Designing and managing services -SERVQUAL MODEL- ABOUT MIRCHI & MIMERiya Aseef
Designing and managing services -SERVQUAL MODEL- ABOUT MIRCHI & MIME
INTEGRATION OF THE SERVQUAL MODEL IN DEFINING THE SERVICE PHILOSOPHY
FIVE DIEMENSIONS
Tangibles: physical facilities, equipment, packaging
Reliability: perform service accurately, and responsibly
Responsiveness: willingness to help customers
Assurance: knowledge and courtesy of employees
Empathy: caring and individualized attention
Designing and managing services -SERVQUAL MODEL- ABOUT MIRCHI & MIMERiya Aseef
Designing and managing services -SERVQUAL MODEL- ABOUT MIRCHI & MIME
INTEGRATION OF THE SERVQUAL MODEL IN DEFINING THE SERVICE PHILOSOPHY
FIVE DIEMENSIONS
Tangibles: physical facilities, equipment, packaging
Reliability: perform service accurately, and responsibly
Responsiveness: willingness to help customers
Assurance: knowledge and courtesy of employees
Empathy: caring and individualized attention
SUPPLY CHAIN MANAGEMENT REPORT ON PIZZA HUT, KARACHI. Summaya Sharif
This report will answer some of the most FAQs about the supply chain management of the organizations which include the questions about the Supple chain model, Achieving Strategic fit, Forecasting in Supply Chain Management, Sales & Operations planning, Distribution network & Configuration plus the recommendations for helping the organizations in outdoing their competitors efficiently and efficaciously. Pizza Hut, Pakistan is the organization that’s been chosen for delving, pragmatically, into the depth of our study.
Regards,
Summaya Sharif
summayasharif123@gmail.com
Vision is “to move with velocity to drive profitable
growth and become an even better McDonald’s
serving more customers delicious food each day
around the world”
This is related to the marketing mix of Kentucky Fried Chicken The 7p's of KFC is being done here. Full data search done recently and the figures are collected through the internet.
This is a good summary and guideline to prepare Food truck business plan. This will help you to develop your food truck business Plan. If you need details on the food truck business plan , You can knock me anytime.
What companies deliver exceptional, off the charts, "Better than Best Service?" How do they do it? What are the Success Secrets? A Key Ingredient or Secret Sauce is Engaged Employees.
Discover 6 Keys to Unlock a Culture of Better than Best:
1. Know and Love Your Customers
2. Build Customer Loyalty and Advocacy
3. Engage Employees through Training and Empowerment
4. Communicate Effectively
5. Celebrate, Reward and Recognize Wins
6. Ensure Top Management Drinks the "Culture Koolaid."
SUPPLY CHAIN MANAGEMENT REPORT ON PIZZA HUT, KARACHI. Summaya Sharif
This report will answer some of the most FAQs about the supply chain management of the organizations which include the questions about the Supple chain model, Achieving Strategic fit, Forecasting in Supply Chain Management, Sales & Operations planning, Distribution network & Configuration plus the recommendations for helping the organizations in outdoing their competitors efficiently and efficaciously. Pizza Hut, Pakistan is the organization that’s been chosen for delving, pragmatically, into the depth of our study.
Regards,
Summaya Sharif
summayasharif123@gmail.com
Vision is “to move with velocity to drive profitable
growth and become an even better McDonald’s
serving more customers delicious food each day
around the world”
This is related to the marketing mix of Kentucky Fried Chicken The 7p's of KFC is being done here. Full data search done recently and the figures are collected through the internet.
This is a good summary and guideline to prepare Food truck business plan. This will help you to develop your food truck business Plan. If you need details on the food truck business plan , You can knock me anytime.
What companies deliver exceptional, off the charts, "Better than Best Service?" How do they do it? What are the Success Secrets? A Key Ingredient or Secret Sauce is Engaged Employees.
Discover 6 Keys to Unlock a Culture of Better than Best:
1. Know and Love Your Customers
2. Build Customer Loyalty and Advocacy
3. Engage Employees through Training and Empowerment
4. Communicate Effectively
5. Celebrate, Reward and Recognize Wins
6. Ensure Top Management Drinks the "Culture Koolaid."
How to Utilize Storytelling most Efficiently in Social Media Real-Time OutSource
When thinking about the ways to develop your customers trust within your business. We as business owners, or those who aspire to own and create a business, must make our company relatable, we must show that we understand their pains, wants, and needs. We must be warm, accepting and kind.
Our companies must reflect the qualities of that of a dear friend, or relative, someone that the consumer can feel comfortable around. We must make our customers see and feel our vision. We owe it to our consumers to inspire them, humor them, inform them, and comfort them. If you are interested in learning how to accomplish this lofty feat, then you have come to the right place my friends.
Social Media & Review Sites - Best Practice for Pubs, Restaurants and CafesFood Profits
Presentation 3 - from the "Marketing Mastery Workshop" held at The Jury's Inn Hotel, Nottingham on 2nd September 2014 for Pub, Restaurant and Cafe Owners & Managers.
Build a Better Team: Overcoming the 5 Inevitable Dysfunctions - Bob Corcoran ...HomesPro from Homes.com
This Secrets Webinars presentation, Build a Better Team: Overcoming the 5 Inevitable Dysfunctions is brought to you by Bob Corcoran. In this recorded webinar, you will discover the following:
- Why Is Culture Important?
