The document discusses the changing landscape of journalism in the digital age. It notes that the rise of social media has made sharing content much easier and impacted how journalists work, as they now both share content and have conversations with viewers. Journalism needs to inform, analyze, investigate, create public conversation, generate social empathy, and encourage accountability. The shift to more horizontal interaction between people and news represents a change in how citizens engage with information. News outlets and journalists are exploring how to use social media, blogging, and citizen journalism to remain relevant while maintaining professional standards.

2. INTRODUCTION
DAVID BOWIE IS AND BRITISH ENGLISH SINGER, SONGWRITER WHO WAS WHO BORN ON JANUARY 8, 1947.
THE SUPERSTAR DIED ON JANUARY 10, 2016 JUST TWO DAYS AFTER HIS 69TH BIRTHDAY.
• HOW DID YOU FIND OUT?
• WHAT DID YOU SEE?

3. JOURNALISM
BECAUSE OF THE RAPID GROWTH OF SOCIAL MEDIA SITES LIKE FACEBOOK, TWITTER, AND EVEN MOBILE APPS; SHARING
CONTENT HAS BECOME AS EASY AS MAKING A PB&J.
“THE SOCIAL MEDIA SHIFT IS IMPACTING ALL ASPECTS OF THE INDUSTRY—FROM THE NEWSROOM TO ADVERTISING AND
MANAGEMENT”
BECAUSE OF THIS REPORTERS ARE NOT ONLY SHARING CONTENT AND NEWS WITH VIEWERS BUT THEY ARE HAVING
CONVERSATIONS WITH THEM ASWELL. THEY’RE CREATING DIALOGUE.

4. 5 NEEDS OF JOURNALISM
• JOURNALISM MUST DO THE FOLLOWING:
• INFORMS, ANALYZES, INTERPRETS AND EXPLAINS
• INVESTIGATES
• CREATES PUBLIC CONVERSATION
• HELPS GENERATE SOCIAL EMPATHY
• ENCOURAGES ACCOUNTABILITY

5. JOURNALISM
THEORY
TEWKSBURY AND RITTENBERG (2012)– “THE SHIFT FROM A TOP-DOWN MEDIA SYSTEM TO ONE THAT
FEATURES MORE HORIZONTAL INTERACTION OF PEOPLE AND NEWS REPRESENTS A CHANGE IN THE
RELATIONSHIP THAT CITIZENS AND OTHERS IN A NATION HAVE WITH INFORMATION”.

6. WAT ABOUT U?
• WHY DO YOU USE SOCIAL MEDIA?
• WHAT TYPE OF SITE DO YOU NORMALLY USE?
• HOW DO YOU USE IT?
• WHAT DO YOU LOOK FOR WHEN USING SOCIAL
MEDIA?
• HOW LONG DO YOU USE IT?

7. THE N.W.O
• AGENDA SETTING THEORY (1972): INTRODUCED BY MAXWELL MCCOMBS AND DONALD SHAWN IS A
THEORY THAT DESCRIBES THE MEDIA AS SOMETHING THAT TELLS YOU HOW TO THINK. IT DOESN’T GIVE
YOU AND ADDRESS, JUST SIGNS. “THEY MAY NOT TELL YOU WHAT TO THINK, BUT THEY MAY TELL YOU
WHAT TO THINK ABOUT IT.” --

8. WAT
ABOUT
U?• DO YOU SHARE POST?
• WHAT KIND OF POST DO YOU SHARE?
• WHY DO YOU SHARE THEM?
• DO YOU FEEL LIKE FACEBOOK IS BECOMING THE NEW CNN?

9. THE PEW RESEARCH
• IDENTIFIED A GROUP OF USERS THAT SHARED LINKS BECAUSE: OTHERS SHOULD KNOW ABOUT IT,
WANTED TO START CONVERSATION AND/OR JUST TO MAKE A STATEMENT
• MAJORITY OF FACEBOOK USERS WILL ONLY INTERACT WITH NEWS BY LIKING OR CLICKING A LINK LESS
THAN HALF SHARED NEWS
• NEWS STILL NOT AS IMPORTANT TO USERS AS SOCIAL REASONS FOR FACEBOOK USE

11. CITIZEN JOURNALISM
• CROWDSOURCING-
PEOPLE ARE PROVIDING
BREAKING NEWS FASTER
THAN NEWS OUTLETS!

12. WAT
ABOUT
U?
• WHAT MAKES YOU CLICK ON A NEWS STORIES?
• DO YOU TRUST CERTAIN SITES MORE THAN OTHERS?
• WHY DO YOU OR DON’T YOU TRUST THEM?

