SlideShare a Scribd company logo
Food
Stories
Discover
Table
Love
Home
Taste
www.eatelish.com
Everyone calls their mother or their aunt for that
one recipe or that pickle that only they know how
to make right. 
We wanted to open up the world to stories
and jars of pickles from everywhere.
 
	
  
	
  
Café Mocha. Where it all started, where we
worked and where Eatopia was sculpted
THE FIRST DESCRIPTION

Eatopia is an India focused food website that is a
platform for interesting food content with a unique
& relevant focus on the romantic idea of food from
people's homes
"

How can people experience
this rich variety found
across India? "


How can artisanal food
makers across India reach
new customers?
What is stopping people
from thinking Indian food
can be sexy
How can old recipes make
it to modern kitchens
No brand selling a variety of
Indian Food geared to a
younger audience
No platform to learn and
experience ingredients,
methods etc
No excitement in going to
a store and buying what
you already know 

No sexiness in the way
traditional Indian 
foods are sold
?	
  
We came up with Eatopian Delights 
A subscription box
service enabling
customers to
discover a vast
range of Indian food
flavors

Grouping
products by
cohesive themes,
so people can
taste, experience,
try out recipes
and come back to
us for more
The element of
surprise and
anticipation of what
types of products
will be delivered
each month keeps
customers guessing.
A well packaged,
exciting box of
treats delivered
to your doorstep
regularly. A flat
fee to keep it
simple.
The First Box 
Selection of Mango themed treats to celebrate
India’s beloved Mango season. flavors from
Maharashtra, Punjab, Gujarat and Rajasthan in this
box.
And what followed were more boxes
Along the way we... 
Participated at
flea markets and
exhibitions to
gain an
understanding
of our customers
and product mix 

Focused on long
shelf life
products and
learnt lessons on
packaging 
Shortlisted and
created a bank
of reliable,
scalable vendor
partners 
Learned from the
markets and
customer feedback
and pivoted.
Unbundled our
boxes and
introduced
individual
products.
We had VAT, CST, FSSAI and…. We wanted to trade mark Eatopia. 
We were a few decades late J

We did what start ups do best, stay flexible and we gave ourselves a
new name - “Eatelish” 
Statutory Naamkaran
To
From
With a new name
a new definition 
Eatelish a platform for people to see
food in new ways and a marketplace
for the country’s artisan food makers
to reach our tables.
What we want to be?
A Pioneer in the Indian Food
Discovery space.
Focused on artisanal Indian
food with a rich play of
content & commerce.




What we do?
Introduce people to hard to
find local ingredients and
cooking methods from towns
and cultures across the
country




How we do it?
Our stories, recipes,
packaging, curated themes,
the DIY element - these
elements make Eatelish a
unique approach to
discovering Indian food.
MORE
Partners
BUILDING SCALE 
MORE
Products
MORE
Stories
MORE MONEY
MORE PRODUCTS
Our vendors:
Home cooks . Farmer producers . Local brands
Small Cooperatives and more

Building loyal vendor relationships
across the country:

Ease of transaction

Fair pricing

Fair payment terms
Creating a marketplace for artisan food
makers of India:

One stop to open up a larger market and
access to all new customer base (digital
and otherwise)

Organising and empowering vendors to
build their businesses and brands
MORE 
PRODUCTS
And more...
MORE PARTNERS
Delivering in 1000+ cities
MORE Stories 
Like
DNA…
And
Economic
Times …
HT Brunch
The Team…
Shipra Bhansali – Co-Founder
Branding . Product . Content

PayMate
Reliance Communications
Carlson Marketing Group



Indian School of Business ’06




Tanul Mishra – Co-Founder
Business Management . Alliances . Sales

PayMate
Reliance Communications
Tata Communications
Inox & CNBC
"

Mumbai University ‘00
www.eatelish.com 

Mumbai
Do you want
a bite of this?
f:eatelish 
t: @eatelish

More Related Content

What's hot

pizza_express_case_studies
pizza_express_case_studiespizza_express_case_studies
pizza_express_case_studies
Mobikon Asia
 
