This document discusses the emergence of "nonsumers," people who are cutting down on consumption and looking for more sustainable ways of living. It provides examples of design trends that appeal to nonsumers, including urban farming, multifunctional products, designs with a human touch, futuristic eco-friendly designs, and brands that build crusading communities around social causes. The document argues that concerns about the environment and ethics are driving more consumers to adopt simpler, less wasteful lifestyles.
The document discusses innovation and provides lessons learned from successful expeditions that can be applied to innovation. It notes that the lifecycle of products has decreased by a factor of four in the last 50 years. Six out of seven innovation projects die a premature death. Large organizations can frustrate innovative employees. Innovation is difficult but necessary. True innovation is a new, simple solution to a relevant customer pain point or dream. The document suggests starting innovation like an expedition by choosing the right time, reducing uncertainty through a plan, discovering and learning, not betting on one option, and returning with new business opportunities.
Green Drinking is an electronic device that washes and sterilizes bottles using UV light in less than 30 seconds. It aims to reduce plastic waste from single-use water bottles and cups. The device will come in three models - institutional for places like hospitals and schools, industrial for coffee shops, and home base for personal use like sterilizing baby bottles. The $100,000 investment will allow the company to finalize production, obtain patents, and build a website to market the more environmentally friendly product.
Green Drinking is an electronic device that washes and sterilizes bottles and cups using UV light in less than 30 seconds. It aims to reduce waste from disposable drink containers. The founders are seeking $100,000 to finalize the product, obtain patents, and build a website. Green Drinking will have three models for institutional, industrial and home use to appeal to a broad market including hospitals, schools, coffee shops, and parents of babies. The product aims to help cities reduce waste and meet sustainability goals while providing a fast, convenient way for users to clean drinkware and do their part for the environment.
This summary provides the key details from the document in 3 sentences:
The document describes Shanti, a woman in India who fetches water daily from a local borehole instead of a nearby water treatment center run by the Naandi Foundation, despite the treated water being safer. While the treatment center is affordable and close by, Shanti is unable to carry the required 5-gallon container as it is too heavy for her. The water treatment center failed to consider Shanti's needs and culture in its design, missing an opportunity to better serve the entire community.
European Youth Trend Report: Bright UndergroundTrendwolves
Impelling in an unprecedented pace, youth culture is fuelled by a myriad of sociological and technological factors. The result is a continuously changing amalgam that can serve as a vast source of inspiration, but might be hard to grasp. So that is where we come in: defining trends in youth culture in a youthful, creative and compelling way.
Right at the very first start of Trendwolves in 2006, we chose to focus on the most exciting target group out there: youth. From the get-go, it has been our aim to connect clients to young people. To connect in innovative and meaningful manners, it is pivotal to understand the codes, practices, beliefs and expectations of the new generation. The best and most fruitful way to do so is by immersing in their worlds.
'Bright Underground', our European Youth Trend Report of 2015, is a crystallisation of the many informal chats, interviews, researches and random and less random meetings we partook with (mostly) European youngsters. We don’t intend to depict mainstream youth culture. This report primarily characterises today’s young drivers of change influencers. In tandem with what we have always emphasised, their broad diversity confirms that there is no unified, inclusive definition of ‘the youngster’.
In so doing, this report isn’t so much a comprehensive overview of youth culture, as it is a wayward collection of ideas brought together under eight larger youth trends. Trends that reflect moods, behaviours and attitudes that are exceedingly gaining firm footing among large groups of young people. Henceforth, these trends will shape the nearby and in some cases, even the more distant future. As consumer trends tend to stick around for 5 years on average, we regularly flash back to trends delineated in previous reports.
Give ears to the voices of this new genera- tion of highly ambitious, ardent creative. Dare to reassess your world- views and business. And let their dreams inspire yours.
This document discusses the emergence of "nonsumers," people who are cutting down on consumption and looking for more sustainable ways of living. It provides examples of design trends that appeal to nonsumers, including urban farming, multifunctional products, designs with a human touch, futuristic eco-friendly designs, and brands that build crusading communities around social causes. The document argues that concerns about the environment and ethics are driving more consumers to adopt simpler, less wasteful lifestyles.
