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is	
  invading	
  instagram	
  #foodporn	
  
Photo	
  :	
  Jeffrey	
  via	
  flickr	
  
Should	
  individuals	
  feel	
  ASHAMED	
  for	
  
posBng	
  these	
  scrumpBous	
  pictures?	
  	
  
Photo:	
  Robert	
  McKee	
  via	
  Flickr	
  	
  
Food	
  porn	
  is	
  a	
  “glamorizaBon	
  of	
  the	
  visual	
  
presentaBon	
  of	
  food”	
  (Aspler,	
  2013).	
  	
  	
  	
  
Photo:	
  Ramsey	
  Nasser	
  via	
  Flickr	
  	
  
A	
  plate	
  of	
  
vegetables	
  no	
  
longer	
  looks	
  dull	
  
and	
  unappe(zing…	
  
…with	
  the	
  proper	
  
ligh(ng,	
  angle	
  
and	
  filter	
  they	
  
POP	
  out	
  of	
  the	
  
screen.	
  
Photo:	
  Marc	
  Roberts	
  via	
  Flickr	
  
Photo:	
  Skanska	
  Matuplevelser	
  via	
  Flickr	
  
8	
  reasons	
  why	
  people	
  share	
  food	
  
photos…	
  
1.Extreme	
  Food	
  	
  
2.Tutorial/Recipe	
  	
  
3.Food/Restaurant	
  Review	
  	
  
4.Friend/Family	
  Moment	
  	
  
5.Food	
  Art	
  	
  
6.Special	
  Occasion	
  	
  
7.DocumentaBng	
  Self	
  CreaBon	
  	
  
8.Food	
  Diary	
  	
  
(Todd	
  Wasserman,	
  Mashable)	
  	
  
Food	
  diaries	
  account	
  for	
  
25%	
  of	
  all	
  pictures	
  of	
  food.	
  	
  	
  
Photo:	
  Philippa	
  Willibs	
  via	
  Flickr	
  	
  
(Todd	
  Wasserman,	
  Mashable)	
  
People	
  need	
  to	
  showcase	
  
what	
  they	
  are	
  eaBng	
  for	
  the	
  
rest	
  of	
  the	
  instagram	
  
world	
  to	
  see.	
  
PosBng	
  photos	
  may	
  make	
  people	
  sBck	
  to	
  eaBng	
  
only	
  the	
  meal(s)	
  they	
  posted,	
  making	
  them	
  less	
  
incline	
  to	
  reach	
  for	
  an	
  extra	
  snack	
  between	
  
meals	
  or	
  that	
  slice	
  of	
  pie	
  that’s	
  been	
  sidng	
  on	
  
the	
  kitchen	
  table.	
  	
  	
  
Photo:	
  The	
  Culinary	
  Geek	
  via	
  Flickr	
  
Although	
  it’s	
  possible	
  
that	
  sharing	
  food	
  
pictures	
  could	
  curve	
  
cravings,	
  the	
  
Huffington	
  Post	
  wrote	
  
that	
  viewing	
  images	
  on	
  
instagram	
  make	
  foods	
  
taste	
  beber.	
  
(Rachel	
  Tepper,	
  Huffington	
  Post)	
  
Photo:	
  Ed	
  Yourdon	
  via	
  Flickr	
  	
  
Pictures	
  are	
  used	
  to	
  capture	
  things	
  that	
  are	
  
of	
  importance,	
  so	
  does	
  that	
  make	
  food	
  as	
  
important?	
  	
  
Photo:	
  Ias	
  via	
  Flickr	
  	
  
It’s	
  no	
  longer	
  
just	
  a	
  means	
  
for	
  fuel.	
  (Dr.Valerie	
  Taylor,	
  U	
  of	
  T)	
  	
  
	
  
Photo:	
  Michael	
  Kappel	
  via	
  Flickr	
  	
  
“Taking	
  pictures	
  of	
  food	
  has	
  
become	
  a	
  ritual”(Rachel	
  Tepper,	
  Huffington	
  Post)	
  
	
  
Photo:	
  Alex	
  Torres	
  via	
  Flickr	
  	
  
 
But	
  is	
  this	
  bad	
  thing?	
  
