I gave this presentation to college students and faculty at the Kentucky Intercollegiate Press Association conference on Jan, 23, 2015.

1. KENTUCKY INTERCOLLEGIATE PRESS
ASSOCIATION, 1/23/15
• BY HOLLY EDGELL
• COMMUNITY EDITOR > WCPO,
CINCINNATI
Journalism +
Engagement

2. FIRST THINGS FIRST
Twitter: @HollyEdgell
Hashtag:
#KIPACommunity

3. COMMUNITY: WHO ARE
YOUR PEOPLE? WHERE
ARE YOUR PEOPLE?

4. 2 BUCKETS
Your brand Doing journalism

5. THE EASY PART:
SOCIAL MEDIA & CONTENT
SHARING
Journalists and news media outlets use social media to
share content:
Articles and information
FACEBOOK EXAMPLE; TWITTER EXAMPLE
Breaking news Example: #Cincyoverpass
Weather, traffic
Photos and videos
Tell a story; report

6. THE NOT SO EASY
PART: ENGAGEMENT
Connects the journalist or news media outlet with
audiences and sources
Audiences and sources reach back in some way
• “Like,” “Favorite”
• Comment
• Share or Retweet
RESOURCE: Top 8 social listening tools

7. ENGAGEMENT
Compelling
content + a
question

8. ENGAGEMENT
Call to
action +
humor

9. ENGAGEMENT Ask for something; then say
“Thank you.”
Pet albums, Facebook & WCPO.com; on-air
Weather album on Facebook & WCPO.com;
on-air

10. ENGAGEMENT Find a story; get an interview
Story: OSU win means new living room set for local couple and hundreds of
others

11. SOCIAL MEDIA &
STORYTELLING
Vine & Twitter example

12. OTHER IDEAS
Consider:
 Blogs
 Transparency; process; involvement
 Example WCPO.com
 Facebook Groups
 Niche interest areas
 Example #9beer

13. YOUR BRAND
If an employer were to Google you, what
would they find?
TIPS HERE >> Your illustrious career