Judgmental sampling is a non-probability sampling technique where the researcher uses their knowledge and judgment to carefully select each member of the sample based on their expected qualities, rather than random selection. It is most effective when few people in the population have the desired qualities and is preferred over other techniques when time is limited but the researcher is confident in their ability to choose a representative sample. While convenient and low-cost, judgmental sampling risks potential biases and does not allow calculating sampling errors.

1. By Group 5

2. Judgmental sampling, also called purposive
sampling or authoritative sampling, is a non-
probability sampling technique in which the
sample members are chosen only on the basis
of the researcher's knowledge and judgment.

3. The process of selecting a sample using
judgmental sampling involves the
researchers carefully picking and
choosing each individual to be a part of
the sample.

4. When to execute Judgmental Sampling?
Judgmental sampling is most effective in situations where there
are only a restricted number of people in a population who own
qualities that a researcher expects from the target population.
Researchers prefer to implement Judgmental sampling when they
feel that other sampling techniques will consume more time and
that they have confidence in their knowledge to select a sample
for conducting research.

5. Advantages of judgmental sampling include
convenience and cost-effectiveness, while
disadvantages include potential biases and
inability to calculate sampling errors.

6. www.reallygreatsite.com