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#GDEWUD2017
December 01, 2017
Google Developer Days India
How to choose right UX metrics for
your products
Google Developer Expert | Product
Design
Head - Ecosystem Enablement |
Beahead Pvt. Ltd.
India Program Manager | UI Fellows,
Stanford d.school Program
#GDEWUD2017
#GDEWUD2017
What is UX?
Why does it matter?
#GDEWUD2017
Sign-Up Sign-in
#GDEWUD2017
Register Sign-in
#GDEWUD2017
#GDEWUD2017
#GDEWUD2017
#GDEWUD2017
#GDEWUD2017
agenda
HEART Framework
Goals - Signals - Metrics
Case studies
Resources
#GDEWUD2017
HEART Framework
#GDEWUD2017
HEART Framework
Measures of users attitude often collected
via Surveys.
Happiness
Engagement
Adoption
Retention
Task Completion
GOALS SIGNALSHappiness
Satisfaction
Perceived ease of use
Net-promoter score
#GDEWUD2017
Happiness
Engagement
Adoption
Retention
Task Completion
GOALS SIGNALS
HEART Framework
Engagement
Level of user involvement per session
Time spent/user/session
No. Photos uploaded/user/day
Number of shares
#GDEWUD2017
Happiness
Engagement
Adoption
Retention
Task Completion
GOALS SIGNALS
HEART Framework
Adoption
Gaining new users of a product or feature.
Upgrades to latest version
New subscription created
Purchases made by new
users
#GDEWUD2017
Happiness
Engagement
Adoption
Retention
Task Completion
GOALS SIGNALSRetention
HEART Framework
The rate at which existing users are
returning.
No. Active users remaining
over time
Renewal rate or Failure to
retain (churn)
Repeat purchases
#GDEWUD2017
Happiness
Engagement
Adoption
Retention
Task Completion
GOALS SIGNALS
HEART Framework
Task Completion
Efficiency, effectiveness and error rate.
Search result success
Time to upload a photo
Profile creation complete
#GDEWUD2017
Goals - Signals - Metrics
#GDEWUD2017
Goals - Signals - Metrics
Goals
H
E
A
R
T
GOALS SIGNALS
A common pitfall is to
define goals in terms of
your existing metrics -
“well, our goal is to
increase downloads of
our app”
For users to enjoy content
and keep discovering more to
engage with
#GDEWUD2017
H
E
A
R
T
G SIGNALS
Goals - Signals - Metrics
Signals
If you are already
collecting potential
useful signals, you can
analyze the data you
have and try to
understand which
signals seem to be the
best predictors of the
associated goal
The amount of time users
spend engaging with
content in your app
#GDEWUD2017
H
E
A
R
T
G S METRICS
Goals - Signals - Metrics
Metrics
You will need to some
analysis of the data
you’ve already collected
to decide what’s most
appropriate.
The avg no. of minutes
spent engaging in content
on app per user per day
#GDEWUD2017
HEART-GSM Framework
Happiness
Engagement
Adoption
Retention
Task Completion
GOALS SIGNALS METRICS
#GDEWUD2017
Let’s do it together!
#GDEWUD2017
#GDEWUD2017
HEART-GSM Framework
Happiness
Engagement
Adoption
Retention
Task Completion
GOALS SIGNALS METRICS
#GDEWUD2017
Resources
#GDEWUD2017
+ GV: Measuring the User Experience on Large Scale: User-Centered Metrics
for Web Applications
+ NN/g: Measuring User Experience
+ UX Matters: Choosing the Right Metrics for User Experience
+ Measuring U: 10 Benchmarks for User Experience Metrics
+ JUS: A Strategic Approach to Metrics for User Experience Designers
Resources
Want more?
#GDEWUD2017
thank
you

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Choosing Right UX Metrics for Products