The document discusses innovation and provides lessons learned from successful expeditions that can be applied to innovation. It notes that the lifecycle of products has decreased by a factor of four in the last 50 years. Six out of seven innovation projects die a premature death. Large organizations can frustrate innovative employees. Innovation is difficult but necessary. True innovation is a new, simple solution to a relevant customer pain point or dream. The document suggests starting innovation like an expedition by choosing the right time, reducing uncertainty through a plan, discovering and learning, not betting on one option, and returning with new business opportunities.
Green Drinking is an electronic device that washes and sterilizes bottles using UV light in less than 30 seconds. It aims to reduce plastic waste from single-use water bottles and cups. The device will come in three models - institutional for places like hospitals and schools, industrial for coffee shops, and home base for personal use like sterilizing baby bottles. The $100,000 investment will allow the company to finalize production, obtain patents, and build a website to market the more environmentally friendly product.
Green Drinking is an electronic device that washes and sterilizes bottles and cups using UV light in less than 30 seconds. It aims to reduce waste from disposable drink containers. The founders are seeking $100,000 to finalize the product, obtain patents, and build a website. Green Drinking will have three models for institutional, industrial and home use to appeal to a broad market including hospitals, schools, coffee shops, and parents of babies. The product aims to help cities reduce waste and meet sustainability goals while providing a fast, convenient way for users to clean drinkware and do their part for the environment.
This summary provides the key details from the document in 3 sentences:
The document describes Shanti, a woman in India who fetches water daily from a local borehole instead of a nearby water treatment center run by the Naandi Foundation, despite the treated water being safer. While the treatment center is affordable and close by, Shanti is unable to carry the required 5-gallon container as it is too heavy for her. The water treatment center failed to consider Shanti's needs and culture in its design, missing an opportunity to better serve the entire community.
European Youth Trend Report: Bright UndergroundTrendwolves
Impelling in an unprecedented pace, youth culture is fuelled by a myriad of sociological and technological factors. The result is a continuously changing amalgam that can serve as a vast source of inspiration, but might be hard to grasp. So that is where we come in: defining trends in youth culture in a youthful, creative and compelling way.
Right at the very first start of Trendwolves in 2006, we chose to focus on the most exciting target group out there: youth. From the get-go, it has been our aim to connect clients to young people. To connect in innovative and meaningful manners, it is pivotal to understand the codes, practices, beliefs and expectations of the new generation. The best and most fruitful way to do so is by immersing in their worlds.
'Bright Underground', our European Youth Trend Report of 2015, is a crystallisation of the many informal chats, interviews, researches and random and less random meetings we partook with (mostly) European youngsters. We don’t intend to depict mainstream youth culture. This report primarily characterises today’s young drivers of change influencers. In tandem with what we have always emphasised, their broad diversity confirms that there is no unified, inclusive definition of ‘the youngster’.
In so doing, this report isn’t so much a comprehensive overview of youth culture, as it is a wayward collection of ideas brought together under eight larger youth trends. Trends that reflect moods, behaviours and attitudes that are exceedingly gaining firm footing among large groups of young people. Henceforth, these trends will shape the nearby and in some cases, even the more distant future. As consumer trends tend to stick around for 5 years on average, we regularly flash back to trends delineated in previous reports.
Give ears to the voices of this new genera- tion of highly ambitious, ardent creative. Dare to reassess your world- views and business. And let their dreams inspire yours.
Guest talk on "why sustainable design & what now" to Kingston University MA S...Frank O'Connor
This document discusses sustainable design and related topics. It begins with a brief introduction to a talk on sustainable design given in 2014. It then covers a range of issues such as the disconnect between people and the planet, the culture of overconsumption, and the catastrophic consequences of unconscious collective behavior. It discusses the need for systems thinking and a circular economy approach. It emphasizes that designers have significant influence and that most environmental impacts are determined at the design stage. It suggests moving towards more responsible business models and design that incorporates ethics and responsibility.