- What Is Dysfunction?
- Design Best Culture
- Maintain Company Culture
- Building The Right Organization
- Get A Coach
Most Promising Food & Beverage Companies in 2021Swiftnlift
“The future belongs to those who believe in the beauty of their dreams.” and in sharing happiness with others you decode your dream which in turn becomes the joy for others, this is what today’s interview is about...
“Pull up a chair. Taste. Come join us. Life is so endlessly delicious” with Curryosity so here is the glimpse interview within our serving window
Loyal customers are worth up to ten times as much as their first purchase.
86% of consumers will pay up to 25% more for a better customer experience.
It costs six times more to acquire a new customer than retain an existing one
All organisations should continually strive to deliver amazing customer experiences. At retail360, we have a vision to give people the customer experience they are searching for - because we understand customer service can change people's lives.
And any business with customers is in the people business, it all comes back to people.
Content Marketing program for healthcare hospitals. This is a proven content marketing playbook for healthcare providers and hospitals. Useful for marketers working in health care organizations who want to implement digital marketing.
www.brand-camp.com What is a brand? This presentation busts the misconceptions around what a brand actually is and outlines how to build a remarkable brand.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
3. Background
Alma mater: Henley Business School, London, UK.
They had a chance meeting in June 2014 at
Starbucks, Juhu.
By October, they had founded Squaremeal Foods
Private Limited.
April 2015, they opened Mirchi & Mime.
4. Vision and Values
Vision: To create a chain of 21 restaurants across
India and beyond, offering cutting edge well thought
and evolved food, whilst at the same time building
capabilities amongst the speech & hearing impaired
individuals.
Values: Driven by two deeply held core values.
Character & integrity are as important as capability.
Wealth creation is important for society as a whole not just
for individuals.
5.
6.
7. Our interview with Prashant
• What word do you want people to associate with
your business?
Commitment
• Using a metaphor, for your business, what animal
would you think of in association with your
organisation? Why?
Ant🐜 because of commitment to role.
8.
9. • What is that potential customer say they want when
they visit you?
An Experience
• How do you persuade them of what they need? Or
do you let them order what they want?
Popular food they like to order or if they ask ft
recommendations then our staff points out.
• What are the features of one of your products?
Based on an ideology the food is not a fusion of food
from all over the world but food handpicked delicately
from India. They use country chicken instead of regular
chicken because it has more muscle and less fat.
10. • The same questions were
asked to a customer. His
answer for animal
association was fish
because he likes them and
the word that springs to
his mind about the
organisation was its
uniqueness because of
the nice food and the
service. He really
recommended the Dori
kebabs and chicken
lollipop.
11. • What are the benefits that the customers buy?
Our restaurant demonstrates, we are not
crusaders if this cause, we are not inventors of
this service, we are demonstrating the
capabilities of the speech and hearing impaired
individuals to be as good if not better than
people working in the restaurant industry
because they have the attributes of being more
focused, more intuitive and being more smiley
so the benefit for the customer would be warm,
smiley and friendly service. You can have good
food at your home then why would you go out?
For the experience. We offer that experience.
12. • Do you get many Mr./ Madame Pralines as
customers?(What do you do with them? What do
they say about you? Would you deal with them in a
better way?)(Refer to the notes for the story Mr./
Madame Praline.)
Not at all. He has been bought in this industry by working
with taj to listen, understand and help people. We offer
hospitality which is warm and friendly not a retail
experience wherein arrogance and value is not acceptable.
We will not know if there is a lady Praline, even if there is
a problem we will first check.
13. • Who are your competitors? Are customers in control
there? Where do you fall in that table?
They are unique. For the sake of competitors in the table are Mia
Cucina, Masala Library & Bombay Canteen. Where customers are
in control are called QSR (quick service restaurants). Examples
are KFC and McDonald's. If we ask them to make meat cooked
medium and not well so meat is pink they won't do it. The
disadvantage is when customer orders a pair of shoes of 7 UK
size then it may not be the same customers are not in control and
of course you can return it back. In high end restaurants the
customers are demanding and if what they order is not up to the
standard it will be taken back and be given a discount. So when
you go to a high end restaurant customer is in control.
14. • What are your future plans?
We will be looking to expand all over India and abroad like
Singapore, Dubai and London while this being their first
restaurant.
• What sort of promotion are you doing now?
We are not spending anything on marketing right now.
Only mouth of word and zomato, trip advisor and
Facebook are doing the marketing for is right now until the
product lives up to the mark.
16. The link to the audio file is
https://onedrive.live.com/redir?resid=F70180811
B46A553!267&authkey=!ABxxgrLrtlfnUGY&ithi
nt=file%2cm4a
The link to the video file is
https://onedrive.live.com/redir?resid=F70180811
B46A553!250&authkey=!AJQnflGYivozTy0&ithin
t=video%2cMOV
Madame Praline visited a store. The shop owner had his back against her. She ring the bell and said,'My watch is not working, I want an exchange.'The owner turned turned his back a and again asked why the problem was. She repeated. The owner looked at the watch and the watch is fine. It's in hibernation mode. Madame Praline said,'