Learn how to do smarter A/B tests and optimize conversion faster. This webinar dives deep into insight-oriented, data-driven approach of remote user research and testing. You will know how to chose the best set of online tools that will help you to understand user behavior and inspire you in your A/B testing projects.
Prototypowanie na papierze (ang. paper prototyping) jest ciągle jedną z najprostszych metod zbierania informacji od użytkowników. Dzięki papierowym prototypom możliwe jest przeprowadzenie "szybkich" testów użyteczności na wczesnym etapie rozwoju produktu przy stosunkowo niewielkim koszcie.
Visual In-page Analytics (UX Camp Europe 2016)Bartosz Mozyrko
*This is a revised version of the presentation uploaded in 2015*
Visual In-page web analytics is the analysis of visitor behavior within a particular webpage or a product.
It differs from traditional web analytics, which focuses on visitor movement between pages rather than on one particular page. In-page web analytics software includes click-tracking, mouse-tracking, and session replay tools, many of which display what areas of a webpage receive the most visitor attention.
These tools are generally used to understand visitor behavior for the purposes of optimizing a website's usability and conversion rate.
Nazywanie kształtów, kształtowanie nazw (CHI Polska 2011)Bartosz Mozyrko
https://mozyrko.files.wordpress.com/2013/10/praca-magisterska-bartosz-mozyrko-kognitywistyka.pdf
http://mozyrko.files.wordpress.com/2010/12/nazywanie_ksztaltow_artykul.pdf
To co uważamy za estetyczne jest po prostu wygodne dla naszego mózgu. Zaokrąglone prostokąty, przy których upierał się Steve Jobs pracując nad pierwszą wersją systemu Mac OS, są jednym z wielu takich przykładów. Nasza percepcja jest wynikiem milionów lat ewolucji co przekłada się na sposób w jaki funkcjonujemy. Z tego względu projektanci powinni mieć na uwadze, że efekty ich pracy nie mogą być jedynie przyjemne dla oka, ale również wygodne z perspektywy odbioru przez nasz mózg. To, co dla jednych jest atrakcyjne, dla innych oczywiście takie być nie musi. Czasem jednak nie jest to jedynie kwestia gustu, ale także tego, jak nasz umysł odbiera różne kształty i wzorce.
Prezentacja zostanie oparta o autorskie badania nad uniwersalnym zjawiskiem, które występuje u większości z nas. Mowa tutaj o kojarzeniu pewnych typów figur z (niepowiązanymi semantycznie) pewnymi typami nazw. Motywacją do ukierunkowania badań z tego zakresu była chęć stworzenia dodatkowego narzędzia wspomagającego pracę osób zajmujących się szeroko pojętą identyfikacją wizualną oraz namingiem.
Identyfikacja punktów styku pomiędzy klientem a firmą jest pierwszym krokiem do stworzenia produktów i usług, które są naprawdę wartościowe. Zbyt często firmy koncentrują się na swoich wewnętrznych procesach nie dostrzegając kontekstu w którym funkcjonują ich użytkownicy, przeskakując do fazy projektowania bez odpowiedniego przygotowania.
Modele mentalne (mental models) odnoszą się do klasy diagramów, które ujawniają punkty styku pomiędzy klientem a tym co może zaoferować mu firma. Są one odpowiednio kategoryzowane i wizualnie dostosowywane do pojedynczego opisu graficznego. Miejsca, w których stykają się obie strony (touchpoints), pokazują wzajemną interakcję oraz obszary, które można usprawnić.
Odpowiednie odwzorowanie rzeczywistości może wnieść nową jakość do rozwiązań, które przemówią do wielu zainteresowanych. Modele mentalne (oraz ich odmiany) są podstawowym narzędziem pozwalającym sprostać temu zadaniu.
Prototypowanie na papierze (ang. paper prototyping) jest ciągle jedną z najprostszych metod zbierania informacji od użytkowników. Dzięki papierowym prototypom możliwe jest przeprowadzenie "szybkich" testów użyteczności na wczesnym etapie rozwoju produktu przy stosunkowo niewielkim koszcie.
Visual In-page Analytics (UX Camp Europe 2016)Bartosz Mozyrko
*This is a revised version of the presentation uploaded in 2015*
Visual In-page web analytics is the analysis of visitor behavior within a particular webpage or a product.