Pizza Express Pitch
Pizza Express PitchPizza Express Pitch
Pizza Express Pitch
Alice Veal
 
business final report final.docx
business final report final.docxbusiness final report final.docx
business final report final.docx
gabchin29
 
Business final report
Business final reportBusiness final report
Business final report
Sysy Jnthn
 
24268
2426824268
Cafe coffee day brand identity & analysis
Cafe coffee day  brand identity & analysis Cafe coffee day  brand identity & analysis
Cafe coffee day brand identity & analysis
Abhishek Semwal
 
Imade
ImadeImade
Business Charity Drive Report
Business Charity Drive ReportBusiness Charity Drive Report
Business Charity Drive Report
Joshua Lee
 
2004: Design Booklet
2004: Design Booklet2004: Design Booklet
2004: Design Booklet
ballabolla
 
Riki Kono Basmeleh - Building a Premium Brand - DORÉ by LeTAO
Riki Kono Basmeleh - Building a Premium Brand - DORÉ by LeTAORiki Kono Basmeleh - Building a Premium Brand - DORÉ by LeTAO
Riki Kono Basmeleh - Building a Premium Brand - DORÉ by LeTAO
Jakarta Business Networkers
 

What's hot (10)

pizza_express_case_studies
pizza_express_case_studiespizza_express_case_studies
pizza_express_case_studies
 
Pizza Express Pitch
Pizza Express PitchPizza Express Pitch
Pizza Express Pitch
 
business final report final.docx
business final report final.docxbusiness final report final.docx
business final report final.docx
 
Business final report
Business final reportBusiness final report
Business final report
 
24268
2426824268
24268
 
Cafe coffee day brand identity & analysis
Cafe coffee day  brand identity & analysis Cafe coffee day  brand identity & analysis
Cafe coffee day brand identity & analysis
 
Imade
ImadeImade
Imade
 
Business Charity Drive Report
Business Charity Drive ReportBusiness Charity Drive Report
Business Charity Drive Report
 
2004: Design Booklet
2004: Design Booklet2004: Design Booklet
2004: Design Booklet
 
Riki Kono Basmeleh - Building a Premium Brand - DORÉ by LeTAO
Riki Kono Basmeleh - Building a Premium Brand - DORÉ by LeTAORiki Kono Basmeleh - Building a Premium Brand - DORÉ by LeTAO
Riki Kono Basmeleh - Building a Premium Brand - DORÉ by LeTAO
 

Viewers also liked

Ciudades de papel
Ciudades de papelCiudades de papel
Ciudades de papel
alejandratorres1410
 
Company presentation lucasfox
Company presentation lucasfoxCompany presentation lucasfox
Company presentation lucasfox
Lucas Fox
 
NSF DCL: INFEWS
NSF DCL: INFEWSNSF DCL: INFEWS
M1 02-완성
M1 02-완성M1 02-완성
M1 02-완성
우경 신
 
Resume Pedro Sainz
Resume Pedro SainzResume Pedro Sainz
Resume Pedro Sainz
Pedro Sainzdebaranda
 
Explication des régimes politique
Explication des régimes politiqueExplication des régimes politique
Explication des régimes politique
Denis Papy
 
Changing Great Lakes Water Levels: Current Conditions and Future Projections
Changing Great Lakes Water Levels: Current Conditions and Future ProjectionsChanging Great Lakes Water Levels: Current Conditions and Future Projections
Changing Great Lakes Water Levels: Current Conditions and Future Projections
Graham Sustainability Institute at the University of Michigan
 
Estructura de la guía didáctica 1 final.
Estructura de la guía didáctica 1 final.Estructura de la guía didáctica 1 final.
Estructura de la guía didáctica 1 final.
saramariajo
 
Taller de tintinnabula y juguetes de la Antigüedad
Taller de tintinnabula y juguetes de la AntigüedadTaller de tintinnabula y juguetes de la Antigüedad
Taller de tintinnabula y juguetes de la Antigüedad
fernandolillo
 
OMK_Corp_Presentation
OMK_Corp_PresentationOMK_Corp_Presentation
OMK_Corp_Presentation
Anastasia Platonova
 