Many	
  restaurants	
  believe	
  it	
  is	
  as	
  they	
  have	
  
banned	
  food	
  photos	
  from	
  being	
  taken.	
  	
  It	
  is	
  a	
  
distrac(on	
  to	
  fellow	
  restaurant	
  guests.	
  
(Rachel	
  Tepper,	
  Huffinton	
  Post)	
  	
  
Photo:	
  Josh	
  Gallaway	
  via	
  Flickr	
  
Food	
  gets	
  lonely	
  and	
  
cold,	
  waiBng	
  for	
  the	
  
picture	
  to	
  be	
  taken.	
  	
  	
  
Photo:	
  ABwolf	
  via	
  Flickr	
  	
  
Having	
  a	
  ritual	
  may	
  be	
  of	
  benefit.	
  	
  	
  
Photo:	
  Michael	
  via	
  Flickr	
  	
  
ConsumpBon	
  of	
  food	
  is	
  more	
  enjoyable	
  
amer	
  a	
  ritual	
  is	
  performed.	
  (Rachel	
  Tepper,	
  Huffington	
  Post)	
  	
  
Photo:	
  Bruce	
  Tuten	
  via	
  Flickr	
  
Food	
  may	
  be	
  
crowding	
  
instagram	
  
feeds…	
  
Photo:	
  Jason	
  Howie	
  via	
  Flickr	
  
…but	
  it	
  helps	
  individuals	
  enjoy	
  their	
  ea(ng	
  
experience.	
  	
  	
  
Photo:	
  l@amie	
  via	
  Flickr	
  	
  
Keep	
  on	
  
hashtagging	
  
your	
  latest	
  meal	
  
with	
  #foodporn,	
  
and	
  don’t	
  feel	
  
ashamed.	
  
	
  
	
  
Photo:	
  Steve	
  Schroeder	
  via	
  Flickr	
  
Sources	
  	
  
Aspler,	
  S.	
  (2013,	
  August	
  6).	
  	
  A	
  New	
  Kind	
  of	
  Foodporn.	
  The	
  Blog	
  Studio.	
  	
  
	
  Retrieved	
  from	
   	
   	
  	
  
	
  hbp://www.theblogstudio.com/2013/08/a-­‐new-­‐kind-­‐of-­‐foodporn/	
  
	
  	
  
Kingkade,	
  T.	
  (2013,	
  July	
  5).	
  Instagramming	
  your	
  food	
  may	
  signal	
  bigger	
  problem,	
  
research	
  says.	
  Huffingston	
  Post.	
  Retrieved	
  from 	
  	
  	
  
	
  hbp://www.huffingtonpost.com/2013/05/07/instagramming-­‐food-­‐problem-­‐	
  
	
  foodstagramming_n_3230129.html	
  
	
  
Tepper,	
  R.	
  (2013,	
  February	
  8).	
  Instagramming	
  your	
  food	
  may	
  make	
  it	
  taste	
  	
  
	
  beber,	
  study	
  suggests.	
  Huffington	
  Post.	
  Retrieved	
  from	
   	
   	
   	
  	
  
	
  hbp://www.huffingtonpost.com/2013/08/02/instagram-­‐food-­‐
	
  study_n_3689129.html	
  
	
  
Wasserman,	
  T.	
  (2011,	
  May	
  9).	
  What’s	
  Behind	
  the	
  Food	
  Photography	
  Trend?	
  	
  
	
  Mashable.	
  Retrieved	
  from	
  hbp://mashable.com/2011/05/09/foodtography-­‐
	
  infographic/	
  
	
  
	
  

