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JOEL DAVID MURPHYGlobal Demand Gen Marketing Manager
5 720.799.6237
MOBILE NUMBER
mmjeeEm
COLORADO.JMURPHY@GMAIL.COM
EMAIL
Linkedin.com/in/JoelMurphy
LINKEDIN
CONTACTORKRINCGLLADCO
WORK EXPERIENCE
Webroot - Cybersecurity//Broomfield, CO
Global Demand Gen Marketing Manager & Coordinator, July 2013– August 2016
 Designed, implemented, tested and measured marketing campaigns throughout the lead to
customer journey via emails, landing pages, forms, etc. within Oracle Eloqua.
 Build, schedule and deploy emails, landing pages, and forms as a well as advise vertical
teams on creative and messaging based on objectives, audience and channel.Executed
technical design, configuration, integration and customization of marketing automation
solutions in conjunction with Salesforce.com platform.
 Coordinate with marketing and sales to support campaigns, promotions, and events.
 Managed marketing automation solutions which integrated with Salesforce.com platform.
 Designed and managed nurture, drip and one-off campaigns including: Welcome,
Informational, Renewal, Reengage and Newsletter.
 Directed and executed campaign/program strategies to improve KPIs.
 Managed and reported on A/B tests for optimization of email, landing page and form
performance.
 Provided expectations and delivery of marketing reporting and analysis on campaign
performance, benchmarks and conversions.
 Managed global contact database of over 700k+ contacts with regards to unsubscribes,
opt-outs and list imports.
 Responsible for email list segmentation, cleansing and optimization.
Arrow Electronics//Denver, CO
Independent Contractor// July 2012 - July 2013
 Implemented marketing campaigns, emails, landing pages and micro-sites in Eloqua
 Provided in-depth reporting from Salesforce.com, Google Analytics and Eloqua
 HTML and CSS familiarity
 Quality assurance of marketing campaigns and programs
Kay Jewelers//Broomfield, CO
Sales Associate, April 2012 - July2013
 Engage potential customers in sales led conversations to determine consumer needs/wants
 Presenting merchandise while providing detailed information on features and benefits
 Upsell product by offering extended service plans and financing options
 Working with the sales team to provide a superior experience to all customers
 Meet and exceed individual and team sales goals set by corporate
 Contribute to an atmosphere of total customer satisfaction
CATION
É
Oracle Eloqua University//2013-2016
Advanced Google Analytics//2007
Suffolk University-Boston, MA//1990
SKILLS
5+ years of marketing automation & CRM
database management experience
within a B2B environment,
Salesforce.com, Oracle Eloqua,
Marketing Program Strategy, Program
Management, Email Marketing, Lead
Generation, Lead Reporting, Web
Analytics, Online Marketing, SEO,
Advertising, Social Media, Digital
Strategy, Digital Marketing, Paid
Marketing
PROGRAMS
Oracle Eloqua (Marketing Automation)
Salesforce.com (Lead Management)
Google Analytics
Microsoft Office
REGOGNITIONS
Best of Show, Direct Mail – Demand
Generation// Webroot – WIN// Business
Marketing Association// 2014
Single B2B Advertisements//Arrow-
Innovators Club//Business Marketing
Association//2014
Cripsin Porter + Bogusky//Gunbarrel, CO
Digital Analytics Implementation Specialist, 2007 - 2009
 Manage analytics strategies, implementation and reporting of marketing efforts
 Report insights and statistics on email and Pay-per-Click/Cost-per-Click campaign activity
 Responsible for strategic planning, implementation & daily management of the company’s
overall social media marketing activities
 Clients: Volkswagen, Burger King, Domino’s, Coke-Zero, Zune, Best Buy, B-Cycle, etc….