This study used GPS and ethnographic techniques to document human encroachment on nesting habitat for olive ridley sea turtles on beaches in Nuevo Vallarta, Mexico that are experiencing rapid coastal development. The researcher mapped human structures, drainage systems, and areas of contamination to quantify habitat loss. Analysis found that 27.67% of the originally protected coastal zone was occupied by human development, leaving less available nesting area. Nest distribution was uneven along the beach, with some sections receiving over 100 nests compared to others receiving only 1, highlighting important nesting hotspots.