13. MICROBLOGGING
• JOURNALIST ARE ALLOWED TO POST LINKS TO ARTICLES ON SOCIAL MEDIA SITES LIKE TWITTER.
• CLICK-BAIT: INTERESTING HEADLINES TO POSSIBLE MAJOR NEWS STORIES THAT WILL ENTICE USERS TO CLICK
ON LINKS POSTED BY JOURNALIST.
• TWITTER IS OFTEN CONSIDERED TO NOT BE AS TRUSTWORTHY AS OTHER SOCIAL MEDIA SITES BUT THERE ARE
NO DEFINITIVE ANSWERS AS TO WHY USERS DON’T CONSIDER TWITTER AS RELIABLE.
• WHY DO U THINK TWITTER ISN’T A RELIABLE SOURCE FOR NEWS? 🤔

14. JOURNALISM CASE STUDIES

15. BLOGGERS
• BLOG POST WILL TEND TO BE KEPT SHORT (BETWEEN 500 TO 1000 WORD) TO NOT LOSE USER INTEREST
• BLOGGERS AND BLOGGING SITES TEND TO USE HYPERLINKS AS A WAY TO SHOW REFERENCES RELATED
TO WHAT IS IN THE POSTS
• ALSO INCLUDED ARE: VIDEOS AND PICTURES EMBEDDED INTO POSTS TO KEEP USERS INTERESTED

16. SOCIAL MEDIA CELEBRITY
• JILLIAN YORK, THE BLOGGER AND DIRECTOR OF THE INTERNATIONAL FREEDOM OF EXPRESSION AND AT
THE ELECTRONIC FRONTIER FOUNDATION.
- SHE NOTICED THAT SHE BECAME VERY POPULAR, THROUGH VISUALIZATION OF SOCIAL NETWORKING
REVEALED THAT SHE WAS IMPORTANT FOR GETTING INFORMATION.

17. ANOTHER ONE
• ”KONY 2012” IS AN EXAMPLE OF HOW A CERTAIN KIND OF MEDIA, BECAME IT’S OWN EVENT WITH THE
AMOUNT OF PEOPLE THAT WATCHED THE FILM AND PARTICIPATED IN THE ACTIVISM.
THE YOUTUBE VIDEO ABOUT THE TYRANT JOSEPH KONY IN UGANDA, THE VIDEO HAD NEARLY 80 MILLION
VIEWS IN TEN DAYS RECEIVED OVER 100 MILLION VIEWS.
• ALSO WHEN OPRAH, TWEETED ABOUT THE INCIDENT, THE VISIBILITY SPIKED BY 15%.
• https://www.youtube.com/watch?v=Y4MnpzG5Sqc

18. FAILURES
• PAYING FOR THE ENTERPRISE, ONLINE COMPETITION, AND TRADITIONAL JOURNALIST HAVE BEEN
REPLACED.
• THE RECESSION IN 2008 – 2009 IMPACTED MAINSTREAM MEDIA

19. DISCUSSION QUESTIONS
• HOW DO YOU DEFINE JOURNALISM? HOW DO YOU THINK TRADITIONAL DEFINITIONS OF THE WORK OF
JOURNALISTS ARE BEING ALTERED THROUGH PARTICIPATION IN SOCIAL MEDIA? WHAT CAN
JOURNALISTS DO TO MAINTAIN PROFESSIONALISM?

20. DISCUSSION QUESTIONS
• WHAT MUST JOURNALISTS DO TO BE RELEVANT TO YOUNG PEOPLE? WHAT ROLE SHOULD ENTERTAINING
VIDEO PLAY IN ATTRACTING NEW AUDIENCES TO JOURNALISM? ARE THERE OTHER TACTICS
JOURNALISTS CAN USE TO HAVE A POSITIVE EFFECT ON BUSINESS ECONOMICS

21. DISCUSSION QUESTIONS
• DOES A NORM OF OBJECTIVITY REMAIN IMPORTANT WITHIN YOUR DEFINITION OF JOURNALISM? ARE
THERE OTHER STRATEGIES JOURNALISTS NEED TO ADOPT TO BE CONSIDERED AS A TRUSTED SOURCE FOR
FAIR INFORMATION IN THEIR COMMUNITIES?