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THE ADOPTION OF
CLOUD TECHNOLOGY BY ENTERPRISES
Trends, Reasons and the Future
A RapidValue Solutions Whitepaper
Table of Contents
Executive Summary................................................................................................................
Why Cloud? - Key Benefits......................................................................................................
The Cloud Deployment Models................................................................................................
Technology Models.......................................................................................................
Service Models.............................................................................................................
Examples - Use cases, Reasons for Migration and Popular Cloud Technology Providers..................
Feature Comparison - AWS, Microsoft Azure and Google Cloud..................................................
Case Study: CMS Driven Self-Service Application......................................................................
The Customer..............................................................................................................
The Situation...............................................................................................................
Delivering Multi-Channel Solution..................................................................................
Key Results..................................................................................................................
The Future of Cloud...............................................................................................................
What to Expect?....................................................................................................................
About RapidValue...................................................................................................................
03
04
06
06
07
09
10
14
14
15
15
16
16
16
18
02© RapidValue Solutions
03
Executive Summary
If we go back in time, people were dependent on the physical computer storage or servers in order to
run their programs. Now, with the introduction of cloud computing, people, organizations and
enterprises are able to access their programs through the Internet. Cloud computing is gaining
prominence, rapidly, and the popularity is growing, each day. Cloud computing is big business, today.
According to PC Magazine, it was, already, generating around $100 billion a year in 2012. It is
forecasted to increase up to $270 billion by the year 2020.
As you read further, the paper presents a case study of a leading telecom industry, which draws upon
RapidValue’s experience, with helping enterprises, succeed in the complex and evolving technology
ecosystem.
Did you know?
The global cloud computing market will
grow to more than $241 billion by 2020
More than 60% of enterprises will have at
least half of their infrastructure on
cloud-based platforms by 2018
By 2018, the public cloud spending will be
more than double and it will rise to
$127.5 billion
80% of cloud adopters believe that it helps
their organization reduce IT costs
82% of enterprises have a hybrid cloud
strategy, up from 74% in 2014
Enterprises and organizations, these days, are
relying heavily on the cloud services and cloud
platforms to obtain resources on-demand and
that too, in an automated manner.
Organizations can, now, only pay for the
resources that they use. Enterprises, also,
relinquish unnecessary resources with the help
of using a self-service portal. This serves as a
big cost-effective solution, as you can
eliminate the need for investing a huge sum of
money as capital investment.
This paper addresses the primary reasons for
the enterprises migrating to the cloud
infrastructure, various types of cloud
deployment (technology & services) models
IaaS, PaaS, SaaS, public cloud, private cloud
and hybrid cloud, feature comparison of three
popular cloud platforms - AWS, Microsoft
Azure, Google Cloud and some examples of
how enterprises and consumers are using the
cloud technology. Source: Forrester, Digital Business, IDC, TCS, Right Scale
© RapidValue Solutions
04
Why Cloud? - K
We, often, wonder why enterprises are going ‘the cloud’ way. There are several reasons behind this
transition. The cloud technology helps organizations to redesign their IT infrastructure.
In addition, to lowering the cost for enterprises, there are manifold benefits of cloud technology. The
effective features of the cloud solutions are agility, scalability and sustainability. Cloud technology is
characteristic of reliability and faster time to market. It develops prototypes with increased efficiency.
Other important aspects of the cloud technology are storage and disaster recovery.
The cloud services are considered to bring in a kind of reverberation in the IT landscape. The rate of
adoption of the cloud technology services is increasing at an alarming rate. This section, explains in
detail, some of the primary benefits offered by the cloud technology.
Cost Saving - If you are opting for the cloud you are, actually, helping your business to save
money in many ways. It eliminates the need to invest in storage hardware and other physical
infrastructure, like the servers. You do not have to employ a technical team to maintain the
infrastructure. Depending on the plan, that you opt for, you pay for the cloud service, for a
specific duration of time.
The graph illustrates the speed of reduction, in cost reduction, by adopting cloud solution.
Moving to Cloud can reduce Total Cost of Ownership (TCO) of Infrastructure by 50 to 75% over
time.
1.
Time
Traditionalcloud
TotalCostofOwnership
Source – The Open Group
Adoption of OPEX
based services
Adoption of rapid
Dev/Test/Deploy
Lifecycle
Faster
rate of
cost
reduction
Faster time to
cost reduction
© RapidValue Solutions
On-Demand Scalability - Cloud computing provides infinite computing resources to the users.
In cloud computing, the resources claim to show rapid elasticity. Resources can be provisioned or
released according to the demand. Cloud services are able to handle the traffic demand, as the
resources can be expanded, elastically. When the demand tends to get subsided, the resources,
which are not needed, are, then, released, automatically.
Resilient - Resiliency is important for any enterprise, since organizations depend on digital data
to run their day-to-day operations. Cloud technology platforms have proved to be more resilient
than the traditional storage solutions. This means, if a part(s) of the cloud platform fail(s), then
the rest of the platform resources are able to function, until the problem/issue is solved.
Superior Performance - One of the most popular feature of cloud computing is that all your
applications are updated, automatically. Cloud computing allows the employees to operate from
any location as long as they have a good Internet connection. The employees can synchronize
their documents in high speed and it appears as if they are working from an office room.
High Security - In the current scenario, organizations agree that cloud technology enforces the
best security policies. These policies ensure that the unauthorized parties do not get access to
your data and are not able to modify them. You, no more, have to fear about losing your data.
Cloud technology ensures proper protection of data and information. It, also, ensures that cloud
networks and connections are secure. Evaluating security controls on physical infrastructure and
facilities is a high priority task for Cloud computing. It enforces privacy policies and manages
security terms in the cloud SLA. With the adoption of cloud technology services, you can be pretty
assured that your data remains safe, regardless of what happens to your infrastructure.
Anytime, Anywhere Network Access - The network access is ubiquitous. Cloud computing
facilities can be accessed from anywhere over the network – personal computers, laptops, tablets,
phones etc.
Development and Testing - During development and testing processes, cloud computing works
in the most effective manner. Cloud computing secures a budget. It is said to set up your
environment, through physical assets, with significant manpower and in a much shorter span of
time.
File Storage - Cloud computing offers you the possibility of storing, accessing and retrieving your
files from any web-enabled interface. These web services’ interfaces are very simple. High
availability, speed, scalability and security for your environment can be obtained at any time and
from any place.