It differs from traditional web analytics, which focuses on visitor movement between pages rather than on one particular page. In-page web analytics software includes click-tracking, mouse-tracking, and session replay tools, many of which display what areas of a webpage receive the most visitor attention.
These tools are generally used to understand visitor behavior for the purposes of optimizing a website's usability and conversion rate.
Nazywanie kształtów, kształtowanie nazw (CHI Polska 2011)Bartosz Mozyrko
https://mozyrko.files.wordpress.com/2013/10/praca-magisterska-bartosz-mozyrko-kognitywistyka.pdf
http://mozyrko.files.wordpress.com/2010/12/nazywanie_ksztaltow_artykul.pdf
To co uważamy za estetyczne jest po prostu wygodne dla naszego mózgu. Zaokrąglone prostokąty, przy których upierał się Steve Jobs pracując nad pierwszą wersją systemu Mac OS, są jednym z wielu takich przykładów. Nasza percepcja jest wynikiem milionów lat ewolucji co przekłada się na sposób w jaki funkcjonujemy. Z tego względu projektanci powinni mieć na uwadze, że efekty ich pracy nie mogą być jedynie przyjemne dla oka, ale również wygodne z perspektywy odbioru przez nasz mózg. To, co dla jednych jest atrakcyjne, dla innych oczywiście takie być nie musi. Czasem jednak nie jest to jedynie kwestia gustu, ale także tego, jak nasz umysł odbiera różne kształty i wzorce.
Prezentacja zostanie oparta o autorskie badania nad uniwersalnym zjawiskiem, które występuje u większości z nas. Mowa tutaj o kojarzeniu pewnych typów figur z (niepowiązanymi semantycznie) pewnymi typami nazw. Motywacją do ukierunkowania badań z tego zakresu była chęć stworzenia dodatkowego narzędzia wspomagającego pracę osób zajmujących się szeroko pojętą identyfikacją wizualną oraz namingiem.
Identyfikacja punktów styku pomiędzy klientem a firmą jest pierwszym krokiem do stworzenia produktów i usług, które są naprawdę wartościowe. Zbyt często firmy koncentrują się na swoich wewnętrznych procesach nie dostrzegając kontekstu w którym funkcjonują ich użytkownicy, przeskakując do fazy projektowania bez odpowiedniego przygotowania.
Modele mentalne (mental models) odnoszą się do klasy diagramów, które ujawniają punkty styku pomiędzy klientem a tym co może zaoferować mu firma. Są one odpowiednio kategoryzowane i wizualnie dostosowywane do pojedynczego opisu graficznego. Miejsca, w których stykają się obie strony (touchpoints), pokazują wzajemną interakcję oraz obszary, które można usprawnić.
Odpowiednie odwzorowanie rzeczywistości może wnieść nową jakość do rozwiązań, które przemówią do wielu zainteresowanych. Modele mentalne (oraz ich odmiany) są podstawowym narzędziem pozwalającym sprostać temu zadaniu.
Poprosiliśmy grupę 181 osób o wykonanie czynności zakupowych na stronie Empik.com oraz Merlin.pl.
Następnie, spytaliśmy ich jak oceniają stopień trudności zadań na każdej ze stron.
Dobre rozumienie zaczyna się od uważnego słuchania. Sztuka aktywnego słuchania jest niezbędnym narzędziem dobrej komunikacji. Szczególnie w sytuacjach, w których zależy nam na podtrzymaniu dobrego kontaktu lub wywarciu wpływu na osoby. Uczestnicy warsztatów dowiedzą się jak poprawić jakość komunikacji w życiu prywatnym i zawodowym (np. podczas prowadzenia badań). Będziemy szlifować umiejętność aktywnego słuchania i efektywnej interakcji.
Uczestnicy warsztatów nauczą się jak:
- korzystać z podstawowych technik aktywnego słuchania,
- zadawać pytania w celu uzyskania lepszych informacji,
- sprostać wyzwaniom, które pojawiają się podczas rozmowy,
- skutecznie „przechwytywać” informacje, którymi dzieli się z Tobą rozmówca.
Warsztaty będą łączyły wiedzę teoretyczną oraz dopasowane pod grupę ćwiczenia.
At the start of a project or start of a major release, we always face the problem of "How do we break down this big release into stories?" " How do I move from this vision to lower level details in user stories?". My workshop & presentation at the #India Agile Week 2013 Pune was focussed on providing answers to this. This presentation provides a way to move from high level vision to user stories using Story Map.