Viewers also liked (10)

Ciudades de papel
Ciudades de papelCiudades de papel
Ciudades de papel
 
Company presentation lucasfox
Company presentation lucasfoxCompany presentation lucasfox
Company presentation lucasfox
 
NSF DCL: INFEWS
NSF DCL: INFEWSNSF DCL: INFEWS
NSF DCL: INFEWS
 
M1 02-완성
M1 02-완성M1 02-완성
M1 02-완성
 
Resume Pedro Sainz
Resume Pedro SainzResume Pedro Sainz
Resume Pedro Sainz
 
Explication des régimes politique
Explication des régimes politiqueExplication des régimes politique
Explication des régimes politique
 
Changing Great Lakes Water Levels: Current Conditions and Future Projections
Changing Great Lakes Water Levels: Current Conditions and Future ProjectionsChanging Great Lakes Water Levels: Current Conditions and Future Projections
Changing Great Lakes Water Levels: Current Conditions and Future Projections
 
Estructura de la guía didáctica 1 final.
Estructura de la guía didáctica 1 final.Estructura de la guía didáctica 1 final.
Estructura de la guía didáctica 1 final.
 
Taller de tintinnabula y juguetes de la Antigüedad
Taller de tintinnabula y juguetes de la AntigüedadTaller de tintinnabula y juguetes de la Antigüedad
Taller de tintinnabula y juguetes de la Antigüedad
 
OMK_Corp_Presentation
OMK_Corp_PresentationOMK_Corp_Presentation
OMK_Corp_Presentation
 

Similar to Eatelish journey

Eataly
EatalyEataly
Colourfood - un'iniziativa per coniugare streetfood e cibo sano
Colourfood - un'iniziativa per coniugare streetfood e cibo sanoColourfood - un'iniziativa per coniugare streetfood e cibo sano
Colourfood - un'iniziativa per coniugare streetfood e cibo sano
School Raising
 
Final Marketing Plan-4
Final Marketing Plan-4Final Marketing Plan-4
Final Marketing Plan-4
Yingwen Zeng
 
Marketing ppt - Creating a new brand in market (Lazeez)
Marketing ppt - Creating a new brand in market (Lazeez)Marketing ppt - Creating a new brand in market (Lazeez)
Marketing ppt - Creating a new brand in market (Lazeez)
Priyanka Shetty
 
Bright&bread
Bright&breadBright&bread
Bright&bread
vlaphil
 
revelnolaportfolio
revelnolaportfoliorevelnolaportfolio
revelnolaportfolio
Kassie Killebrew
 
Featured interview - John Stapleton, FMCG Entrepreneur and Co-Founder of New ...
Featured interview - John Stapleton, FMCG Entrepreneur and Co-Founder of New ...Featured interview - John Stapleton, FMCG Entrepreneur and Co-Founder of New ...
Featured interview - John Stapleton, FMCG Entrepreneur and Co-Founder of New ...
Nigel Wright Group
 
Everything You Need to Know About Entrepreneurship and Business Planning But ...
Everything You Need to Know About Entrepreneurship and Business Planning But ...Everything You Need to Know About Entrepreneurship and Business Planning But ...
Everything You Need to Know About Entrepreneurship and Business Planning But ...
Homer Nievera
 
Presentation 2 - 2014.ppt
Presentation 2 - 2014.pptPresentation 2 - 2014.ppt
Presentation 2 - 2014.ppt
viravkumar1
 
India's best food franchises 2021
India's best food franchises 2021India's best food franchises 2021
India's best food franchises 2021
Merry D'souza
 
Lavazza
Lavazza Lavazza
Lavazza
Sky Downing
 
The 10 best customer friendly food startup in india 2018
The 10 best customer friendly food startup in india 2018The 10 best customer friendly food startup in india 2018
The 10 best customer friendly food startup in india 2018
Insights success media and technology pvt ltd
 
12 frla ica-food_trends_presentation
12 frla ica-food_trends_presentation12 frla ica-food_trends_presentation
12 frla ica-food_trends_presentation
Warren Dietel
 