Disaster Recovery - Disaster Recovery is yet another benefit which is derived from using cloud
services. The cost effectiveness of a disaster recovery (DR) solution, which is provided by cloud
computing, gives you a faster recovery. This is much advanced than the traditional DR site, which
has rigid procedures and a much higher cost.
2.
3.
4.
5.
6.
7.
8.
9.
05© RapidValue Solutions
06
Backup - The Backing up of data has always been a tedious, complex and time-consuming task.
With cloud, this operation is, also, taken care, in a much efficient manner. Cloud computing
ensures that whenever a backup is performed, it is not prone to problems like running out of
backup.
Customer Centric - Cloud services are very much customer-centric and help in the
transformation of the business. The various features of cloud computing, which are flexibility,
secured, affordability, economical, scalability, and convenience, have made it immensely popular
among enterprises and assist in redesigning the IT infrastructure.
Focusing on the Core Business - Cloud computing is convenient since your systems and
applications will run over the Internet. You do not have to be concerned about the technical
problems and other issues, for instance, problems with regards to physical storage spaces. There
is, absolutely, no need for you to be concerned about the backup issues, which is a great relief.
Enterprises can run their business operations, in a better way and much more effective manner.
10.
11.
12.
01.
02.
03.
Public Cloud - Computing resources, provided by a cloud, have been adopted by various
organizations and enterprises, through the public Internet. Cloud providers ensure that there is a
kind of separation for the resources that are used by different enterprises and organizations.
It is based on the standard cloud computing model. The service provider builds resources - the
applications and storage. These resources are available to the public through the Internet. Public
cloud services can be obtained, either, free or bought on a ‘pay-per-usage’ model.
Private Cloud - Cloud infrastructure is, entirely, owned by the enterprise and maintained, either,
by the enterprise or a third party. It can be located either on-site or off-site. Private cloud is a
cloud computing platform, which is implemented within the corporate firewall. It is under the
control of the IT department. A private cloud is designed in such a way that it offers the same
features and benefits of the public cloud systems. But, private cloud removes a number of
objections to the cloud computing model. This includes control over the enterprise and customer
data, issues about security, and concerns connected to regulatory compliance.
Hybrid Cloud - Hybrid cloud is considered to be the combination of any type of cloud model
mentioned above, connected by a standardized technology. It is a combination of, on and off
premises. Hybrid cloud offers best of both the worlds. And performs distinct functions, within the
same organization.
The Cloud Deployment Models
Technology Models
There are several types of deployment models available to host systems and applications on the cloud.
The three most popular cloud computing models are:
© RapidValue Solutions
Infrastructure as a Service (IaaS) - It is the delivery of computing infrastructure as a service.
IaaS is using an existing infrastructure which can be adopted on a pay-per-use scheme. Because
of this reason, it has become an obvious choice for the organizations. Companies find it useful as
they can save on the infrastructural cost. In this way, organizations can obtain, use, maintain and
manage the IT infrastructure.
Platform as a Service (PaaS) - Providers deliver not only infrastructure but also middleware
(databases, messaging engines etc.) and solution stacks for the application, build and
development and deploy.
Organizations are willing to get PaaS for the same reasons. Enterprises desire for speed. They
want the server’s speed to increase, in order to deploy the applications.
Adopting a hybrid cloud approach is said to support the testing application workloads. This
provides the comfort of an environment, without the initial investment, that might have been
rendered useless, should the workload testing fail.
Another use of the hybrid cloud is the ability to expand during periods of limited peak usage.
Moreover, there is one more deployment model which is still gaining popularity; especially in the
healthcare industry, is the community cloud.
Community Cloud - As for Community cloud, the cloud infrastructure is said to be owned and
shared by multiple organizations, with a shared concern.
04.
01.
02.
Service Models
On the services side, there are three key service models in cloud computing:
07
Hybrid Cloud is the most preferred strategy
7% respondents are not using cloud
Source – RightScale 2015 State of the Cloud Report
88%
Public
63%
Private
Public
Cloud Only
Private
Cloud Only
Public
and Private
30%
58%
05%
© RapidValue Solutions
Software as a Service (SaaS) - Applications, which are hosted by a provider on a cloud
infrastructure. These applications are accessed over the network or they are accessed over a
program interface, for instance, web services.
According to Gartner, the worldwide SaaS market would grow at an astounding yearly growth rate
of 20.2%. This, clearly, means that the market will be expanding from a number of $18.2 billion in
the year 2012 to $45.6 billion in 2017.
Mobile Backend as a service (MBaaS), Storage as a service (STaaS) and Communications as a service
(CaaS) are three variants which emanates from the above service models.
For more details on MBaaS, please read the whitepaper, ‘How MBaaS is changing Enterprise Mobility
Landscape’
03.
Worldwide public IT cloud services spending by segment (In $ Billions)
The growing cloud technology
140
120
100
80
60
40
20
0
2014 2018
Infrastructure as a
Service
Software as a
Service
Platform as a
Service
$127.5
IN
2018
$24.6
$56.6
IN
2014
$82.7
SaaS
$20.3
PaaS
$127.5
$56.6
SaaS will become the most highly deployed global cloud
service by 2018
Cloud technology has changed the way we use the Internet. It offers the right
solution for developers to build, test, secure and deploy applications,
cost-effectively and supports quick go-to-market strategy. Even, our customers are
moving towards the cloud approach. Mainly because of two reasons - It allows
their employees, fast access to data from any location from any device and also
supports seamless scalability. Enterprises, planning to enable millions of app users,
in phases, must seriously consider migrating their IT infrastructure, systems and
applications to the cloud.
- Rinish Nalini, CTO, RapidValue Solutions
08© RapidValue Solutions
Examples - Use cases, Reasons for Migration and
Popular Cloud Technology Providers
CIOs are trying to craft out well-planned strategies that include cloud technology services. Hence, more
and more companies have started to adopt cloud services. The increased competition in the cloud space
will pave the way for better products, efficient services and greater innovation. It is expected that, as
cloud services gain more popularity and continue to get adopted by the organizations, a large number of
application developers will be seen as developing for the cloud.
This section illustrates some of the ways ‘the cloud’ is being implemented by enterprises and the global
cloud technology providers.