The document discusses the rise of "doing good" through ethical consumerism, charity donations, and sustainable business practices. It suggests this reflects a deeper cultural shift towards more community-minded and altruistic values among the public. Data shows increases in areas like green behaviors, fair trade purchases, and voluntary work. This signals that people increasingly want to get involved in causes, connect with communities, and believe they can make a positive impact. The growth of "doing good" may be part of people pursuing richer, more interesting lives and a counterculture that has become mainstream.
The document discusses how millennials are driving a renewed interest in environmental and social justice issues known as the Ecorenaissance era. It notes that millennials value conscious consumption and choosing brands that demonstrate authenticity, credibility, and consistency in their sustainability efforts. The document suggests companies adopt a cradle-to-cradle product lifecycle approach and ways for consumers to assess how eco-friendly a company truly is beyond surface-level green marketing tactics.
Manifesto: Anil Gupta - Honey Bee NetworkSTEPS Centre
The document discusses Honey Bee Network's efforts to connect grassroots innovators in India with investors, entrepreneurs, scientists and others who can help develop and commercialize their innovations. It outlines Honey Bee Network's goals to improve access for innovators, bridge formal and informal science, and foster creativity, collaboration and compassion. Key challenges for grassroots innovators are described, such as bringing concepts to proof of stage and determining how to optimize designs.
Opportunities and limits to the “Vote with your wallet” theories of sustaining a consumer-led green movement. The use of anthropological inquiry to understand gaps between what consumers say they want and how they behave.
How to meet the next generation of museum visitorsAnne Boysen
The document discusses trends related to the next generation of museum visitors. It notes that Generation Z, born after 2001, are the "Internet in My Pocket" generation with an 8-second attention span who expect digital ubiquity. It also discusses how millennials and Generation Z are entrepreneurial, seek stimulating physical spaces as work and socializing become more virtual, and enjoy sharing selfies. The document argues that museums can attract these generations by providing opportunities for contemplation and experiences, and by harnessing their co-creative skills.
The document discusses intergenerational learning and projects. It notes that generations are defined by the decades they were born in and share histories and life experiences. Intergenerational projects aim to promote mutual understanding and knowledge sharing between generations. Such projects provide benefits to participating generations such as combating isolation, transferring skills and wisdom between age groups, and bringing communities together. The document explores potential topics and approaches for intergenerational learning projects.
Ethnography is a method of research involving the immersive observation of and engagement with a particular culture over an extended period of time. Key skills of ethnography include observing cultural behaviors and practices as well as interviewing members of the culture to understand perspectives. There are ethical considerations around ensuring informed consent and privacy. Examples of famous ethnographies provide insight into specific cultures like an urban neighborhood in Toronto or the lives of African American women. Corporations have also utilized ethnography to better understand customer needs through case studies involving health companies and technology firms.
Place RESI: Nicholas Boys Smith - Create StreetsPlace North West
This document discusses approaches to urban design that promote well-being. It argues that traditional urban forms with mixed-use neighborhoods aligned on walkable streets are most popular and valuable. Neuroscience and data show links between such designs and better mental and physical health. However, the UK builds fewer homes and has an uncertain planning system. To meet housing needs, planning should focus on designs proven to be most popular and make new homes more desirable, using technology to involve people in the design process.
The document outlines an upcoming Northwest Sustainability Discovery Tour hosted by The Noble Family of Companies, which includes their agency, culinary center, and CultureWaves behavioral insights division. It then discusses trends in corporate, cultural, and future sustainability efforts including green products, packaging made from recycled materials, and innovations in renewable energy and transportation. Finally, it identifies four opportunity areas for discussion: critiquing corporate customer service, increasing social media engagement, emphasizing exclusive experiences, and simplifying sustainability messaging.
The document discusses emerging trends in several areas:
1) Museums are moving beyond Instagram-focused exhibitions to create immersive digital art experiences that involve visitors directly through motion-sensing and touch interfaces.
2) A new generation of "Xennial" politicians aged 30-45 are entering politics with priorities like addressing climate change, gender equality, student debt, and housing affordability for their cohort.
3) Brands are evolving to address social issues, become sustainability leaders, and drive dialog around previously taboo topics like menopause and hair loss by empowering new conversations.
