Marketing professional with over fifteen years of progressive experience in digital marketing, interactive strategy and eCommerce. Accomplished at creative development, website operations, enterprise platform management, project management, and collaborating effectively with stakeholders, vendors and clients.

1. Vedprakash Srivastava ved@riinfotech.com
Mumbai Mob. 9220539760 www.riinfotech.com
India Current Sal : 13 lac/ p.a.
15 yrs of Digital Marketing Experience
PROFESSIONAL SUMMARY:
Marketing professional with over fifteen years of progressive experience in digital marketing, interactive
strategy and eCommerce. Accomplished at creative development, website operations, enterprise platform
management, project management, and collaborating effectively with stakeholders, vendors and clients.
Key Strengths/ Skill Sets:
• Conceptualize & Implement Digital Marketing Strategies to acquire and retain clients.
• Good understanding of SEM, SMO, Web analytics, Content management and sales operations.
• Expertise in Lead generation to fulfillment within approved budgets and meeting desired ROI.
• Proficiency in Content Management through Blogs, Articles, Press Releases, Video networks etc.
• Proficiency in strategist new product launch, development and enhancement.
• Proven track record of task management through vendors, agencies and re-sellers.
• Proficiency in handling “Concept” marketing and Tele-marketing solutions.
Core Competencies
• Devising strategies to drive online traffic to the client websites.
• Tracking conversion rates and making improvements to their website.
• Developing and managing digital marketing campaigns
• Utilizing a range of techniques including paid search, SEO and PPC.
• Overseeing the social media strategy for the company's clients.
• Managing online brand and product campaigns to raise brand awareness.
• Improving the usability, design, content and conversion of the client websites
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions and competitor data.
• Review new technologies and keep the company at the forefront of digital marketing.
PROFESSIONAL EXPERIENCE:
Divinesolitaires.com
Digital Marketing & eCommerce Consultant 2014 - Present
Advising companies on digital marketing, platform selection, multi-channel management and digital
strategy to improve customer acquisition, conversion and retention rates.
Directing marketing and eCommerce operations of the website. Providing strategic direction, digital
platform management, and user experience design of website. Accountable for developing and
implementing strategies for SEM, SEO, email, social media and online videos.
• Created distinct local marketing campaigns lowering cost per customer acquisition by 48%.
• Expanded to over 10 markets in 6months, increasing customer database over 200%.
• Increased revenue 50% utilizing local marketing initiatives including paid search, radio and print.
• Instilling a marketing led ethos throughout the business
• Researching and reporting on external opportunities
• Understanding current and potential customers
• Managing the customer journey (customer relationship management)
• Developing the marketing strategy and plan
• Management of the marketing mix
• Managing agencies
• Measuring success
• Managing budgets

2. • Ensuring timely delivery
• Writing copy
• Approving images
• Developing guidelines
• Making customer focused decisions
Riinfotech
Business Head
Marketing professional with over fifteen years of progressive experience in digital marketing, interactive
strategy and eCommerce. Accomplished at creative development, website operations, enterprise platform
management, project management, and collaborating effectively with stakeholders, vendors and clients.
• Digital Marketing • Website Design and Development
• Marketing Automation • Search Engine Optimization
• Magento eCommerce • Digital Strategy
• Email Marketing • Web Analytics and Reporting
• Project Management • Customer Relationship Management
I am also leading a core team of Business Development, Programme managers and Analytic experts.
Responsible for Business Solution design & consulting by initiating road maps to understand client
requirements and delivering "outcome based" solutions in the eCommerce space. Monitor & Evaluate
statistical solutions in the area of Segmentation(CHAID, CART), Logistic Regression, ANOVA, Market Research,
Multiple Linear Regression. Our clientele are in the domains of Retail, IT Infrastructure, B2B to name a few.
 Consumer Analytics
Drive Customer insights through Customer segmentation techniques and predicting Customer Behavior
through Logistic Regression Models. Design & Manage online campaigns. Formulate & Implement
analytical plan for Customer Acquisition, Cross Sell, Retention, Web Analytics and loyalty Management
Programs.
 Balance Score Card
Implementation of Balance Score card at an organizational Level to assess the Strategic Performance of
the organization. Two successful years of rolling Balance Score Card for holistic evaluation and creating
future roadmap
 Lifetime Value of Clients
Increased the life time value of clients by 20% through introducing strategic value added services thus
creating new revenue channels to the business with 0% sales cost to the company
Responsibilities
• Managing a team of 40+ to deliver on custom built analytical solutions to clients across the globe.
• Responsibilities include growing the analytics business, resource planning, performance assessment
& career management of the team, budgeting and P&L management
• Client relationship skills: Interact with clients, deliver presentations, business propositions and help
them wed analytics to their business by providing value added services.
• Hands on experience in evaluating & presenting Decision Trees (such as CHAID and CART ),
Segmentation and predicting customer behavior through Logistic Regression Models.
• Key role in enhancing the application of statistical solutions to achieve business objective.
• Established performance standards specific to each function, introduced metric based
employee/process evaluation
• Initiated the first eCommerce Outsourcing project and piloting it right from hiring to ensuring
smooth operations of the team.

3.  www.wantitbuyit.com -
Below are some eCommerce projects done by me.
www.Kanak.diamonds
www.wantitbuyit.com
www.cakesmiths.in
www.babanbaby.com
www.Divinesolitares.com (Current project )
Business Development Manager 1999 – 2006
Job Profile: Strengthening Revenue Structure and Getting Business onboard
PRIOR EXPERIENCE:
Hotel Clark International, Hotel Lee Heritage, Hotel Paul’s Court - Delhi Karol Bagh
Hotel Heritage Dakshin Mumbai
EDUCATION:
• Digital Marketing Certification : NMiMS
• Burdwan University: B.Com
Knowledge of Tools:
• Web Analytics: Adobe Analytics, Google Analytics Premium, Spring Metrics, Clicky, Kissmetrics, Crazy
Egg, Moz Analytics,
• Search Engine Marketing: Adobe Search Center, Adobe Media Optimizer, Adobe Target , Small SEO
Tools etc…
• CRM & Marketing Automation: Salesforce, Zoho, Exacttarget
• Email: ExactTarget, Salesforce, Mail Chimp etc..
• Content Management: Magento, Wordpress, Joomla capable of handling any CMS
• General: Word, PowerPoint, Excel, Outlook, Microsoft Project, Visio
• Design and Publishing: Photoshop, Illustrator, InDesign, Acrobat