IaaS
Enterprise Infrastructure
Virtual Datacenters
Data Warehousing
Tools for design and
development
Scripting environment
Operating Systems
Virtual Databases
Hosting Servers
Data Processing
Content Management System
(CMS)
Social Media Sites
Enterprise Websites
Customer Relationship
Management (CRM) Apps
E-Commerce
Location agnostic
On-Demand scalability
Effective resource management
No hardware investment
Highly redundant - no single
point of failure
In-built tools and frameworks
for easy application
development
Faster deployment time
Centralized platform and app
management
No investment in physical
infrastructure
High security for data and
backup and recovery
Device agnostic
Anytime, anywhere access of
applications
No initial setup costs
Subscription based payment
model
Adding new users is easily
scalable
Seamless update of new
features releases
Amazon
Citrix
Microsoft
VMware
IBM
Google
Amazon
Google
Microsoft
Cisco
HP
EMC
Salesforce
Google (Gmail)
Shopify
Zoho
Yahoo!
Dropbox
Box
PaaS
SaaS
Service
Deployment
Model
Use Cases Reasons for Migration
Popular Platform/
Service Providers
09© RapidValue Solutions
Technology Deployment Model Popular Technology Providers
Private Cloud
Public Cloud
Hybrid Cloud
RackSpace, Amazon, Microsoft, Citrix, Google
RackSpace, Amazon, Microsoft, Dell
VMWare, HP, IBM
10
Note: Most players have offering in all three – Private, Public and Hybrid.
Feature Comparison - AWS, Microsoft Azure and
Google Cloud
There are several technology players offering cloud computing platform and services. The three most
popular global providers are Amazon, Microsoft and Google, in the IaaS and PaaS categories. This section
explains some of the key features available in these three cloud platforms.
Definition
Deployment
Model
1
2
Comprises large collection of
remote computing services
and products
Enables enterprises to move
faster, save cost and
integrate on premises apps
and data
Enables developers to build,
test and deploy applications
on Google’s highly-scalable
and reliable infrastructure.
Comprises computing,
storage and application
services for your web,
mobile and backend
solutions
IaaS, PaaS IaaS, PaaS IaaS, PaaS
User Segment3 Large Enterprises, SMEs,
Start-ups
Large Enterprises, SMEs Large Enterprises, SMEs
Key Stack
Components
4 Amazon EC2
Amazon RDS (Database
management)
Amazon S3 (Storage)
AmazonVPC (Virtual
Private Cloud)
Amazon CloudFront
ElastiCache
Elastic Load Balancing
Elastic MapReduce
Virtual Machines
Cloud Apps
APIs
Data Storage
Analytics - Big Data
Identity & Access
management
Virtual Network
Content Delivery
Network(CDN)
Hybrid Integration
Development Tools
Management Portals
Compute Engine
App Engine
Container Engine
Cloud Storage
Cloud APIs
Networking (Interconnect)
Big Data (Query and
Dataflow)
Management - Monitoring
and Logging)
Development Tools (SDK,
Studio, Plugins)
Sno. Parameter
Amazon Web Services
(AWS)
Microsoft Azure Google Cloud
© RapidValue Solutions
Compute5a Resizable compute capacity -
auto scaling to manage
automatic resources
computing
Provision Windows and
Linux Virtual machines
and applications
Create highly available and
infinitely scalable apps and
APIs
Deploy windows client
apps to run on any device
Features
Provision Windows and
Linux Virtual machines
and applications
Create highly available
and infinitely scalable
apps and APIs
Deploy windows client
apps to run on any
device
Container
Service
5b Provides automatic cluster
management
Information not Available Provision and maintain
the underlying virtual
machine cluster
Scaling your application
Operational logistics
like logging,
monitoring, and health
management
Networking5c Supports creation of virtual
network, customization of
network configuration and
multiple layers of security,
including security groups
and network access control
lists
Provision virtual and private
network, to optionally
connect to data centers
Reliable, resilient,
low-latency DNS,
serving from Google’s
worldwide network of
Anycast DNS servers
Connect your network
to Google’s directly or
via your carrier or VPN
Network connects the
company’s data
centers, resulting in
high performance
(queries responded in
milliseconds)
Allows Google to offer
3D maps and
translation APIs
Storage5e SQL database
NoSQL database
Highly Durable, massively
scalable, available storage
High throughput, low
latency data access
Search option available
Handles replication,
patch management and
database management
to ensure availability
and performance
Store and manage data
using a fully-managed,
relational MySQL
Load
Balancing
5d Automatic distribution of
incoming application traffic
Traffic manager balances the
incoming traffic for high
performance and availability
Balances load between
compute engine instances,
using either HTTP or
Network (TCP/UDP)
11
For backup, archiving,
and disaster recovery, as
well as block, file, and
object storage
Highly redundant data
storage infrastructure for
storing and retrieving
any amount of data
Sno. Parameter
Amazon Web Services
(AWS)
Microsoft Azure Google Cloud
© RapidValue Solutions
Better security and lowers
cost
database
NoSQL, schemaless
database for storing
non-relational data
Durable and highly
available object storage
service
Highly Redundant -
Multiple points of
presence across the
globe. Data is,
automatically, mirrored
across storage devices
in multiple locations
12
Secure, low cost storage
with high durability and
availability
Content
Delivery
5f Delivers content through
global network of data
centers
Supports media files -
encode, store, stream
video and audio at scale
App engine acts as a
dynamic content
delivery network
Faster response time,
with quick image
loading
Easy way to distribute
content to end users
High data transfer
speeds, and no
commitments
Caches copies of your
static content close to
viewers, with low latency
Analytics5g Machine learning for
predictive analysis
Real-time stream
processing
Provision Hadoop clusters
management
Orchestrate and manage
data transformation
Analyze Big Data in the
cloud with BigQuery
Large scale data
processing scenarios
such as Extract,
Transform, Load (ETL),
analytics
Real-time computation,
and process
orchestration
Processes and analyzes any
volume of data, for
managing Hadoop clusters,
real-time streaming data,
data warehousing, or
orchestration
Deployment
and
Management
5h Visual Studio online to
plan, build and deploy
apps
Application Insights to
resolve issues
Preview portal
Process automation
Operational Insights
Seamless integration of
enterprise and cloud
Synchronize on premise
directories and single
sign-on
Allows developers to
design, share, deploy
and manage complex
cloud platform
solutions using a
simple, declarative
templates
Google Cloud SDK
contains tools and
libraries that allow you
to create and manage
resources on Google
Cloud Platform
Connect Google Cloud
to application using
Android Studio IDE
Management of
credentials for access to
AWS services
Monitor the applications,
to create and update
stacks of AWS resource
Deploy applications
Log API activity
Sno. Parameter
Amazon Web Services
(AWS)
Microsoft Azure Google Cloud
© RapidValue Solutions
Provides tooling, API
support and easy
deployment
Gain insight into the
performance and
availability of your
applications
Manage all logs such as
data syslog, Apache
request logs, activity
logs, and logs from more
than two-dozen other
preconfigured
open-source packages
13
Security6 Intrusion detection and
DDoS
24 hour monitored
physical security
Centralized monitoring,
correlation, and analysis
systems
Patch management
processes for virtual
machines
Zero standing privileges
Network isolation to
prevent unwanted
communications between
deployments, and access
controls block
unauthorized users
Option to choose to assign
multiple deployments to
an isolated virtual network
Encrypted
communications. Built-in
SSL and TLS cryptography
Wide range of data
encryption capabilities
App Engine leverages
Google’s highly secure,
reliable infrastructure
App Engine’s Datastore
accommodates growth
in user data and
OpenID/Single Sign-On
Patch management and
database management
to ensure availability
and performance
Distributed denial of
service (DDoS)
protection
Built-in firewalls
Password brute-force
detection
Multi-factor
authentication
Identity and Access
Management (IAM) tool
allows to control the
level of access your own
users have to your AWS
infrastructure services
Private Subnets
Encrypted data storage
Dedicated connection
option
Security logging
Sno. Parameter
Amazon Web Services
(AWS)
Microsoft Azure Google Cloud
© RapidValue Solutions
14
Case Study: CMS Driven Self-Service Application
About the Customer
The customer is one of the leading telecom service
providers in U.A.E. They provide mobile, telephony,
Internet, IPTV services to homes, individuals and
businesses.