Wohi swaad
Wohi swaadWohi swaad
Most Promising Food & Beverage Companies in 2021
Most Promising Food & Beverage Companies in 2021Most Promising Food & Beverage Companies in 2021
Most Promising Food & Beverage Companies in 2021
Swiftnlift
 
09993267947
0999326794709993267947
09993267947
Rose Lyn
 
MMMMMMMMMM
MMMMMMMMMMMMMMMMMMMM
MMMMMMMMMM
Rose Lyn
 
11 frla ica-food_trends_presentation
11 frla ica-food_trends_presentation11 frla ica-food_trends_presentation
11 frla ica-food_trends_presentation
Warren Dietel
 
Marketing local - Selling local - Jo-Ann McArthur
Marketing local - Selling local - Jo-Ann McArthurMarketing local - Selling local - Jo-Ann McArthur
Marketing local - Selling local - Jo-Ann McArthur
Local Food
 
Project bcrws 1-
Project bcrws  1-Project bcrws  1-
Project bcrws 1-
Muneeb Anwar
 

Similar to Eatelish journey (20)

Eataly
EatalyEataly
Eataly
 
Colourfood - un'iniziativa per coniugare streetfood e cibo sano
Colourfood - un'iniziativa per coniugare streetfood e cibo sanoColourfood - un'iniziativa per coniugare streetfood e cibo sano
Colourfood - un'iniziativa per coniugare streetfood e cibo sano
 
Final Marketing Plan-4
Final Marketing Plan-4Final Marketing Plan-4
Final Marketing Plan-4
 
Marketing ppt - Creating a new brand in market (Lazeez)
Marketing ppt - Creating a new brand in market (Lazeez)Marketing ppt - Creating a new brand in market (Lazeez)
Marketing ppt - Creating a new brand in market (Lazeez)
 
Bright&bread
Bright&breadBright&bread
Bright&bread
 
revelnolaportfolio
revelnolaportfoliorevelnolaportfolio
revelnolaportfolio
 
Featured interview - John Stapleton, FMCG Entrepreneur and Co-Founder of New ...
Featured interview - John Stapleton, FMCG Entrepreneur and Co-Founder of New ...Featured interview - John Stapleton, FMCG Entrepreneur and Co-Founder of New ...
Featured interview - John Stapleton, FMCG Entrepreneur and Co-Founder of New ...
 
Everything You Need to Know About Entrepreneurship and Business Planning But ...
Everything You Need to Know About Entrepreneurship and Business Planning But ...Everything You Need to Know About Entrepreneurship and Business Planning But ...
Everything You Need to Know About Entrepreneurship and Business Planning But ...
 
Presentation 2 - 2014.ppt
Presentation 2 - 2014.pptPresentation 2 - 2014.ppt
Presentation 2 - 2014.ppt
 
India's best food franchises 2021
India's best food franchises 2021India's best food franchises 2021
India's best food franchises 2021
 
Lavazza
Lavazza Lavazza
Lavazza
 
The 10 best customer friendly food startup in india 2018
The 10 best customer friendly food startup in india 2018The 10 best customer friendly food startup in india 2018
The 10 best customer friendly food startup in india 2018
 
12 frla ica-food_trends_presentation
12 frla ica-food_trends_presentation12 frla ica-food_trends_presentation
12 frla ica-food_trends_presentation
 
Wohi swaad
Wohi swaadWohi swaad
Wohi swaad
 
Most Promising Food & Beverage Companies in 2021
Most Promising Food & Beverage Companies in 2021Most Promising Food & Beverage Companies in 2021
Most Promising Food & Beverage Companies in 2021
 
09993267947
0999326794709993267947
09993267947
 
MMMMMMMMMM
MMMMMMMMMMMMMMMMMMMM
MMMMMMMMMM
 
11 frla ica-food_trends_presentation
11 frla ica-food_trends_presentation11 frla ica-food_trends_presentation
11 frla ica-food_trends_presentation
 
Marketing local - Selling local - Jo-Ann McArthur
Marketing local - Selling local - Jo-Ann McArthurMarketing local - Selling local - Jo-Ann McArthur
Marketing local - Selling local - Jo-Ann McArthur
 