User Story Mapping workshop facilitated at NYC Scrum User group.
Inspired by Jeff Patton's book "User Story Mapping. Discover the Whole Story, Build the Right Product"
http://shop.oreilly.com/product/0636920033851.do
Arlen Bankston
Arlen is an established leader in the application and evolution of process management methodologies such as Lean, Six Sigma and BPM, as well as Agile software development processes such as Extreme Programming (XP) and Scrum. He is a Lean Six Sigma Master Black Belt and Certified ScrumMaster Trainer. He also has twelve years of experience in product design, leveraging principles of information architecture, interaction design and usability to develop innovative products that meet customers’ expressed and unspoken needs. Arlen has led Agile and Lean deployment and managed process improvement projects at clients such as Capital One, T. Rowe Price, Freddie Mac, and the Armed Forces Benefits Association. Arlen’s recent work has centered on combining Lean Six Sigma process improvement methods with Agile execution to dramatically improve both the speed and quality of business results. He has also led the integration of interaction design and usability practices into Agile methodologies, presenting and training frequently at both industry conferences and to Fortune 100 clients.
User Story Mapping Workshop (Design Skills 2016)Bartosz Mozyrko
User Story Mapping (USM) is a top-down approach of gathering "requirements" in agile environments.
"A user story map arranges user stories into a useful model to help understand the functionality of the system, identify holes and omissions in your backlog, and effectively plan holistic releases that deliver value to users and business with each release (from Jeff Patton's The New User Story Backlog Is a Map)."
User Story Mapping, Discover the whole storyJeff Patton
Variations of these slides have been used in a variety of talks.
These slides support discussions on why stories work, and when they don't. And, on story mapping, how and why it works.
Creating a backlog of user stories is pretty straight forward but it doesn't help you when it comes to decisions like what to build first, how to prioritize and groom the backlog, how to scope and plan the project, and how to visualize progress. The traditional backlog is simply too flat and often too long to help you see the bigger picture and make good decisions. User Story Mapping helps simplify all of these common project issues. By adding a third dimension to your backlog, your team will make better decisions about priorities, scope, and planning while improving your ability to visualize progress.
In this practical session I’ll cover the basics of user story mapping before walking you through case studies of how our teams are using this approach and the results we are achieving. I'll show you the before, during, and after pictures from several projects so that you can understand how our maps progress during the projects and how we use them to influence iterative development, promote good decision making, and visualize priorities, plans, scope and progress.
Slides Ian Multon recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
With a strong desire to reduce our technical & product debt, or at the very least stop adding more, our team explored options to optimize our QA process. We have landed at the beginning of a new journey starting with user personas and ending with automated testing; behavior driven development (BDD) focuses on the users' experience as the primary deliverable.
"Behat is a tool that makes behavior driven development (BDD) possible. With BDD, you write human-readable stories that describe the behavior of your application. These stories can then be auto-tested against your application. And yes, it’s as cool as it sounds!"
The Process
- Create personas. Understand "who" is your user base.
- Write user stories. Figure out what they need/want.
- Write Behat tests. Make the desired outcome testable.
- Develop features. Match your specifications.
- Run Behat test suites. Confirm you didn't break any existing functionality.
In addition to giving detailed examples, showing snippets of "human-readable" code, and running tests, I'll share approaches to reach optimal code coverage.
I am pleased to share this collaboration framework that allows stake holders, developers and everyone in between to finally speak the same language. Easily defined and agreed upon goals, written by both the planning and development teams means a target that can be reached.
Pete McNally, Senior Consultant at User Experience Center receives the Best Paper award at the recent ICT 2017 ICT Accessibility Testing Symposium in Washington, DC.
Sourcing The Right Participants For Your UX Research & TestingUserZoom
Join us in this webinar as we delve into the myriad methods of finding the right participants for your UX Research & Testing. Learn from UX experts about the different methods of sourcing participants as well as their takeaways on how you can ensure your recruiting efforts are successful. Grab a seat and discover: The various participant sourcing methods, Tips and tricks to ensure your recruiting efforts go smoothly, How UserZoom’s UX experts find the right participants, An exclusive first look into exciting participant sourcing developments at UserZoom
How to Benchmark Your Online Customer Experience Against CompetitionUserZoom
Benchmarking your site against competitors is a terrific way to improve the user experience. Join this webinar to learn about benchmarking best practices and to see the results of a study benchmarking the website experience of: Macy’s, Nordstrom, Lands’ End & Urban Outfitters.