On Premises
Windows Server +
System Center
2012
Amazon EC2
Azure VMs
Azure WebSites
Amazon Beanstalk
Office 365
Google Drive
Dynamics CRM
YouManage
YouManage
ManagedbyVendor
Infrastructure
(as a service)
Platform
(as a service)
Software
(as a service)
Application
Data
Runtime
Middleware
O/S
Virtualization
Servers
Storage
Networking
Application
Data
Runtime
Middleware
O/S
Virtualization
Servers
Storage
Networking
Application
Data
Runtime
Middleware
O/S
Virtualization
Servers
Storage
Networking
Application
Data
Runtime
Middleware
O/S
Virtualization
Servers
Storage
Networking
YouManage
ManagedbyVendor
ManagedbyVendor
Source: Presentation published by Software University
Administration7 24x7 technical support
99.95% compute SLA
Single console to view
and manage all the
applications
View the performance of
your applications and
manage your account
and billing with a simple
interface
Access trained experts
24x7 over the phone, in
English or Japanese with
gold support package
24x7x365 customer
service
Support forums etc.
Sno. Parameter
Amazon Web Services
(AWS)
Microsoft Azure Google Cloud
© RapidValue Solutions
The Situation
Delivering Multi-Channel Solution
The customer had a web presence and wanted to build a mobile presence. They wanted to enhance
multiple self-service functionality for their mobile & application subscribers. The customer wanted a high
performance architecture set-up for faster data access from the CMS, hosted on the cloud.
dne-ot-dnededivorpevaheW.sevitaitinielibomriehtno,remotsucsihthtiwderentrapsaheulaVdipaR
services (UI design, app development, testing, integration and deployment). We developed functionalities
like live events, latest offers on handsets and plans, credit usage and recharge cards etc. across all device
platforms. RapidValue also, built the backend Content Management System (CMS) along with the API
development and Integration, hosted on Microsoft Azure. The solution is tested on multiple browsers for
performance, system, integration and load.
15
Customer’s CMS for
Mobile Platforms
Customer’s Employee
Customer’s Server
Environmnet
add/update/remove
content, navigation, FAQs,
listings from the CMS
Customer’s CMS
APIs
Hosted on
Technology Stack
Java, J2EE, Hibernate,
Spring, Jquery
iPhone, iPad
Android Phone,
Tablets
Windows Phone,
Tablets
Blackberry Phone,
Tablets
Windows Azure
© RapidValue Solutions
Key Results
The Future of Cloud
Increased consumer-base by providing app on multiple device platforms
Improved end-user experience, with rich UI, easy access to their account balance information and
better app performance
Enhanced the performance, data accessibility and security by integrating and hosting the CMS APIs
on Microsoft Azure
If, by now, businesses do not run their computing systems in the cloud, then they are likely to adopt cloud
computing in future and that too, pretty soon. It is forecasted that by 2017, two-thirds of all the business
processes and procedures will be processed in cloud data centers. Cloud adoption is growing rapidly.
There will be more application availability on the Cloud. With the new software, being built for cloud, it is
predicted that, by 2016, over a quarter of all applications, which is around 48 million, will be available on
the Cloud. There will be an increased growth in the market for Cloud. According to Gartner, the Cloud is
accelerating, globally. Based on Gartner’s forecast for 2011-2017, 50% of enterprises will have hybrid
clouds by 2017 and SaaS market will be $45.6 billion in 2017
Enterprises, worldwide, are increasingly relying on Cloud for developing, marketing and selling their
products. Other essential tasks like managing the supply chains, and much more, are also streamlined in
a better way, with the help of cloud.
What to Expect?
We can expect to experience much more, with regard to moving workloads to the cloud. We can, also,
expect to witness more utilities, running against data, to be managed in the cloud. This includes antivirus,
enterprise search, file auditing. The Enterprise architects will need to contemplate on how to enable this
transition and, that too, in a secure, reliable, and cost-efficient manner.
It is reported, by industry experts, that one of the biggest challenges, this year, has been the proliferation
of development platforms in the cloud. Enterprises are, no more, looking for only servers, storage or
computing. Organizations are looking for the specific cloud services that they will be able to incorporate
into their applications. This will lead to some additional complexity, with regard to the application. This
makes performance testing much critical, not only for the application, but for the APIs, too. It needs to
be ensured that they are robust enough to manage the load, that is placed on them, by the multiple
applications.
The business challenges for the organizations, that lie ahead, are perceived as unpredictable. Therefore,
it is the right time for the enterprises to consider cloud computing as their savior.
16© RapidValue Solutions
This whitepaper is written by RapidValue’s Marketing team (Nairita Goswami and Kavyanidhi Narayan).
If you’d like more information on cloud technology, you can please contact Shahjahan Tapadar, Cloud
Expert/ Technical Architect at shahjahan.tapadar@rapidvaluesolutions.com or Kavyanidhi Narayan,
Sr. Manager – Marketing at kavyanidhin@rapidvaluesolutions.com
RapidValue has a team of domain experts and consultants to help you build innovative and comprehen-
sive cloud solutions for your enterprise. If you need guidance on building your first cloud application,
please write to contactus@rapidvaluesolutions.com, we’ll be happy to hear from you.
