Adoption, Diffusion & Scaled Impacts - Using what we know in extension practice
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Presentation for the 2015 MEAS Symposium Adoption, Diffusion & Scaled Impact by Brent M. Simpson, Senior Agricultural Officer, Investment Center, United Nations Food & Agriculture Organization.
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- Implement home gardening project to improve household nutrition
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Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
PCOS corelations and management through Ayurveda.
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South African Journal of Science: Writing with integrity workshop (2024)
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- 1. MEAS Symposium 2015 June 4 “Leading Issues in Extension and Rural Advisory Services” Adoption, Diffusion & Scaled Impacts - Using what we know in extension practice - Brent M. Simpson Senior Agricultural Officer, Investment Center, United Nations Food & Agriculture Organization
- 2. Adoption of Innovations ADOPTION PROCESS • Awareness • Interest • Evaluation • Trial (adaptation) • Adoption Source: Rogers, 1964
- 3. Technology Characterists INNOVATION CHARACTERISTICS • Perceived advantage • Complexity • Riskiness • Trialability (lumpiness) • Observability Source: Rogers, 1963
- 4. Time in reaching Scale ? Source: Rogers, 1995
- 5. Diffusion of Innovations Time 20% Source: Rogers, 1964
- 8. The nature of scale No change is permanent – it’s a process Every innovation has its natural scale of utility – its never 100% of farmers
- 9. Going Forward • Start with good innovations • Be careful in targeting where innovations are promoted • Be purposeful in outreach activities • Matching methods, messages and messengers to the 5-phases of adoption • Make sure innovations are actionable • Using different methods for different technologies • Allow farmers to tryout and make adaptations • Understand that it will take time – set appropriate targets and timeframes, design supportive M&E systems to monitor progress, be patient
- 10. MEAS Technical Note Simpson, B.M. 2015. Planning for Scale: Using what we know about human behavior in the diffusion of agricultural innovation and the role of agricultural extension. MEAS Technical Note. Urbana- Champaign, Ill: University of Illinois.
- 11. Disclaimer This presentation was made possible by the generous support of the American people through the United States Agency for International Development, USAID. The contents are the responsibility of the author(s) and do not necessarily reflect the views of USAID or the United States Government.