1. Millennials and Consumption Erin Schrode Teens Turning Green

2. millennials and consumption

4. how?

7. Ecorenaissance(i:kəʊrɛnəsɒns) n. Present era; a time of renewed interest in, and growth of, environmental and social justice movements, issues, causes; Rise of conscious action and consumption; a multifaceted global cultural movement.

8. communicate.

13. # RT @

14. PEOPLE Social Bearable Equitable SUSTAINABLE PROFIT Economic PLANET Environmental Viable

16. loyalty positive trust authenticity credibility brand interactions consistency inconsistency lack of credibility inauthenticity negative distrust disloyalty

17. Product Lifecycles Cradle to Cradle

18. … how do I know your company is eco-friendly? the pictures of nature, the font, the wording…

24. erinschrode @erinschrode teensturninggreen.org project green challenge october 2011