17© RapidValue Solutions
RapidValue is a leading provider of end-end mobility, Omni-channel, IoT and cloud solutions to
enterprise worldwide. Armed with a large team of experts in consulting, UX design, application
development, testing along with experience delivering global projects, we offer a range of services
across various industry verticals. RapidValue delivers its services to the world’s top brands and
Fortune 1000 companies and has offices in the United States, the United Kingdom and India.
+1 877.643.1850 contactus@rapidvaluesolutions.com www.rapidvaluesolutions.com
A Whitepaper by RapidValue Solutions - June 2015

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The Adoption of Cloud Technology by Enterprises - A Whitepaper by RapidValue

  • 1. THE ADOPTION OF CLOUD TECHNOLOGY BY ENTERPRISES Trends, Reasons and the Future A RapidValue Solutions Whitepaper
  • 2. Table of Contents Executive Summary................................................................................................................ Why Cloud? - Key Benefits...................................................................................................... The Cloud Deployment Models................................................................................................ Technology Models....................................................................................................... Service Models............................................................................................................. Examples - Use cases, Reasons for Migration and Popular Cloud Technology Providers.................. Feature Comparison - AWS, Microsoft Azure and Google Cloud.................................................. Case Study: CMS Driven Self-Service Application...................................................................... The Customer.............................................................................................................. The Situation............................................................................................................... Delivering Multi-Channel Solution.................................................................................. Key Results.................................................................................................................. The Future of Cloud............................................................................................................... What to Expect?.................................................................................................................... About RapidValue................................................................................................................... 03 04 06 06 07 09 10 14 14 15 15 16 16 16 18 02© RapidValue Solutions
  • 3. 03 Executive Summary If we go back in time, people were dependent on the physical computer storage or servers in order to run their programs. Now, with the introduction of cloud computing, people, organizations and enterprises are able to access their programs through the Internet. Cloud computing is gaining prominence, rapidly, and the popularity is growing, each day. Cloud computing is big business, today. According to PC Magazine, it was, already, generating around $100 billion a year in 2012. It is forecasted to increase up to $270 billion by the year 2020. As you read further, the paper presents a case study of a leading telecom industry, which draws upon RapidValue’s experience, with helping enterprises, succeed in the complex and evolving technology ecosystem. Did you know? The global cloud computing market will grow to more than $241 billion by 2020 More than 60% of enterprises will have at least half of their infrastructure on cloud-based platforms by 2018 By 2018, the public cloud spending will be more than double and it will rise to $127.5 billion 80% of cloud adopters believe that it helps their organization reduce IT costs 82% of enterprises have a hybrid cloud strategy, up from 74% in 2014 Enterprises and organizations, these days, are relying heavily on the cloud services and cloud platforms to obtain resources on-demand and that too, in an automated manner. Organizations can, now, only pay for the resources that they use. Enterprises, also, relinquish unnecessary resources with the help of using a self-service portal. This serves as a big cost-effective solution, as you can eliminate the need for investing a huge sum of money as capital investment. This paper addresses the primary reasons for the enterprises migrating to the cloud infrastructure, various types of cloud deployment (technology & services) models IaaS, PaaS, SaaS, public cloud, private cloud and hybrid cloud, feature comparison of three popular cloud platforms - AWS, Microsoft Azure, Google Cloud and some examples of how enterprises and consumers are using the cloud technology. Source: Forrester, Digital Business, IDC, TCS, Right Scale © RapidValue Solutions
  • 4. 04 Why Cloud? - K We, often, wonder why enterprises are going ‘the cloud’ way. There are several reasons behind this transition. The cloud technology helps organizations to redesign their IT infrastructure. In addition, to lowering the cost for enterprises, there are manifold benefits of cloud technology. The effective features of the cloud solutions are agility, scalability and sustainability. Cloud technology is characteristic of reliability and faster time to market. It develops prototypes with increased efficiency. Other important aspects of the cloud technology are storage and disaster recovery. The cloud services are considered to bring in a kind of reverberation in the IT landscape. The rate of adoption of the cloud technology services is increasing at an alarming rate. This section, explains in detail, some of the primary benefits offered by the cloud technology. Cost Saving - If you are opting for the cloud you are, actually, helping your business to save money in many ways. It eliminates the need to invest in storage hardware and other physical infrastructure, like the servers. You do not have to employ a technical team to maintain the infrastructure. Depending on the plan, that you opt for, you pay for the cloud service, for a specific duration of time. The graph illustrates the speed of reduction, in cost reduction, by adopting cloud solution. Moving to Cloud can reduce Total Cost of Ownership (TCO) of Infrastructure by 50 to 75% over time. 1. Time Traditionalcloud TotalCostofOwnership Source – The Open Group Adoption of OPEX based services Adoption of rapid Dev/Test/Deploy Lifecycle Faster rate of cost reduction Faster time to cost reduction © RapidValue Solutions
  • 5. On-Demand Scalability - Cloud computing provides infinite computing resources to the users. In cloud computing, the resources claim to show rapid elasticity. Resources can be provisioned or released according to the demand. Cloud services are able to handle the traffic demand, as the resources can be expanded, elastically. When the demand tends to get subsided, the resources, which are not needed, are, then, released, automatically. Resilient - Resiliency is important for any enterprise, since organizations depend on digital data to run their day-to-day operations. Cloud technology platforms have proved to be more resilient than the traditional storage solutions. This means, if a part(s) of the cloud platform fail(s), then the rest of the platform resources are able to function, until the problem/issue is solved. Superior Performance - One of the most popular feature of cloud computing is that all your applications are updated, automatically. Cloud computing allows the employees to operate from any location as long as they have a good Internet connection. The employees can synchronize their documents in high speed and it appears as if they are working from an office room. High Security - In the current scenario, organizations agree that cloud technology enforces the best security policies. These