Event Sponsor ScienceLogic - CTO Antonio Piraino

Preventing Fungible IT headaches
Antonio Piraino, ScienceLogic CTO
Unified
Cloud

© 2014 ScienceLogic Inc. All rights reserved.
1. Why do we care about the cloud?
2. What does Fungible mean?
3. What stands between You…
? Question time ?
and Whiskey tasting?

1. The Enterprise Market Transformation
2. The Danger of Shifting Headaches
3. ScienceLogic’s relevancy
4. Your Decision for Cloud
5. What about Day 2 Operations?
6. What to expect from your USP
7. Some cloudy use-cases
Agenda

© 2013 ScienceLogic Inc. All rights reserved
What is Enterprise Transformation?
Enterprise transformation helps organisations to fundamentally shift their strategy in response to major
disruptions through a complete, business-driven remodelling of how a company structures itself—and goes
to market—to lower costs, improve performance and drive new levels of growth.
—Accenture
• More Effective Business Units typically do this by
taking advantage of new technology:
• Mobility Transformation
• Desktop Cloudification
• Storage and Network Optimization
• Datacenter Consolidation
• Capital Expenditure Reduction
• Operational Cost Efficiency
• Cloud Migration

Where am I in the evolution?
Usage/Cost/Complexity
ROI/Efficiency/functionality
Traditional Era Dynamic Era Intuitive Era
Server Sprawl
(power and
Operations
inefficiencies)
VM & Cloud Sprawl
Data Sprawl
App Sprawl
Datacenter
Physical
Servers
Virtual
Servers
Automation,
Orchestration
(increasing need
for control)
Point of diminishing returns
Point of tool irrelevance
b2b app sprawl:
CRM, HR,
Financial, Mobile
apps, apps
bazaars, etc.
Point of true IT
consumerization
Everything-as-
a-Service
Virtualization (storage/compute/network/firewall)
Big Data,
Hadoop,
Analytics,
Storage
Point of infrastructure de-relevance
5

We begin to invest in many places…
Source: 451 Research – Enterprise Cloud Readiness Survey Wave 7
6

Is OpenSource DIY the answer?
It can be, but the
long run reality is
no

ScienceLogic Survey – Fall 2014

What is the monetary value of your public cloud resources?
0
50
100
150
200
250
300
350
Less than 3x 3-5x 5-10x Greater than 10x Invaluable
37%
32%
11%
6%
14%
Globally, more than
$300 billion, or the
GDP of Hong Kong
is at risk.
10

Are we satisfied
with our cloud?
11

State of Hybrid Cloud Adoption
Full report at: www.sciencelogic.com/cloud-adoption-trends/
Public cloud
adoption at
some level
80% 72%
Planning
dramatic
investment in
the next 12
months
33%
Not
adequately
trained on
Hybrid IT
66%
Flying blind
with little to
no visibility

• What workloads can I move & why?
• What will it cost me now and in the future?
• What are my risks?
• Do I need a hybrid plan?
• Can I trust the service delivery is assured?
• How can I continue to validate my decisions?
• Accelerate the recurrence of the Migration lifecycle
Problem Statement – Enterprise CIO
Good data
drives Better
decisions
Move to Cloud – What’s Stopping You?

What is an IT Service?
Where do you live? A house, an apartment? Regardless, your home is
really a bunch of different systems or components that are combined to
provide you with a place to live.

What is an IT Service?
An IT Service is a group of related devices,
components and/or other IT services.
IT Services provide us a way to relate the technology
to the applications or business tools that it enables.

• What do I really need to deliver the service?
• How can I determine if the service is up or down?
• How can I tell how well the service is working?
• How can I tell when the service is about to fail?
What answers do I need for an IT Service?
These will drive the model and metrics like
Availability, Health and Risk

Who is ScienceLogic?
• Unified Cloud Monitoring & Management Technology
18

Interesting Technology Integrations
Apps APMService
Management
Cloud
Notification
Config
Automation
Storage
Amazon
SNS
19

ScienceLogic CloudMapper

Service-based Approach
21
Event Management
Service Management
Performance Management
User Experience
Apdex
JVM Monitoring
APM
Windows App
Linux App
Database
Custom App
Application
OS
Physical
Virtual
Cloud (ex. EC2)
Infrastructure
• Correlation
• Severity
• Roll-up, Std. Deviation
• Business Service Alignment
End User
Application Owner
Service Admin
• Aggregated data
• IT Service Metrics
• Top N. Bottom N
• Uptime
• Availability
• Health
• Risk
Assumptions:
• Credential (User / PW)
• System Connectivity
• Data Retention
IT Service
Assumptions:
Assumptions:
PresentationLayer
CollectionLayer
ServiceNowServiceDesk
ServiceNow ConfigMgt / CMDB
• Credential (User / PW)
• System Connectivity
• Data Retention
• Service Definition
• Device pool definition
• Service owners