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Instagram Food Invasion

  • 1. is  invading  instagram  #foodporn   Photo  :  Jeffrey  via  flickr  
  • 2. Should  individuals  feel  ASHAMED  for   posBng  these  scrumpBous  pictures?     Photo:  Robert  McKee  via  Flickr    
  • 3. Food  porn  is  a  “glamorizaBon  of  the  visual   presentaBon  of  food”  (Aspler,  2013).         Photo:  Ramsey  Nasser  via  Flickr    
  • 4. A  plate  of   vegetables  no   longer  looks  dull   and  unappe(zing…   …with  the  proper   ligh(ng,  angle   and  filter  they   POP  out  of  the   screen.   Photo:  Marc  Roberts  via  Flickr   Photo:  Skanska  Matuplevelser  via  Flickr  
  • 5. 8  reasons  why  people  share  food   photos…   1.Extreme  Food     2.Tutorial/Recipe     3.Food/Restaurant  Review     4.Friend/Family  Moment     5.Food  Art     6.Special  Occasion     7.DocumentaBng  Self  CreaBon     8.Food  Diary     (Todd  Wasserman,  Mashable)    
  • 6. Food  diaries  account  for   25%  of  all  pictures  of  food.       Photo:  Philippa  Willibs  via  Flickr     (Todd  Wasserman,  Mashable)  
  • 7. People  need  to  showcase   what  they  are  eaBng  for  the   rest  of  the  instagram   world  to  see.  
  • 8. PosBng  photos  may  make  people  sBck  to  eaBng   only  the  meal(s)  they  posted,  making  them  less   incline  to  reach  for  an  extra  snack  between   meals  or  that  slice  of  pie  that’s  been  sidng  on   the  kitchen  table.       Photo:  The  Culinary  Geek  via  Flickr  
  • 9. Although  it’s  possible   that  sharing  food   pictures  could  curve   cravings,  the   Huffington  Post  wrote   that  viewing  images  on   instagram  make  foods   taste  beber.   (Rachel  Tepper,  Huffington  Post)   Photo:  Ed  Yourdon  via  Flickr    
  • 10. Pictures  are  used  to  capture  things  that  are   of  importance,  so  does  that  make  food  as   important?     Photo:  Ias  via  Flickr    
  • 11. It’s  no  longer   just  a  means   for  fuel.  (Dr.Valerie  Taylor,  U  of  T)       Photo:  Michael  Kappel  via  Flickr    
  • 12. “Taking  pictures  of  food  has   become  a  ritual”(Rachel  Tepper,  Huffington  Post)     Photo:  Alex  Torres  via  Flickr    
  • 13.   But  is  this  bad  thing?  
  • 14. Many  restaurants  believe  it  is  as  they  have   banned  food  photos  from  being  taken.    It  is  a   distrac(on  to  fellow  restaurant  guests.   (Rachel  Tepper,  Huffinton  Post)     Photo:  Josh  Gallaway  via  Flickr  
  • 15. Food  gets  lonely  and   cold,  waiBng  for  the   picture  to  be  taken.       Photo:  ABwolf  via  Flickr    
  • 16. Having  a  ritual  may  be  of  benefit.       Photo:  Michael  via  Flickr    
  • 17. ConsumpBon  of  food  is  more  enjoyable   amer  a  ritual  is  performed.  (Rachel  Tepper,  Huffington  Post)     Photo:  Bruce  Tuten  via  Flickr  
  • 18. Food  may  be   crowding   instagram   feeds…   Photo:  Jason  Howie  via  Flickr  
  • 19. …but  it  helps  individuals  enjoy  their  ea(ng   experience.       Photo:  l@amie  via  Flickr    
  • 20. Keep  on   hashtagging   your  latest  meal   with  #foodporn,   and  don’t  feel   ashamed.       Photo:  Steve  Schroeder  via  Flickr  
  • 21. Sources     Aspler,  S.  (2013,  August  6).    A  New  Kind  of  Foodporn.  The  Blog  Studio.      Retrieved  from          hbp://www.theblogstudio.com/2013/08/a-­‐new-­‐kind-­‐of-­‐foodporn/       Kingkade,  T.  (2013,  July  5).  Instagramming  your  food  may  signal  bigger  problem,   research  says.  Huffingston  Post.  Retrieved  from        hbp://www.huffingtonpost.com/2013/05/07/instagramming-­‐food-­‐problem-­‐    foodstagramming_n_3230129.html     Tepper,  R.  (2013,  February  8).  Instagramming  your  food  may  make  it  taste      beber,  study  suggests.  Huffington  Post.  Retrieved  from            hbp://www.huffingtonpost.com/2013/08/02/instagram-­‐food-­‐  study_n_3689129.html     Wasserman,  T.  (2011,  May  9).  What’s  Behind  the  Food  Photography  Trend?      Mashable.  Retrieved  from  hbp://mashable.com/2011/05/09/foodtography-­‐  infographic/