policies ensure that the unauthorized parties do not get access to your data and are not able to modify them. You, no more, have to fear about losing your data. Cloud technology ensures proper protection of data and information. It, also, ensures that cloud networks and connections are secure. Evaluating security controls on physical infrastructure and facilities is a high priority task for Cloud computing. It enforces privacy policies and manages security terms in the cloud SLA. With the adoption of cloud technology services, you can be pretty assured that your data remains safe, regardless of what happens to your infrastructure. Anytime, Anywhere Network Access - The network access is ubiquitous. Cloud computing facilities can be accessed from anywhere over the network – personal computers, laptops, tablets, phones etc. Development and Testing - During development and testing processes, cloud computing works in the most effective manner. Cloud computing secures a budget. It is said to set up your environment, through physical assets, with significant manpower and in a much shorter span of time. File Storage - Cloud computing offers you the possibility of storing, accessing and retrieving your files from any web-enabled interface. These web services’ interfaces are very simple. High availability, speed, scalability and security for your environment can be obtained at any time and from any place. Disaster Recovery - Disaster Recovery is yet another benefit which is derived from using cloud services. The cost effectiveness of a disaster recovery (DR) solution, which is provided by cloud computing, gives you a faster recovery. This is much advanced than the traditional DR site, which has rigid procedures and a much higher cost. 2. 3. 4. 5. 6. 7. 8. 9. 05© RapidValue Solutions
  • 6. 06 Backup - The Backing up of data has always been a tedious, complex and time-consuming task. With cloud, this operation is, also, taken care, in a much efficient manner. Cloud computing ensures that whenever a backup is performed, it is not prone to problems like running out of backup. Customer Centric - Cloud services are very much customer-centric and help in the transformation of the business. The various features of cloud computing, which are flexibility, secured, affordability, economical, scalability, and convenience, have made it immensely popular among enterprises and assist in redesigning the IT infrastructure. Focusing on the Core Business - Cloud computing is convenient since your systems and applications will run over the Internet. You do not have to be concerned about the technical problems and other issues, for instance, problems with regards to physical storage spaces. There is, absolutely, no need for you to be concerned about the backup issues, which is a great relief. Enterprises can run their business operations, in a better way and much more effective manner. 10. 11. 12. 01. 02. 03. Public Cloud - Computing resources, provided by a cloud, have been adopted by various organizations and enterprises, through the public Internet. Cloud providers ensure that there is a kind of separation for the resources that are used by different enterprises and organizations. It is based on the standard cloud computing model. The service provider builds resources - the applications and storage. These resources are available to the public through the Internet. Public cloud services can be obtained, either, free or bought on a ‘pay-per-usage’ model. Private Cloud - Cloud infrastructure is, entirely, owned by the enterprise and maintained, either, by the enterprise or a third party. It can be located either on-site or off-site. Private cloud is a cloud computing platform, which is implemented within the corporate firewall. It is under the control of the IT department. A private cloud is designed in such a way that it offers the same features and benefits of the public cloud systems. But, private cloud removes a number of objections to the cloud computing model. This includes control over the enterprise and customer data, issues about security, and concerns connected to regulatory compliance. Hybrid Cloud - Hybrid cloud is considered to be the combination of any type of cloud model mentioned above, connected by a standardized technology. It is a combination of, on and off premises. Hybrid cloud offers best of both the worlds. And performs distinct functions, within the same organization. The Cloud Deployment Models Technology Models There are several types of deployment models available to host systems and applications on the cloud. The three most popular cloud computing models are: © RapidValue Solutions
  • 7. Infrastructure as a Service (IaaS) - It is the delivery of computing infrastructure as a service. IaaS is using an existing infrastructure which can be adopted on a pay-per-use scheme. Because of this reason, it has become an obvious choice for the organizations. Companies find it useful as they can save on the infrastructural cost. In this way, organizations can obtain, use, maintain and manage the IT infrastructure. Platform as a Service (PaaS) - Providers deliver not only infrastructure but also middleware (databases, messaging engines etc.) and solution stacks for the application, build and development and deploy. Organizations are willing to get PaaS for the same reasons. Enterprises desire for speed. They want the server’s speed to increase, in order to deploy the applications. Adopting a hybrid cloud approach is said to support the testing application workloads. This provides the comfort of an environment, without the initial investment, that might have been rendered useless, should the workload testing fail. Another use of the hybrid cloud is the ability to expand during periods of limited peak usage. Moreover, there is one more deployment model which is still gaining popularity; especially in the healthcare industry, is the community cloud. Community Cloud - As for Community cloud, the cloud infrastructure is said to be owned and shared by multiple organizations, with a shared concern. 04. 01. 02. Service Models On the services side, there are three key service models in cloud computing: 07 Hybrid Cloud is the most preferred strategy 7% respondents are not using cloud Source – RightScale 2015 State of the Cloud Report 88% Public 63% Private Public Cloud Only Private Cloud Only Public and Private 30% 58% 05% © RapidValue Solutions
  • 8. Software as a Service (SaaS) - Applications, which are hosted by a provider on a cloud infrastructure. These applications are accessed over the network or they are accessed over a program interface, for instance, web services. According to Gartner, the worldwide SaaS market would grow at an astounding yearly growth rate of 20.2%. This, clearly, means that the market will be expanding from a number of $18.2 billion in the year 2012 to $45.6 billion in 2017. Mobile Backend as a service (MBaaS), Storage as a service (STaaS) and Communications as a service (CaaS) are three variants which emanates from the above service models. For more details on MBaaS, please read the whitepaper, ‘How MBaaS is changing Enterprise Mobility Landscape’ 03. Worldwide public IT cloud services spending by segment (In $ Billions) The growing cloud technology 140 120 100 80 60 40 20 0 2014 2018 Infrastructure as a Service Software as a Service Platform as a Service $127.5 IN 2018 $24.6 $56.6 IN 2014 $82.7 SaaS $20.3 PaaS $127.5 $56.6 SaaS will become the most highly deployed global cloud service by 2018 Cloud technology has changed the way we use the Internet. It offers the right solution for developers to build, test, secure and deploy applications, cost-effectively and supports quick go-to-market strategy. Even, our customers are moving towards the cloud approach. Mainly because of two reasons - It allows their employees, fast access to data from any location from any device and also supports seamless scalability. Enterprises, planning to enable millions of app users, in phases, must seriously consider migrating their IT infrastructure, systems and applications to the cloud. - Rinish Nalini, CTO, RapidValue Solutions 08© RapidValue Solutions