Project bcrws 1-
Project bcrws  1-Project bcrws  1-
Project bcrws 1-
 

Recently uploaded

Heritage Conservation.Strategies and Options for Preserving India Heritage
Heritage Conservation.Strategies and Options for Preserving India HeritageHeritage Conservation.Strategies and Options for Preserving India Heritage
Heritage Conservation.Strategies and Options for Preserving India Heritage
JIT KUMAR GUPTA
 
快速办理(Adelaide毕业证书)阿德莱德大学毕业证文凭证书一模一样
快速办理(Adelaide毕业证书)阿德莱德大学毕业证文凭证书一模一样快速办理(Adelaide毕业证书)阿德莱德大学毕业证文凭证书一模一样
快速办理(Adelaide毕业证书)阿德莱德大学毕业证文凭证书一模一样
mmmnvxcc
 
在线办理(UCM毕业证书)加州大学美熹德分校毕业证文凭证书一模一样
在线办理(UCM毕业证书)加州大学美熹德分校毕业证文凭证书一模一样在线办理(UCM毕业证书)加州大学美熹德分校毕业证文凭证书一模一样
在线办理(UCM毕业证书)加州大学美熹德分校毕业证文凭证书一模一样
7sl9gbvd
 
FOOD OBESITY IN NORTH AMERICA ( NEW).pptx
FOOD OBESITY IN NORTH AMERICA ( NEW).pptxFOOD OBESITY IN NORTH AMERICA ( NEW).pptx
FOOD OBESITY IN NORTH AMERICA ( NEW).pptx
kevinfrancis63
 
一比一原版(Sheffield毕业证书)谢菲尔德大学毕业证如何办理
一比一原版(Sheffield毕业证书)谢菲尔德大学毕业证如何办理一比一原版(Sheffield毕业证书)谢菲尔德大学毕业证如何办理
一比一原版(Sheffield毕业证书)谢菲尔德大学毕业证如何办理
i990go7o
 
IDF 2024 dairy conference. Brochure.pdf
IDF 2024 dairy conference.  Brochure.pdfIDF 2024 dairy conference.  Brochure.pdf
IDF 2024 dairy conference. Brochure.pdf
prasadp100
 
NANOTECHNOLOGY IN FOOD PACKAGING (FOOD TECHNOLOGY)
NANOTECHNOLOGY IN FOOD PACKAGING (FOOD TECHNOLOGY)NANOTECHNOLOGY IN FOOD PACKAGING (FOOD TECHNOLOGY)
NANOTECHNOLOGY IN FOOD PACKAGING (FOOD TECHNOLOGY)
Addu25809
 

Recently uploaded (7)

Heritage Conservation.Strategies and Options for Preserving India Heritage
Heritage Conservation.Strategies and Options for Preserving India HeritageHeritage Conservation.Strategies and Options for Preserving India Heritage
Heritage Conservation.Strategies and Options for Preserving India Heritage
 
快速办理(Adelaide毕业证书)阿德莱德大学毕业证文凭证书一模一样
快速办理(Adelaide毕业证书)阿德莱德大学毕业证文凭证书一模一样快速办理(Adelaide毕业证书)阿德莱德大学毕业证文凭证书一模一样
快速办理(Adelaide毕业证书)阿德莱德大学毕业证文凭证书一模一样
 
在线办理(UCM毕业证书)加州大学美熹德分校毕业证文凭证书一模一样
在线办理(UCM毕业证书)加州大学美熹德分校毕业证文凭证书一模一样在线办理(UCM毕业证书)加州大学美熹德分校毕业证文凭证书一模一样
在线办理(UCM毕业证书)加州大学美熹德分校毕业证文凭证书一模一样
 
FOOD OBESITY IN NORTH AMERICA ( NEW).pptx
FOOD OBESITY IN NORTH AMERICA ( NEW).pptxFOOD OBESITY IN NORTH AMERICA ( NEW).pptx
FOOD OBESITY IN NORTH AMERICA ( NEW).pptx
 