The document discusses several emerging trends related to culture and society. It begins by describing new immersive digital art museums that create interactive experiences for visitors. It then discusses the rise of "Xennial" politicians aged 30-45 who are bringing generational issues like student debt into politics. Finally, it outlines how modern motherhood is being rebranded through more realistic portrayals that reject outdated notions and empower women pursuing both careers and motherhood.
The Future 100: Tendências e mudanças a serem observadas em 2019 destacam os comportamentos emergentes dos consumidores com 100 previsões de tendências do Innovation Group. As tendências abrangem cultura, tecnologia e inovação, viagens e hospitalidade, marcas e marketing, alimentos e bebidas, beleza, varejo, saúde, estilo de vida e luxo. Cada um inclui uma análise original do motivo pelo qual é importante para as organizações cujos produtos e serviços usamos diariamente .
Wellcome to the future.
Report of the Innovation Group - J. Walter Thompsom Intelligence
Welcome to the Future 100 2019! What a rollercoaster
year of change it has been. We’re seeing the big,
disruptive political, economic and environmental currents
play out in culture, consumer behavior and emerging
trends, as consumers seek to navigate the storm.
The document discusses generational differences and trends, focusing on how each generation approaches technology, creativity, community, and meaning. Younger generations are more community-oriented and see technology as a gateway to experiences and self-expression, rather than just owning objects. It also explores trends in design, sustainability, and how consumers now seek brands that address emotional and social issues through co-creation and storytelling around their products.
The document discusses social entrepreneurship and how social entrepreneurs can help address social and environmental problems by creating innovative businesses and solutions. It provides examples of successful social entrepreneurs like Muhammad Yunus and Grameen Bank, which provided microloans to empower people in poverty. The document advocates that social entrepreneurs should think of business and charity together to generate both social impact and financial profit through their solutions. It encourages the reader to get involved in social entrepreneurship by starting a social business, studying the issue, or helping to spread awareness about the opportunity to create change.
This document provides an overview of key concepts in digital anthropology from the book Digital Anthropology edited by Heather Horst and Daniel Miller. It discusses six principles of digital anthropology including how the digital intensifies culture's dialectical nature. The document also summarizes several chapters that address issues like disability and the digital world, how new media is incorporated into everyday life, and the challenges and potentials of digital technologies. It emphasizes that digital worlds are as culturally relative and material as analog worlds and should be studied using traditional anthropological methods like long-term ethnographic fieldwork.
Guest talk on "why sustainable design & what now" to Kingston University MA S...Frank O'Connor
This document discusses sustainable design and related topics. It begins with a brief introduction to a talk on sustainable design given in 2014. It then covers a range of issues such as the disconnect between people and the planet, the culture of overconsumption, and the catastrophic consequences of unconscious collective behavior. It discusses the need for systems thinking and a circular economy approach. It emphasizes that designers have significant influence and that most environmental impacts are determined at the design stage. It suggests moving towards more responsible business models and design that incorporates ethics and responsibility.
The document discusses the rise of "doing good" through ethical consumerism, charity donations, and sustainable business practices. It suggests this reflects a deeper cultural shift towards more community-minded and altruistic values among the public. Data shows increases in areas like green behaviors, fair trade purchases, and voluntary work. This signals that people increasingly want to get involved in causes, connect with communities, and believe they can make a positive impact. The growth of "doing good" may be part of people pursuing richer, more interesting lives and a counterculture that has become mainstream.
The document discusses how millennials are driving a renewed interest in environmental and social justice issues known as the Ecorenaissance era. It notes that millennials value conscious consumption and choosing brands that demonstrate authenticity, credibility, and consistency in their sustainability efforts. The document suggests companies adopt a cradle-to-cradle product lifecycle approach and ways for consumers to assess how eco-friendly a company truly is beyond surface-level green marketing tactics.
Manifesto: Anil Gupta - Honey Bee NetworkSTEPS Centre
The document discusses Honey Bee Network's efforts to connect grassroots innovators in India with investors, entrepreneurs, scientists and others who can help develop and commercialize their innovations. It outlines Honey Bee Network's goals to improve access for innovators, bridge formal and informal science, and foster creativity, collaboration and compassion. Key challenges for grassroots innovators are described, such as bringing concepts to proof of stage and determining how to optimize designs.