  • 9. Examples - Use cases, Reasons for Migration and Popular Cloud Technology Providers CIOs are trying to craft out well-planned strategies that include cloud technology services. Hence, more and more companies have started to adopt cloud services. The increased competition in the cloud space will pave the way for better products, efficient services and greater innovation. It is expected that, as cloud services gain more popularity and continue to get adopted by the organizations, a large number of application developers will be seen as developing for the cloud. This section illustrates some of the ways ‘the cloud’ is being implemented by enterprises and the global cloud technology providers. IaaS Enterprise Infrastructure Virtual Datacenters Data Warehousing Tools for design and development Scripting environment Operating Systems Virtual Databases Hosting Servers Data Processing Content Management System (CMS) Social Media Sites Enterprise Websites Customer Relationship Management (CRM) Apps E-Commerce Location agnostic On-Demand scalability Effective resource management No hardware investment Highly redundant - no single point of failure In-built tools and frameworks for easy application development Faster deployment time Centralized platform and app management No investment in physical infrastructure High security for data and backup and recovery Device agnostic Anytime, anywhere access of applications No initial setup costs Subscription based payment model Adding new users is easily scalable Seamless update of new features releases Amazon Citrix Microsoft VMware IBM Google Amazon Google Microsoft Cisco HP EMC Salesforce Google (Gmail) Shopify Zoho Yahoo! Dropbox Box PaaS SaaS Service Deployment Model Use Cases Reasons for Migration Popular Platform/ Service Providers 09© RapidValue Solutions
  • 10. Technology Deployment Model Popular Technology Providers Private Cloud Public Cloud Hybrid Cloud RackSpace, Amazon, Microsoft, Citrix, Google RackSpace, Amazon, Microsoft, Dell VMWare, HP, IBM 10 Note: Most players have offering in all three – Private, Public and Hybrid. Feature Comparison - AWS, Microsoft Azure and Google Cloud There are several technology players offering cloud computing platform and services. The three most popular global providers are Amazon, Microsoft and Google, in the IaaS and PaaS categories. This section explains some of the key features available in these three cloud platforms. Definition Deployment Model 1 2 Comprises large collection of remote computing services and products Enables enterprises to move faster, save cost and integrate on premises apps and data Enables developers to build, test and deploy applications on Google’s highly-scalable and reliable infrastructure. Comprises computing, storage and application services for your web, mobile and backend solutions IaaS, PaaS IaaS, PaaS IaaS, PaaS User Segment3 Large Enterprises, SMEs, Start-ups Large Enterprises, SMEs Large Enterprises, SMEs Key Stack Components 4 Amazon EC2 Amazon RDS (Database management) Amazon S3 (Storage) AmazonVPC (Virtual Private Cloud) Amazon CloudFront ElastiCache Elastic Load Balancing Elastic MapReduce Virtual Machines Cloud Apps APIs Data Storage Analytics - Big Data Identity & Access management Virtual Network Content Delivery Network(CDN) Hybrid Integration Development Tools Management Portals Compute Engine App Engine Container Engine Cloud Storage Cloud APIs Networking (Interconnect) Big Data (Query and Dataflow) Management - Monitoring and Logging) Development Tools (SDK, Studio, Plugins) Sno. Parameter Amazon Web Services (AWS) Microsoft Azure Google Cloud © RapidValue Solutions
  • 11. Compute5a Resizable compute capacity - auto scaling to manage automatic resources computing Provision Windows and Linux Virtual machines and applications Create highly available and infinitely scalable apps and APIs Deploy windows client apps to run on any device Features Provision Windows and Linux Virtual machines and applications Create highly available and infinitely scalable apps and APIs Deploy windows client apps to run on any device Container Service 5b Provides automatic cluster management Information not Available Provision and maintain the underlying virtual machine cluster Scaling your application Operational logistics like logging, monitoring, and health management Networking5c Supports creation of virtual network, customization of network configuration and multiple layers of security, including security groups and network access control lists Provision virtual and private network, to optionally connect to data centers Reliable, resilient, low-latency DNS, serving from Google’s worldwide network of Anycast DNS servers Connect your network to Google’s directly or via your carrier or VPN Network connects the company’s data centers, resulting in high performance (queries responded in milliseconds) Allows Google to offer 3D maps and translation APIs Storage5e SQL database NoSQL database Highly Durable, massively scalable, available storage High throughput, low latency data access Search option available Handles replication, patch management and database management to ensure availability and performance Store and manage data using a fully-managed, relational MySQL Load Balancing 5d Automatic distribution of incoming application traffic Traffic manager balances the incoming traffic for high performance and availability Balances load between compute engine instances, using either HTTP or Network (TCP/UDP) 11 For backup, archiving, and disaster recovery, as well as block, file, and object storage Highly redundant data storage infrastructure for storing and retrieving any amount of data Sno. Parameter Amazon Web Services (AWS) Microsoft Azure Google Cloud © RapidValue Solutions
  • 12. Better security and lowers cost database NoSQL, schemaless database for storing non-relational data Durable and highly available object storage service Highly Redundant - Multiple points of presence across the globe. Data is, automatically, mirrored across storage devices in multiple locations 12 Secure, low cost storage with high durability and availability Content Delivery 5f Delivers content through global network of data centers Supports media files - encode, store, stream video and audio at scale App engine acts as a dynamic content delivery network Faster response time, with quick image loading Easy way to distribute content to end users High data transfer speeds, and no commitments Caches copies of your static content close to viewers, with low latency Analytics5g Machine learning for predictive analysis Real-time stream processing Provision Hadoop clusters management Orchestrate and manage data transformation Analyze Big Data in the cloud with BigQuery Large scale data processing scenarios such as Extract, Transform, Load (ETL), analytics Real-time computation, and process orchestration Processes and analyzes any volume of data, for managing Hadoop clusters, real-time streaming data, data warehousing, or orchestration Deployment and Management 5h Visual Studio online to plan, build and deploy apps Application Insights to resolve issues Preview portal Process automation Operational Insights Seamless integration of enterprise and cloud Synchronize on premise directories and single sign-on Allows developers to design, share, deploy and manage complex cloud platform solutions using a simple, declarative templates Google Cloud SDK contains tools and libraries that allow you to create and manage resources on Google Cloud Platform Connect Google Cloud to application using Android Studio IDE Management of credentials for access to AWS services Monitor the applications, to create and update stacks of AWS resource Deploy applications Log API activity Sno. Parameter Amazon Web Services (AWS) Microsoft Azure Google Cloud © RapidValue Solutions