Understand people to design great experiences: An introduction to user researchMing Lee
An introduction to user research for those who want to start doing user research or work with researchers. Covers how research can save you time and money, the dimensions of user research, and an overview of research methods. The presentation also includes tips on how to work with researchers and how to ensure your findings have impact on your product or service.
The prime objective of “Online MCQ Quiz application” is to take quiz for any individuals through internet. Multiple choice questions (MCQ) will arrive for user with certain time limit for each quiz. “Online MCQ Quiz application” is an android app for making the competitive job exams easier. This app targets users who preparing for different kinds of government and non-government jobs like BCS (Bangladesh Civil Service), bank jobs etc. Users can read online and saved it for future offline reading. All the study materials are divided into chapters, topics, and subtopics and topic related. User can take exams on various subject and get points for his performance which will determine their rank among all the users. User can also take quiz for preparation before taking exams. Users can also request for a particular topic or a discussion.
Poprosiliśmy grupę 181 osób o wykonanie czynności zakupowych na stronie Empik.com oraz Merlin.pl.
Następnie, spytaliśmy ich jak oceniają stopień trudności zadań na każdej ze stron.
Dobre rozumienie zaczyna się od uważnego słuchania. Sztuka aktywnego słuchania jest niezbędnym narzędziem dobrej komunikacji. Szczególnie w sytuacjach, w których zależy nam na podtrzymaniu dobrego kontaktu lub wywarciu wpływu na osoby. Uczestnicy warsztatów dowiedzą się jak poprawić jakość komunikacji w życiu prywatnym i zawodowym (np. podczas prowadzenia badań). Będziemy szlifować umiejętność aktywnego słuchania i efektywnej interakcji.
Uczestnicy warsztatów nauczą się jak:
- korzystać z podstawowych technik aktywnego słuchania,
- zadawać pytania w celu uzyskania lepszych informacji,
- sprostać wyzwaniom, które pojawiają się podczas rozmowy,
- skutecznie „przechwytywać” informacje, którymi dzieli się z Tobą rozmówca.
Warsztaty będą łączyły wiedzę teoretyczną oraz dopasowane pod grupę ćwiczenia.
At the start of a project or start of a major release, we always face the problem of "How do we break down this big release into stories?" " How do I move from this vision to lower level details in user stories?". My workshop & presentation at the #India Agile Week 2013 Pune was focussed on providing answers to this. This presentation provides a way to move from high level vision to user stories using Story Map.
User Story Mapping workshop facilitated at NYC Scrum User group.
Inspired by Jeff Patton's book "User Story Mapping. Discover the Whole Story, Build the Right Product"
http://shop.oreilly.com/product/0636920033851.do
Arlen Bankston
Arlen is an established leader in the application and evolution of process management methodologies such as Lean, Six Sigma and BPM, as well as Agile software development processes such as Extreme Programming (XP) and Scrum. He is a Lean Six Sigma Master Black Belt and Certified ScrumMaster Trainer. He also has twelve years of experience in product design, leveraging principles of information architecture, interaction design and usability to develop innovative products that meet customers’ expressed and unspoken needs. Arlen has led Agile and Lean deployment and managed process improvement projects at clients such as Capital One, T. Rowe Price, Freddie Mac, and the Armed Forces Benefits Association. Arlen’s recent work has centered on combining Lean Six Sigma process improvement methods with Agile execution to dramatically improve both the speed and quality of business results. He has also led the integration of interaction design and usability practices into Agile methodologies, presenting and training frequently at both industry conferences and to Fortune 100 clients.
User Story Mapping Workshop (Design Skills 2016)Bartosz Mozyrko
User Story Mapping (USM) is a top-down approach of gathering "requirements" in agile environments.
"A user story map arranges user stories into a useful model to help understand the functionality of the system, identify holes and omissions in your backlog, and effectively plan holistic releases that deliver value to users and business with each release (from Jeff Patton's The New User Story Backlog Is a Map)."
User Story Mapping, Discover the whole storyJeff Patton
Variations of these slides have been used in a variety of talks.
These slides support discussions on why stories work, and when they don't. And, on story mapping, how and why it works.