Opportunities and limits to the “Vote with your wallet” theories of sustaining a consumer-led green movement. The use of anthropological inquiry to understand gaps between what consumers say they want and how they behave.
How to meet the next generation of museum visitorsAnne Boysen
The document discusses trends related to the next generation of museum visitors. It notes that Generation Z, born after 2001, are the "Internet in My Pocket" generation with an 8-second attention span who expect digital ubiquity. It also discusses how millennials and Generation Z are entrepreneurial, seek stimulating physical spaces as work and socializing become more virtual, and enjoy sharing selfies. The document argues that museums can attract these generations by providing opportunities for contemplation and experiences, and by harnessing their co-creative skills.
The document discusses intergenerational learning and projects. It notes that generations are defined by the decades they were born in and share histories and life experiences. Intergenerational projects aim to promote mutual understanding and knowledge sharing between generations. Such projects provide benefits to participating generations such as combating isolation, transferring skills and wisdom between age groups, and bringing communities together. The document explores potential topics and approaches for intergenerational learning projects.
Ethnography is a method of research involving the immersive observation of and engagement with a particular culture over an extended period of time. Key skills of ethnography include observing cultural behaviors and practices as well as interviewing members of the culture to understand perspectives. There are ethical considerations around ensuring informed consent and privacy. Examples of famous ethnographies provide insight into specific cultures like an urban neighborhood in Toronto or the lives of African American women. Corporations have also utilized ethnography to better understand customer needs through case studies involving health companies and technology firms.
Place RESI: Nicholas Boys Smith - Create StreetsPlace North West
This document discusses approaches to urban design that promote well-being. It argues that traditional urban forms with mixed-use neighborhoods aligned on walkable streets are most popular and valuable. Neuroscience and data show links between such designs and better mental and physical health. However, the UK builds fewer homes and has an uncertain planning system. To meet housing needs, planning should focus on designs proven to be most popular and make new homes more desirable, using technology to involve people in the design process.
The document outlines an upcoming Northwest Sustainability Discovery Tour hosted by The Noble Family of Companies, which includes their agency, culinary center, and CultureWaves behavioral insights division. It then discusses trends in corporate, cultural, and future sustainability efforts including green products, packaging made from recycled materials, and innovations in renewable energy and transportation. Finally, it identifies four opportunity areas for discussion: critiquing corporate customer service, increasing social media engagement, emphasizing exclusive experiences, and simplifying sustainability messaging.
The document discusses emerging trends in several areas:
1) Museums are moving beyond Instagram-focused exhibitions to create immersive digital art experiences that involve visitors directly through motion-sensing and touch interfaces.
2) A new generation of "Xennial" politicians aged 30-45 are entering politics with priorities like addressing climate change, gender equality, student debt, and housing affordability for their cohort.
3) Brands are evolving to address social issues, become sustainability leaders, and drive dialog around previously taboo topics like menopause and hair loss by empowering new conversations.
The document discusses several emerging trends related to culture and society. It begins by describing new immersive digital art museums that create interactive experiences for visitors. It then discusses the rise of "Xennial" politicians aged 30-45 who are bringing generational issues like student debt into politics. Finally, it outlines how modern motherhood is being rebranded through more realistic portrayals that reject outdated notions and empower women pursuing both careers and motherhood.
The Future 100: Tendências e mudanças a serem observadas em 2019 destacam os comportamentos emergentes dos consumidores com 100 previsões de tendências do Innovation Group. As tendências abrangem cultura, tecnologia e inovação, viagens e hospitalidade, marcas e marketing, alimentos e bebidas, beleza, varejo, saúde, estilo de vida e luxo. Cada um inclui uma análise original do motivo pelo qual é importante para as organizações cujos produtos e serviços usamos diariamente .
Wellcome to the future.
Report of the Innovation Group - J. Walter Thompsom Intelligence
Welcome to the Future 100 2019! What a rollercoaster
year of change it has been. We’re seeing the big,
disruptive political, economic and environmental currents
play out in culture, consumer behavior and emerging
trends, as consumers seek to navigate the storm.
