What makes you quit that job and startup ? Does it even matter to startup ? Where do you start when you startup ? Get answers to all these questions as i take you thru the #JourenysThatMatter

1. #JourneysThatMatter
FROM HOME – OFFICE - WORK

2. Meet Harshal Shroff
 Is 25yrs old
 Comes from a small town outside bombay/mumbai called
“Chinchani”
 Has always been fascinated by what technology can
do……..INTERNET
 Internet and Entrepreneurship
 From being a rebel in your workplace.
 From Wantaaaaprenuer to Entrepreneurship.
 THIS VERY MOMENT
Tweet to me at @harshal612 , if any of your
questions are not answered

3. GOURMET CORN TOSSED WITH LOVE, TO CREATE A
PROPER BALANCE OF HEALTH AND TASTE
Make Way for

4. Why THIS CORN ?
 Currently limited to less than 10 flavors
 Lacks experimentation
 Communicates badly with its consumer
 Has substandard packaging
 …Thus creating no EXPERIENCE
Because it aims to disrupt the market*, Which
is
*Corn in Cups market

5. Who is THIS CORN ?
“We are a new alternative healthy fast food, that
provides the Indian market with savory corn
delights from across the world”

6. What Flavors do we serve ?
With a balanced pallet of
Indian, Mexican, Chinese and
Italian (We have added 2 new
flavours to the Menu)
Our Selling price points vary
from INR 39 to INR 110 in-
store. They can be worked
according to various price
pain points like royalties and
taxation.

7. Packaging & Disposables
We Do 2 size Regular and
This with 100+ gms and
160+ gms. Respectively
The packaging is designed
keeping in mind the comfort
of the consumer to have the
dish served.
All packing containers will
be made with food grade
paper

8.  Store outside Andheri Station (West) operational from 9th Dec, 2015
 This Corn Express (Kiosk) at Carnival Cinemas, Harmony Mall, Oshiwara
 Product line extended from only Corn Delights to Corn Pizza Minis, Chillers, Corn
Patty Burger & Dessert in-store
 Done 10,000+ orders in the last 6 months
 Positive reviews across the board
 Online presence
 Zomato
 Facebook Page
 Twitter
 Instagram
 Website
What’s up with THIS CORN Now ?

9. #JourneysThatBroughtUsHereFROM WHITE BOARD- CONCEPT – STORE- BRAND

10. #JourenysThatMatter – For This Corn
 Product tastings – 4consultants – 10 tastings- 40 people-20 Unique
flavors
 Hiring – Looking for Not only Skills but also +ve Intent, Commitment and
Ability to operate with conviction
 Mall Meetings – 35calls in 2hrs – 7 meetings – 1 yes- cancelled.
 Finding the right spot – That allows experimentation, helps us showcase
to a large audience and has business as well as badge value.
 Andheri Station - an avg 6.04 lakh people travel from here EVERYDAY.
And boy have we been getting some interesting reviews.
 Creating more Products – Creating a line up of massy economical lineup
of products with, Cornpizza Mini’s, Chillers and CornBurgs

11. Store Front

12. Corn Delights

13. Corn Pizza Minis + Chillers

14. “Located at busy streets of Andheri west damn opposite to
station closer to Bus depo makes it easier for daily commuters
to ease up with their street chat cravings. Quick service,
perfectly cooked corn, nicely seasoned in variations, & twisted
corn dishes. Kudos to This corn team to construct short sweet
yet amazing menu which is truly pocket friendly deal. I hope
any age/gender group would love it Awaiting to try all the taste
& flavours” ---- Wirtes Roopesh Kadam
“This Corn gives an all new definition to our movie interval hot
corns. With surprising and mindblowing flavours, This Corn is a
great innovative idea. With flavours like Hyderabadi (Biryani)
Twist or Mexican or Fiery Teekha.. you'll immediately grow fond
of this outlet.
The corn is hot and well cooked and the flavours are inspiring.
One must be surprised on how a simple dish can taste so
complex. It's a real treat, this corn..” -----writes Tanya

15. Movies Made better With THIS CORN
 Food is the Key revenue driver for multiplexes
 Corn is the most low price – high volume item in the F&B mix
 So what’s the problem ?
 Everyone likes it, No one enjoys it.
 Sweet Corn needs to Evolve to THIS CORN
 In talks with all major multiplex chains to do a pilot, in their properties.
 Closed 2 of them, 2 more to go.

16. How Does THIS CORN kiosk look ?
Cross view
Concept design* can be altered according to spaces provided
Front view
This Corn
Kiosk at
Carnival
Cinemas

17. Thank YOU 
Hope You #TryThisCorn
Interested in THIS CORN ?
Reach out to:
Harshal Shroff
Call – 9960058547
Email – harshal@thiscorn.in
Sonali Wyawhare
Call – 9870591656
Email – sonali@thiscorn.in