Creating a backlog of user stories is pretty straight forward but it doesn't help you when it comes to decisions like what to build first, how to prioritize and groom the backlog, how to scope and plan the project, and how to visualize progress. The traditional backlog is simply too flat and often too long to help you see the bigger picture and make good decisions. User Story Mapping helps simplify all of these common project issues. By adding a third dimension to your backlog, your team will make better decisions about priorities, scope, and planning while improving your ability to visualize progress.
In this practical session I’ll cover the basics of user story mapping before walking you through case studies of how our teams are using this approach and the results we are achieving. I'll show you the before, during, and after pictures from several projects so that you can understand how our maps progress during the projects and how we use them to influence iterative development, promote good decision making, and visualize priorities, plans, scope and progress.
Slides Ian Multon recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
With a strong desire to reduce our technical & product debt, or at the very least stop adding more, our team explored options to optimize our QA process. We have landed at the beginning of a new journey starting with user personas and ending with automated testing; behavior driven development (BDD) focuses on the users' experience as the primary deliverable.
"Behat is a tool that makes behavior driven development (BDD) possible. With BDD, you write human-readable stories that describe the behavior of your application. These stories can then be auto-tested against your application. And yes, it’s as cool as it sounds!"
The Process
- Create personas. Understand "who" is your user base.
- Write user stories. Figure out what they need/want.
- Write Behat tests. Make the desired outcome testable.
- Develop features. Match your specifications.
- Run Behat test suites. Confirm you didn't break any existing functionality.
In addition to giving detailed examples, showing snippets of "human-readable" code, and running tests, I'll share approaches to reach optimal code coverage.
I am pleased to share this collaboration framework that allows stake holders, developers and everyone in between to finally speak the same language. Easily defined and agreed upon goals, written by both the planning and development teams means a target that can be reached.
Pete McNally, Senior Consultant at User Experience Center receives the Best Paper award at the recent ICT 2017 ICT Accessibility Testing Symposium in Washington, DC.
Sourcing The Right Participants For Your UX Research & TestingUserZoom
Join us in this webinar as we delve into the myriad methods of finding the right participants for your UX Research & Testing. Learn from UX experts about the different methods of sourcing participants as well as their takeaways on how you can ensure your recruiting efforts are successful. Grab a seat and discover: The various participant sourcing methods, Tips and tricks to ensure your recruiting efforts go smoothly, How UserZoom’s UX experts find the right participants, An exclusive first look into exciting participant sourcing developments at UserZoom
How to Benchmark Your Online Customer Experience Against CompetitionUserZoom
Benchmarking your site against competitors is a terrific way to improve the user experience. Join this webinar to learn about benchmarking best practices and to see the results of a study benchmarking the website experience of: Macy’s, Nordstrom, Lands’ End & Urban Outfitters.
Understand people to design great experiences: An introduction to user researchMing Lee
An introduction to user research for those who want to start doing user research or work with researchers. Covers how research can save you time and money, the dimensions of user research, and an overview of research methods. The presentation also includes tips on how to work with researchers and how to ensure your findings have impact on your product or service.
The prime objective of “Online MCQ Quiz application” is to take quiz for any individuals through internet. Multiple choice questions (MCQ) will arrive for user with certain time limit for each quiz. “Online MCQ Quiz application” is an android app for making the competitive job exams easier. This app targets users who preparing for different kinds of government and non-government jobs like BCS (Bangladesh Civil Service), bank jobs etc. Users can read online and saved it for future offline reading. All the study materials are divided into chapters, topics, and subtopics and topic related. User can take exams on various subject and get points for his performance which will determine their rank among all the users. User can also take quiz for preparation before taking exams. Users can also request for a particular topic or a discussion.
2 hours training on Mobile UX with Farah Nuraini, Interaction Designer at Traveloka, Indonesia
45 min theory: Research, Analysis, Design solutions and Testing
+ 1h15 min of hands-on exercises with the 5 facilitators from Traveloka.
Usability testing can help bridge the gap between developers, marketers, and stakeholders. Usability testing lets the design and development teams identify problems before they are coded. The earlier issues are identified and fixed, the less expensive the fixes will be in terms of both staff time and possible impact to the schedule. Usability testing is a great way to help teams prioritize website redesign efforts. In this session, we'll talk about the main types of usability tests and why it's better to usability test before deciding on making changes to the design. By conducting tests early, your team learns what to change. You'll learn what to keep. Usability testing early makes it easier to build the requirements, define the use cases, and even create QA test scripts, because you can drive all those things right off what you saw in the research. It will likely reduce your development costs because you’ll have data to make decisions, instead of driving everything off some strong-willed individual’s opinions of what users need. Pushing your user research as early as possible in the schedule is the best way to get value from your efforts.
