Squaremeal Foods, co-founded by Chirag C. and Prashant Issar in 2014, aims to establish a chain of 21 restaurants across India, focusing on providing an exceptional dining experience while employing speech and hearing impaired individuals. Their unique offerings include Indian cuisine made from carefully sourced ingredients, with a commitment to customer experience and service quality. Currently, they rely on word-of-mouth and online platforms for promotion and plan to expand internationally in the future.

1. CRM PROJECT FOR
Presented by: Chirag C

2. Prashant Issar
Co founder
Anuj Shah
Co founder

3. Background
Alma mater: Henley Business School, London, UK.
They had a chance meeting in June 2014 at
Starbucks, Juhu.
By October, they had founded Squaremeal Foods
Private Limited.
April 2015, they opened Mirchi & Mime.

4. Vision and Values
Vision: To create a chain of 21 restaurants across
India and beyond, offering cutting edge well thought
and evolved food, whilst at the same time building
capabilities amongst the speech & hearing impaired
individuals.
Values: Driven by two deeply held core values.
Character & integrity are as important as capability.
Wealth creation is important for society as a whole not just
for individuals.

7. Our interview with Prashant
• What word do you want people to associate with
your business?
 Commitment
• Using a metaphor, for your business, what animal
would you think of in association with your
organisation? Why?
 Ant🐜 because of commitment to role.

9. • What is that potential customer say they want when
they visit you?
 An Experience
• How do you persuade them of what they need? Or
do you let them order what they want?
 Popular food they like to order or if they ask ft
recommendations then our staff points out.
• What are the features of one of your products?
 Based on an ideology the food is not a fusion of food
from all over the world but food handpicked delicately
from India. They use country chicken instead of regular
chicken because it has more muscle and less fat.

10. • The same questions were
asked to a customer. His
answer for animal
association was fish
because he likes them and
the word that springs to
his mind about the
organisation was its
uniqueness because of
the nice food and the
service. He really
recommended the Dori
kebabs and chicken
lollipop.

11. • What are the benefits that the customers buy?
Our restaurant demonstrates, we are not
crusaders if this cause, we are not inventors of
this service, we are demonstrating the
capabilities of the speech and hearing impaired
individuals to be as good if not better than
people working in the restaurant industry
because they have the attributes of being more
focused, more intuitive and being more smiley
so the benefit for the customer would be warm,
smiley and friendly service. You can have good
food at your home then why would you go out?
For the experience. We offer that experience.

12. • Do you get many Mr./ Madame Pralines as
customers?(What do you do with them? What do
they say about you? Would you deal with them in a
better way?)(Refer to the notes for the story Mr./
Madame Praline.)
 Not at all. He has been bought in this industry by working
with taj to listen, understand and help people. We offer
hospitality which is warm and friendly not a retail
experience wherein arrogance and value is not acceptable.
We will not know if there is a lady Praline, even if there is
a problem we will first check.

13. • Who are your competitors? Are customers in control
there? Where do you fall in that table?
 They are unique. For the sake of competitors in the table are Mia
Cucina, Masala Library & Bombay Canteen. Where customers are
in control are called QSR (quick service restaurants). Examples
are KFC and McDonald's. If we ask them to make meat cooked
medium and not well so meat is pink they won't do it. The
disadvantage is when customer orders a pair of shoes of 7 UK
size then it may not be the same customers are not in control and
of course you can return it back. In high end restaurants the
customers are demanding and if what they order is not up to the
standard it will be taken back and be given a discount. So when
you go to a high end restaurant customer is in control.

14. • What are your future plans?
 We will be looking to expand all over India and abroad like
Singapore, Dubai and London while this being their first
restaurant.
• What sort of promotion are you doing now?
 We are not spending anything on marketing right now.
Only mouth of word and zomato, trip advisor and
Facebook are doing the marketing for is right now until the
product lives up to the mark.

15. With Prashant Issar and the speech and hearing
impaired Stewart

16. The link to the audio file is
https://onedrive.live.com/redir?resid=F70180811
B46A553!267&authkey=!ABxxgrLrtlfnUGY&ithi
nt=file%2cm4a
The link to the video file is
https://onedrive.live.com/redir?resid=F70180811
B46A553!250&authkey=!AJQnflGYivozTy0&ithin
t=video%2cMOV

17. Thank you and
please visit us again!