  • 13. Provides tooling, API support and easy deployment Gain insight into the performance and availability of your applications Manage all logs such as data syslog, Apache request logs, activity logs, and logs from more than two-dozen other preconfigured open-source packages 13 Security6 Intrusion detection and DDoS 24 hour monitored physical security Centralized monitoring, correlation, and analysis systems Patch management processes for virtual machines Zero standing privileges Network isolation to prevent unwanted communications between deployments, and access controls block unauthorized users Option to choose to assign multiple deployments to an isolated virtual network Encrypted communications. Built-in SSL and TLS cryptography Wide range of data encryption capabilities App Engine leverages Google’s highly secure, reliable infrastructure App Engine’s Datastore accommodates growth in user data and OpenID/Single Sign-On Patch management and database management to ensure availability and performance Distributed denial of service (DDoS) protection Built-in firewalls Password brute-force detection Multi-factor authentication Identity and Access Management (IAM) tool allows to control the level of access your own users have to your AWS infrastructure services Private Subnets Encrypted data storage Dedicated connection option Security logging Sno. Parameter Amazon Web Services (AWS) Microsoft Azure Google Cloud © RapidValue Solutions
  • 14. 14 Case Study: CMS Driven Self-Service Application About the Customer The customer is one of the leading telecom service providers in U.A.E. They provide mobile, telephony, Internet, IPTV services to homes, individuals and businesses. On Premises Windows Server + System Center 2012 Amazon EC2 Azure VMs Azure WebSites Amazon Beanstalk Office 365 Google Drive Dynamics CRM YouManage YouManage ManagedbyVendor Infrastructure (as a service) Platform (as a service) Software (as a service) Application Data Runtime Middleware O/S Virtualization Servers Storage Networking Application Data Runtime Middleware O/S Virtualization Servers Storage Networking Application Data Runtime Middleware O/S Virtualization Servers Storage Networking Application Data Runtime Middleware O/S Virtualization Servers Storage Networking YouManage ManagedbyVendor ManagedbyVendor Source: Presentation published by Software University Administration7 24x7 technical support 99.95% compute SLA Single console to view and manage all the applications View the performance of your applications and manage your account and billing with a simple interface Access trained experts 24x7 over the phone, in English or Japanese with gold support package 24x7x365 customer service Support forums etc. Sno. Parameter Amazon Web Services (AWS) Microsoft Azure Google Cloud © RapidValue Solutions
  • 15. The Situation Delivering Multi-Channel Solution The customer had a web presence and wanted to build a mobile presence. They wanted to enhance multiple self-service functionality for their mobile & application subscribers. The customer wanted a high performance architecture set-up for faster data access from the CMS, hosted on the cloud. dne-ot-dnededivorpevaheW.sevitaitinielibomriehtno,remotsucsihthtiwderentrapsaheulaVdipaR services (UI design, app development, testing, integration and deployment). We developed functionalities like live events, latest offers on handsets and plans, credit usage and recharge cards etc. across all device platforms. RapidValue also, built the backend Content Management System (CMS) along with the API development and Integration, hosted on Microsoft Azure. The solution is tested on multiple browsers for performance, system, integration and load. 15 Customer’s CMS for Mobile Platforms Customer’s Employee Customer’s Server Environmnet add/update/remove content, navigation, FAQs, listings from the CMS Customer’s CMS APIs Hosted on Technology Stack Java, J2EE, Hibernate, Spring, Jquery iPhone, iPad Android Phone, Tablets Windows Phone, Tablets Blackberry Phone, Tablets Windows Azure © RapidValue Solutions
  • 16. Key Results The Future of Cloud Increased consumer-base by providing app on multiple device platforms Improved end-user experience, with rich UI, easy access to their account balance information and better app performance Enhanced the performance, data accessibility and security by integrating and hosting the CMS APIs on Microsoft Azure If, by now, businesses do not run their computing systems in the cloud, then they are likely to adopt cloud computing in future and that too, pretty soon. It is forecasted that by 2017, two-thirds of all the business processes and procedures will be processed in cloud data centers. Cloud adoption is growing rapidly. There will be more application availability on the Cloud. With the new software, being built for cloud, it is predicted that, by 2016, over a quarter of all applications, which is around 48 million, will be available on the Cloud. There will be an increased growth in the market for Cloud. According to Gartner, the Cloud is accelerating, globally. Based on Gartner’s forecast for 2011-2017, 50% of enterprises will have hybrid clouds by 2017 and SaaS market will be $45.6 billion in 2017 Enterprises, worldwide, are increasingly relying on Cloud for developing, marketing and selling their products. Other essential tasks like managing the supply chains, and much more, are also streamlined in a better way, with the help of cloud. What to Expect? We can expect to experience much more, with regard to moving workloads to the cloud. We can, also, expect to witness more utilities, running against data, to be managed in the cloud. This includes antivirus, enterprise search, file auditing. The Enterprise architects will need to contemplate on how to enable this transition and, that too, in a secure, reliable, and cost-efficient manner. It is reported, by industry experts, that one of the biggest challenges, this year, has been the proliferation of development platforms in the cloud. Enterprises are, no more, looking for only servers, storage or computing. Organizations are looking for the specific cloud services that they will be able to incorporate into their applications. This will lead to some additional complexity, with regard to the application. This makes performance testing much critical, not only for the application, but for the APIs, too. It needs to be ensured that they are robust enough to manage the load, that is placed on them, by the multiple applications. The business challenges for the organizations, that lie ahead, are perceived as unpredictable. Therefore, it is the right time for the enterprises to consider cloud computing as their savior. 16© RapidValue Solutions
  • 17. This whitepaper is written by RapidValue’s Marketing team (Nairita Goswami and Kavyanidhi Narayan). If you’d like more information on cloud technology, you can please contact Shahjahan Tapadar, Cloud Expert/ Technical Architect at shahjahan.tapadar@rapidvaluesolutions.com or Kavyanidhi Narayan, Sr. Manager – Marketing at kavyanidhin@rapidvaluesolutions.com RapidValue has a team of domain experts and consultants to help you build innovative and comprehen- sive cloud solutions for your enterprise. If you need guidance on building your first cloud application, please write to contactus@rapidvaluesolutions.com, we’ll be happy to hear from you. 17© RapidValue Solutions
  • 18. RapidValue is a leading provider of end-end mobility, Omni-channel, IoT and cloud solutions to enterprise worldwide. Armed with a large team of experts in consulting, UX design, application development, testing along with experience delivering global projects, we offer a range of services across various industry verticals. RapidValue delivers its services to the world’s top brands and Fortune 1000 companies and has offices in the United States, the United Kingdom and India. +1 877.643.1850 contactus@rapidvaluesolutions.com www.rapidvaluesolutions.com A Whitepaper by RapidValue Solutions - June 2015