Best Practices on Recruiting Participants for Remote User TestingUserZoom
Recruiting the right participants is often the most difficult and challenging aspect of conducting research studies. A well-managed recruitment process can be pivotal to the success of achieving your research objectives.
Join JonDelina (“JD”) Buckley, Manager of User Experience Research at Kelley Blue Book, and Aaron Rager, Client Development Manager at Research Now, to learn about some of the best practices on recruiting the right participants for remote unmoderated user testing.
Product Discovery & Validation (World Product Day 2021)Bartosz Mozyrko
Domain investors search for domains that meet their investment criteria, buy the names, and then sell the domains to other people who want to use the domains for a website. In this case study, Bart will share how together with his scrum team they rolled out a new bulk domain transfer tool helping the investor customers move their domain portfolios fast and with less effort.
https://www.youtube.com/watch?v=xDRn2qnreZ4
Product Discovery & Smoke Testing (Cayman Enterprise City 2020)Bartosz Mozyrko
More than two-thirds of software projects fail to deliver expected results. We decided to take a new approach to product validation in an attempt to avoid the same fate. Here’s how our team used smoke tests to explore a new business opportunity.
In fast-growing companies, all impactful projects come with a level of uncertainty. If we knew exactly how to build something, then we wouldn't be innovating, we would be copying something that already exists. Uncertainty can result in delays, poor business outcomes, and numerous internal pushbacks. Rather than ignoring this fact, structure your projects to embrace and manage uncertainty rather than look for ways to avoid unexpected surprises.
BANT Qualification Technique For Young Entrepreneurs (Startup Weekend Kids 2017)Bartosz Mozyrko
The use of BANT - an acronym for Budget, Authority, Need and Timing - has been around for decades. For some time, these factors were considered the four criteria that best demonstrated that a specific individual or company was a ‘qualified lead’, and not just a raw inquirer. BANT is a very useful tool for ensuring that entrepreneurs, sales, product and marketing professionals are working with appropriate people and not wasting their time on those that are not in a position to become a customer in the near future. These (lead) qualification principles are still valid today and useful when starting a new venture - a startup.
Kto pyta, nie błądzi (Startup Weekend Kids 2017)Bartosz Mozyrko
Metoda BANT to sposób prowadzenia rozmowy z osobą, która może (ale nie musi) być zainteresowana naszym produktem lub usługą. BANT pomaga ustalić na ile prawdopodobne jest to, że ktoś stanie się naszym klientem. Informacje od tych osób będą miały największe znaczenie dla rozwoju naszego pomysłu. Kiedy rozumiemy potrzebę drugiej strony, możemy lepiej na nią odpowiedzieć. Takie podejście przydaje się w biznesie, badaniach, ale również w codziennym życiu. BANT, mimo że wysłużony, nadal jest skutecznym narzędziem oceny intencji.
Poznaj swojego klienta - trendy w badaniach marketingowych (SWPS 2012)Bartosz Mozyrko
Marketing i Technologia mogą się lubić. Mogą być nawet dobrymi przyjaciółmi. Wszystko jednak zależy od umiejętnego podejścia i dobrego wyważenia działań, które planujemy. O tym, jak korzystać ze zdobyczy nowych technologii i co mogą na tym zyskać konsumenci dowiedzieliśmy się podczas konferencji "Marketing i Technologia".
http://swps.pl/poznan/poznan-sekcja-nauka-i-rozwoj/poznan-nauka-i-rozwoj-konferencje-sympozja-seminaria/9340-marketing-i-technologia-wrogowie-czy-przyjaciele
Najlepsze produkty nie biorą się z "dobrze zdefiniowanych wymagań", ale z głębokiego zrozumienia potrzeb użytkowników oraz ciągłego testowania nowych konceptów. Sukces produktu jest również wynikiem współpracy różnych grup interesariuszy.
Prezentacja z warsztatów przeprowadzonych w ramach WUD Silesia 2012 (www.wudsilesia.pl).
