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Ann Taylor

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Mohamed Abdulla
Mohamed Abdulla

Case study of Ann Taylor business

Business
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ANN TAYLOR Survival in Specialty retail
Table of Content • About Company • Company goals • External Environmental • Internal Environmental • Company Intellectual Assets
about Company • Fashion Women Cloth • Found 1954 • Not real name • Robert liebeskind • LOFT
Company goals • Provide a huge range high quality classic clothes. • More casual style and cheap price.
External Environmental • Economy in 2008 • Separate the goods based on the
Internal Environmental • Controlling expense of the company by opening few stores in new area than having more • Have difficulties to create it is own style
Company Intellectual Assets • 929 Stores • 46 states

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Ann Taylor