&A
9:10a – 9:50a Twitter 101
2:15p – 2:45p Leveraging LinkedIn
6:10p – 7:30p Social Media: Q&A
Tuesday
7:00a – 8:00a Social Media: Q&A
10:10a – 10:40a Facebook for Business
1:30 – 2:00p Social Media: QR Codes
American Institute of CPAs
83. Thank
Jina Etienne, CPA
Director - Taxation
you!
1455 Pennsylvania Ave, NW, 10th Floor
Washington, DC 20004
Direct: 202.434.9227
Fax: 202.638.4512
jetienne@aicpa.org