Your Apps wherever they are
22

What's Moving to Which Cloud?
24
Source: Gartner CIO report Feb 2014

• Discovery is the first step in the process. Alternatively it remains an artistic
guess, or a buy in to markitecture.
Picking your Spork

Accelerate Hybrid Cloud
Time to Value
Transform
Migrate
RunWorkloads
• Life cycle for workload migration
• Continuous
• Map dependencies
• Baseline
• Proved & Validated
• Accelerated
• Targeted & Right Sized
• Sharpen focus ‘Lift & Shift’
• Information feeds migration
tools
• Migration is a two-way street
• Assurance
• Hybrid Ready
• Visibility - End to End
• Insights for scaling and new
architecture options
• Validate decisions
Simplify Ops
Analyse
Plan &
Prioritise
Report
Prove &
Validate
DISCOVER
Trust

Discovery of The Enterprise Data Center

Mapping it to your Cloud environment
28

Migration Timeline
60 Day baseline
(Utilization / Perf / Capacity)
30 Day baseline
Typical 7 day
Discovery
Gap during Project
planning
Migration Wave
to AWS
(possible new discovery)
New Cloud Baseline

The Need for a Single View

Do you know which services to leverage?
32
Auto ScalingElastic Compute Cloud
Amazon
EC2
Instance Instances AMI
Simple Queue Service
Amazon
SQS
Queue Message
DynamoDB
TableDynamoDB Item Items
Direct Connect
Route 53
Route 53 Hosted
Zone
Route
Table
Elastic Load BalancingElastic MapReduce
Amazon
EMR
Cluster HDFS
Cluster
Relational Database Service
Amazon
RDS
RDS DB
Instance
RDS DB Instance
Standby (Multi-AZ)
Billing CloudTrailVirtual Private Cloud RedshiftSimple Notification Service
Amazon
SNS
Email
Notification
HTTP
Notification
Topic
ElastiCache
ElastiCache ElastiCache
Cache Node
AWS Support TicketingOpsWorksSimple Storage Service
Amazon S3 Bucket Bucket with
Objects
Object
Elastic Block Store
Volume SnapshotAmazon
EBS
CloudWatch
CloudWatch Alarm
Glacier
Amazon
Glacier
Glacier
Archive
Glacier
Vault
CloudFront
CloudFront Download
Distribution
Edge
Location
Streaming
Distribution
Simple Notification Service
Amazon
SNS
Email
Notification
HTTP
Notification
Topic
Storage Gateway
Health Status RSS
Coverage with 7.5 On 2014 roadmap

EU West Region
Availability
Zone A
Availability
Zone B
US East Region
Availability
Zone C
Availability
Zone A
Availability
Zone B
US West Region
Availability
Zone A
Availability
Zone B
Amazon CloudWatch
Note: Conceptual drawing only. The number of Availability Zones may vary
Singapore
Availability
Zone A
Availability
Zone B
Control of Regional Options is important
33

Example MSP/CSP Value-Added Use Cases
Identifying Costly AWS
Resources
Avoiding Potential Outages
Aligning Security Policies with
Correct VPCs
Selecting the Best Zone
Finding the Culprit EC2 End-to-End Visibility
34

Use Case: Forgotten EMR
EC2 EMR
1. User spins EMR
job that then auto
spins EC2 instances.
2. After some time, when
process finishes, EC2
instances are shut down.
But the EMR stays and
is forgotten about, which
can cost money. Virtual Private Cloud
Hosting Provider view of your
Customers Amazon
infrastructure will visually show
you in an instant when any
EMR jobs are sitting by
themselves doing nothing.
$
$
$
$
35

Use Case: Virtual Private Cloud Security
VPC1
VPC2
VPC3
VPC4
VPC5
VPC6
VPC-n
1. Organizations can have
hundreds of VPC Subnets,
with their own specific
security policies. Service
providers can have
numerous VPC Subnets
for each customer, with their
own policies.
2. It is typical and possible to make
a mistake and put a resource in
the wrong VPC Subnet, from a list
of VPCs. Once deployed, it is not
easy to determine the mistake.
!
Hosting Provider: Illuminate your
customer to the fact that an instance
deployed is aligned to the right
organization, but wrong VPC Subnet.
36

Use Case: Load Balancer Issue
EC2 Instances EC2 Instances EC2 Instances
Regionals & Availability Zones
Load Balanced Group
1. You deploy load
balanced EC2
instance across
multiple availability
zones.
!
2. Today, it is difficult
to see what has been
provisioned across
availability zones or VPCs.
3. Therefore, in the event
of a problem, you can’t
see the culprit EC2 causing
problems for the whole load
balanced group.
Hosting Provider: Offer your
customer a dynamic map of all your
load balanced EC2 instances across
all regions, and gives them the ability
to see the culprit in seconds!
37

