The document proposes establishing an authentic food retail store catering to migrants living in cosmopolitan cities in India. The store aims to provide customers nostalgic tastes from across India through regional snacks, sweets and pickles sourced directly from well-known suppliers. Market research found demand among migrant consumers for familiar hometown flavors. The business plans to target middle-class migrants in areas like Andheri, Powai and Thane through differentiated sampling and cultural events. Products will be sourced, packaged and priced carefully to represent original tastes. Initial promotions focus on nearby areas through tastings, newspapers and cultural gatherings. The founders project recovering costs within a year if daily sales reach 18,800 rupees. Challen