The document discusses generational differences and trends, focusing on how each generation approaches technology, creativity, community, and meaning. Younger generations are more community-oriented and see technology as a gateway to experiences and self-expression, rather than just owning objects. It also explores trends in design, sustainability, and how consumers now seek brands that address emotional and social issues through co-creation and storytelling around their products.
The document discusses social entrepreneurship and how social entrepreneurs can help address social and environmental problems by creating innovative businesses and solutions. It provides examples of successful social entrepreneurs like Muhammad Yunus and Grameen Bank, which provided microloans to empower people in poverty. The document advocates that social entrepreneurs should think of business and charity together to generate both social impact and financial profit through their solutions. It encourages the reader to get involved in social entrepreneurship by starting a social business, studying the issue, or helping to spread awareness about the opportunity to create change.
This document provides an overview of key concepts in digital anthropology from the book Digital Anthropology edited by Heather Horst and Daniel Miller. It discusses six principles of digital anthropology including how the digital intensifies culture's dialectical nature. The document also summarizes several chapters that address issues like disability and the digital world, how new media is incorporated into everyday life, and the challenges and potentials of digital technologies. It emphasizes that digital worlds are as culturally relative and material as analog worlds and should be studied using traditional anthropological methods like long-term ethnographic fieldwork.
Similar to "Jongeren en ruimte – een trendverkenning" (Ellen Anthoni van Trendwolves) (20)
Ruimte Vlaanderen en CassCities (deel van Londen Metropolitan University) organiseerden in de herfstvakantie van 2015 een vijfde workshop over de Brusselse Noordrand, in het kader van het territoriaal ontwikkelingsprogramma T.OP Noordrand.
Tijdens deze vijfde workshop bogen de buitenlandse studenten zich specifiek over de ruimtelijke en economische mogelijkheden van de realisatie van de nieuwe treinhalte Machelen voor de Kerklaan in Machelen en de Broekstraat in Vilvoorde. De workshop vond plaats in de omgeving van de toekomstige stopplaats Machelen. Na afloop presenteerden de studenten hun resultaten.
The Antyodaya Saral Haryana Portal is a pioneering initiative by the Government of Haryana aimed at providing citizens with seamless access to a wide range of government services
Preliminary findings _OECD field visits to ten regions in the TSI EU mining r...OECDregions
Preliminary findings from OECD field visits for the project: Enhancing EU Mining Regional Ecosystems to Support the Green Transition and Secure Mineral Raw Materials Supply.
About Potato, The scientific name of the plant is Solanum tuberosum (L).Christina Parmionova
The potato is a starchy root vegetable native to the Americas that is consumed as a staple food in many parts of the world. Potatoes are tubers of the plant Solanum tuberosum, a perennial in the nightshade family Solanaceae. Wild potato species can be found from the southern United States to southern Chile
Synopsis (short abstract) In December 2023, the UN General Assembly proclaimed 30 May as the International Day of Potato.
Contributi dei parlamentari del PD - Contributi L. 3/2019Partito democratico
DI SEGUITO SONO PUBBLICATI, AI SENSI DELL'ART. 11 DELLA LEGGE N. 3/2019, GLI IMPORTI RICEVUTI DALL'ENTRATA IN VIGORE DELLA SUDDETTA NORMA (31/01/2019) E FINO AL MESE SOLARE ANTECEDENTE QUELLO DELLA PUBBLICAZIONE SUL PRESENTE SITO
3. TREND RESEARCH?
Trend research is the study of patterns/changes
in attitudes/behavior/phenomenons
of consumers/markets/societies
following a structured method
guided by gut feeling
driven by passion
4. 0 - 5 jaar
5 - 10 jaar
10 - 30 jaar
Markt
Consument
Maatschappij
Wat gebeurt er
in onze markt?
Hoe gedragen
consumenten zich?
In wat voor een
wereld leven we?
DIFFERENT LEVELS
5. OUR RESEARCH MODEL
1. Scanning
2. Curating
3. Collecting
4. Clustering
5. Analysis
6. Naming and defining
7. Presentation