Use Case: Avoiding Outages
Zone 1 Zone 2 Zone n
1. Users instantiate AWS
services of their choosing, and
during deployment select default
zones, not knowing which is best.
2. With users
deploying resources
in the default region
and zone, the risk
of outage and
financial implication
is dramatically
increased.
$$$$$
3. Unfortunately, it is
not easy to see
across all accounts
and users where
resources are
deployed.
Hosting Provider: automatically detect and track all
information related to accounts and resources. Allow
your customers to instantly and visually see which
availability zones their resources are in, and whether
they can expect increased risk and/or cost based on
that location – placing you in the trusted advisor role.
Availability Zones
38

Use Case: Best Zone for Your Dollar
$$$$$
1. For businesses, it is critical
to see AWS billing, usage and
performance trends over time,
to detect anomalies. Traditional
tools (and even default AWS
tools) cannot show this.
2. In this situation, a region and
zone is selected that is the most
expensive in regards to having
the most historical outages.
Without historical performance,
the same zone continues to be
utilized.
Hosting Provider: provide
complete historical analysis to
help your customers select the
best historically reliable
performing zones, enabling
them to be more efficient in
picking their best execution
environment.
Availability Zones
Zone 1 Zone 2 Zone n
39

Use Case: End-to-End Application Visibility
Private Data Center AWS
1. Application owners, or service
providers offering application
services typically offload some of
the work onto AWS, for
increased efficiency and agility.
2. But it is difficult to view the health
and availability of the business service
that the application delivers end-to-end,
when resources are split between
on-prem and off-prem locations.Hosting Provider: show your
customer the entire service,
including all supporting elements
and instances in the public cloud,
as well as private cloud. Extend
your Monitoring and/or support into
their private cloud, to give them a
complete and holistic view of their
IT environment.
As a Trusted Hosting provider, you
can now be more efficient, see the
interdependencies between
technologies, detect anomalies and
issues fast, and intelligently offload
resources to AWS as needed.
40

…and don’t find yourself in sticker Shock

1. The Enterprise Market Transformation
2. The Danger of Shifting Headaches
3. ScienceLogic’s relevancy
4. Your Decision for Cloud
5. What about Day 2 Operations?
6. What to expect from your CSP USP
7. Some cloudy use-cases
Agenda

Is your cloud Appropriately Compliant/Certified?
43

Responsibility for a Unified IT Environment
44
Legacy Infrastructure
On-Prem
Virtual and Private
Cloud
Off-Prem
Public Cloud
Resources
Compute
Network
Storage
Hybrid IT Monitoring
Trusted
Advisor

• Trusted Advisor
• Alleviate the confusion of best execution environments
• Help you to get up and running faster in the Cloud
• Validate your decisions to outsource IT operations
• Complete visibility and control of your Unified Cloud Services
• Provide Holistic Hybrid visibility/portal
• Proactively manage Public cloud and other assigned IT costs
• Recommend best cost per performance environments
• Provide proactive maintenance and support escalation for their cloud workloads
• Advise on how best to avoid pitfalls during footprint expansion or migration
• Create Project based consulting services and fine-tuning services
• Cloud design services: recommending appropriate cloud features and services
• Be responsible for provisioning and scaling (up and down) of their environment
• Offer ongoing guidance and cloud support/knowledge
• Save on over provisioned and unnecessary capital expenditure
What to expect from your USP
45

What Hosting is doing to the market

A Unified Portal

Accelerated Hybrid Cloud
The Challenge – Mounting Cost of Operations and Lack of Hybrid IT Support
• Opted for “Cloud first” strategy and deployed new workloads to AWS
• Primary challenge - monitoring an environment split across Kellogg’s datacenters and AWS.
• Existing IT operations management solution did not monitor both onsite and AWS based resources.
• No flexibility to discover and monitor elements that appear and disappear in moments within a cloud-
based environment.
• Cost to expand legacy monitoring exceeded $10M + 10 FTEs
The Solution – Moving from A Legacy Based Framework Tool to a Hybrid IT Monitoring Platform
• Needed support for hybrid IT – with separate dashboards to individual contributors
• Dramatically reduced their costs,
• Proactively alert on potential problems
• Significantly cut time for root cause detection.
The Results – 500% Increase in Devices Monitored While Saving over $2 Million
• Today Kellogg can monitor their entire IT environment, onsite and offsite in AWS, from one solution
• 20% of the staff that would have been required with the legacy solution.
• Automatically detect dependencies between AWS-based and on-site resources.
49

© 2014 ScienceLogic Inc. All rights reserved. 50
Nike – Digital Technology Group
• Support for Product Launches
• (i.e. Underlying architecture supporting website hits)
• Service Views
• Viewing each product launch as a service
• CloudMapper
• Understanding key dependencies across equipment
that is crucial to their brand.

• The Challenge
• Migrate from In-house IT to
• Externalized IT Services
• Transition to a Service Provider
• Scale for the London Olympics
• The Results
• Managed Virtualization transition
• Hybrid IT - AWS & Microsoft Azure
• Delivered to SLA’s for Olympics & Commonwealth Games
Press Association

QUESTIONS?
Antonio Piraino, ScienceLogic CTO
apiraino@sciencelogic.com
(703) 483-9495

Event Sponsor ScienceLogic - CTO Antonio Piraino

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