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
5. AB Testing Takes Time
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http://www.chasedumont.com/images/a-b-test-0.jpg
6. Solution
1. Ask - engage users and find out
more about their needs, pain points
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7. Solution
1. Ask - engage users and find out
more about their needs, pain points
2. Observe - see your website from the
users’ perspective and learn from
their behavior
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8. Other Ways of Getting Ideas
• Web Analytics
• Visual Analytics
• Moderated Usability Testing
• In-Depth Interviews
• Customer Issue Categorization
• Brainstorming
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9. Remote User Research Benefits
• Context-driven
• Cheap
• Simple
• Fast
• Flexible
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10. The Process
1. Design the study
2. Recruit participants
3. Launch
4. Analyze results
5. Include results in AB Testing project
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11. Data Source & Approach
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What people do
(behavior)
What people say
(opinions)
Why & how to fix
(qualitative)
How many & how much
(quantitative)
12. Data Source & Approach
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What people do
(behavior)
What people say
(opinions)
Why & how to fix
(qualitative)
How many & how much
(quantitative)
Automated Live
Moderated
Self-Moderated
Automated Static
Feedback Widgets
13. Data Source & Approach
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What people do
(behavior)
What people say
(opinions)
Why & how to fix
(qualitative)
How many & how much
(quantitative)
Automated Live
Moderated
Self-Moderated
Automated Static
Feedback Widgets
16. Moderated
Overview:
• Live interviews with sound and audio
• You see how users perform tasks in natural environment
• You can talk with users while they’re using your website
Services:
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21. Feedback Widgets
Overview:
• Continuously measure and improve visitor satisfaction
• Good for collecting bugs and suggestions
• Feedback forms are fully customizable
Services:
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26. Automated Live
Overview:
• Evaluate web usability by testing large quantities of people
• Metrics: task completion rates, number of clicks, time on task
• Benchmark your website against competition
Services:
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28. Automated Static
Overview:
• Collect feedback on layouts, mockups, marketing creations
• You can be very precise about what you ask
• Great for testing out ideas before implementation
Services:
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30. Useful Tips
1. Combine different methods
2. Test continuously
3. Define relevant participants
4. Keep it short and simple
5. You never know what you don't know
6. Always look for an inspiration
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31. Always Look For an Inspiration
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32. Special for Today’s Attendees
Coaching session with UsabilityTools expert
Topics:
• Kick Start Your Conversion Rate Optimization
• Shape up User Experience of Your Website
b.mozyrko@usabilitytools.com
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Editor's Notes
Definition
Traditionally, user research involves directly observing and talking with people in the context of their work. Researchers have travel to observe users in their natural environments or users/participants travel to a usability lab or focus-group facility. This is a solid source of user feedback and insights, unfortunately it’s expensive and time consuming.
Remote user research on the other hand allows researchers and users to interact remotely. Remote user research can be either: moderated when the researcher and the participants go through the research activity together, or unmoderated when the researcher is not involved during the study. Survey is an example.
In very curious if you’re here participating with a background knowledge on remote research.
Great, that’s something that I was hoping for
I’ll try to present in the way everybody could understand
1) Usually if you see that’s something’s wrong in GA paned you’d jump to AB testing.
2) How do you know which changes will bring significant improvement to your website?
People assume once they have the AB Testing software they can test everything
1) Unfortunately this takes time. AB Test can last weeks or event months until you get statistically significant results
2) I’d assume that you don’t want to waste your valuable traffic on that
So, what you have to do is to take a step back, and instead of guessing what the data means and shooting blind AB tests, validate your assumptions firs with website visitors.
You can ask your users directly
1) Or watch how they interact with your service or product
There are also many other ways to that you can get the ideas from, but we’ll not cover them in the webinar.
They range from analyzing your analytics to talking with the customer support department to brainstorming.
If you want to know more you can reach out to me after the webinar, and I’ll be more than happy to share what I know
Getting back to remote.
Context-driven – Remote research allows users to use their own computers, letting you and your team see how they set up their desktop, navigate within website, and use tabs, for instance. This gives insight into how people work in their natural environment,
Cheap – is a great solution for teams if you have limited budget; Scheduling a series of online studies can be far less costly than traveling around the the world in search for perfect target group.
Simple – most of the tools automatically collect, analyze, and present data in useful visualizations, eliminating time-consuming data collection, organization
Fast – usually it takes hours from launch to collect the results
Flexible – you can start/stop any time, launch many small test at the same time
Remote research lets you include people who would otherwise be left out, so you can have a more representative sample. With no geographical limits and higher numbers of participants, you can aim to get a truly representative sample of your users