一比一原版(Sheffield毕业证书)谢菲尔德大学毕业证如何办理
一比一原版(Sheffield毕业证书)谢菲尔德大学毕业证如何办理一比一原版(Sheffield毕业证书)谢菲尔德大学毕业证如何办理
一比一原版(Sheffield毕业证书)谢菲尔德大学毕业证如何办理
 
IDF 2024 dairy conference. Brochure.pdf
IDF 2024 dairy conference.  Brochure.pdfIDF 2024 dairy conference.  Brochure.pdf
IDF 2024 dairy conference. Brochure.pdf
 
NANOTECHNOLOGY IN FOOD PACKAGING (FOOD TECHNOLOGY)
NANOTECHNOLOGY IN FOOD PACKAGING (FOOD TECHNOLOGY)NANOTECHNOLOGY IN FOOD PACKAGING (FOOD TECHNOLOGY)
NANOTECHNOLOGY IN FOOD PACKAGING (FOOD TECHNOLOGY)
 

Eatelish journey

  • 2. Everyone calls their mother or their aunt for that one recipe or that pickle that only they know how to make right. We wanted to open up the world to stories and jars of pickles from everywhere.
  • 3.       Café Mocha. Where it all started, where we worked and where Eatopia was sculpted
  • 4. THE FIRST DESCRIPTION Eatopia is an India focused food website that is a platform for interesting food content with a unique & relevant focus on the romantic idea of food from people's homes
  • 5. " How can people experience this rich variety found across India? " How can artisanal food makers across India reach new customers? What is stopping people from thinking Indian food can be sexy How can old recipes make it to modern kitchens No brand selling a variety of Indian Food geared to a younger audience No platform to learn and experience ingredients, methods etc No excitement in going to a store and buying what you already know No sexiness in the way traditional Indian foods are sold ?  
  • 6. We came up with Eatopian Delights A subscription box service enabling customers to discover a vast range of Indian food flavors Grouping products by cohesive themes, so people can taste, experience, try out recipes and come back to us for more The element of surprise and anticipation of what types of products will be delivered each month keeps customers guessing. A well packaged, exciting box of treats delivered to your doorstep regularly. A flat fee to keep it simple.
  • 7. The First Box Selection of Mango themed treats to celebrate India’s beloved Mango season. flavors from Maharashtra, Punjab, Gujarat and Rajasthan in this box.
  • 8. And what followed were more boxes
  • 9. Along the way we... Participated at flea markets and exhibitions to gain an understanding of our customers and product mix Focused on long shelf life products and learnt lessons on packaging Shortlisted and created a bank of reliable, scalable vendor partners Learned from the markets and customer feedback and pivoted. Unbundled our boxes and introduced individual products.
  • 10. We had VAT, CST, FSSAI and…. We wanted to trade mark Eatopia. We were a few decades late J We did what start ups do best, stay flexible and we gave ourselves a new name - “Eatelish” Statutory Naamkaran To From
  • 11. With a new name a new definition Eatelish a platform for people to see food in new ways and a marketplace for the country’s artisan food makers to reach our tables. What we want to be? A Pioneer in the Indian Food Discovery space. Focused on artisanal Indian food with a rich play of content & commerce. What we do? Introduce people to hard to find local ingredients and cooking methods from towns and cultures across the country How we do it? Our stories, recipes, packaging, curated themes, the DIY element - these elements make Eatelish a unique approach to discovering Indian food.
  • 13. MORE PRODUCTS Our vendors: Home cooks . Farmer producers . Local brands Small Cooperatives and more Building loyal vendor relationships across the country: Ease of transaction Fair pricing Fair payment terms Creating a marketplace for artisan food makers of India: One stop to open up a larger market and access to all new customer base (digital and otherwise) Organising and empowering vendors to build their businesses and brands
  • 17. The Team… Shipra Bhansali – Co-Founder Branding . Product . Content PayMate Reliance Communications Carlson Marketing Group Indian School of Business ’06 Tanul Mishra – Co-Founder Business Management . Alliances . Sales PayMate Reliance Communications Tata Communications Inox & CNBC " Mumbai University ‘00
  • 18. www.eatelish.com Mumbai Do you want a bite of this? f:eatelish t: @eatelish